ROER

What ROER does

ROER is a Dutch healthcare consulting firm founded in 2019 and headquartered in Uden, Netherlands, operating with approximately 25 employees. The firm positions itself as an independent connector that brings together people, ideas, and technology to create lasting impact in healthcare, serving regional general practitioner organizations, regional collaboration networks, and national healthcare parties across the Netherlands. Its customer wall lists approximately 27 healthcare organization logos spanning regional GP cooperatives, first-line care federations, and national bodies (including LHV, MedMij, Meditta, Rijnmond Dokters, JBH, Humo, Mediis, and ZMBR).

The company's offering is structured around six core service lines: Project- en programmamanagement (project and program management), Visie en advies (vision and advisory), Regionale samenwerkingen (regional collaborations), Informatie- en leveranciersmanagement (information and supplier management), Financieringsadvies en -ondersteuning (financing advice), and Kennisdeling (knowledge sharing). Delivery is augmented by a Kennisbank (Knowledge Bank) publishing themed content on home monitoring, HIS systems, AI, digital skills, digital triage, speech technology, and practice hacks, and by a wholly-owned educational sub-brand, ROERacademie, with a dedicated site (roeracademie.nl). Documented success stories include the Regionaal Monitoringscentrum, Digitale Patiëntreis, Slim Anders Samen, and Proactieve zorgplanning engagements.

ROER does not develop proprietary technology products; its technology footprint is advisory and content-driven rather than product-driven. The business model is professional-services-based: revenue is generated through strategic consulting, project management, and advisory engagements with healthcare organizations, with pricing negotiated per engagement and not publicly disclosed. ROER is privately held, operates only in the Netherlands, and has no disclosed venture capital, institutional investment, or acquisition activity. AI is referenced as a thematic content area (covering speech technology and generative AI for clinical documentation and workflow support) rather than as a proprietary capability the firm itself delivers.

Name

ROER

Legal name

ROER

Website

https://roer-om.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dutch healthcare consultancy founded in 2019, headquartered in Uden, Netherlands, with 25 employees. Serves regional general practitioner organizations and national healthcare parties through advisory, project management, regional collaboration, financing advice, and knowledge sharing, operating the ROERacademie sub-brand and online Kennisbank.

Ownership category

akta.pro rank

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: ROER generates revenue through strategic consulting, project management, vision and advice services for healthcare organizations. They offer services in project and program management, regional collaborations, information management, financing advice, and knowledge sharing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ROER is a Dutch healthcare consulting firm that delivers strategic advisory, project and program management, regional collaboration facilitation, information and supplier management, financing advice, and knowledge sharing services to regional GP organizations and national healthcare parties. The firm focuses on digitalization, e-health implementation, and innovation in Dutch primary care, supported by its ROERacademie education platform and a public Kennisbank knowledge repository.

Product overview

ROER is a healthcare consulting firm offering a portfolio of six interconnected professional services: Project- en programmamanagement (project and program management for impactful change), Visie en advies (vision and advisory for organizational direction), Regionale samenwerkingen (regional collaboration for healthcare networks), Informatie- en leveranciersmanagement (information and supplier management for infrastructure), Financieringsadvies en -ondersteuning (financing advice), and Kennisdeling (knowledge sharing through the Kennisbank). The ROERacademie operates as a sub-brand for educational offerings. The Kennisbank serves as the central knowledge hub containing themed resources on healthcare innovation topics including home monitoring, HIS systems, AI applications, digital skills, digital triage, speech technology, and practical hacks. ROER also documents its work through success story case studies such as the Regionaal Monitoringscentrum, Digitale Patiëntreis, Slim Anders Samen, and Proactieve zorgplanning.

Differentiator

Problem solved

Functional benefit

Brands

• ROERacademie (Roer Academy): Knowledge sharing and education platform operated by ROER for healthcare professionals.

Products and services

• Project- en programmamanagement (Project and Program Management) Strategic project and program management services aimed at driving impactful change in healthcare organizations, delivered as a core advisory engagement for regional GP and national healthcare clients.
• Visie en advies (Vision and Advisory) Vision and advisory services that help healthcare organizations establish direction and organizational structure, targeted at leaders of regional GP organizations and national healthcare parties.
• Regionale samenwerkingen (Regional Collaboration) Regional collaboration services that support healthcare networks and partnerships for connected care delivery, focused on bringing GP organizations and partners together across Dutch regions.
• Informatie- en leveranciersmanagement (Information and Supplier Management) Information and supplier management services that establish the foundational information infrastructure for healthcare organizations, supporting HIS systems, patient portals, and vendor coordination.
• Financieringsadvies en -ondersteuning (Financing Advice and Support) Financing advice and support services that strengthen funding capabilities for healthcare initiatives, helping clients structure and secure financing for innovation and digitalization programs.
• Kennisdeling (Knowledge Sharing) Knowledge sharing services that deliver collective knowledge resources for healthcare professionals, delivered through the Kennisbank and ROERacademie platforms.
• ROERacademie (Roer Academy) Educational platform operated as a sub-brand of ROER, offering training and development resources for healthcare professionals focused on collective learning in the Dutch healthcare sector.

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ROERacademiecoreOthersROER maintains a connection with ROERacademie (Roer Academy) through their website, which appears to be a related educational/knowledge sharing initiative. The academy focuses on knowledge sharing and collective learning in healthcare.
• LHV (Landelijke Huisartsen Vereniging)minorStrategic or Co-development PartnerLHV is the national association of GPs in the Netherlands. ROER appears in their partner ecosystem as a consulting/advisory resource for member organizations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• KPMG Netherlands — Healthcare: KPMG's Dutch healthcare practice advises hospitals, insurers and government on strategy, digital and regulatory topics. It is a broad incumbent competitor to ROER with significantly greater scale and brand but less specialization in regional GP organizations.
• Deloitte Netherlands — Healthcare: Deloitte's Dutch healthcare practice provides strategy, technology and transformation consulting across the full Dutch health ecosystem. Comparable to ROER on healthcare transformation projects but operates from a global brand and full-stack portfolio.
• Bain & Company — Healthcare: Bain's healthcare practice advises hospitals, payers and medtech firms on strategy and performance. A broad incumbent peer to ROER for strategic advisory in healthcare, with similar transformational focus but vastly greater scale.
• McKinsey & Company — Healthcare Practice: McKinsey's healthcare practice serves providers, payers and public systems globally, including Dutch healthcare clients, on strategy, digital and operations. Relevant incumbent peer to ROER for high-end healthcare transformation work, although rarely focused on regional GP organizations.

Direct peers

• Boer & Croon: Boer & Croon is a Dutch management consulting firm with significant healthcare practice supporting hospitals, care providers and government bodies on transformation, interim management and strategy. Comparable to ROER as a Dutch management consultancy with a strong healthcare vertical.
• IG&H: IG&H is a Benelux-focused consulting firm with deep healthcare practice serving providers, insurers and regulators on digital, operational and strategy challenges. Comparable to ROER in Dutch healthcare specialism, though typically larger and broader in scope.
• Gupta Strategists: Gupta Strategists is a Dutch strategy consulting boutique dedicated to the healthcare sector, working with providers, insurers and government on strategic and policy questions. Direct peer to ROER given the shared healthcare-only positioning in the Netherlands.
• Vintura: Vintura is a Netherlands-based healthcare consulting firm advising hospitals, care providers and life sciences companies on strategy, transformation and collaboration. It is a direct peer to ROER given the shared Dutch healthcare advisory focus and similar service line-up around project management and stakeholder facilitation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roer-b-v

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROER