Rofaida Women's Health Organization

What Rofaida Women's Health Organization does

Rofaida Women's Health Organization (جمعية رفيدة لصحة المرأة) is a Riyadh-based Saudi non-profit charitable association founded between 2016 and 2018 (sources differ; the more recent and specific source dates founding to 2018) that focuses on women's sexual and reproductive health education, training, and policy advocacy. Its service portfolio centers on three program families — Empowerment (policy forums and research directed at decision-makers), Training (expert-led sessions on pelvic health, sexual health, and breast health including the Tahkmy pelvic floor program), and Education (awareness campaigns and the #ThirstyForLife water consumption initiative). A signature product, the Weladty (خطة ولادتي / Birth Plan) interactive tool, lets pregnant women document labor, delivery, and postpartum preferences; the project won the National Award for Patient Safety from the Saudi Minister of Health and was operationalized through partnerships with the Saudi Patient Safety Center, Kingdom Hospital, and Houston Methodist Hospital.

The organization distributes its services through a multi-channel model that combines digital self-serve access (a dedicated Arabic website and an Android mobile application) with offline community engagement (university workshops at Prince Sultan, Al-Faisal, Princess Nourah, King Saud, and Imam Muhammad universities; radio and TV appearances on Riyadh Radio, Jeddah Radio, and MBC TV; and outreach to shelters and correctional facilities). Royal patronage by Princess Moudi bint Khalid bin Abdulaziz, who chairs the Board of Directors, anchors the organization's credibility, and the July 2026 award of Special Consultative Status with the United Nations Economic and Social Council (ECOSOC) extends its policy reach to the international level. Rofaida is funded through donations and in-kind contributions; no pricing, revenue, or grant figures are publicly disclosed.

Name

Rofaida Women's Health Organization

Legal name

جمعية رفيدة لصحة المرأة

Website

https://rofaida.org.sa

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rofaida Women's Health Organization is a Riyadh-based Saudi non-profit that delivers women's sexual and reproductive health education, training, and policy advocacy programs through digital tools, hospital and university partnerships, and royal patronage. It serves Saudi women across general, pre-marriage, prison, and shelter segments.

Ownership category

akta.pro rank

Product category

Women's Health Education and Advocacy

NAICS

Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business Associations (813910)

SIC

Services-Membership Organizations (8600), International Affairs (9721)

akta.pro primary industry

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)

akta.pro secondary industries

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL), Gender Equality & Women’s Rights (BPADAGAF), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

Keywords

• Women's health education
• Reproductive health programs
• Birth planning tools
• Health awareness campaigns
• Women's empowerment

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels4 records

Marketing channels6 records

Core offering

Rofaida Women's Health Organization is a Saudi non-profit that delivers women's sexual and reproductive health education programs, including the Weladty interactive birth-planning tool, pre-marriage preparation workshops, pelvic floor and breast health training, and awareness campaigns. It combines digital tools (website, Android app, online library, water calculator) with community outreach, partner hospital programs, and policy advocacy to empower women across Saudi Arabia.

Product overview

Rofaida Women's Health Organization is a nonprofit organization offering a unified platform of women's health education and empowerment programs rather than a software product. The core offerings include the interactive Birth Plan (خطة ولادتي) tool for documenting childbirth preferences, the Pre-Marriage Preparation Program (تأهيل المقبلات على الزواج) with workshops covering health/psychological/social dimensions, the Women's Health Program with expert-led sessions on sexual and reproductive health, Training Programs in pelvic and breast health, Empowerment Programs targeting policy change, and the Tahkmy pelvic floor strengthening program. Additional offerings include the #MuteatashaForLife water awareness campaign with a calculator tool, an Android mobile application, and a digital health education library. The programs extend through outreach to shelter homes and prison inmates, plus forums engaging policymakers and international bodies including UN ECOSOC consultative status.

Differentiator

Problem solved

Functional benefit

Brands

• ولادتي (Weladty): Birth planning program that enables pregnant women to document their preferences for labor and delivery through an interactive form covering pre-during-post birth choices.
• تأهيل المقبلات على الزواج
• برنامج صحة المرأة (Women's Health Program)
• حملة متعطشة للحياة (#متعطشة_للحياة)

Products and services

• Weladty (Birth Plan Tool) [خطة ولادتي]

Quantifiable outcome

• The Birth Plan (Kht Alwalad) project won the National Patient Safety Award

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jhpiego: International non-profit focused on maternal, newborn and child health, and women's health workforce training. Directly comparable to Rofaida's training, education and maternal-health programming.
• Population Council: International research and programmatic NGO conducting research and programs on sexual and reproductive health, gender and youth. Comparable to Rofaida on SRH research, policy and program design.
• Every Mother Counts: Non-profit focused on maternal health education, awareness and access, especially around pregnancy and childbirth. Directly comparable to Rofaida's Weladty birth-plan and pregnancy-focused programs.
• White Ribbon Alliance: Global advocacy network focused on maternal and newborn health and women's rights, organizing national alliances to influence health policy. Highly comparable to Rofaida's Empowerment Programs and Policy Forums targeting women's health legislation.
• Marie Stopes International: International NGO delivering sexual and reproductive health information and services across more than 30 countries. Comparable to Rofaida on SRH education, training and policy advocacy, though at much larger scale.
• EngenderHealth: Global NGO working on sexual and reproductive health, gender equality and maternal health programming in low- and middle-income countries. Comparable to Rofaida on SRH education, training and policy engagement.

Regional players

• Saudi Red Crescent Authority: Saudi humanitarian organization delivering health and emergency services domestically. Comparable as a Saudi-anchored, government-affiliated non-profit health organization, though focused on emergency response rather than women's SRH education.

Emerging players

• Guttmacher Institute: Research and policy organization focused on sexual and reproductive health and rights. Comparable to Rofaida on the policy and research side of SRH/FP, though Guttmacher does not deliver direct women's education programs.

Broad incumbents

• United Nations Population Fund (UNFPA): The lead UN agency for sexual and reproductive health and family planning globally. Directly comparable to Rofaida in mission and programs (SRH/FP, maternal health, gender equality), but operates at global scale across government and NGO partners.
• UN Women: United Nations entity dedicated to gender equality and the empowerment of women and girls. Aligned with Rofaida's empowerment, policy and women's-rights mandate, though operating at global scope across many issues beyond health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rofaida-women's-health-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Rofaida Women's Health Organization