Rockabilly

What Rockabilly does

Rockabilly Beer is a privately held Brazilian craft brewery founded in 2015 and headquartered in Lajeado, Rio Grande do Sul, Brazil. The company produces a 12-SKU portfolio of all-malt craft beers in its own modern production facility, spanning light and refreshing styles (Radler, American Lager, Cream Ale), session and lower-ABV options (Session IPA), classic German styles (German Pilsen, Keller), American craft styles (IPA, APA, Red Ale), dark and roasted styles (Stout, Pastry Stout with chocolate and cocoa nibs), and Belgian-inspired specialty offerings (an 18-month oak barrel-aged Dubbel at 7.2% ABV). The company uses specific named hop varieties (Mosaic, Ariana, Magnum, Cascade, Herkules, Citra) and positions its products around a rockabilly music and lifestyle identity.

The business operates a direct-to-consumer model, selling through its own e-commerce storefront (loja.rockabillybeer.com) and physical points of sale within Brazil. Marketing is conducted primarily through organic social channels (Facebook and Instagram), with no paid acquisition or partnership-driven distribution disclosed. Revenue is generated almost entirely through unit sales of packaged beer in 350ml, 370ml, 473ml, and 500ml formats; no pricing details, wholesale/B2B contracts, or export channels are disclosed. The company employs 51-100 people and is privately held with no disclosed funding, investors, or ownership structure beyond implied founder/owner operation. The addressable customer is the Brazilian craft beer enthusiast who values flavor variety and a distinct lifestyle brand.

Name

Rockabilly

Legal name

Rockabilly Beer

Website

https://rockabillybeer.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Rockabilly Beer is a privately held Brazilian craft brewery founded in 2015 in Lajeado, Rio Grande do Sul, producing 12 all-malt craft beer styles in its own factory and selling directly to consumers through e-commerce and physical retail points of sale in Brazil.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082)

akta.pro primary industry

Bulk / Private Label Alcohol Production & Brands (CRADAIAJ)

akta.pro secondary industry

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer production
• Artisanal brewing
• All-malt beer
• IPA and Pale Ale
• Barrel-aged beer

Headquarters

HQ city

Lajeado, Rio Grande do Sul

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Beer Product Sales: Rockabilly generates revenue through the sale of craft beer products. They produce and sell various styles of beer including Radler, American Lager, Session IPA, German Pilsen, Indian Pale Ale, American Pale Ale, Red Ale, Stout, Pastry Stout, Cream Ale, Keller, and Dubbel. Products are sold in 350ml, 473ml, and 500ml formats as well as 370ml for specialty beers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rockabilly is a Brazilian craft brewery that produces and sells a portfolio of 12 all-malt craft beer styles (including Radler, American Lager, Session IPA, German Pilsen, IPA, APA, Red Ale, Stout, Pastry Stout, Cream Ale, Keller, and a barrel-aged Dubbel) in 350ml, 370ml, 473ml, and 500ml formats. The company operates its own modern production facility in Lajeado, Rio Grande do Sul, and sells directly to consumers through its own e-commerce store and points of sale in Brazil, branding the lineup with a Rock'n'Roll attitude.

Product overview

Rockabilly is a Brazilian craft beer company producing artisanal beers with a Rock'n'Roll attitude. The company operates its own modern production facility and offers a portfolio of 12 distinct craft beer styles. The product line includes light refreshing beers (Radler, American Lager, Cream Ale), session/low-ABV options (Session IPA), classic German styles (German Pilsen, Keller), American craft styles (IPA, APA, Red Ale), dark/roasted styles (Stout, Pastry Stout), and Belgian-inspired styles (Dubbel). All products are all-malt (puro malte) beers, and the company emphasizes quality ingredients including specific hop varieties (Mosaic, Ariana, Magnum, Cascade, Herkules, Citra) and specialty ingredients like oats, chocolate, and cocoa nibs. Products are sold in 350ml, 370ml, 473ml, and 500ml bottles through their online store and distribution points.

Differentiator

Problem solved

Functional benefit

Products and services

• Radler Refreshing light beer mixed with lemon juice. Light body, marked citric flavor with acidity notes. 350ml bottle, 2.8% ABV, 6 IBU. For hot-weather refreshment and casual occasions.
• American Lager Light and refreshing beer with smooth malt flavor and low bitterness, positioned for all occasions. 350ml bottle, 3.8% ABV, 8 IBU.
• Session IPA All-malt reduced-alcohol IPA brewed with Mosaic and Ariana hops. Light, elegant with delicate aromas of lemongrass and yellow fruits like passion fruit on the finish. 350ml bottle, 3.2% ABV, 29 IBU.
• German Pilsen All-malt, delicate and pale low-fermentation beer with low bitterness. Subtle aromas of malt, bread, cracker biscuits and cereals with creamy foam. 500ml and 473ml bottles, 4.5% ABV, 14 IBU.
• Indian Pale Ale (IPA) High-fermentation all-malt IPA brewed with Magnum and Cascade hops. Inspired by classic California IPAs with intense hop flavor, balanced bitterness, and earthy, floral, citrus and fruity aromas. 500ml bottle, 5.9% ABV, 52 IBU.
• American Pale Ale (APA) High-fermentation all-malt APA brewed with Herkules and Citra hops. Classic American style with intense hop flavor, balanced bitterness and citrus and yellow fruit aromas. 500ml bottle, 4.6% ABV, 47 IBU.
• Red Ale Ruby-colored ale with consistent cream, medium carbonation and dry finish. Balanced with good drinkability, malted aromas and flavors reminiscent of caramel, toffee and light toast. 500ml bottle, 5.0% ABV, 30 IBU.
• Stout Stout brewed with roasted grains and coffee notes with light sweet caramel contrasting with moderate bitterness. High carbonation, full and balanced body with marked creaminess from added oats. 500ml bottle, 5.5% ABV, 32 IBU.
• Pastry Stout Chocolate+Nibs Stout brewed with dark malts, 70% Caracol chocolate and cocoa nibs. High body with dark malt, chocolate and coffee flavors. Intense chocolate and cocoa aroma. 500ml bottle, 5.1% ABV, 27 IBU.
• Cream Ale Light beer with selected malts for smoothness. Low bitterness, creamy foam and high carbonation, ideal for quenching thirst. 500ml bottle, 4.5% ABV, 7 IBU.
• Keller Cloudy visual with light amber color. Aroma and flavor dominated by malt and bread notes with touches of yeast and caramel, plus occasional herbaceous and fruity nuances. Soft bitterness, medium body and slightly sweet finish reinforcing its rusticity and freshness. 500ml bottle, 5.4% ABV, 28 IBU.
• Dubbel (oak barrel-aged) Classic Dubbel aged 18 months in barrel. Intense woody notes from noble oak aging unite with dry flavor and depth of dark fruits. Medium body, elegant and persistent finish with complexity. 370ml bottle, 7.2% ABV, 15 IBU.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Ambev: Brazil's dominant brewer (AB InBev subsidiary) and parent of multiple craft labels. Comparable as the largest competitor operating across the same Brazilian beer market with vastly greater distribution.
• Heineken Brasil: Local operation of the global brewer and owner of Eisenbahn and other Brazilian craft brands. Comparable as a broad incumbent competing in both mainstream and craft segments in Brazil.

Direct peers

• Cervejaria Tupiniquim: Brazilian craft brewery from Porto Alegre, Rio Grande do Sul. Directly comparable given the shared southern Brazilian craft market, multi-SKU portfolio, and DTC emphasis.
• Eisenbahn: Brazilian craft brewery originally from Blumenau, now owned by Heineken Brasil. Comparable as a craft brewer competing in the same Brazilian premium segment with multiple beer styles.
• Cervejaria Colorado: One of Brazil's most established craft breweries, founded in Ribeirão Preto in 1995. Comparable as a similarly sized Brazilian craft producer with a multi-SKU portfolio and strong national brand identity.
• Cervejaria Bamberg: Brazilian craft brewery with strong specialty beer credentials including barrel-aged and high-ABV offerings. Comparable on craft positioning and specialty production capability.
• Cervejaria Invicta: Brazilian craft brewery with a strong identity-driven brand and diversified portfolio. Comparable to Rockabilly in scale, craft positioning, and reliance on owned production.
• Cervejaria Wäls: Brazilian craft brewery based in Minas Gerais known for specialty and high-ABV beers. Comparable on craft positioning, specialty/barrel-aged capability, and direct-to-consumer focus.

Emerging players

• BrewDog: International craft brewer that has expanded globally and into branded bars/hospitality. Comparable as a craft peer pursuing brand-led scale and DTC distribution, though at a far larger scale.
• Dogfish Head Craft Brewery: US craft brewery known for off-centered, ingredient-driven beers and experimentation (barrel aging, adjuncts). Comparable as a craft peer with specialty/experimental SKUs and a strong lifestyle brand identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cervejarockabilly
• Instagraminstagram.com/rockabillybeer
• LinkedInlinkedin.com/company/rockabilly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockabilly