Rococo Steak

What Rococo Steak does

Rococo Steak is a single-location contemporary American steakhouse operating in downtown St. Petersburg, Florida, under the parent entity Caledon Concepts. The restaurant runs dinner-only service (Happy Hour 4:00-6:30 PM, dining room from 5:00 PM) and serves upscale individual diners, wedding and social event clients, and corporate event customers. Its core offering pairs premium steaks with an award-winning wine program of 1,280+ labels and 4,000+ bottles, recognized for nine consecutive years by Wine Spectator's 'Best of Award of Excellence.'

The business operates three revenue streams: in-house dining service, private event hosting across six dedicated spaces (ranging from a 12-seat Napa Room to a 2,127-square-foot Grand Ballroom), and ancillary gift card sales via the CardFoundry platform. Private events are coordinated by a dedicated Private Events Director and supported by built-in A/V technology (surround sound, presentation screens, Apple AirPlay), with offerings spanning formal plated dinners, buffets, and passed appetizers for groups of 10 to 150 guests, including full venue buyouts.

The technology stack is composed of standard hospitality SaaS integrations rather than proprietary platforms: OpenTable for online reservations, Tripleseat for event inquiry and booking management, and CardFoundry for gift card fulfillment. Marketing is multi-channel, combining the company website, organic social (Instagram, Facebook), SEO, and listings on wedding and event marketplaces (The Knot, WeddingWire, EventUp, Venues by Tripleseat). The company is privately held, operates as a single unit, and has no disclosed revenue, funding, or headcount growth signals.

Name

Rococo Steak

Legal name

Rococo Steak

Website

https://rococosteak.com

Company type

Private

Operating status

Operating

Short description

Rococo Steak is a single-unit contemporary American steakhouse in downtown St. Petersburg, Florida, serving upscale dinner-only dining, private weddings, and corporate events, supported by a 1,280-label wine program and six event spaces under parent Caledon Concepts.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dining Services: Revenue from food and beverage sales during dinner service. Restaurant operates with dinner service only, opening at 4:00 PM daily with varying closing times. Offers full menu including steaks, appetizers, desserts, cocktails, and wine.
2. Private Events and Catering: Revenue from hosting private events including weddings, corporate meetings, rehearsal dinners, and social celebrations. Offers formal plated dinners, buffets, and passed appetizers. Six private spaces available for buyout.
3. Gift Cards: Sale of gift cards in any denomination, available as e-cards, traditional cards, or mailed gift envelopes. Processed through CardFoundry platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Rococo Steak operates a contemporary American steakhouse restaurant in downtown St. Petersburg, Florida, serving premium steaks and an inspired menu of appetizers, entrées, and desserts alongside an extensive wine program. The business also hosts private events including weddings, corporate meetings, rehearsal dinners, and social celebrations across six private event spaces, supported by a dedicated Private Events Director and built-in A/V technology.

Product overview

Rococo Steak is a contemporary American steakhouse restaurant offering a single unified dining experience centered on premium steaks and inspired cuisine. The product portfolio includes core restaurant services (dinner dining, wine program, happy hour), private event hosting capabilities (engagements/weddings, corporate/social events, multiple venue spaces including a 12-seat Napa Room and 2,127 sq ft Grand Ballroom), and ancillary offerings (gift cards). The dining and event services are integrated through a Private Events Director who coordinates custom menus, A/V technology (including Apple AirPlay), and event logistics across six distinct event spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Service
• Wine Program
• Happy Hour
• Private Event Hosting (Weddings)
• Private Event Hosting (Corporate and Social)
• Private Event Spaces (Six Venues)
• Gift Cards

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OpenTablecoreChannel Partner/ Reseller/ DistributorOpenTable integration for online restaurant reservations. Customers can book tables directly through the OpenTable platform linked on the Rococo Steak website.
• TripleseatcoreTechnology or IntegrationPrivate event management and booking software powering the event inquiry and coordination process. The website contact form is powered by Tripleseat.
• The KnotminorChannel Partner/ Reseller/ DistributorWedding planning marketplace listing for bridal couples to discover and book Rococo Steak as a wedding venue.
• WeddingWireminorChannel Partner/ Reseller/ DistributorWedding vendor marketplace listing for couples to find and book Rococo Steak for wedding events.
• Venues by TripleseatminorChannel Partner/ Reseller/ DistributorCorporate and social event venue discovery platform listing Rococo Steak's private event spaces.
• EventUpminorChannel Partner/ Reseller/ DistributorEvent space marketplace connecting event planners with Rococo Steak's private event venues.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Bern's Steak House: Iconic independently operated upscale steakhouse in Tampa, FL — same regional Tampa Bay market, same fine-dining steakhouse positioning, same deep wine program ethos. Closest direct comparable for Rococo Steak's operating model and customer.
• Smith & Wollensky: Independently styled upscale steakhouse with strong private event and group-sales orientation. Direct peer to Rococo on premium cuts, wine depth, and private event positioning.

Broad incumbents

• Capital Grille: National upscale steakhouse chain owned by Darden Restaurants, operating private dining and event programming. Competes with Rococo for upscale diners, private events, and corporate group bookings, but as part of a broader Darden portfolio.
• Ruth's Chris Steak House: Largest national upscale steakhouse chain (now part of Darden). Overlaps with Rococo on premium cuts, wine program scale, and private dining — but with franchise scale, group-sales infrastructure, and national marketing Rococo cannot match.
• Fleming's Prime Steakhouse & Wine Bar: Bloomin' Brands-owned upscale steakhouse with a wine-centric concept similar to Rococo's wine-led positioning. Directly comparable on menu structure and private event capability.
• Morton's The Steakhouse: Landry's-owned national upscale steakhouse chain with established private dining operations. Competes head-to-head with Rococo on upscale events and corporate entertainment accounts.
• Del Frisco's Double Eagle Steakhouse: Upscale national steakhouse concept under Landry's with a deep wine list and large-format private dining rooms — directly comparable to Rococo on premium positioning, banquet scale, and wine program emphasis.
• Eddie V's Prime Seafood: Darden-owned upscale steakhouse/seafood concept with live jazz lounge and private dining. Targets the same affluent occasion-driven diner as Rococo Steak in many markets.

Regional players

• Charley's Steakhouse: Tampa-based upscale steakhouse and fish house that competes directly with Rococo for Tampa Bay fine-dining occasions and corporate banquets, but in a separate sub-market across the bay.
• Hyde Park Steakhouse: Long-standing Tampa/South Tampa upscale steakhouse; competes with Rococo for the same regional affluent clientele and private event bookings, but does not operate in St. Petersburg directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rococo Steak