ROCKNASIUM, INC.

What ROCKNASIUM, INC. does

ROCKNASIUM, INC. is a privately held indoor rock climbing and fitness facility operating since 1992 from a single 5,500+ square foot location at 720 Olive Drive, Suite S, Davis, California. The facility provides climbing terrain including two 16-foot boulder walls, a 22-foot horizontal lead roof, 110+ routes, 70+ boulders, 26 topropes, and dedicated training features (system wall, campus board, hangboards), along with a yoga and dance studio, weightlifting area, and shower facilities. Rocknasium is co-owned by Mark Leffler and Carter Schmeck and employs 19 staff. The company operates a direct-to-consumer business model with multiple integrated revenue streams: recurring memberships ($78-$125/month), day passes ($18-$22), punch passes, climbing instruction (Intro to Rock Climbing, Lead Climbing, Private Lessons), youth programs (Junior Team, Climbing Club, Team Rocknasium at $130-$190/month), Summer Camps ($300-$590/week), studio classes (yoga, belly dance, bodywork), weight training ($240/month), personal training, group events (birthday parties, team builds, overnight events), pro shop retail, and gear rentals.

The company serves individual climbers of all skill levels, youth (ages 6-18), families, corporate groups, and fitness/wellness seekers across the Sacramento region, with reciprocal access to 9 partner gyms through the Climbing Gym Coalition. Rocknasium has cultivated deep community ties over 30+ years, evidenced by hosting the Banff Mountain Film Festival, Northern California Youth Climbing League competitions, and recurring community meetups including Women's Lead Club, Queer Crush Climbing, and free weekly Up ENDing Parkinson's sessions. The youth development pipeline has produced notable athletes including professional climber Beth Rodden. The technology stack is limited to third-party SaaS tools (Rockgympro for bookings, Smartwaiver for liability waivers, Constant Contact for email, Eventbrite for ticketing) with no proprietary software or AI/ML capabilities. Operations are supported by industry partnerships with the American Alpine Club, Access Fund, CRAGS, and the Climbing Wall Association.

Name

ROCKNASIUM, INC.

Legal name

Rocknasium Inc.

Website

https://rocknasium.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

ROCKNASIUM, INC. operates a single 5,500+ square foot indoor rock climbing and fitness gym in Davis, California, founded in 1992, serving individual climbers, youth (ages 6-18), families, and corporate groups through memberships, classes, camps, events, and pro shop retail.

Ownership category

akta.pro rank

Product category

Indoor Climbing Gym

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industries

Climbing & Via Ferrata Guiding / Instruction (THAAALAH), Climbing & Mountaineering Gear Retail (CRAMAAAB)

Keywords

• Indoor rock climbing
• Climbing gym memberships
• Youth climbing programs
• Climbing instruction classes
• Fitness facility services

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Memberships (Recurring): Monthly recurring membership fees providing unlimited gym access, studio classes, and member benefits including guests, discounts, and exclusive hours.
2. Day Passes and Punch Passes: One-time day pass sales and bulk punch pass purchases for occasional climbers who do not want monthly commitments.
3. Summer Camp Programs: Week-long summer camp programs for kids ages 6-12, offered as half-day or full-day weekly sessions.
4. Studio Classes: Drop-in and unlimited studio classes including yoga, belly dance, and bodywork services, with some classes held at partner Euphoria Davis Pole Studio.
5. Climbing Classes and Private Lessons: Structured climbing instruction including Intro to Rock Climbing, Lead Climbing courses, and private lessons for personalized coaching.
6. Weight Training and Personal Training: Bi-weekly weight training program with coach Ryan and personal training sessions with True Grip Training for supplemental fitness coaching.
7. Group Events (Birthday Parties, Team Builds, Overnight Events): Group event bookings including birthday parties, corporate team building, and overnight scout events with varying pricing based on duration and group size.
8. Pro Shop Retail: Retail sales of climbing shoes, harnesses, belay devices, ropes, helmets, chalk, and apparel with member discounts.
9. Banff Mountain Film Festival Tickets: Ticket sales for hosted Banff Mountain Film Festival screenings, priced at $24 per ticket.
10. Gear Rental: Monthly gear rental add-on for members and daily equipment rentals for day pass customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ROCKNASIUM, INC. operates an indoor rock climbing gym and fitness facility in Davis, California, spanning 5,500+ square feet with 110+ routes, 70+ boulders, and 26 topropes. The facility offers day passes, monthly memberships, belay and lead climbing instruction, youth programs, summer camps, weight training, studio classes (yoga, belly dance, bodywork), group events (birthday parties, team building, overnight events), and an on-site pro shop selling climbing gear.

Product overview

ROCKNASIUM, INC. operates as an indoor rock climbing gym and fitness facility in Davis, California, established in 1992. The core product is access to over 5500 square feet of climbing terrain including boulder walls, routes, topropes, and training features. This core offering is extended through multiple integrated modules: instruction programs (belay certification, climbing classes, lead climbing), youth programs (Junior Team, Climbing Club, Team Rocknasium, Summer Camp), fitness services (weight training, personal training, studio yoga/belly dance classes), group events (birthday parties, team building, overnight events), and community programming (competitions, Banff Film Festival, community meetups). Additional revenue comes from pros hop retail sales and various membership tiers that bundle climbing access with class and studio privileges.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Rock Climbing Gym Access 5,500+ square foot indoor climbing facility with 2 sixteen-foot boulder walls, 22ft horizontal lead roof, 110+ routes, 70+ boulders, 26 topropes, hand and finger cracks, stalactite, system wall, campus board, and hangboards. Open to climbers of all skill levels with day passes and memberships.
• Monthly Memberships Recurring monthly memberships with unlimited climbing, studio classes, members-only hours, 2 free guests per month, 10% proshop discount, 20% birthday month discount, free monthly clinics, and Climbing Gym Coalition passes to 9 partner gyms. Tiers include Individual ($78/month), Student/Military/Senior ($68/month), Couple ($110/month), Family up to 5 ($125/month).
• Day Passes and Punch Passes One-time adult day passes ($22) and discounted student/military/senior day passes ($18), plus bulk 5-punch and 10-punch passes (buy 8 get 2 free or buy 4 get 1 free) for occasional climbers. QuickStart Package ($36) includes day pass, gear rental, and belay class for first-time visitors.
• Climbing Classes and Private Lessons Structured climbing instruction including Intro to Rock Climbing (2 hours, $30 members/$45 non-members), Lead Climbing certification (two 2-hour classes, $80 members/$100 non-members), and Private Lessons ($280 for first four sessions, $60/hour additional). Covers equipment, knot-tying, belay technique, climbing technique, falling, spotting, and padding.
• Youth Programs Three-tier youth climbing program for ages 6-18. Junior Team ($130/month) for ages 6-10, Climbing Club for ages 10-16, and Team Rocknasium ($190/month) for ages 12-18 with required YCL competition participation and USA Climbing pathway development.
• Summer Camp Week-long summer climbing camp for kids ages 6-12. Includes climbing, zip-lining, rappelling, bouldering, top-roping, and teambuilding activities. Half-day or full-day weekly sessions during summer months.
• Weight Training Program Structured strength and conditioning class meeting Tuesdays and Thursdays, 7-8am or 8-9am. Covers weight lifting technique, strength & conditioning, injury prevention, and training schedule organization. $240/month, requires fitness coach approval.
• Personal Training (True Grip Training) Targeted strength training, flexibility and mobility work, and corrective exercise with Madison at True Grip Training. Single sessions ($95), 4-session packs ($360), or 8-session packs ($700). 10% off with Euphoria Unlimited Membership.
• Studio Classes Yoga and fitness classes including Yoga with Kayla (300-hour RYT), Yoga & Movement with Madison, Belly Dance Fitness with Sheena, and Bodywork Rolfing sessions with Imani. Unlimited access included with all memberships; drop-in $15, 10-punch $120.
• Birthday Parties and Group Events Two-hour party packages for up to 10 climbers ($200 base + $24/additional climber), with staff-led activities. Saturdays 10am-12pm or 2-4pm, Sundays available. $50 non-refundable deposit.
• Corporate Team Building Events Three-hour corporate and group team building events ($400 up to 8 climbers, $35/additional climber) suitable for corporate groups, community organizations, sports teams, and university groups. $100 non-refundable deposit. Weekday mornings and afternoons.
• Overnight Events Private gym overnight experiences for up to 30 climbers ($1,250 minimum for 20 climbers, $35/additional). Merit Badge Training +$15/person for Boy & Girl Scout troops. Friday and Saturdays 10pm-6am. $100 non-refundable deposit.
• Kid Climbs Drop-off supervised climbing sessions for kids. $85 for up to 3 kids for 1.5 hours of supervised climbing with staff. Equipment included. Reservations required.
• Climbing Competitions Annual climbing competitions including Rocknasium Reckoning (12-hour endurance competition in March with team categories and costume contest) and Crankin' (longest-running competition with live music and prizes). Also hosts YCL (Northern California Youth Climbing League) events.
• Banff Mountain Film Festival Screening Annual hosting of the Banff Mountain Film Festival world tour featuring award-winning adventure and environmental films. $24 per ticket through Eventbrite.
• Proshop Retail Full-service climbing retail offering shoes (Evolv Defy, Butora Rubicon, Scarpa Origin, La Sportiva Tarantulace/Elektra/TC Pro, Evolv Shaman, Butora Gomi), harnesses (Petzl Luna/Adjama, Edelrid Jay/Jayne, Black Diamond Momentum), belay devices, helmets, chalk, and logo apparel. Members receive 10% discount.
• Gear Rental Monthly gear rental add-on for members ($30/month Student or Single, $50/month Couple or Family) and daily equipment rentals for day pass customers (Complete Gear Package $10, Harness + Belay Gear Only $5, Shoes only $6).
• Community Meetups Regular community events including Women's Lead Club (2nd Thursdays), Queer Crush Climbing (4th Fridays), Climber Social & Potluck, and Up ENDing Parkinson's climbing meetup (Wednesdays 10-11:30am, free with instruction and gear provided).

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Euphoria Davis Pole Dance StudiocoreStrategic or Co-development Partner · 1 January 2025Euphoria Davis Pole Dance Studio is a spin-off of Rocknasium's pole program. Rocknasium first brought pole dance on in 2016 with one pole in a tiny studio, and the community expanded so much that Euphoria opened as a separate dedicated studio in 2025. While yoga and belly dance remain at Rocknasium, all pole dance classes are now taught at Euphoria. Rocknasium members receive 10% discount on Euphoria services.
• Women's Lead Club (WLC)coreStrategic or Co-development PartnerWomen's Lead Club is a nonprofit organization for the advancement of women in climbing, providing education, resources, and opportunities for indoor and outdoor climbing adventures. WLC addresses women in climbing including AFAB, woman-identified individuals, trans women, gender-nonconforming, and gender-expansive people. WLC collaborates with various climbing gyms including Rocknasium to foster a supportive community for women climbers, meeting second Thursdays at 6:30pm.
• Queer Crush ClimbingcoreStrategic or Co-development PartnerQueer Crush is a 501(c)(3) non-profit established in May 2018 in Los Angeles, California, that has expanded to over 30 chapters primarily in the western United States. They host indoor and outdoor rock climbing meetups creating safe and inclusive spaces for those diverse in gender, romantic, and sexual orientations. Events are open to all. Collaborates with Rocknasium hosting fourth Friday meetups.
• Up ENDing Parkinson'scoreStrategic or Co-development PartnerUp ENDing Parkinson's is a nonprofit that provides guided rock climbing for people living with Parkinson's Disease, partnering with the Parkinson's Foundation. Rocknasium hosts free climbing meetups every Wednesday 10-11:30am for anyone with PD. Admission, instruction, and rental gear are provided for free during meetups. Outside meet-up times, those with Parkinson's receive discounted student membership or day pass rates. No experience necessary.
• Climbing Gym Coalition Partner GymscoreChannel Partner/ Reseller/ DistributorRocknasium participates in the Climbing Gym Coalition, providing members with 2 free day passes per month to partner gyms: Bridges Rock Gym, Session Climbing, The Peak of Fremont, Granite Arch, Mosaic Boulders, Gold Crush, Shasta Rock Club, and Agility Boulders. This reciprocal arrangement expands member value and cross-gym access.
• Lover's Leap GuidesminorGTM or Marketing PartnerRocknasium members receive 10% off all group or private guided trips with two or more people through Lover's Leap Guides, a local guiding service.
• Vertical Pursuits ClimbingminorGTM or Marketing PartnerRocknasium members receive 10% off all individual guiding/instruction or 20% off most group instruction with Vertical Pursuits Climbing.
• Skydance SkydivingminorGTM or Marketing PartnerRocknasium members receive 10% off first jump at Skydance Skydiving, a partner local Davis business.
• Milestones Movement TherapyminorGTM or Marketing PartnerRocknasium members receive 10% off services at Milestones Movement Therapy, a partner local Davis business.
• The Hotel WintersminorGTM or Marketing PartnerRocknasium members receive discounted rooms at The Hotel Winters, a partner local Davis/Yolo County accommodation.
• Vertical Movement Integrations (VMI)minorGTM or Marketing PartnerVMI (Vertical Movement Integrations) is owned by Imani, Rocknasium's bodywork specialist who completed Rolfing certification in 2025. Rocknasium members receive exclusive discounts on bodywork sessions with VMI. VMI operates from their own practice location.
• American Alpine ClubminorOthersRocknasium is proud to support the American Alpine Club as a member/supporter organization.
• Access FundminorOthersRocknasium is proud to support Access Fund, the climbing access organization, as a member/supporter.
• CRAGS - Climbing Resource Advocates for Greater SacramentominorOthersRocknasium is proud to support CRAGS (Climbing Resource Advocates for Greater Sacramento) as a member/regional climbing access organization.
• CWA - Climbing Wall AssociationminorOthersRocknasium is proud to support the Climbing Wall Association (CWA) as a member/industry association.
• Northern California Youth Climbing League (YCL)coreStrategic or Co-development PartnerYCL is a youth climbing league that Rocknasium actively participates in through Team Rocknasium. YCL competition participation is required for Team Rocknasium members. Rocknasium hosts YCL events and supports the league's schedule and activities.
• USA ClimbingminorOthersRocknasium coaches encourage Team Rocknasium members to participate in USA Climbing competitions as part of their competition climbing development pathway.
• Banff Mountain Film FestivalcoreGTM or Marketing PartnerRocknasium hosts the Banff Mountain Film Festival world tour annually. The event features award-winning films exploring adventure, environmental issues, and action sports. Prizeraffles include Banff international sponsors and local Davis sponsors. Rocknasium sells tickets ($24 each) through Eventbrite.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Movement Climbing & Fitness: National climbing gym chain founded in Boulder, CO with locations across multiple states. Offers climbing, fitness, yoga, and youth programs similar to Rocknasium but at significantly larger scale with modern amenities.
• Vertical World: Long-established Pacific Northwest climbing gym chain (Seattle area) with multiple locations. Comparable to Rocknasium in founding era (1990s) and core offering of memberships, instruction, youth programs, and community events.
• Touchstone Climbing: California-based climbing gym chain operating multiple facilities across the Bay Area and Sacramento region. Directly competes with Rocknasium in the Sacramento market with a multi-location model offering similar climbing, instruction, and youth programming.
• Sender One Climbing: Multi-location climbing gym chain with California presence offering bouldering, roped climbing, fitness, yoga, and youth programs. Competes for similar customer segments with a premium, large-format facility model.

Emerging players

• Bouldering Project: Modern climbing gym concept with locations in multiple US cities offering bouldering, fitness, yoga, and community programming. Represents the emerging premium boutique climbing format competing for next-generation climbers.

Broad incumbents

• Earth Treks: Multi-location climbing gym operator (formerly Planet Granite) with multiple US facilities. Offers climbing, fitness, and youth programs at larger scale and broader geographic footprint than Rocknasium.

Regional players

• Bridges Rock Gym: California climbing gym that is part of Rocknasium's Climbing Gym Coalition, providing reciprocal member access. Operates in a different geography but offers directly comparable membership and instructional services.
• Session Climbing: California-based climbing gym partner in the Climbing Gym Coalition. Similar model of memberships, day passes, instruction, and youth programming serving comparable customer segments.

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Rocknasium
• Instagraminstagram.com/rocknasium
• LinkedInlinkedin.com/company/rocknasium-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCKNASIUM, INC.