Road Way Inn

What Road Way Inn does

Rodeway Inn is a budget hotel franchise brand owned and operated by Choice Hotels International, Inc. (NYSE: CHH), a Maryland-incorporated, publicly traded hospitality company founded in 1941. The brand offers simple, no-frills accommodations across more than 400 independently owned and operated properties in the United States, Canada, and internationally, and is positioned within Choice Hotels' portfolio of over a dozen brands (alongside Comfort, Sleep Inn, Quality Inn, Cambria, and Ascend) as the value-tier option for cost-sensitive travelers. Functional amenities are deliberately standardized: free Wi-Fi, free coffee, clean rooms, premium movie channels, and pet-friendly accommodations at participating properties with disclosed nightly pet fees of $10–$75. The brand targets three core personas: budget-conscious road travelers seeking affordable lodging without sacrificing basic comfort, pet owners needing pet-friendly options, and business travelers who want to earn Choice Privileges loyalty rewards with access to business rates and Elite Status benefits.

Underlying technology consists of the Choice Hotels central reservation system, the ChoiceHotels.com website, the Choice Hotels mobile app (iOS and Android), and the Choice Privileges loyalty platform, all of which are shared across the parent company's brand portfolio. There is no disclosed proprietary AI, ML, or data platform unique to Rodeway Inn, and the franchise model relies on Choice Hotels' standardized brand, technology, and marketing infrastructure rather than independent technology development. Distribution is direct-to-consumer through the website, mobile app, toll-free reservations (877-424-6423), and Choice Privileges email marketing, with seasonal promotional campaigns (e.g., the Labor Day 20%-off offer) used to drive occupancy.

Rodeway Inn generates revenue primarily through franchise fees paid by independent hotel owners, plus a share of room booking revenues processed through the Choice Hotels reservation system. Pricing is dynamic, varying by property, room type, season, and channel, with member-only rates for Choice Privileges members and a Best Rate Guarantee on direct bookings to defend pricing discipline. The brand does not have disclosed standalone financials, venture capital ownership, or recent M&A activity; it operates as a stable, mature franchise network within a large, publicly traded parent.

Name

Road Way Inn

Legal name

Choice Hotels International, Inc.

Website

https://rodewayinn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodeway Inn is a budget hotel franchise brand under Choice Hotels International, operating 400+ independently owned properties across the US and internationally. It serves budget-conscious travelers, pet owners, and business travelers with essential amenities at affordable rates.

Ownership category

akta.pro rank

Product category

Budget Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industry

Franchised/Chain Motels (THAGAFAM)

Keywords

• Budget hotel lodging
• Hotel franchise brand
• Pet-friendly accommodations
• Hotel loyalty program
• Roadside hotel accommodations

Headquarters

HQ city

Concord, North Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees and Room Bookings: Rodeway Inn generates revenue through franchise fees paid by independently owned and operated hotel properties, as well as a portion of room booking revenues processed through Choice Hotels' reservation system. Individual franchise partners operate their hotels under the Rodeway Inn brand standards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rodeway Inn is a budget hotel franchise brand providing affordable, no-frills overnight accommodations with essential amenities such as free Wi-Fi, free coffee, and pet-friendly options. The brand operates over 400 independently owned and franchised locations across the United States and internationally as part of the Choice Hotels International portfolio, with bookings processed through the Choice Hotels reservation system, website, mobile app, and toll-free call center.

Product overview

Rodeway Inn is a budget-friendly hotel sub-brand under Choice Hotels International, offering simple, hassle-free accommodations with essential amenities. The single product line focuses on providing travelers with clean rooms, free Wi-Fi, free coffee, and pet-friendly options at affordable rates across over 400 locations in the United States and internationally. It operates as one of over a dozen brands within the Choice Hotels portfolio, including Comfort, Sleep Inn, Quality Inn, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Rodeway Inn Budget Hotel Stays Affordable overnight accommodations at independently owned and operated franchise properties across the United States and internationally. Each stay includes essential amenities such as free Wi-Fi, free coffee, clean rooms, hot showers, and premium movie channels, with pet-friendly options available at select locations. Guests book through ChoiceHotels.com, the Choice Hotels mobile app, or toll-free reservations, and can enroll in Choice Privileges to access member-only rates and earn free nights.
• Rodeway Inn Pet-Friendly Hotel Stays Designated pet-friendly rooms at participating Rodeway Inn properties for travelers bringing dogs or other pets. Properties charge nightly pet fees typically ranging from $10 to $75, with policies varying by location. Travelers can search specifically for pet-friendly Rodeway Inn properties through the Choice Hotels website and mobile app.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Choice Hotels InternationalcoreOEM/ Whitelabel/ Licensing PartnerRodeway Inn is owned and franchised by Choice Hotels International. Choice Hotels provides the brand name, reservation technology, loyalty program (Choice Privileges), marketing platforms, and operational standards. In return, franchise partners pay fees and adhere to brand standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Super 8 by Wyndham: Wyndham's flagship budget motel brand, offering similar no-frills roadside lodging at hundreds of U.S. locations. Direct competitor to Rodeway Inn in the economy/budget chain segment.
• Travelodge by Wyndham: Wyndham's budget motel brand with comparable roadside locations, basic amenities, and similar targeting of cost-conscious travelers across the U.S.
• Knights Inn (Wyndham): Wyndham's lower-tier budget motel brand with simpler amenities and roadside locations — overlapping Rodeway Inn at the deepest budget end of the chain scale.
• Red Roof Inn: Independently-operated budget motel chain emphasizing pet-friendly stays and free Wi-Fi — closely overlapping Rodeway Inn's positioning around roadside budget lodging and pet travelers.
• Days Inn by Wyndham: Wyndham's value-oriented motel brand with comparable roadside locations, free Wi-Fi positioning, and budget-conscious traveler targeting across the U.S. and internationally.
• Econo Lodge (Choice Hotels): Choice Hotels' sister budget motel brand with overlapping franchise structure, customer segments, and reservation platform. Closest like-for-like peer within the same parent.
• Quality Inn (Choice Hotels): Choice Hotels' mid-scale brand that sits just above Rodeway Inn in the same portfolio, sharing franchise infrastructure, loyalty program, and overlapping traveler segments.
• Motel 6 / Studio 6: G6 Hospitality's economy motel brand focused on no-frills, low-price roadside lodging in North America — directly competing with Rodeway Inn on price-sensitive travelers.
• Sleep Inn (Choice Hotels): Another Choice Hotels economy-to-mid-tier brand with similar franchise economics and loyalty integration, competing for the same budget traveler and franchise owner pool.

Broad incumbents

• Howard Johnson by Wyndham: Wyndham's legacy economy-to-mid-scale brand offering similar roadside motel accommodations but with broader amenity expectations, comparable in customer base to Rodeway Inn.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/road-way-inn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Road Way Inn