Town of Rockland, Massachusetts

What Town of Rockland, Massachusetts does

The Town of Rockland, Massachusetts is a municipal government entity incorporated in 1874 and located in Plymouth County, serving residents and businesses within the town of Rockland in Southeast Massachusetts. It operates under a Town Meeting and Select Board form of government with day-to-day management handled by a Town Administrator, providing the full spectrum of mandated municipal services: public safety (police, fire, Smart911 emergency notifications), water and sewer utilities through the Abington Rockland Joint Water Works joint venture with the Town of Abington, recycling and waste management via the Rockland Recycling Center, parks and recreation, library services, senior services through the Council on Aging, public health, K-12 education via Rockland Public Schools, and administrative functions including vital records, elections, licensing, and permitting.

The town's core digital platform is the CivicPlus CivicEngage content management system powering rockland-ma.gov, which integrates MyAccount registration, online payments (taxes, utilities, fees), the Citizen Request Tracker ("Report a Concern"), Notify Me subscription alerts, document center, agenda center, calendar, and facilities directory. The Rockland Recycling Center operates a separate online portal at townhall247.com for 24/7 account access, and recreation programs are managed through a Rec1 catalog platform. Marketing and citizen engagement channels include the municipal website, Facebook, LinkedIn, YouTube (WRPS Rockland), Notify Me email/text alerts, and an annual Town Report.

Rockland is funded primarily through property taxation administered by the Board of Assessors, with secondary revenue streams from water/sewer fees, licenses and permits (business certificates, marijuana establishment licenses, building and zoning permits), recycling center fees (including a $25 voucher program), and inter-municipal cost-sharing. Distribution occurs through the Town Hall at 242 Union Street, the Water Department at 366 Centre Avenue, the Senior Center at 317 Plain Street, the Fire Department, and various department offices. Strategic partnerships include the Abington Rockland Joint Water Works (joint venture), South Shore Recycling Cooperative, MAPC (Rooted in Rockland planning initiative), Old Colony Elderly Services, South Shore Technical High School, and CivicPlus as the technology platform provider.

Name

Town of Rockland, Massachusetts

Legal name

Town of Rockland, Massachusetts

Website

https://rockland-ma.gov

Company type

Public

Founded year

1874

Operating status

Operating

Headcount range

51–100 employees

Short description

The Town of Rockland, Massachusetts is a municipal government incorporated in 1874 in Plymouth County, providing public safety, water/sewer, recycling, recreation, education, and administrative services to its residents and local businesses, funded primarily by property taxes and supported by a CivicPlus CivicEngage digital platform.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Water, Sewage and Other Systems (2213), Solid Waste Collection (562111), Waste Collection (56211)

SIC

Sanitary Services (4950), Refuse Systems (4953), Water Supply (4941), Services-Management Services (8741)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Solid Waste & Recycling Services Administration (BPAIACAH), Parks, Recreation & Cultural Services (BPAIACAI), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Public Works Departments (Streets, Bridges, Stormwater, Fleet, Maintenance) (BPAIALAD), Municipal Wastewater Collection (Sewer Networks) (BPALAMAA)

Keywords

• Municipal government services
• Property tax administration
• Public safety services
• Water and sewer utilities
• Recycling and waste management

Headquarters

HQ city

Rockland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Tax Revenue: Annual property taxes assessed by the Board of Assessors, representing the primary source of municipal funding for town operations and services
2. Water and Sewer Utilities: Water service fees through the Abington Rockland Joint Water Works; sewer department services with billing through the Town Collector
3. Licenses and Permits: Various licenses including business certificates, marijuana establishment licenses, victualer licenses, automobile licenses, yard sale permits, and one-day liquor licenses; also building permits and zoning permits
4. Recycling Center Fees: Fees for recycling services including bulky item disposal, with a voucher program for eligible residents ($25 per unit)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Town of Rockland delivers essential municipal services to its residents and local businesses, including public safety (police, fire, emergency notifications via Smart911), water and sewer utilities through the joint Abington Rockland Joint Water Works, recycling and waste management via the Rockland Recycling Center, parks and recreation programs, library services, senior services, vital records, elections, and licensing and permitting. Service access is supported by a CivicPlus CivicEngage-powered municipal website offering online payments, a Citizen Request Tracker, and Notify Me subscriptions.

Product overview

The Town of Rockland, Massachusetts operates a unified civic engagement platform built on the CivicPlus Content Management System. The core offering is the official town website, which serves as the central hub for all municipal services. The platform encompasses multiple integrated services including online payments for taxes and fees, a Rockland Recycling Center portal, Water Department services through the Abington Rockland Joint Water Works, Parks and Recreation programs, a Citizen Request Tracker for concerns and feedback, and emergency notification systems including Smart911. These services are connected through shared infrastructure including Notify Me for notifications and a unified staff directory. The platform serves residents seeking to access government services, view news and events, pay bills, and engage with town government.

Differentiator

Problem solved

Functional benefit

Brands

• Abington Rockland Joint Water Works: Joint water utility serving both Abington and Rockland municipalities
• Rockland Public Schools
• Rockland Recycling Center (RRC)
• Rockland Recreation

Products and services

• Online Payments Electronic payment system for town bills, taxes, permits, and fees, enabling residents to pay municipal charges online through the CivicEngage platform.
• Rockland Recycling Center Online Portal Online account management and transaction portal for the Rockland Recycling Center, allowing residents to manage accounts and complete transactions at any time, including access to the voucher program and bulky item disposal services.
• Recreation Programs Parks and recreation programs and registrations including summer camps, sports leagues, fitness classes, and facility rentals, available to town residents through the Rockland Recreation catalog.
• Citizen Request Tracker (Report a Concern) Online system for residents to submit and track concerns, comments, or compliments directed at the town government, enabling two-way civic engagement.
• Notify Me

Quantifiable outcome

• Debit card payment option now available at Recycling Center (March 2026)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Abington Rockland Joint Water WorkscoreStrategic or Co-development PartnerJoint water utility providing water services to both the Town of Rockland and the Town of Abington. Shared infrastructure includes Myers Avenue Water Treatment Plant in Abington, Hannigan WTP in Rockland, and Great Sandy Bottom Pond WTP in Pembroke. PFAS treatment upgrades underway at multiple facilities.
• South Shore Recycling CooperativecoreStrategic or Co-development PartnerRegional cooperative for recycling initiatives and shared resources among South Shore municipalities. Rockland participates in this collaborative approach to waste management and recycling programs.
• Old Colony Elderly ServicesminorStrategic or Co-development PartnerPartnership providing services to elderly residents through the Council on Aging. Coordinates senior transportation, programs, and support services.
• Old Colony Planning Council Area Agency on AgingminorStrategic or Co-development PartnerRegional planning partnership addressing aging population needs and coordinating services across member communities.
• Metropolitan Area Planning Council (MAPC)coreStrategic or Co-development PartnerRegional planning partnership for the Rooted in Rockland initiative combining Housing Production Plan and Open Space & Recreation Plan updates. MAPC assists with comprehensive municipal planning for housing and open space.
• South Shore Technical High SchoolcoreStrategic or Co-development PartnerRegional vocational technical high school serving Rockland and surrounding communities. South Shore VoTech School Building Project underway for facility improvements.
• CivicPluscoreTechnology or IntegrationWebsite platform provider powering rockland-ma.gov with CivicEngage content management system, providing infrastructure for all digital municipal services including agendas, calendars, online payments, and citizen request tracking.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• CivicPlus: Technology vendor that powers Rockland's CivicEngage platform. Comparable municipal technology providers (e.g., Granicus, Tyler Technologies) serve similar small-town government clients with digital civic engagement infrastructure.
• South Shore Recycling Cooperative: Regional cooperative of South Shore municipalities that Rockland participates in for recycling and waste management. Enables scale economies for small-town solid waste programs like Rockland's.

Direct peers

• Town of Whitman, Massachusetts: South Shore Massachusetts town of similar size and form of government. Provides the same core municipal services (public safety, water/sewer, recreation, schools) under a Town Meeting / Select Board structure.
• Town of Scituate, Massachusetts: South Shore Massachusetts coastal town with similar municipal services including public safety, water, library, and recreation. Comparable scale and governance structure.
• Town of Hanover, Massachusetts: Neighboring Plymouth County town with comparable population size, governance structure, and mix of residential, public safety, water, and recreation services. Directly comparable small-town municipal operations.
• Town of Abington, Massachusetts: Adjacent Massachusetts town that jointly operates the Abington Rockland Joint Water Works with Rockland. Directly comparable Type A municipal government with similar population profile, services, and governance structure on Boston's South Shore.
• Town of Pembroke, Massachusetts: Shares Great Sandy Bottom Pond WTP infrastructure via the Abington Rockland Joint Water Works. Comparable South Shore Massachusetts town with similar municipal service mix and population size.
• Town of Norwell, Massachusetts: Adjacent Plymouth County town with similar population, open town meeting governance, and a comparable portfolio of municipal services including public safety, water, recreation, and senior services.

Broad incumbents

• Town of Weymouth, Massachusetts: Larger neighboring South Shore Massachusetts municipality with overlapping municipal services including water, sewer, public safety, and recreation. Demonstrates an alternative scale for direct service delivery.
• Town of Braintree, Massachusetts: Larger South Shore municipal government that also uses CivicPlus CivicEngage and operates similar municipal services. Larger scale and population, but directly comparable services and digital infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WRPSRockland
• Facebookfacebook.com/townofrockland
• LinkedInlinkedin.com/company/rockland-ma

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town of Rockland, Massachusetts