Rockdale County Public Schools

What Rockdale County Public Schools does

Rockdale County Public Schools (RCPS) is a public K-12 school district serving Rockdale County, Georgia from its headquarters at 960 Pine Street NE in Conyers. The district operates 24 schools, comprising 11 elementary schools (grades PK-5), 4 middle schools (grades 6-8), 3 traditional high schools (grades 9-12), and 6 non-traditional programs including the Rockdale Magnet School for Science and Technology (Grades 4-8 and 9-12), Rockdale Career Academy, Rockdale Open Campus, Rockdale Virtual Campus (Grades 6-12), and Alpha Academy. Core customers are Pre-K through 12th-grade students and their families, with secondary engagement from early learners (birth through kindergarten) served through Georgia Pre-K, an NAEYC-accredited Early Learning Center, and an award-winning Parents as Teachers home visitation program.

The district's technology backbone is built on third-party SaaS platforms: Canvas for learning management, Infinite Campus for student information and the parent portal, ParentSquare for family communications, ClassLink for single sign-on, MySchoolBucks for cafeteria payments, and Tutor.com for on-demand tutoring. RCPS runs a district-wide Learning Reimagined one-to-one student laptop initiative, supports Yondr pouches for distraction-free learning in PK-8, and operates My Stop for real-time bus tracking. Specialty programs include performing and visual arts, dual language immersion, pre-medical sciences, AVID college preparatory, STEM/STEAM, and global business, with application-based enrollment open to students outside their assigned attendance zones. Dual Enrollment partnerships with Georgia Military College and Georgia Piedmont Technical College allow high school students to earn college credit on-site, and the CTAE program offers more than 30 career pathways and industry certifications.

RCPS is a government entity, not a commercial enterprise. It is funded through local property taxes, state per-pupil allocations from the Georgia Department of Education, and federal grants including Title I. There is no tuition for standard enrollment; fees are limited to specialty programs and optional services. The district offers free meals to all students through the Community Eligibility Provision and is accredited by Cognia, recognized as a GSBA-Exemplary district, and certified as a Common Sense District. Revenue is not publicly disclosed and no parent company or external owner exists; governance is provided by the Rockdale County Board of Education with Dr. Stephanie Johnson serving as Superintendent.

Name

Rockdale County Public Schools

Legal name

Rockdale County Public Schools

Website

https://rockdaleschools.org

Company type

Public

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rockdale County Public Schools is a government K-12 school district in Rockdale County, Georgia, operating 24 schools (11 elementary, 4 middle, 3 high, 6 non-traditional) serving PK-12 students and families, funded by local property taxes, state allocations, and federal grants, with no tuition charged.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Preschool Programs within Childcare Centers (EDACABAL), Standards Alignment & Curriculum Mapping Resources (State/NAEYC/Head Start) (EDACAJAN), Early Intervention Academic Readiness (Pre-K–Early Elementary) (EDAKADAG), District Student Services Administration (Special Ed, Counseling, Health) (EDADABAJ)

Keywords

• Public K-12 education
• Magnet school programs
• Career technical education
• Virtual learning programs
• Dual enrollment partnerships

Headquarters

HQ city

Conyers, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels6 records

Marketing channels6 records

Core offering

Rockdale County Public Schools operates a public Pre-K through 12th grade education system consisting of 11 elementary schools, 4 middle schools, 3 high schools, and 6 non-traditional school programs in Rockdale County, Georgia. The district delivers standard academic instruction alongside specialized programs including the Rockdale Magnet School for Science and Technology, Dual Enrollment partnerships with Georgia Military College and Georgia Piedmont Technical College, CTAE career pathways with industry certifications, Advanced Placement courses, virtual campus options for grades 6-12, and early childhood education through the NAEYC-accredited Early Learning Center and award-winning Parents as Teachers program. Educational services are provided at no tuition to resident families, funded by local property taxes, state per-pupil funding, and federal grants including Title I.

Product overview

Rockdale County Public Schools operates a comprehensive K-12 educational system consisting of 11 elementary schools, 4 middle schools, 3 high schools, and 6 non-traditional school options. The district's portfolio includes specialized magnet schools (Rockdale Magnet School for Science and Technology for grades 4-8 and 9-12), career-focused programming (Rockdale Career Academy with CTE pathways), and virtual learning options (Rockdale Virtual Campus for grades 6-12 and Virtual Elementary). Core academic programs include Dual Enrollment partnerships with Georgia Military College and Georgia Piedmont Technical College, AP courses at all high schools, and CTAE career pathways with 99.49% completion rates. Early learning is supported through NAEYC-accredited Early Learning Centers and Georgia Pre-K programs at all elementary schools. The district provides technology-enhanced learning through its Learning Reimagined one-to-one laptop initiative and Canvas learning management system, with student and parent access via the Infinite Campus portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Rockdale Magnet School for Science and Technology (Grades 4-8 and 9-12) A selective public STEM magnet program for Rockdale County students offering hands-on, inquiry-based learning with advanced academics for grades 4-8 (at Sims Elementary campus) and grades 9-12, accepting applications from all county residents regardless of attendance zone.
• Rockdale Career Academy Career-focused academy offering pathways in automotive (including EV/Hybrid Dual Enrollment), healthcare, culinary arts, and other CTE fields; houses the NAEYC-accredited Early Learning Center for children ages 3-4.
• Rockdale Virtual Campus (Grades 6-12) Full-time virtual school program for grades 6-12 providing online education alternative to in-person enrollment.
• Rockdale Virtual Elementary (Grades 4-5) Full-time virtual elementary education program for grades 4-5 offered as an alternative to in-person schooling.
• Alpha Academy Non-traditional alternative education program for grades 6-12 located at the EPIC Center, providing flexible learning pathways.
• Rockdale Open Campus Non-traditional high school program providing flexible learning options for students at the EPIC Center location.
• CTAE Career Technical Agricultural Education District-wide career pathway program offering more than 30 career pathways with industry certifications and Work-Based Learning opportunities across Automotive, Healthcare, Culinary Arts, Film, Early Childhood Education, Marketing, and Manufacturing fields.
• Early Learning Center at RCA NAEYC-accredited early learning center at the Rockdale Career Academy campus serving children ages 3 and 4, holding the highest available NAEYC accreditation level.
• Georgia Pre-Kindergarten Program State-funded Pre-K lottery program available at all RCPS elementary schools for children turning 4 by September 1.
• Parents as Teachers Program Award-winning home visitation program targeting low- to moderate-income families, providing parents with support, skills, and tools for early childhood education from birth through kindergarten.
• Dual Enrollment Program Partnership program with Georgia Military College and Georgia Piedmont Technical College allowing high school students to earn college credit while still enrolled in high school.
• Advanced Placement Courses College-level Advanced Placement courses offered at each RCPS high school, allowing students to earn college credit through AP exams.
• Specialty and Choice Programs School-within-a-school specialized programs including performing and visual arts, pre-medical sciences, advanced technology, global business, entertainment, dual language immersion, AVID college preparatory, STEM, and STEAM, available through an application process for middle and high school students outside their attendance zone.
• 21st Century Community Learning Centers After-school programs including Rockdale Bridges, THRIVE, Mighty Mustangs, and RISE Academy providing enrichment activities and academic support to RCPS students.
• Learning Reimagined (One-to-One Student Laptops) District-wide one-to-one technology initiative providing every student with a laptop device for learning, integrated with Microsoft 365, Canvas LMS, and ClassLink single sign-on.
• Rockdale Youth Leadership CTAE student leadership development program fostering civic engagement and leadership skills among RCPS students.

Quantifiable outcome

• 99.49% graduation rate for CTAE career pathway completers
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Georgia Military CollegecoreStrategic or Co-development PartnerPartnership providing Dual Enrollment college credit courses, allowing RCPS high school students to earn college credit while still in high school through unique on-site offerings at the district.
• Georgia Piedmont Technical CollegecoreStrategic or Co-development PartnerPartnership providing Dual Enrollment college credit courses, enabling RCPS students to access rigorous college-level courses without leaving the district, supporting college and career readiness.
• RCPS FoundationcoreStrategic or Co-development PartnerNonprofit foundation supporting Rockdale County Public Schools through fundraising, grants, and community investment to enhance educational programs and student outcomes.
• Rockdale County GovernmentminorStrategic or Co-development PartnerLocal government partnership for community events such as the Back-to-School Bash, providing joint community resources and support for Rockdale County students and families.
• City of ConyersminorStrategic or Co-development PartnerMunicipal partnership supporting community events and initiatives including Back-to-School activities, contributing resources and facilities for district events.
• Conyers-Rockdale Chamber of CommerceminorGTM or Marketing PartnerRegional chamber of commerce partnership supporting economic development and educational initiatives, providing business community connections and resources for district programs.
• Conyers-Rockdale Economic Development Council (CREDC)minorStrategic or Co-development PartnerEconomic development council partnership supporting workforce development, career pathways, and connections between the district's CTAE programs and local business community needs.
• RCPSPartner.comminorChannel Partner/ Reseller/ DistributorOnline platform (similar to DonorsChoose) enabling community members and businesses to fund specific classroom projects and school needs, distributing resources to individual classrooms and programs.
• Rockdale Coalition (Non-profits and Community Support Resources)minorStrategic or Co-development PartnerCommunity coalition partnership providing non-profit resources and community support services to RCPS families, connecting families with additional social services and community programs.
• Georgia Department of Education (GADOE)coreStrategic or Co-development PartnerState education agency providing regulatory oversight, ESOL program guidance, curriculum standards alignment, and funding through various state and federal programs including Title I.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DeKalb County School District: Metro Atlanta public school district serving a comparable urban/suburban population with magnet schools, career technical education, and early learning programs. Directly comparable K-12 public district peer.
• Cobb County School District: Suburban Atlanta metro public school district operating elementary, middle, and high schools with magnet, CTAE, and advanced academic programs. Direct peer in scale and regional context.
• Fulton County Schools: Large metro Atlanta public school district offering magnet programs, career academies, virtual learning, and dual enrollment. Comparable as a suburban Georgia district with similar specialty and choice program portfolio.
• Douglas County School District: Suburban Atlanta public school district with comparable K-12 structure, magnet and CTAE programs, and similar reliance on local property tax and state funding. Direct peer in operating model.
• Henry County Schools: Adjacent suburban Atlanta county school district operating K-12 schools with CTAE pathways, magnet options, and similar funding mix. Closely comparable peer given geographic proximity to Rockdale County.
• Gwinnett County Public Schools: Largest school district in Georgia, operating a comparable K-12 public school network with magnet programs, CTAE pathways, and dual enrollment partnerships. Most directly comparable peer in scale and suburban Atlanta metro footprint.
• Cherokee County School District: Suburban Atlanta metro public school district offering K-12 education with career academies, magnet programs, and dual enrollment. Comparable in size and district structure to RCPS.
• Newton County School District: Adjacent Georgia county school district with similar suburban profile, K-12 public school network, and reliance on Georgia state funding. Closely comparable peer at slightly smaller scale.

Emerging players

• Georgia Cyber Academy: Statewide Georgia online public school serving K-12 students. Comparable as a virtual learning option potentially competing with Rockdale Virtual Campus for online-enrolled students across the region.

Others

• Georgia Department of Education: State education agency providing regulatory oversight, funding, and standards alignment to RCPS. Adjacent ecosystem participant governing curriculum standards, Title I administration, and graduation requirements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rockdale-county-public-schools

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockdale County Public Schools