Rodizio Rico

What Rodizio Rico does

Rodizio Rico is a privately held UK restaurant chain operating two Brazilian churrascaria (all-you-can-eat BBQ) locations and a related sub-brand. The flagship London venue is at The O2 Arena in Greenwich, and the Birmingham venue is at The Cube on Broad Street; both sites leverage high-footfall entertainment destinations to drive cover volume. The core offer is tableside meat carving by Passadors under a green/red card control system, with an unlimited buffet of hot dishes, salads, and Brazilian side dishes, plus full bar service. The company has extended the rodizio service model into Mezanino Pizza, a wood-fired pizza and pasta concept also located at The O2, priced at £14.90–£20.90 per person. Revenue is generated through per-person fixed-price dining (£22–£42.30), beverage sales, and digital gift cards sold via GiftUp for both locations. Birmingham offers higher per-cover pricing than London (e.g., dinner at £42.30 vs. London's lower chicken-cut pricing), and a one-price December policy captures seasonal premium. The customer base is broad consumer dining — individuals, couples, families, and event-driven groups — with no enterprise or B2B contracts. The business is bootstrapped, with no disclosed financing rounds, no parent company, and no institutional investors identified in the source data. Technology dependencies are operational: SevenRooms and Dojo for reservations, Forstars for the sub-brand, and GiftUp for gift cards. There is no mobile app, no loyalty program beyond birthday perks, and no third-party delivery integration. Operations are seasonal, with explicit promotional levers around Valentine's Day and the December festive period.

Name

Rodizio Rico

Website

https://rodiziorico.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodizio Rico is a privately held UK restaurant chain operating two Brazilian churrascaria venues at The O2 Arena London and The Cube Birmingham, plus a Mezanino Pizza sub-brand at The O2. It serves consumer diners seeking all-you-can-eat grilled meats, pizza, and pasta at fixed per-person prices.

Ownership category

akta.pro rank

Product category

Casual Dining / Brazilian Churrascaria Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Brazilian churrascaria
• All-you-can-eat BBQ
• Rodizio restaurant
• Wood-fired pizza
• Experiential dining

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. All-You-Can-Eat Dining (Per Person): Fixed per-person pricing for unlimited food consumption including grilled meats, buffet, hot dishes, salad bar, and desserts. Premium dinner pricing vs lunch. Separate pricing tiers for vegetarian options and children.
2. Beverage Sales: Bar service offering cocktails crafted by expert mixologists, curated wine selection, beers, and spirits to complement the dining experience.
3. Gift Cards: Gift cards sold for both London and Birmingham locations through giftup.app platform.
4. Mezanino Pizza (Subsidiary Brand): Separate all-you-can-eat pizza and pasta concept at The O2 London, operating under the Rodizio Rico chain with its own pricing structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rodizio Rico operates all-you-can-eat Brazilian churrascaria restaurants where Passadors carve premium grilled meats tableside, controlled by the diner via a green/red card system, complemented by a Brazilian hot dishes and salad bar, cocktails, and traditional desserts. It runs two branded venues (London The O2 and Birmingham The Cube) plus a wood-fired pizza and pasta sub-brand, Mezanino Pizza, also at The O2, with fixed per-person pricing and online booking.

Product overview

Rodizio Rico operates as a multi-brand restaurant chain offering two distinct dining concepts: Rodizio Rico (the core brand) is the UK's first Brazilian churrascaria, providing an all-you-can-eat experience with tableside service of grilled meats combined with a buffet of hot dishes and salads. The sub-brand Mezanino Pizza offers wood-fired pizza and pasta unlimited dining. Both concepts share a rodizio-style service model where unlimited food is served continuously to seated guests.

Differentiator

Problem solved

Functional benefit

Brands

• Mezanino Pizza: Wood-fired pizza and fresh pasta restaurant, served rodizio style, located in London at The O2. Part of the Rodizio Rico chain.

Products and services

• Rodizio Rico Brazilian Churrascaria (Birmingham) All-you-can-eat Brazilian churrascaria restaurant at The Cube in Birmingham for individual diners, families, and groups, featuring tableside meat carving, a Brazilian salad bar, hot dishes, cocktails, and traditional desserts at a fixed per-person price.
• Rodizio Rico Brazilian Churrascaria (London — The O2) Flagship all-you-can-eat Brazilian churrascaria restaurant at The O2 Arena in London, offering tableside meat service by Passadors, a Brazilian hot dishes and salad bar, signature cocktails, and desserts for individual diners, couples, families, and pre/post-event concert and entertainment guests.
• Mezanino Pizza (London — The O2) All-you-can-eat wood-fired pizza and pasta restaurant located at The O2 in London, serving unlimited Neapolitan-style pizzas and pasta dishes rodizio-style for casual diners, families, and groups seeking value-priced unlimited dining.
• Rodizio Rico Gift Cards Digital gift cards redeemable at Rodizio Rico's London and Birmingham restaurants, sold online via the giftup.app platform for individual gift-givers and corporate gifting buyers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Chiquito: UK Mexican-Tex-Mex casual dining chain. Competes for similar occasion-based group and family diners at comparable price points in the experiential ethnic dining segment.
• Wagamama: Major UK pan-Asian casual dining chain. Comparable in scale of casual experiential dining, group/family appeal, and shared UK high-street and entertainment venue presence.
• Las Iguanas: Established Latin American restaurant chain in the UK with multiple locations. Competes in the same experiential ethnic dining category with similar pricing and group/family occasion positioning.
• Nando's: Largest Portuguese-Mozambican peri-peri chicken chain in the UK with hundreds of locations. Comparable casual dining price point, table-service model, and target demographic (young adults, families, groups).
• Giraffe: UK-based casual dining chain offering global/world cuisine with table service. Operates in the same casual experiential dining segment targeting families and groups at similar price points.
• Turtle Bay: UK Caribbean restaurant and cocktail bar chain. Competes for experiential occasion-based dining with similar price points and group/family demographic targeting.

Regional players

• Busaba Eathai: UK Thai casual dining chain with similar urban, group-occasion positioning and comparable per-person price points. Comparable experiential ethnic cuisine operator in the UK market.

Direct peers

• Cabana: Brazilian-inspired street food and BBQ restaurant chain in the UK with multiple locations. Competes for the same Brazilian-themed experiential dining occasions and similar customer demographic.
• TOST: Brazilian-inspired steakhouse and cocktail bar concept in the UK. Directly comparable Brazilian-themed offering with similar premium meat-focused dining experience.
• Fazenda: UK-based Brazilian churrascaria chain operating the same rodizio tableside meat carving model in premium locations (Manchester, Leeds, Liverpool, London). Directly comparable concept, price point, and service format to Rodizio Rico.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rodizioricouk
• Instagraminstagram.com/rodizioricobirmingham
• LinkedInlinkedin.com/company/rodizio-rico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodizio Rico