Rod End Supply
Rod End Supply is a privately held Olathe, Kansas-based specialty distributor, founded in 1989, selling rod ends, radius rods, bearings, and related mechanical components directly through e-commerce to amateur and semi-professional auto racing and industrial customers.
- Company typePrivate
- Founded1989
- HeadquartersOlathe, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rod End Supply does
Rod End Supply is a privately held, Olathe, Kansas-based specialty distributor of mechanical components founded in 1989. The company sells rod ends, radius rods, spherical bearings, misalignment spacers, clevis and ball joints, fasteners, weld-in bungs, and torsion bars through its direct e-commerce storefront at rodendsupply.com. Its rod end catalog is segmented across multiple material grades — economy, mild steel, high-strength alloy steel, precision chromoly steel, and aluminum — with bearing variants including standard, Teflon-lined high-misalignment, and self-lubricating NylaFiber matrix race options, indicating breadth within a single mechanical component category rather than diversification into adjacent verticals.
The customer base consists primarily of amateur and semi-professional motorsports participants across go-kart, micro, mini-sprint, midget, modified, late model, sprint car, and tractor applications, supplemented by a secondary industrial and agricultural equipment segment. Marketing is conducted through the company website, an organic social presence on Facebook, Twitter, and LinkedIn, a blog, and motorsports media exposure (Sam's Garage Show). Products are priced individually ranging from approximately $102 to over $772 per unit with one-time, pay-as-you-go transactions; no subscription, enterprise, or contract pricing models are present.
The business is operated from a single headquarters at 1128 S. Payne, Olathe, Kansas, with no subsidiaries, no parent company, no disclosed funding rounds, no acquisitions, and no recorded management team in the input data. Operating since 1989, the company has maintained an independent owner-operated posture without external investment or structural changes on record.
Rod End Supply firmographics
Firmographics- Name
- Rod End Supply
- Legal name
- Rod End Supply
- Website
- https://rodendsupply.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rod End Supply is a privately held Olathe, Kansas-based specialty distributor, founded in 1989, selling rod ends, radius rods, bearings, and related mechanical components directly through e-commerce to amateur and semi-professional auto racing and industrial customers.
- Ownership category
- akta.pro rank
Rod End Supply industry classification
Industry- Product category
- Racing and Industrial Mechanical Components
- NAICS
- Ball and Roller Bearing Manufacturing (332991), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Bolts, Nuts, Screws, Rivets & Washers (3452), Ball & Roller Bearings (3562)
- akta.pro primary industry
- Seals, Gaskets & Fluid Connectors (O-rings, packings, rotary seals, quick couplers) (IMAHAGAI)
Keywords
Where Rod End Supply is headquartered
LocationHeadquarters
- HQ city
- Olathe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rod End Supply business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales: Direct sales of mechanical components including rod ends, radius rods, spherical bearings, spacers, clevis, ball joints, fasteners, and weld-in bungs. Products are sold directly through their e-commerce website with pricing ranging from approximately $100 to over $700 depending on the component type and specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing based on component type, material, and specifications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Rod End Supply product offering
Product offeringCore offering
Rod End Supply distributes rod ends, spherical bearings, radius rods, clevis and ball joints, fasteners, weld-in bungs, misalignment spacers, and torsion bars. Rod ends are offered across multiple material grades including economy, mild steel, high-strength alloy steel, and chromoly steel, with bearing variants such as standard, Teflon-lined, and NylaFiber self-lubricating.
Product overview
Rod End Supply is a specialized distributor of precision mechanical components serving the auto racing and industrial sectors since 1989. The company's product portfolio centers on rod ends—available in multiple material grades including economy, mild steel, high-strength alloy steel, and chromoly steel with various bearing materials (standard, Teflon-lined, and NylaFiber self-lubricating). Related product lines include radius rods, spherical bearings, misalignment spacers, clevis and ball joints, fasteners, weld-in bungs, and torsion bars. The offering is organized as a single-category-dominant catalog (rod ends with extensive material and bearing options) supplemented by complementary mechanical components, serving racing applications from go-karts through sprint cars as well as industrial and farming equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Rod Ends Heavy-duty rod ends used in suspension and steering systems for racing vehicles, offering articulation and connection between components. Available in Economy, Mild Steel, Misalignment High Strength Alloy Steel, High Strength Alloy Steel, High Misalignment Series (Teflon Lined), Precision Chromoly Steel, Chromoly Steel NylaFiber Matrix, and Self-Lubricating NylaFiber variants.
- Radius Rods Structural support rods used in vehicle suspension systems, particularly in racing applications.
- Spherical Bearings Spherical bearings providing rotational articulation in mechanical assemblies.
- Misalignment Spacers Misalignment spacers for compensating angular misalignment in mechanical installations.
- Clevis & Ball Joints Clevis fittings and ball joints for articulated mechanical connections.
- Fasteners Fasteners for securing rod ends and related components.
- Weld-In Bungs Weld-in bungs for installation in custom fabrication applications.
- Torsion Bar - Midget Series Torsion bar suspension components for racing vehicles, available in midget series.
Companies that use Rod End Supply
Customer profileSegments2 records
Ideal customer profiles2 records
Rod End Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rod End Supply partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Rod End Supply competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rod End Supply social profiles
Digital presenceRod End Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rod End Supply leadership team
Management profileNumber of profiles
Profiles1 record
Rod End Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rod End Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rod End Supply
What does Rod End Supply do?
Rod End Supply distributes rod ends, spherical bearings, radius rods, clevis and ball joints, fasteners, weld-in bungs, misalignment spacers, and torsion bars. Rod ends are offered across multiple material grades including economy, mild steel, high-strength alloy steel, and chromoly steel, with bearing variants such as standard, Teflon-lined, and NylaFiber self-lubricating.
Is Rod End Supply a public or private company?
Rod End Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rod End Supply founded?
Rod End Supply was founded in 1989. It employs 1 to 10 people.
Where is Rod End Supply based?
Rod End Supply is headquartered in Olathe, United States, in the North America region.
How does Rod End Supply make money?
One revenue line is on record: product Sales.
Does Rod End Supply have an API?
No public API is recorded for Rod End Supply.
What industry is Rod End Supply in?
Rod End Supply's product category is Racing and Industrial Mechanical Components. Its primary akta.pro industry code is IMAHAGAI, Seals, Gaskets & Fluid Connectors (O-rings, packings, rotary seals, quick couplers). Its NAICS code is 332991 and its SIC code is 5013.