The ROCKS, Inc.
The ROCKS, Inc. is a 1974-founded US nonprofit that provides mentorship, leadership development, scholarships, and networking to ROTC cadets, military officers, warrant officers, federal civilians, and veterans, operating 15+ chapters across US and international military installations and serving 1,074-1,200+ members.
- Company typePrivate
- Founded1974
- HeadquartersForestville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The ROCKS, Inc. does
The ROCKS, Inc. is a US-based nonprofit educational and professional development organization founded in 1974, headquartered in Forestville, Maryland, that provides mentorship, leadership development, scholarships, and networking services to ROTC cadets, active-duty and reserve military officers (commissioned and warrant), federal civilian employees (GS-9 and above), and transitioning military officers. The organization is named after Brigadier General Roscoe C. Cartwright and operates a network of 15+ chapters across US military installations and international postings in Germany, Japan, South Korea, Kuwait, Saudi Arabia, and Iraq, serving approximately 1,074-1,200+ members globally. Core programs include the CHAMP online mentorship matching platform, the Roscoe C. Cartwright and Edward Honor scholarship programs (awarding $10,000+ annually to ROTC cadets), the Leadership Outreach Program for ROTC engagement, biennial ROCKS Leadership and Training Conferences, and chapter-based events and workshops.
The organization's technology stack is centered on the ClubExpress membership management platform, which supports a tiered self-service membership signup process (Cadet, 03 & Below, 04-06, General Officer/SES, GS9-GS12, GS13-15, WO01-WO04) and the CHAMP mentorship matching platform. Revenue is generated through two primary streams: annual tiered membership dues (amounts not publicly disclosed) and tax-deductible donations supporting the scholarship fund and programming. The organization is governed by a National Board of senior military retirees and federal executives, chaired by LTG(R) Donna Martin, and operates with approximately 5 staff. Strategic partnerships with AUSA, MOAA, NNOA, AFCOMA, RMOA, PAULM, and The Windsor Group extend the organization's reach into adjacent military professional communities.
The ROCKS, Inc. firmographics
Firmographics- Name
- The ROCKS, Inc.
- Legal name
- The ROCKS, Inc.
- Website
- https://rocksinc.org
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The ROCKS, Inc. is a 1974-founded US nonprofit that provides mentorship, leadership development, scholarships, and networking to ROTC cadets, military officers, warrant officers, federal civilians, and veterans, operating 15+ chapters across US and international military installations and serving 1,074-1,200+ members.
- Ownership category
- akta.pro rank
The ROCKS, Inc. industry classification
Industry- Product category
- Professional Mentorship Services
- NAICS
- Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Grantmaking and Giving Services (81321), Professional and Management Development Training (61143)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)
- akta.pro secondary industries
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD), Training, Enablement & Talent Development Summits (THAHAMAH)
Keywords
Where The ROCKS, Inc. is headquartered
LocationHeadquarters
- HQ city
- Forestville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The ROCKS, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership dues structured by rank and grade tier: Cadet, 03 & Below, 04-06, General Officer/SES, GS13-15, GS9-GS12, WO01-WO02, WO03, WO04 & Above. Membership provides access to mentors, professional development, networking, and resources.
- Donations and Contributions: Tax-deductible donations supporting mentorship programs, leadership development, and the Cartwright Scholarship Fund for ROTC cadets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cadet Membership |
| Subscription | Annual | Commissioned Officer Tiers (03 & Below, 04, 05, 06) |
| Subscription | Annual | Warrant Officer Tiers (WO01-WO02, WO03, WO04 & Above) |
| Subscription | Annual | General Officer/SES |
| Subscription | Annual | Federal Civilian GS Tiers (GS9-GS12, GS13-15) |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
The ROCKS, Inc. product offering
Product offeringCore offering
The ROCKS, Inc. is a membership-based nonprofit organization founded in 1974 that provides mentorship, professional leadership development, scholarships, and networking opportunities to ROTC cadets, active duty and reserve military officers, warrant officers, federal civilian employees, and transitioning veterans. It operates through a network of 15+ chapters located at U.S. military installations and international locations (Germany, Japan, South Korea, Kuwait, Saudi Arabia, Iraq), using the CHAMP mentorship matching platform and ClubExpress membership management system to connect members with experienced mentors. The organization awards annual scholarships, hosts a biennial Leadership and Training Conference, and runs the Leadership Outreach Program engaging ROTC students at host universities.
Product overview
The ROCKS, Inc. is a membership-based nonprofit mentoring organization that operates as a unified platform of interconnected programs rather than a discrete software product. The core offerings include the CHAMP mentorship matching platform for member-to-member mentoring relationships, annual ROCKS Scholarships honoring military leaders for ROTC cadets, Leadership Development Programs featuring forums and workshops, the Leadership Outreach Program for ROTC student support, an Events and Activities calendar system across 15+ chapters, biennial ROCKS Leadership and Training Conferences, and a Chapter Finder for geographic member access. The organization also facilitates partnerships with military associations and operates a donation program to fund mentorship and scholarship initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- CHAMP Mentorship Platform
Quantifiable outcome
- 1,074 members served
- +3 more outcomes
Companies that use The ROCKS, Inc.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The ROCKS, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The ROCKS, Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- The Association of the United States Army (AUSA)coreAUSA is a nonprofit educational and professional development association serving America's Army and supporters of a strong national defense. It provides a voice for the Army, supports the Soldier, and honors those who have served to advance national security.
- Military Officers Association of America (MOAA)coreMOAA is an independent, nonprofit, nonpartisan association of officers from America's military services and the commissioned corps of the U.S. Public Health Service and National Oceanographic and Atmospheric Administration.
- Retired Military Officers Business Association (RMOA)coreRMOA Business Association is a 501(c)(6) organization whose primary mission is to contribute to the economic success of America by helping strengthen member businesses and help other veterans start businesses.
- Air Force Cadet Officer Mentor Association (AFCOMA)coreAFCOMA-sponsored cadet programs inspire youth and cadets to outstanding achievement and leadership through career orientation, academic enrichment, and professional development via forums and campus visits.
- National Naval Officers Association (NNOA)coreNNOA is a professional organization of active duty, reserve and retired officers, midshipmen and cadets, and civilians, supporting and developing the Sea Services officer corps.
- Pan-Pacific American Leaders and Mentors (PAULM)corePAULM is an all-volunteer organization of military and civilian professionals committed to mentoring and promoting professional development, retention, and advancement of Asian American and Pacific Islander leaders.
- The Windsor GroupminorThe Windsor Group is an award-winning professional services company based in Bethesda, Maryland providing best-in-class solutions to public and private sector clients, identifying areas of weakness and helping resolve challenging issues.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The ROCKS, Inc. competitors and assessment
Company assessmentOthers
- American Legion: The American Legion is one of the largest U.S. wartime veterans organizations, with comparable membership scale and a member-services orientation. While it serves a broader veteran demographic than The ROCKS, it competes for members' charitable giving and civic engagement time.
- National Guard Association of the United States (NGAUS): NGAUS is a nonprofit association supporting National Guard officers and their families through advocacy and professional development. It overlaps with The ROCKS's officer-development mission within a specific Guard component, but operates as a broader advocacy organization.
Broad incumbents
- Armed Forces Communications and Electronics Association (AFCEA): AFCEA is a large established professional association serving military, government, and industry members in communications, IT, and intelligence. It overlaps with The ROCKS's military professional development space but is far broader and more commercially oriented in scope.
- Reserve Officers Association (ROA): ROA is a federally chartered association representing reserve component officers across all services. It serves a structurally similar officer demographic as The ROCKS but operates at national scale with advocacy as its primary mission.
Direct peers
- National Naval Officers Association (NNOA): NNOA is a professional organization supporting active-duty, reserve, and retired naval officers, midshipmen, and cadets through mentorship and leadership development. It is mission-aligned with The ROCKS for naval officers and shares a similar volunteer-driven chapter structure.
- Association of the United States Army (AUSA): AUSA is a nonprofit professional development association serving the U.S. Army and its supporters. It is a formal partner of The ROCKS and competes for Army officer engagement, but offers broader programmatic scope and a much larger national footprint.
- Retired Military Officers Business Association (RMOA): RMOA is a 501(c)(6) organization helping retired officers strengthen member businesses and supporting veteran entrepreneurship. It shares The ROCKS's retired-officer member base and formal partnership relationship, with overlapping professional networking missions.
- Military Officers Association of America (MOAA): MOAA is a nonprofit association serving officers across all U.S. military services with advocacy, professional development, and member benefits. It directly competes for the same active-duty and retired officer demographic that The ROCKS serves, but at substantially larger scale.
- Pan-Pacific American Leaders and Mentors (PAULM): PAULM is an all-volunteer military and civilian professional organization focused on mentoring and advancing Asian American and Pacific Islander leaders. Like The ROCKS, it pairs senior military/civilian leaders with emerging talent for career development, and is a formal partner.
- Air Force Cadet Officer Mentor Association (AFCOMA): AFCOMA provides mentorship and leadership development to Air Force ROTC cadets through forums and campus visits — a mission and operating model that closely mirrors The ROCKS's ROTC outreach programs. The two organizations have a formal mutual partnership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The ROCKS, Inc. social profiles
Digital presenceThe ROCKS, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The ROCKS, Inc. leadership team
Management profileNumber of profiles
Profiles18 records
The ROCKS, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The ROCKS, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The ROCKS, Inc.
What does The ROCKS, Inc. do?
The ROCKS, Inc. is a membership-based nonprofit organization founded in 1974 that provides mentorship, professional leadership development, scholarships, and networking opportunities to ROTC cadets, active duty and reserve military officers, warrant officers, federal civilian employees, and transitioning veterans. It operates through a network of 15+ chapters located at U.S. military installations and international locations (Germany, Japan, South Korea, Kuwait, Saudi Arabia, Iraq), using the CHAMP mentorship matching platform and ClubExpress membership management system to connect members with experienced mentors. The organization awards annual scholarships, hosts a biennial Leadership and Training Conference, and runs the Leadership Outreach Program engaging ROTC students at host universities.
Is The ROCKS, Inc. a public or private company?
The ROCKS, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The ROCKS, Inc. founded?
The ROCKS, Inc. was founded in 1974. It employs 1 to 10 people.
Where is The ROCKS, Inc. based?
The ROCKS, Inc. is headquartered in Forestville, United States, in the North America region.
How does The ROCKS, Inc. make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are donations and Contributions.
Who are The ROCKS, Inc.'s main competitors?
Others on record are American Legion and National Guard Association of the United States (NGAUS). Broad incumbents are Armed Forces Communications and Electronics Association (AFCEA) and Reserve Officers Association (ROA). Direct peers are National Naval Officers Association (NNOA), Association of the United States Army (AUSA), Retired Military Officers Business Association (RMOA), Military Officers Association of America (MOAA), Pan-Pacific American Leaders and Mentors (PAULM) and Air Force Cadet Officer Mentor Association (AFCOMA).
Does The ROCKS, Inc. have an API?
No public API is recorded for The ROCKS, Inc..
What industry is The ROCKS, Inc. in?
The ROCKS, Inc.'s product category is Professional Mentorship Services. Its primary akta.pro industry code is EDAFAMAN, Mentoring, Coaching, Alumni Networking & Peer Support Platforms, with a secondary code of EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship). Its NAICS code is 813910 and its SIC code is 8600.