The Bay Golf Club
The Bay Golf Club is a professional golf franchise founded in 2024 as one of the inaugural teams in TGL (Tomorrow's Golf League). Headquartered in San Francisco, it represents the Bay Area and fields PGA TOUR players Ludvig Åberg, Wyndham Clark, Min Woo Lee, and Shane Lowry.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Bay Golf Club does
The Bay Golf Club is a professional golf franchise and one of the six inaugural teams in TGL (Tomorrow's Golf League), a tech-driven indoor team golf league presented by SoFi. Founded in 2024 and headquartered in San Francisco, California, the team represents the Bay Area market and fields four PGA TOUR players — Ludvig Åberg, Wyndham Clark, Min Woo Lee, and Shane Lowry. The franchise competes at SoFi Center in Palm Beach Gardens, Florida, using a simulator-based format rather than a traditional outdoor course.
The franchise does not develop or sell independent products, software platforms, or proprietary technology; its commercial identity is built on its brand, geographic affiliation with the Bay Area, and its player roster within the centralized TGL league structure. The TGL format itself relies on simulator technology for shot execution and scoring, but the technology stack is owned and operated at the league level rather than by individual franchises. The Bay Golf Club has no disclosed mobile applications, APIs, or integrations.
Revenue mechanics are not disclosed in available sources. The franchise received a single funding round from APEX Capital (undisclosed amount) in 2025 and operates with 11-50 employees. Its go-to-market is structurally embedded in the TGL broadcast, live-event, and league-sponsorship ecosystem, with SoFi as presenting partner and merchandise distributed via the league-operated TGL shop. The franchise's economic capture depends on league-level revenue-sharing arrangements that are not publicly documented.
The Bay Golf Club firmographics
Firmographics- Name
- The Bay Golf Club
- Legal name
- The Bay Golf Club
- Website
- https://tglgolf.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Bay Golf Club is a professional golf franchise founded in 2024 as one of the inaugural teams in TGL (Tomorrow's Golf League). Headquartered in San Francisco, it represents the Bay Area and fields PGA TOUR players Ludvig Åberg, Wyndham Clark, Min Woo Lee, and Shane Lowry.
- Ownership category
- akta.pro rank
The Bay Golf Club industry classification
Industry- Product category
- Professional Sports Franchise
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
- akta.pro secondary industry
- Golf Tours & Professional Circuits (MPAKAAAK)
Keywords
Where The Bay Golf Club is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
The Bay Golf Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
The Bay Golf Club product offering
Product offeringCore offering
The Bay Golf Club is a professional golf team franchise that competes on behalf of the San Francisco Bay Area in TGL, an indoor team golf league presented by SoFi. The club fields four PGA TOUR professionals (Ludvig Åberg, Wyndham Clark, Min Woo Lee, and Shane Lowry) who play league match-play fixtures at the SoFi Center in Palm Beach Gardens, Florida. The club itself does not market or sell independent commercial products or services beyond its franchise participation in the league.
Product overview
The Bay Golf Club is a professional golf team competing in TGL (Tech Golf League), a tech-driven indoor team golf league that uses a golf simulator for competition. The Bay Golf Club represents the Bay Area of California and features PGA TOUR players Ludvig Åberg, Wyndham Clark, Min Woo Lee, and Shane Lowry. The team competes at SoFi Center in Palm Beach Gardens, Florida. The Bay Golf Club does not appear to offer independent products or services — it is a sports franchise team within the TGL league structure.
Differentiator
Problem solved
Functional benefit
Products and services
- TGL League Team Competition (The Bay Golf Club franchise) Fielding four PGA TOUR professionals (Ludvig Åberg, Wyndham Clark, Min Woo Lee, Shane Lowry) to compete in TGL indoor team match-play fixtures at SoFi Center in Palm Beach Gardens, Florida, on behalf of Bay Area fans and viewers of the TGL broadcast product.
Companies that use The Bay Golf Club
Customer profileIdeal customer profiles1 record
The Bay Golf Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Bay Golf Club partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
The Bay Golf Club competitors and assessment
Company assessmentDirect peers
- Atlanta Drive GC: Atlanta-based founding TGL team. Direct peer in the same league format, representing a different major U.S. metro market with comparable elite PGA TOUR roster economics.
- Jupiter Links Golf Club: Tiger Woods and Rory McIlroy's TGL franchise based in Jupiter, Florida. It is a direct peer as a fellow founding TGL team competing in the same league with the same format, player-pool structure, and centralized Florida venue model.
- Motor City Golf Club: Detroit-based TGL franchise introduced alongside The Bay Golf Club as part of the league's expanding team lineup. Direct peer operating under identical league economics and format.
- New York Golf Club: New York-based founding TGL franchise. Direct peer with same league structure, targeting a marquee U.S. metro and overlapping national sponsorship inventory.
- Los Angeles Golf Club: Los Angeles-based founding TGL franchise. Direct peer competing in identical TGL format with comparable elite PGA TOUR player roster, vying for similar West Coast sponsorship and fan monetization.
- Boston Common Golf: Boston-based founding TGL franchise. Direct peer in league, format, and franchise economics, competing for the same audience and sponsorship pools.
Broad incumbents
- LIV Golf: Saudi-backed rival professional golf league with team-based format. Broad incumbent competing for elite players, sponsorships, and fan attention that directly shapes TGL's growth runway and player-pool economics.
- PGA TOUR: The dominant professional men's golf organization and the parent tour for The Bay Golf Club's players. Broad incumbent governing the sport's calendar, prize pools, and broadcast rights that frame TGL's competitive landscape.
- Topgolf: Largest tech-enabled, social indoor golf entertainment operator. Broad incumbent in the tech-meets-golf consumer category that TGL is attempting to professionalize, providing a comparable but consumer-facing precedent.
Emerging players
- Drive Shack: Owner-operator of indoor golf entertainment venues (Puttery, Drive Shack). Emerging player in the tech-driven indoor golf space that shares TGL's underlying thesis of monetizing golf through entertainment formats.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Bay Golf Club social profiles
Digital presenceThe Bay Golf Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bay Golf Club leadership team
Management profileNumber of profiles
The Bay Golf Club funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bay Golf Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bay Golf Club
What does The Bay Golf Club do?
The Bay Golf Club is a professional golf team franchise that competes on behalf of the San Francisco Bay Area in TGL, an indoor team golf league presented by SoFi. The club fields four PGA TOUR professionals (Ludvig Åberg, Wyndham Clark, Min Woo Lee, and Shane Lowry) who play league match-play fixtures at the SoFi Center in Palm Beach Gardens, Florida. The club itself does not market or sell independent commercial products or services beyond its franchise participation in the league.
Is The Bay Golf Club a public or private company?
The Bay Golf Club is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Bay Golf Club founded?
The Bay Golf Club was founded in 2024. It employs 11 to 50 people.
Where is The Bay Golf Club based?
The Bay Golf Club is headquartered in San Francisco, United States, in the North America region.
Who are The Bay Golf Club's main competitors?
Direct peers on record are Atlanta Drive GC, Jupiter Links Golf Club, Motor City Golf Club, New York Golf Club, Los Angeles Golf Club and Boston Common Golf. Broad incumbents are LIV Golf, PGA TOUR and Topgolf. Drive Shack is listed as an emerging player.
Does The Bay Golf Club have an API?
No public API is recorded for The Bay Golf Club.
What industry is The Bay Golf Club in?
The Bay Golf Club's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs), with a secondary code of MPAKAAAK, Golf Tours & Professional Circuits. Its NAICS code is 711211 and its SIC code is 7997.