Rodeo Productions

What Rodeo Productions does

Rodeo Productions is an independent theatre and live entertainment production company founded in 2023 in London by Rebecca Quigley and Aidan Grounds, with a team of 17 across producing, general management, and administrative functions. The company develops, manages, and produces high-impact large-scale productions across West End, Broadway, UK & Ireland touring, Australia, Singapore, North America, and European markets including Hamburg, Stuttgart, Utrecht, and Oslo. Its production portfolio spans book musicals (& Juliet, Sinatra The Musical, Billy Elliot, Indigo, Songs From Across the Sueniverse), circus and immersive formats (Come Alive! The Greatest Showman Circus Spectacular), and plays (Every Brilliant Thing, Jaja's African Hair Braiding, A Mirror, Operation Mincemeat, House of Life, Fighting with My Family). Rodeo's primary revenue mechanics are co-producing economics on its slate (long-running shows such as & Juliet generate multi-territory participation), supplemented by executive producing and consultancy retainers from enterprise clients including Working Title, Netflix, Maddison Wells Live, Tilted, and Avalon, general management fees on West End and touring productions, and venue management services for The Seelig Group and Immersive Octopus.

Rodeo's go-to-market is enterprise and relationship-driven rather than outbound sales: mandates originate through co-founders' industry networks, board positions at Society of London Theatre and National Theatre Productions (Quigley), and trustee roles at Stage One and Reading Rep (Grounds). Distribution runs through partnerships with West End and Broadway theatres, UK and international touring circuits, and venue operators. There is no disclosed external funding, parent company, or public valuation; ownership remains with the co-founders.

The underlying operational model is service-based live entertainment production: each engagement combines development, day-to-day production management, venue coordination, and creative oversight across multiple markets simultaneously. There is no proprietary technology platform; the company's 'tech' is its production management capability, IP co-ownership positions on hit titles (most notably & Juliet), and human capital drawn from Greene Light Stage, Stage Entertainment UK, Working Title Films, Sonia Friedman Productions, Curve Leicester, Secret Cinema, Bill Kenwright Ltd, Crossroads Live, Norwich Theatre, and BBC. Pricing is not publicly disclosed; contracts appear bespoke and relationship-based, consistent with B2B theatrical services.

Name

Rodeo Productions

Legal name

Rodeo Productions

Website

https://rodeoproductions.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodeo Productions is an independent London-based theatre and live entertainment production company founded in 2023 by Rebecca Quigley and Aidan Grounds, producing and co-producing musicals, plays, and circus spectacles across West End, Broadway, UK touring, Australia, Singapore, and Europe, while providing executive producing, general management, and venue management services to major entertainment clients.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Producing Services: Full production services including development, management and producing of high-impact, large-scale theatre and live entertainment productions across multiple markets and genres.
2. Executive Producing and Consultancy: Provides executive producing and consultancy services to major entertainment companies and creative institutions.
3. General Management: General management services for theatrical productions including operational oversight and day-to-day management.
4. Venue Management: Provides venue management services to entertainment companies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Rodeo Productions is an independent theatre and live entertainment production company that develops, manages, and produces high-impact, large-scale productions for major entertainment companies, venues, and creative talent. Its core offerings include executive producing, producing, general management, venue management, and consultancy services delivered across West End, Broadway, UK tours, Australia, Singapore, and European markets.

Product overview

Rodeo Productions is an independent theatre and live entertainment production company offering a portfolio of services including executive producing, producing, general management, venue management, and consultancy services. The company specializes in developing and delivering high-impact, large-scale productions across theatre, circus, and live entertainment. Their service offerings include executive producing for major entertainment companies (Working Title, Netflix, Maddison Wells Live, Tilted, Avalon) and venue management for The Seelig Group and Immersive Octopus. Their production portfolio spans multiple formats including West End musicals (& Juliet, Sinatra The Musical, A Mirror, Billy Elliot), circus spectaculars (Come Alive! The Greatest Showman), plays (Every Brilliant Thing, Jaja's African Hair Braiding), and developing productions (Fighting with My Family), working with world-leading composers, creatives and writers across international markets including London, UK Tour, Australia, Singapore, Broadway, Europe, and NYC.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Producing Services Executive producing services delivered to major entertainment companies and creative institutions including Working Title, Netflix, Maddison Wells Live, Tilted, and Avalon.
• Producing Services Development, management and producing of high-impact, large-scale theatre and live entertainment productions across a wide range of genres and international markets.
• General Management Services General management services for productions including Sinatra The Musical (West End), Operation Mincemeat (UK Tour), and other productions.
• Venue Management Services Venue management services delivered to companies including The Seelig Group and Immersive Octopus.
• Come Alive! The Greatest Showman Circus Spectacular A circus spectacular show inspired by The Greatest Showman film, featuring hit songs by Pasek and Paul, performed with international circus stars and West End musical theatre talent. Currently running in London and Australia.
• Every Brilliant Thing A comedy play about a child attempting to ease their mother's depression by creating a list of all the best things in the world, produced for West End and Broadway.
• Sinatra The Musical A musical portrait of Frank Sinatra featuring over twenty classic hits, detailing his rise to fame and comeback; general managed for the West End.
• Operation Mincemeat A fast-paced musical based on the true story of the secret WWII mission, general managed for the UK Tour produced by Avalon.
• & Juliet A global hit musical that reimagines Romeo and Juliet, asking what would happen if Juliet didn't end it all over Romeo, running in West End, Broadway, UK & Ireland tour, Australia, Singapore, and opening in Stuttgart and Utrecht.
• Jaja's African Hair Braiding A Tony Award-winning comedy set in a Harlem braiding salon, produced for the Lyric Hammersmith.
• A Mirror An award-winning play by Sam Holcroft about creativity and corruption, transferring to the Trafalgar Theatre in London's West End.
• Indigo A musical at Leicester Curve about a family navigating an Alzheimer's diagnosis, featuring a non-speaking autistic teenager with synesthesia.
• House of Life A show described as a spiritual journey with unique themes about the universe, vibes, and ascension; staged at Edinburgh Fringe, London, NYC, and Oslo.
• Billy Elliot The Musical The acclaimed musical about a boy from a northern mining town who discovers a passion for dance during the miners' strike of 1984/85; one of the most successful British musicals with almost 12 million viewers worldwide.
• Fighting with My Family A production in development about Saraya Knight (Paige), an outsider raised in a British wrestling dynasty who goes to America's WWE.
• Songs From Across the Sueniverse A musical comedy by Emmy/BAFTA-winning Daf James featuring Sue Timms, a story about loneliness, resilience and small acts of kindness.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Working TitlecoreStrategic or Co-development PartnerRodeo provides executive producing and consultancy services to Working Title, a major film and television production company.
• NetflixcoreStrategic or Co-development PartnerRodeo provides executive producing and consultancy services to Netflix, the global streaming entertainment service.
• Maddison Wells LivecoreStrategic or Co-development PartnerRodeo provides executive producing and consultancy services to Maddison Wells Live.
• TiltedcoreStrategic or Co-development PartnerRodeo provides executive producing and consultancy services to Tilted.
• AvaloncoreStrategic or Co-development PartnerRodeo provides general management services for Avalon-produced productions including Operation Mincemeat (UK Tour).
• The Seelig GroupminorStrategic or Co-development PartnerRodeo provides venue management services to The Seelig Group.
• Immersive OctopusminorStrategic or Co-development PartnerRodeo provides venue management services to Immersive Octopus.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Theatre Productions: Commercial producing arm of the UK's National Theatre, distributing NT-produced work internationally. Adjacent peer to Rodeo Productions as a UK theatrical producer with international reach; Rebecca Quigley sits on its board, signalling direct strategic overlap with Rodeo's leadership network.
• Cameron Mackintosh Ltd: Globally dominant independent musical theatre producer behind Les Misérables, Hamilton (UK/Europe), Miss Saigon and Mary Poppins. Comparable to Rodeo Productions in originating and touring large-scale musicals internationally, but at a substantially larger scale and with a deeper owned-IP catalogue.
• Really Useful Group: Andrew Lloyd Webber's theatre and live entertainment group encompassing production, venue operations (LW Theatres) and rights ownership. Comparable to Rodeo Productions as a producer of large-scale West End musicals including Phantom of the Opera and Cats, but operating at significantly greater scale with owned venues.

Direct peers

• Stage Entertainment: Major European musical theatre producer and venue operator (TINA – The Tina Turner Musical, Hamilton Germany). Directly comparable to Rodeo Productions as a large-scale theatrical producer with international touring operations; Rebecca Quigley was previously Managing Director of Stage Entertainment UK.
• Sonia Friedman Productions: One of the UK's leading independent West End and Broadway producers behind Harry Potter and the Cursed Child, Mean Girls and The Ferryman. Directly comparable to Rodeo Productions as a UK-headquartered independent producer originating and managing large-scale commercial theatre productions internationally.
• Nimax Theatres: Independent West End theatre owner-producer behind Six, The Play That Goes Wrong and the Apollo, Duchess, Garrick and Palace theatres. Comparable to Rodeo Productions in combining venue operations with producing services for large-scale commercial theatre productions.
• Bill Kenwright Ltd: Long-established UK theatrical producer with a broad portfolio of West End, touring and regional productions. Comparable to Rodeo Productions in delivering producing and general management services across multiple UK and international venues; Ros Cranmer and Kailan Deadman-Spall both previously worked there.
• Trafalgar Entertainment: UK producer and venue operator running the Trafalgar Theatre and producing titles such as The Comedy About Spies and & Juliet West End. Directly comparable to Rodeo Productions as a producing-plus-venue-management business operating in the same West End ecosystem.
• Crossroads Live: Live entertainment producer and general manager of major touring musicals including Chicago, Cats, 42nd Street, Waitress, Grease and Annie. Directly comparable to Rodeo Productions in providing general management and producing services across West End and international tours; Ros Cranmer was previously General Manager there.
• Delfont Mackintosh Theatres: Nica Burns and Cameron Mackintosh's West End producing and venue-owning operation (Wicked, The Mousetrap). Comparable to Rodeo Productions in delivering and managing large-scale West End productions, but with the added structural advantage of operating owned theatres such as the Prince Edward and Prince of Wales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rodeoproductions_
• LinkedInlinkedin.com/company/rodeo-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodeo Productions