Rockmybaby Nanny Agency Switzerland

What Rockmybaby Nanny Agency Switzerland does

Rockmybaby Nanny Agency Switzerland (legal entity: Rockmybaby Switzerland GmbH) is a privately held childcare and household-staffing recruitment agency founded in 2012 by Tanya Jeannet and headquartered in Walchwil, in the canton of Zug, Switzerland. The company operates as the Swiss arm of the global Rockmybaby Group, whose brand and intellectual property are owned by New Zealand-based Rockmybaby IP Limited. Rockmybaby Switzerland places vetted nannies, newborn care specialists, household managers, domestic couples and private educators into Swiss households and institutions, with active coverage across nine cantons — Zürich, Zug, Lucerne, Aargau, Basel, Geneva, Vaud, Valais and Bern.

The platform centers on a custom web application at app.rockmybaby.ch that families and candidates use to register, post job requests and manage bookings, supported by an internal vetting workflow covering criminal clearance, reference checks, passport/permit validation and First Aid certification, plus a 90-day replacement guarantee on permanent placements. Services are organised into distinct verticals: Nanny placement (12% of annual gross salary), Temporary placement (15% of contracted salary), Newborn Care Specialist placements (12% of charges), Household Staffing, Education Recruitment, and Corporate Services for employer-sponsored childcare. A payroll/compliance add-on is delivered through a partnership with Quitt.ch to handle Swiss AHV/AVS, BVG, insurance and payslip obligations.

Go-to-market blends self-serve digital intake (with a 250 CHF non-refundable registration fee) with consultative direct engagement and B2B corporate outreach. With a team of approximately seven employees and revenue mechanics tied to discrete placement transactions plus professional-service fees (e.g., 300 CHF/hour consulting), the business is structured as a lean, transaction-driven boutique agency operating within a global franchised brand network spanning Switzerland, New Zealand, Australia, the UK, Israel and continental Europe.

Name

Rockmybaby Nanny Agency Switzerland

Legal name

Rockmybaby Switzerland GmbH

Website

https://rockmybaby.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Rockmybaby Switzerland is a private childcare and household-staffing agency placing vetted nannies, newborn care specialists, household staff and educators across nine Swiss cantons, operating under the New Zealand–headquartered Rockmybaby franchise brand via a custom web/app platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Walchwil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Permanent Placement Fees: One-time placement fee of 12% of the nanny's gross annual salary, plus a 250 CHF registration fee. The registration fee is deducted from the final placement fee upon successful placement.
2. Temporary Placement Fees: 15% of the total salary of the temporary nanny for the contracted period, paid in advance, plus a 250 CHF non-refundable registration fee.
3. Newborn Care Specialist Fees: 12% of the total charges of the Newborn Care Specialist for the contracted period, paid in advance.
4. Consulting Services: Hourly consulting rate of 300 CHF + VAT for screening, interviewing, reference checks, and contract guidance for families who found their own nanny.
5. Nanny Employment Starter Pack: One-time fee of 350 CHF + VAT for a customizable employment contract template, step-by-step guide, and required documentation links.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rockmybaby Switzerland is a childcare and household-staff recruitment agency that screens, vets, and places nannies, newborn care specialists, household managers, and early-years educators with Swiss families, corporations, and educational institutions. Placements are delivered through a proprietary web/app platform with direct consultant support, complemented by add-on services such as consulting, an employment-starter pack, and a payroll pathway via quitt.ch.

Product overview

Rockmybaby Switzerland operates as a multi-service childcare and household staffing recruitment agency offering a portfolio of distinct placement and support services. The core offering consists of nanny placement services, newborn care specialists, household staffing, and education recruitment. These are supplemented by corporate childcare services for businesses and a payroll management module integrated with quitt.ch. The company also offers a standalone Nanny Employment Starter Pack for families sourcing independently, and overnight/proxy parent services for short-term needs. All services are accessible through the Rockmybaby web application platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Nanny Services Placement service connecting Swiss families with vetted, professional nannies for short- or long-term, live-in or live-out, full-time or part-time arrangements.
• Newborn Care Specialist Specialised newborn care offering including overnight night nannies, daytime day nannies, live-in or live-out maternity practitioners, and sleep consultation services for families with newborns.
• Household Staff Placement Placement service for professional housekeepers, household managers, domestic couples, and personal assistants in permanent or short-term, live-in or live-out roles.
• Education Recruitment Recruitment service connecting early years institutions with qualified nursery managers, group leaders, early years educators, and teaching assistants throughout Switzerland.
• Corporate Childcare Services Tailored corporate childcare solutions including workplace and event childcare, emergency backup care, corporate nanny and babysitting services, and custom childcare subsidy programs for businesses and government organisations.
• Nanny Employment Starter Pack One-time paid package (350 CHF + VAT) providing consulting, screening, reference checks, contract guidance, and a customisable employment contract template for families who source their own nanny.
• Overnight Nanny and Proxy Parent Service Short-term overnight and weekend nanny services for families traveling or needing respite care, including proxy parent arrangements.

Quantifiable outcome

• 90-day replacement guarantee included with permanent nanny placements
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Quitt.chcoreStrategic or Co-development PartnerQuitt.ch is an outsourced payroll provider for household staff in Switzerland. Rockmybaby refers families to Quitt.ch for legal hiring compliance, including AHV/AVS registration, BVG contributions, insurance, and mandatory social security. Rockmybaby provides voucher codes for discounts to their clients using this service. The partnership simplifies the administrative burden of employing nannies and household staff in Switzerland.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Imperial Nannies: US-founded international nanny placement agency focused on vetted, professional nannies for high-net-worth families. Comparable in vetting standards, premium positioning, and global placement capability.
• British Nannies: Switzerland- and UK-based nanny and household staffing agency with bilingual caregiver placement and similar placement-fee structure. Directly comparable in target market (affluent European/Swiss families) and service mix.
• Helpro: Swiss platform connecting families with household staff including nannies, housekeepers, and cleaners. Directly competes in the Swiss market with overlapping services and a similar digital request-and-match flow.
• Nanny Poppins: International nanny and household staffing agency with a similar premium placement model, screening processes, and live-in/live-out offerings. Comparable because it competes head-to-head for the same high-end expatriate and professional family segment.

Broad incumbents

• UrbanSitter: US-based babysitter and nanny booking platform with sitter screening and parent reviews. Comparable in the digital matching and screening model for childcare providers, though primarily US-focused.
• Care.com: Global marketplace for nannies, babysitters, senior care, and household staff with self-serve matching. Comparable in core nanny/caregiver category but operates as a broad marketplace rather than a full-service placement agency.

Others

• Quitt.ch: Swiss outsourced payroll provider specifically for household staff, integrated with Rockmybaby via a referral partnership. Adjacent ecosystem participant rather than a competitor, but enables recurring post-placement services in the same Swiss household-employer workflow.

Emerging players

• Bubble: UK-based app for booking babysitters and nannies with vetted profiles and transparent hourly rates. Comparable business model (digital matching, vetting, placement fees) but lighter-weight than full-service agency placement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/rockmybaby-nanny-and-babysitting-agency-switzerland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockmybaby Nanny Agency Switzerland