roccobarocco
Roccobarocco is an Italian heritage fashion brand (founded 1962) that designs and sells women's, men's, and children's bags, shoes, wallets, fragrances, and watches through direct-to-consumer e-commerce at roccobarocco.it, serving Italian consumers at sub-€125 price points.
- Company typePrivate
- Founded1974
- HeadquartersRome, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What roccobarocco does
Roccobarocco is an Italian heritage fashion brand founded in 1962 by designer Rocco Barocco, with its eponymous atelier established in Rome's Piazza di Spagna in 1974. The brand is legally operated by Barocco Roma S.r.l. Unipersonale (VAT 04672670637), with product commercialization handled by a separate Milan-based entity, Scirocco S.r.l.
The company sells a diversified accessories and lifestyle portfolio — women's and men's bags, shoes, wallets, watches, fragrances, and a kids line — through seasonal collections (SS26, FW25) at retail price points between €49.90 and €124.90. Distribution is exclusively direct-to-consumer via the proprietary e-commerce storefront roccobarocco.it, supported by a customer account system, email support, and Messenger live chat; shipping is offered domestically within Italy with free delivery over €150. The brand sustains awareness through Instagram, Facebook, and TikTok accounts, plus recurring runway presentations at high-prestige venues including Pompei (2024), San Carlo (2020), and the MANN museum in Naples (2020), and through ongoing coverage in Italian fashion press.
Commercially, Roccobarocco operates as a small, privately held single-member limited liability company with approximately 10 employees, no disclosed funding, no wholesale distribution, and revenue that is not publicly reported. The business model is straightforward unit-pricing DTC retail with no subscription, licensing, or third-party platform revenue streams evident in the data.
roccobarocco firmographics
Firmographics- Name
- roccobarocco
- Legal name
- Barocco Roma S.r.l. Unipersonale
- Website
- https://roccobarocco.it
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roccobarocco is an Italian heritage fashion brand (founded 1962) that designs and sells women's, men's, and children's bags, shoes, wallets, fragrances, and watches through direct-to-consumer e-commerce at roccobarocco.it, serving Italian consumers at sub-€125 price points.
- Ownership category
- akta.pro rank
roccobarocco industry classification
Industry- Product category
- Designer Fashion Accessories & Leather Goods
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583), Luggage and Leather Goods Retailers (45832)
- SIC
- Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industries
- Luxury Small Leather Goods & Wallets (CRAKAFAC), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Leather Travel Goods & Luggage (CRAKAEAC)
Keywords
Where roccobarocco is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
roccobarocco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct retail sales of fashion accessories including women's and men's bags, shoes, wallets, fragrances, and children's clothing through the official e-commerce website. Products are sold at fixed retail prices in euros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single price point per product with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
roccobarocco product offering
Product offeringCore offering
Roccobarocco designs, sells, and ships Italian fashion products directly to consumers through its official e-commerce website roccobarocco.it. The catalog spans women's bags, shoes, wallets, and accessories; men's bags, shoes, and wallets; a kids clothing line; signature fragrances; and watches, all released through seasonal collections (SS26, FW25). The brand also stages runway fashion shows that showcase its collections at iconic Italian venues.
Product overview
Roccobarocco is an Italian fashion brand offering a diversified product portfolio across multiple categories for women, men, and children. The women's collection (Donna) features bags (including All Over series, Forma series, Intreccio Madison, Mediterranea Soleva, Wild Bijou), shoes (Jordi, Emmy, Lyre sneakers), and wallets (Victoria, Maya, Camelia, Mila). The men's collection (Uomo) includes bags (Richard, Thomas, Robert), shoes (Jude, Scott sneakers), and wallets (Mila). The brand also offers fragrances (Pompei Eterna, Me Divina, Gold Queen, Last King), watches for men and women, and a kids line (roccobarocco kids). Fashion show events under the 'Sfilate' brand experience showcase collections at iconic Italian venues including Pompei, San Carlo, and MANN museum. Products are sold exclusively through the official website and feature the brand's distinctive aesthetic combining Italian tradition with contemporary boldness.
Differentiator
Problem solved
Functional benefit
Products and services
- Uomo (Men's Collection) Men's fashion collection including bags, wallets, and shoes for personal use, with the FW25 (Fall/Winter 2025) line featuring leather sneakers, laptop bags, and waist bags with the brand's logo and design codes.
- Bambino (Kids Collection) Children's fashion line (roccobarocco kids) reflecting the brand philosophy, bringing distinctive and refined style to children's wardrobes, suitable for ceremonies and casual occasions.
- Fragranze (Fragrances) Fragrance collection celebrating personality, elegance, and intensity, including signature scents such as Pompei Eterna, Me Divina, Gold Queen, and Last King, sold through the official e-commerce store.
- Borse Donna (Women's Bags) Women's bag collection including totes, hobo bags, backpacks, pouches, and structured bags, with notable series such as All Over (Urban, Daily, Flow, Ivy, Ember, Moon, Bloom, Frame, Journey, Petite), Forma (Icon, Viona, Madison, Essentials, Distinct, Tote, Diva), Intreccio Madison, Mediterranea Soleva, and Wild Bijou, priced from €67.90 to €107.90.
- Scarpe Donna (Women's Shoes) Women's footwear collection featuring sneakers with leather uppers and rubber soles, including Jordi, Emmy (suede with metallic details), and Lyre (with metallic details), priced from €99.00 to €124.90.
- Portafogli Donna (Women's Wallets) Women's wallet collection featuring compact and full-size designs with logo and zipper closures, including Victoria, Maya, Camelia, and Mila, priced from €49.90 to €52.90.
- Borse Uomo (Men's Bags) Men's bag collection including laptop bags, waist bags, and document carriers, with products such as Richard (laptop bag with logo), Thomas (waist bag with internal pocket), and Robert (phone bag with all-over logo), designed for personal and professional use.
- Scarpe Uomo (Men's Shoes) Men's footwear collection featuring leather sneakers with rubber soles, including Jude and Scott sneakers with minimalist design, available in sizes 41-45.
- Portafogli Uomo (Men's Wallets) Men's wallet collection with logo and zipper designs, including the Mila wallet with all-over logo.
- Orologi (Watches) Watch collection for men and women featuring design jewelry that embodies the brand's spirit between elegance and modernity.
Companies that use roccobarocco
Customer profileSegments3 records
Ideal customer profiles3 records
roccobarocco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
roccobarocco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Scirocco SrlcoreScirocco Srl is the company responsible for sales of products on the website. Scirocco Srl is registered in Milan (Via Savona 129, 20144 Milano) with VAT 13803090391. All product sales are conducted through this entity.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
roccobarocco competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
roccobarocco social profiles
Digital presenceroccobarocco financial estimates
Financial estimateRevenue estimate
Valuation estimate
roccobarocco leadership team
Management profileNumber of profiles
Profiles1 record
roccobarocco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
roccobarocco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about roccobarocco
What does roccobarocco do?
Roccobarocco designs, sells, and ships Italian fashion products directly to consumers through its official e-commerce website roccobarocco.it. The catalog spans women's bags, shoes, wallets, and accessories; men's bags, shoes, and wallets; a kids clothing line; signature fragrances; and watches, all released through seasonal collections (SS26, FW25). The brand also stages runway fashion shows that showcase its collections at iconic Italian venues.
Is roccobarocco a public or private company?
roccobarocco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was roccobarocco founded?
roccobarocco was founded in 1974. It employs 1 to 10 people.
Where is roccobarocco based?
roccobarocco is headquartered in Rome, Italy, in the Europe region.
How does roccobarocco make money?
One revenue line is on record: product Sales.
Does roccobarocco have an API?
No public API is recorded for roccobarocco.
What industry is roccobarocco in?
roccobarocco's product category is Designer Fashion Accessories & Leather Goods. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAKAFAC, Luxury Small Leather Goods & Wallets. Its NAICS code is 458110 and its SIC code is 5600.