Rock the Conway’s Community Church

What Rock the Conway’s Community Church does

The Rock Church is an independent, multi-site Christian church headquartered at 1701 Church Street, Conway, South Carolina, operating seven physical campuses across the Grand Strand area (Conway, Aynor, South Strand, North Strand, Coastal, and J. Reuben Long Detention Center) plus an Online Campus reaching over 1,000 weekly viewers globally. The church delivers a vertically integrated ministry portfolio covering the full life cycle: Kidzrock (infants through 5th grade), This Gen (6th-12th grade students), Young Adult ministry, Re:Gen (12-step recovery), Re:Engage (marriage enrichment), and Pathway (newcomer onboarding). Technology infrastructure is limited to the Church Center platform on Squarespace for giving, event registration, content distribution, and a mobile app, with no proprietary technology or disclosed AI capabilities.

The business model is donation-driven rather than commercial: the primary revenue stream is voluntary tithes and offerings collected online, in-person, and via the Church Center App with recurring giving options. Secondary revenue streams include the wholly-owned C3 Coffee Bar social enterprise (with 100% of profits directed to missions, having donated over $498,000 since 2016) and modest curriculum sales from the Re:Gen program (~$55-$75 per participant for a year of books). The organization is a private nonprofit religious institution led by Lead Pastor Josh Finklea (since 2015), with no external investors, parent company, or funding rounds disclosed. Customer concentration is geographically narrow (Grand Strand, SC), and the "customers" are individual congregants rather than enterprise accounts.

Name

Rock the Conway’s Community Church

Legal name

The Rock Church

Website

https://rockc3.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rock Church is an independent multi-site Christian church in Conway, South Carolina operating seven physical campuses and an online campus, serving the Grand Strand community with age-tiered ministries and operating the C3 Coffee Bar social enterprise.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious Organizations (813110)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Local Religious/Faith-Based Stations (MPABACAL)

Keywords

• Multi-site church services
• Religious worship services
• Youth ministry programs
• Recovery discipleship programs
• Community group ministries

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tithes and Offerings: The church receives charitable donations from congregation members through online giving, in-person giving boxes, and Church Center App with recurring giving options.
2. C3 Coffee Bar Operations: The church owns and operates C3 Coffee Bars in Conway SC. 100% of profits and donations from C3 are donated to local and global missions. Since 2016, over $498,000 has been donated to missions through C3 operations.
3. Re:Generation Curriculum: Re:generation recovery program participants purchase curriculum books at different stages (about every 6 weeks). Total of 6 books, costing $10-$15 each (except Inventory Workbook which is half price). Total program cost is $55-$75 for a year of curriculum.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Rock Church operates a multi-site Christian church network with seven physical campuses across the Grand Strand area of South Carolina (Conway, Aynor, South Strand, North Strand, Coastal, J. Reuben Long Detention Center) plus an online campus. It delivers weekly worship services, children's and student ministry programs, recovery and marriage discipleship groups, newcomer pathways, and a social-enterprise coffee bar (C3 Coffee Bar) whose profits fund missions.

Product overview

The Rock Church is a multi-site church community operating eight campuses across South Carolina (Conway, Aynor, South Strand, North Strand, Coastal, J. Reuben Long detention center) plus an online campus. The organization offers a portfolio of ministry products and services centered on helping people connect with Jesus and others. Core offerings include traditional worship services, children's ministry (Kidzrock), student ministry (This Gen), young adult ministry (YA), and recovery programs (Re:Gen, Re:Engage). Additional services include baptism, Pathway newcomer groups, digital giving, and the C3 Coffee Bar mission initiative. The church utilizes the Church Center platform (built on Squarespace) for digital operations including giving, registrations, and event management.

Differentiator

Problem solved

Functional benefit

Brands

• C3 Coffee Bar: Coffee bar owned and operated by The Rock Church, with 100% of profits donated to missions. Founded in 2016.
• Kidzrock
• This Gen
• YA Ministry
• Re:Gen
• Re:Engage
• PATHWAY

Products and services

• Multi-Site Campus Network

Quantifiable outcome

• Over $498,000 donated to local and global missions since 2016 through C3 Coffee Bar profits
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• BCM (Baptist Collegiate Ministry)minorStrategic or Co-development PartnerBCM exists at Coastal Campus to love God and love people as they seek to fulfill the Great Commission. Welcomes any student in the Grand Strand who seeks to connect. Meets Tuesdays at 7:15pm.
• C3 Coffee BarcoreOthersC3 Coffee Bars are owned and operated by The Rock Church in Conway SC. 100% of profits and donations support local and global missions. Since 2016, over $498,000 has been donated through this social enterprise model.
• Re:EngagecoreStrategic or Co-development PartnerRe:Engage is a discipleship-based marriage enrichment ministry using small groups and teaching. The Rock Church partners with the Re:Engage ministry organization to deliver this program for marriages at all stages.
• Re:GenerationcoreStrategic or Co-development PartnerRe:Generation is a biblical 12-step recovery and discipleship program. The Rock Church implements this ministry for healing from addictions and destructive patterns. Includes free assessment tools like StruggleFinder.
• Orange Leaders / Phase ProjectminorStrategic or Co-development PartnerThe Rock Church has partnered with Orange Leaders and the Phase Project to provide resources that help parents in every phase of their child's development from birth to high school graduation.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Seacoast Church: Multi-site non-denominational church headquartered in Mount Pleasant, SC, with campuses across the Lowcountry and statewide. Closely comparable by geography, denomination, and multi-site operating model.
• Christ Fellowship Church: Multi-site church in South Florida with a comparable mix of kids, students, young adult, and family ministry programming. Comparable in ministry portfolio breadth and community-focus.
• McLean Bible Church: Multi-site church in the Washington DC metro with campuses, online services, and a robust family ministry pyramid. Comparable in multi-site structure and breadth of age-segmented programming.
• Hope Church: Multi-site non-denominational church with campuses across the U.S. Strong on small groups, family ministry, and digital engagement. Comparable in operating model and mid-sized multi-site footprint.
• Elevation Church: Steven Furtick-led multi-site church based in Charlotte, NC, with campuses across the Carolinas and online. Comparable by region, multi-site replication strategy, and outreach focus on young adults.

Broad incumbents

• Life.Church: One of the largest U.S. multi-site churches with a pioneering online campus and the Church Center / Open Network platform stack. Comparable in online-campus strategy and digital giving infrastructure.
• North Point Church: Founded by Andy Stanley, Atlanta-based multi-site church network with campuses inside and outside Georgia. Comparable as a long-established multi-site peer whose playbook The Rock Church mirrors.
• Gateway Church: Robert Morris-led multi-site church in the Dallas–Fort Worth area with multiple locations and online presence. Comparable as a multi-site, non-denominational peer at a similar operational scale.
• Church of the Highlands: Large multi-site, non-denominational church based in Birmingham, AL with campuses across the Southeast. Comparable in multi-site scale, sermon-based content distribution, and recovery/marriage programming.

Others

• Church Center (Planning Center): SaaS platform The Rock Church uses for giving, registrations, events, and the mobile app. Included as an enabling technology peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rockc3/videos
• LinkedInlinkedin.com/company/rock-the-conway%E2%80%99s-community-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock the Conway’s Community Church