Asesoría Inmobiliaria ROCÍO ROMERO S.A.S.

What Asesoría Inmobiliaria ROCÍO ROMERO S.A.S. does

Asesoría Inmobiliaria Rocío Romero S.A.S. is a Colombian real estate brokerage and advisory firm headquartered in Cúcuta, Norte de Santander. Founded in 2008 and structured as a Sociedad por Acciones Simplificada (S.A.S.), the firm operates with a team of 8 employees and serves three customer segments: families seeking residential property, companies seeking commercial spaces, and investors seeking assets in the Norte de Santander region. Service coverage spans the municipalities of Cúcuta, Los Patios, Villa del Rosario, Pamplona, Bochalema, Chinácota, Puerto Santander, and Bogotá, although Cúcuta is the operational center.

The company's core technology is a property listing website built on Domus CRM Inmobiliario, which manages the firm's inventory of 1,168 properties (977 listed for sale and 279 for rent) covering apartments, houses, commercial spaces, lots, offices, and other property types. Rental prices range from approximately COP $600,000 to $8,900,000 per month, while sale prices span COP $120 million to $2.5 billion. The firm holds an ISO 9001:2015 certification (code SC-CER495797) since 2016, a Colombian Technical Standard that validates its quality management processes.

Revenue is generated primarily through commissions on completed sales and rental placements (a transaction-fee model), supplemented by professional services income from property appraisals (avalúos). Customer acquisition is driven organically through the SEO-accessible listing website, with direct phone and email inquiries handled by dedicated Arriendos (Rentals) and Ventas (Sales) advisor teams. Strategic alliances with Latinoamericana de Fianzas La Fianza and the Lonja de Propiedad Raíz de Norte de Santander y Arauca provide transactional credibility and industry network access. The firm is privately held with no disclosed external investors, parent company, or funding rounds.

Name

Asesoría Inmobiliaria ROCÍO ROMERO S.A.S.

Legal name

Asesoría Inmobiliaria Rocío Romero S.A.S.

Website

https://rocioromero.com.co

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Asesoría Inmobiliaria Rocío Romero S.A.S. is a Cúcuta-based Colombian real estate brokerage offering property sales, rentals, and appraisals to families, businesses, and investors across the Norte de Santander region via a Domus CRM-powered listing platform and a team of 8.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Real estate brokerage
• Property sales
• Property rentals
• Property appraisals
• Residential real estate

Headquarters

HQ city

Cúcuta

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Facilitates residential and commercial property sales transactions, earning commissions on completed sales. Properties range from apartments and houses to lots and commercial spaces.
2. Property Rental Management: Manages rental properties including apartments, houses, offices, and commercial spaces. Generates revenue through rental fees and tenant placement services.
3. Property Appraisals/Avalúos: Provides property valuation services (avalúos) as part of their real estate advisory offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Asesoría Inmobiliaria Rocío Romero S.A.S. is a Colombian real estate brokerage firm operating a property listing website powered by Domus CRM Inmobiliario. The company provides brokerage, advisory, and tenant-placement services for residential and commercial properties for sale and rent across municipalities in the Norte de Santander department, complemented by property valuation (avalúo) services.

Product overview

Asesoría Inmobiliaria Rocío Romero S.A.S. es una empresa inmobiliaria colombiana de corretaje y asesoría que opera una plataforma digital basada en el sistema Domus CRM Inmobiliario. La empresa ofrece servicios de arriendos, ventas y avalúos de inmuebles, con un portafolio que incluye apartamentos, casas, locales, oficinas, lotes y fincas en múltiples ciudades del departamento de Norte de Santander. Su presencia digital comprende un portal de búsqueda de propiedades con 1,256 inmuebles listados (977 en venta y 279 en arriendo), conectado a un sistema de gestión inmobiliaria para el seguimiento de clientes y propiedades.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Latinoamericana de Fianzas La FianzacoreStrategic or Co-development PartnerStrategic alliance for fidelity bond services (fianzas) providing credibility and security in real estate transactions. Helps establish trust and financial protection for clients in property dealings.
• Lonja de Propiedad Raíz de Norte de Santander y AraucacoreStrategic or Co-development PartnerRegional real estate association (lonja) covering Norte de Santander and Arauca departments. Provides industry credibility, professional standards, and market network access. Alignment with industry best practices and professional real estate standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Finca Raíz: Colombia's largest online real estate marketplace for sales and rentals, directly competing with Rocío Romero's listing portal by aggregating a national inventory of apartments, houses, lots, and commercial properties across Colombian cities.
• Metrocuadrado: Major Colombian real estate portal for new and used properties that competes for the same property search and listing traffic that drives Rocío Romero's lead generation, especially in regional markets like Cúcuta.
• Cien Cuadras: Colombian real estate platform offering property listings, valuations, and brokerage services nationwide, overlapping with Rocío Romero's combined sales/rentals/appraisals offering.

Regional players

• Properati: Latin American real estate marketplace active across multiple countries including Colombia, providing online property listings that compete with regional brokers for sellers and landlords seeking online exposure.
• Inmuebles 24: Latin American real estate portal with strong presence in Mexico and other LatAm markets, offering online property search that competes for cross-border seller and buyer attention affecting regional brokerages like Rocío Romero.

Emerging players

• Habi: Colombian proptech that buys and resells used homes directly, threatening traditional broker intermediation in residential sales and putting commission-based models like Rocío Romero's under pressure.
• La Haus: Tech-enabled real estate brokerage operating in Colombia and Mexico with a digital-first listing and sales process, competing for sellers and buyers in secondary Colombian markets that overlap with Rocío Romero's footprint.

Broad incumbents

• Lonja de Propiedad Raíz de Bogotá: Established Colombian real estate association and MLS-like network providing listings, valuation standards, and member brokerages, comparable in professional association affiliation and listings aggregation to Rocío Romero's regional Lonja membership.
• Fincaraiz Pro (Coldwell Banker Colombia network): International real estate franchise with Colombian franchisee brokerages offering branded sales, rentals, and appraisals services that compete with independent firms like Rocío Romero on brand, training, and network reach.

Others

• Viva Anuncios: Colombian classifieds platform where individual property owners post rentals and sales listings, providing an alternative self-service channel that competes with traditional broker intermediation for low-ticket listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asesoría Inmobiliaria ROCÍO ROMERO S.A.S.