Rock n' Roll Camp for Girls San Diego

What Rock n' Roll Camp for Girls San Diego does

Rock n' Roll Camp for Girls San Diego is a 501(c)(3) non-profit organization founded in 2015 by Melissa Grove and operating primarily in San Diego County, California. It runs a week-long summer day camp — the GXRLS Rock! Summer Camp, held June 15–19, 2026 at Montgomery Middle School in Linda Vista — serving girls, trans, and non-binary youth ages 8 to 17. Campers form bands, write an original song, learn an instrument, and perform live at a public showcase at Music Box San Diego, with all instruments provided and no prior music experience required. The organization complements the flagship camp with two additional programs: Ladies Rock San Diego (LRSD), an intensive three-day weekend program for female-identified and non-binary adults ages 18+ whose proceeds support the youth mission, and Rockshops, one- and two-day music workshops for youth centered on collaboration and social-justice themes.

The organization's revenue model blends three streams: (1) donations and grants from a concentrated set of foundation and government funders (Clare Rose Foundation, Jason Mraz Foundation, California Arts Council, City of San Diego, Fox Foundation, Molly's Angels, Find Your Light, Dr. Bronner's Magic All-One!) plus individual donors; (2) per-camper tuition at $395 Early Bird / $450 Regular rates for the summer program, with financial aid available; and (3) proceeds from Ladies Rock San Diego adult programming and a branded merchandise line (GXRLS Rock! SD) sold via Bonfire. Delivery is volunteer-driven: a small core team of ~5 staff coordinates a larger base of band coaches, instrument instructors, and "roadies" drawn from the local music community, with governance provided by an active Board of Directors.

The organization operates within the Girls Rock Camp Alliance international network and benefits from in-kind equipment donations (notably from Guitar Center) and PR support (Olive Creative Strategies). It has operated continuously for ten years as of 2025, with sustained earned media coverage in San Diego outlets and a programmatic model that has expanded from a single annual camp to a multi-program portfolio while remaining regionally concentrated in San Diego.

Name

Rock n' Roll Camp for Girls San Diego

Legal name

Rock n' Roll Camp for Girls San Diego

Website

https://rockcampforgirlssd.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rock n' Roll Camp for Girls San Diego is a 501(c)(3) non-profit founded in 2015 that runs a week-long summer music day camp plus adult and youth workshop programs, empowering girls, trans, and non-binary youth in the San Diego region through band-based music education and live performance.

Ownership category

akta.pro rank

Product category

Youth Music Education Programs

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ)

akta.pro secondary industry

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Youth music education
• Nonprofit summer camp
• Band mentoring programs
• Girls empowerment workshops
• Community arts education

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Rock n' Roll Camp for Girls is a volunteer-based 501(c)(3) non-profit organization dependent on foundation grants and individual donations. Major funding comes from Clare Rose Foundation, California Arts Council, City of San Diego, Fox Foundation, Molly's Angels, Jason Mraz Foundation, Find Your Light, and Dr. Bronner's Magic All-One!. Individual donors contribute through the website.
2. Camp Tuition: The organization generates revenue through summer camp registration fees. Early Bird Rate is $395 and Regular Rate is $450. Financial Aid is available, indicating some scholarship-based access.
3. Ladies Rock Camp Proceeds: Ladies Rock San Diego (LRSD) is an intensive weekend program for adults ages 18+. All proceeds from LRSD go to Rock n' Roll Camp for Girls SD to support the mission. This serves as both a program and a fundraising mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rock n' Roll Camp for Girls San Diego operates a week-long day summer camp where girls, trans, and non-binary youth ages 8-17 form bands, write original songs, learn instruments, and perform live at a real venue, guided by inspirational female mentors. The organization also runs Ladies Rock San Diego, a weekend program for adults 18+, and Rockshops, one to two-day music-inspired workshops for youth. No prior music experience is required and all instruments are provided.

Product overview

Rock n' Roll Camp for Girls San Diego offers a suite of music education programs centered on youth empowerment. The flagship offering is the GXRLS Rock! Summer Camp, a week-long day camp for ages 8-17 where participants form bands, write original songs, learn instruments, and perform live. Complementing the youth camp are Ladies Rock San Diego (an adult weekend program) and Rockshops (shorter workshops for youth ages 8-17). All programs emphasize social justice, self-expression, and collaborative music-making without requiring prior musical experience or instruments.

Differentiator

Problem solved

Functional benefit

Brands

• GXRLS Rock! SD: Summer camp program branding - official merchandise line including tees, hoodies, and other apparel sold through Bonfire

Products and services

• GXRLS Rock! Summer Camp A week-long day camp program where girls, trans, and non-binary youth ages 8-17 form bands, write original songs, learn instruments, and perform live at local venues. Campers receive mentorship from inspirational female role models and participate in music lessons, workshops, and group activities. No prior music experience or instruments required. Held annually at Montgomery Middle School in San Diego.
• Ladies Rock San Diego (LRSD) An intensive weekend program for female-identified and/or non-binary adults ages 18+ where participants form a band, learn an instrument, write an original song, and perform live at a local venue in 3 days. Includes workshops on empowerment topics. All proceeds support the youth camp programs.
• Rockshops One or two-day music-inspired workshops where girls and non-binary youth ages 8-17 collaborate and create change while being supported by local musicians and teaching artists. Participants explore themes of social justice, self-expression, and empowerment. No music experience or instruments needed.
• GXRLS Rock! SD Merchandise Official merchandise line including tees, hoodies, and other apparel sold through Bonfire to support the camp mission.

Quantifiable outcome

• Campers form bands, write original songs, learn instruments, and perform live in one week (5 days of camp + 1 showcase day)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Clare Rose Center for Creative Youth DevelopmentcoreStrategic or Co-development PartnerPartner organization focused on creative youth development that shares the mission of empowering young people through arts education.
• Music Box (San Diego)coreStrategic or Co-development PartnerMusic venue partner that hosts the annual Rock Camp Showcase performances. Located at 1337 India Street, San Diego. Provides performance space for campers to showcase their original songs.
• Guitar CentercoreOthersMusic instrument retailer providing in-kind donations of guitars, bass guitars, straps, picks, cases, gig bags, tuners, pedals, stands, and other equipment.
• Elevate Printing SolutionsminorOthersPrinting services company providing in-kind support for the organization's materials and communications.
• Kirlin CableminorOthersCable manufacturer providing in-kind donations of cables and audio equipment.
• Olive Creative Strategies (Olive PR Solutions)coreGTM or Marketing PartnerPR and creative agency partner providing communications support. Special thank you to Olive Creative Strategies for all their help and support in getting the organization's message out to the community.
• Girls Rock Camp Alliance (GRCA)coreStrategic or Co-development PartnerInternational membership network of youth-centered arts and social justice organizations. GRCA provides resources and space for community building to support the global movement for collective liberation. Rock n' Roll Camp for Girls San Diego is a member of this alliance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• School of Rock: The largest franchise-based music education provider in the U.S., teaching guitar, bass, drums, vocals, and keyboards to youth and adults via year-round lessons and performance-based programs. Overlaps on the music-skills-for-youth segment though it is broader, commercial, and not mission-driven.
• Bach to Rock: A franchise music school offering individual and group instruction plus performance-based programs (bands, recitals) for children and adults. Competes for the same youth-music-education dollars but is a for-profit chain with a much wider footprint.
• Interlochen Center for the Arts (Summer Camp): A premier residential summer arts camp offering intensive music, theatre, and visual arts programs for youth. Comparable summer-music-camp delivery model though it is overnight, broader in scope, and significantly larger and more established.

Others

• Girls Who Code: A national nonprofit running summer immersion programs and clubs that empower girls in technology. Operates a similar nonprofit, mission-driven, girl-empowerment framework and reaches a comparable demographic, though in STEM rather than music.

Direct peers

• Rock 'n' Roll Camp for Girls (Portland): The flagship and founding chapter of the Girls Rock Camp Alliance, based in Portland, OR. It pioneered the exact one-week day-camp model (form a band, write a song, perform live) for girls, trans, and non-binary youth that Rock n' Roll Camp for Girls San Diego replicates as a franchise member.
• Girls Rock Austin: A GRCA affiliate in Austin, TX delivering summer rock camps and year-round music programming for girls and non-binary youth, with comparable curriculum, volunteer-driven delivery, and showcase performance model.
• Rock 'n' Roll Camp for Girls NYC: New York-based GRCA chapter providing week-long summer day camps and after-school programs for girls and gender-expansive youth. Mirrors the San Diego organization's flagship format and mission in a different metro.
• Girls Rock Chicago: A GRCA-member nonprofit running a week-long summer rock camp for girls and gender-expansive youth in Chicago. Operates with the same band-formation, instrument-provision, and showcase performance model serving a comparable age segment.

Regional players

• San Diego Music Education Foundation: A San Diego-area nonprofit supporting music education in schools and the community. Regional peer sharing geography and music-education mission, though focused on in-school programs rather than the camp model.

Emerging players

• Grammy Camp (Recording Academy): The Recording Academy's immersive summer music experience for high school students, providing intensive training in songwriting, performance, and production. Comparable audience and music-immersion format though more selective and shorter-term.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLTO8Icg7H8ro6J5Q7Ttjxw
• Facebookfacebook.com/rocknrollcampforgirlsSD
• Instagraminstagram.com/rockcampforgirlssd
• LinkedInlinkedin.com/company/rock-n'%E2%80%8B-roll-camp-for-girls-san-diego

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock n' Roll Camp for Girls San Diego