Freedom Builders & Remodelers

What Freedom Builders & Remodelers does

Freedom Builders & Remodelers is a privately held, owner-operated residential remodeling contractor founded in 1993 and headquartered in Rockford, Illinois, with a secondary office in Beloit, Wisconsin. The company provides a comprehensive suite of design-build home improvement services to homeowners across approximately 15 towns in northern Illinois and southern Wisconsin, including basement finishing, kitchen and bathroom remodeling, window and door replacement, deck construction, room additions, flooring, siding, staircase rebuilding, and ADA accessibility upgrades. The business is led by founder and owner Shawn Warren, who personally handles project consultations and oversees each job; the firm maintains a staff of 8 employees and operates without any institutional outside investment or parent company.

The underlying technology is entirely operational rather than digital: there is no proprietary software platform, mobile app, or API, and the service delivery model relies on manual project management, subcontracted labor, and physical craftsmanship rather than any technology-mediated automation or AI capability. Marketing and customer acquisition are conducted through an SEO-optimized website, an active blog, social media presence on Facebook, Twitter, and Pinterest, an extensive project portfolio gallery, and client testimonials that function as social proof for prospective local customers.

The revenue model is a single project-based professional services stream, with one-time engagements ranging from small repairs to full home renovations priced via custom quotes issued after free in-person consultations. To reduce buyer friction, the company offers financing options including FHA 203k loans and no-equity, no-appraisal financing, and maintains a strategic partnership with Pella for window and door products. Customers are exclusively residential homeowners acquired through direct-to-consumer field sales and word-of-mouth referrals, with no recurring contracts, subscription revenue, or named enterprise accounts.

Name

Freedom Builders & Remodelers

Legal name

Freedom Builders & Remodelers

Website

https://rockfordremodeling.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Freedom Builders & Remodelers is an owner-operated residential remodeling contractor founded in 1993, serving homeowners across 15 towns in northern Illinois and southern Wisconsin with design-build services including kitchens, bathrooms, basements, decks, additions, and ADA upgrades.

Ownership category

akta.pro rank

Product category

Residential Home Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Full Bathroom Remodel (Design-Build) (HSAPABAA), Interior Wall Framing, Partition Builds & Reconfiguration (HSAPAFAA)

Keywords

• Residential remodeling services
• Kitchen renovation
• Bathroom remodeling
• Basement finishing
• Home additions

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Professional Remodeling Services: One-time project-based revenue from residential home improvement and remodeling services. Services include design-build, kitchen/bathroom/basement remodeling, room additions, window/door replacement, deck building, siding, and flooring installation. Projects range from small repairs to full home renovations. Financing options available including HUD 203k loans with no equity and appraisal requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Freedom Builders & Remodelers is a design-build home remodeling contractor that designs, manages, and executes residential renovation projects. The company delivers kitchen, bathroom, and basement remodeling, window and door replacement, deck construction, room additions, flooring, siding, and ADA accessibility upgrades for homeowners.

Product overview

Freedom Builders & Remodelers is a home remodeling contractor offering a comprehensive suite of renovation and improvement services. The company operates on a design-build model, providing services spanning basement finishing, bathroom and kitchen remodeling, window and door replacement, deck construction, room additions, flooring, siding, and ADA accessibility upgrades. The company serves residential properties in the Rockford, IL area and provides financing options including FHA 203k loans and no-equity financing. The core offering is integrated project management from design through completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Design and construction of residential kitchen renovations for homeowners, delivered as a full design-build project.
• Bathroom Remodeling Design-build bathroom renovation services for residential customers, including layout, fixtures, and finishes.
• Basement Remodeling Finishing and remodeling of residential basements as additional living space under a design-build delivery model.
• Window and Door Replacement Residential window and door replacement services, supported by the company's Pella partnership.
• Deck Construction Design and build of residential decks for homeowners.
• Room Additions Design-build construction of residential room additions and home expansions.
• Flooring Installation Residential flooring installation as part of remodeling projects.
• Siding Installation Residential siding installation and replacement as part of exterior remodeling work.
• ADA Accessibility Upgrades Residential accessibility modifications for aging-in-place and mobility-impaired homeowners.

Quantifiable outcome

• Provides financing options with no equity and no appraisal requirements for qualified homeowners

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PellacoreTechnology or IntegrationFreedom Builders & Remodelers works primarily with a Pella contractor representative for window and door replacement projects. Pella is a leading window and door manufacturer. The partnership enables the company to provide custom window solutions and professional installation services for residential customers in the Rockford area.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Long Home Products: Regional home remodeling company serving the Mid-Atlantic and Midwest with a focus on baths, windows, and roofing. Comparable multi-product remodeling model though operating in different geographies than Freedom Builders.

Direct peers

• Champion Window: National window, door, bathroom, and roofing replacement company with strong Midwest marketing presence. Direct competitor on multiple Freedom Builders service lines including windows, doors, and bathroom remodels.
• Bath Fitter: National bathroom remodeling franchise specializing in acrylic tub and shower liners. Direct competitor on Freedom Builders' bathroom renovation services, with a standardized product offering targeting the same homeowner segment.
• Feldco Windows, Siding & Doors: Midwest-based home remodeling company specializing in windows, siding, and doors with strong presence in Illinois and Wisconsin. Directly comparable product mix, regional footprint, and customer base to Freedom Builders & Remodelers.
• Leaf Home Bath: National bathroom remodeling brand owned by Leaf Home Solutions, focused on full bath conversions and accessibility modifications. Comparable to Freedom Builders' bathroom and ADA accessibility services.
• Kitchen Tune-Up: National kitchen remodeling franchise offering cabinet refacing, redooring, and full kitchen renovations. Direct competitor on Freedom Builders' kitchen remodeling service line with a comparable homeowner target.
• Re-Bath: National bathroom remodeling franchise offering full bath renovations. Directly comparable to Freedom Builders' bathroom remodeling line with similar design-build positioning and customer acquisition approach.
• Window World: National window and door replacement franchise with strong Midwest presence. Direct competitor on Freedom Builders' window/door replacement line, offering similar Pella-adjacent value propositions to homeowners.

Broad incumbents

• Power Home Remodeling (Renuity): Large national residential remodeling company offering windows, roofing, siding, and bath replacement. Comparable core services but with far greater scale, geographic reach, and direct-to-consumer marketing infrastructure.
• Home Depot Home Services (Installation): National big-box retailer offering installation services across windows, doors, flooring, and bath. Indirect competitor that funnels lead flow to subcontracted installers, occasionally competing with independent remodelers on price-sensitive projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freedombuild
• Facebookfacebook.com/freedombuilders
• Pinterestpinterest.com/freedombuildersremodelers
• LinkedInlinkedin.com/company/freedom-builders-&-remodelers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Builders & Remodelers