Rogers Place

What Rogers Place does

Rogers Place is a multi-purpose entertainment arena located in downtown Edmonton, Alberta, owned by the City of Edmonton and operated by Edmonton Arena Corp., an affiliate of OEG Inc. (Oilers Entertainment Group). Opened in 2016 as the anchor of the ICE District development, the 18,500+ seat venue serves as the home arena for the NHL's Edmonton Oilers and the WHL's Edmonton Oil Kings, and is configured to host NHL hockey, concerts, family shows, wrestling, corporate events, and private functions. The facility's core infrastructure includes a 16,600 sq. ft. ice surface, the 22,450 sq. ft. Ford Hall featuring the Alex Janvier 'Tsa tsa ke k'e' (Iron Foot Place) mosaic, and a portfolio of premium clubs (Sky Lounge, Sportsnet Club, Molson Hockey House, CIBC Chairman's Club, Studio 99, Mezzanine Clubs) with capacities ranging from 30 to 3,000 guests.

The venue's technology stack is built on third-party integrations rather than proprietary platforms: Ticketmaster serves as the exclusive authorized ticketing partner with an integrated Account Manager portal for season ticket management and Fan-to-Fan Resale; Fidel powers the LOILTY Rewards card-linked loyalty program in partnership with Visa and Mastercard; Google Analytics and Firebase support web analytics and SMS communications; and a dedicated mobile app enables mobile ticketing and contactless entry. On the culinary side, ICE District Hospitality operates an in-house catering program led by Executive Chef Fabian Ffrench and three Chef de Cuisine, with recognized award credentials.

Rogers Place monetizes through six primary revenue streams: ticket sales via Ticketmaster and the on-site box office; premium seating rentals and multi-year license agreements; private event bookings spanning corporate functions, galas, banquets, and ice surface rentals; food and beverage concessions and catering; parking; and ancillary programs including a 50/50 raffle and the LOILTY Rewards program. Customer segments are split between hockey fans (season ticket holders, premium license holders), concert and live event attendees, corporate event planners, and families/groups. Pricing is tiered across unit-priced tickets (e.g., Roller Disco at $25-$35), subscription-based season seats and premium licenses on annual or multi-year terms, and bespoke private event packages.

Name

Rogers Place

Legal name

Edmonton Arena Corp.

Website

https://rogersplace.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Rogers Place is an 18,500+ seat multi-purpose arena in Edmonton, Alberta, owned by the City of Edmonton and operated by Edmonton Arena Corp. (OEG). It hosts NHL Oilers games, concerts, family shows, and corporate events.

Ownership category

akta.pro rank

Product category

Multi-Purpose Arena & Live Entertainment Venue

NAICS

Spectator Sports (7112), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Multi-purpose arena
• Live event venue
• Corporate event hosting
• Premium seating rentals
• Hospitality services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for hockey games, concerts, live events, and family shows through Ticketmaster platform and Rogers Place Box Office
2. Premium Seating Rentals: Revenue from luxury suites, premium licenses, PCL Loge Level seating, and exclusive hospitality experiences for Oilers, Oil Kings and select events
3. Private Event Bookings: Revenue from hosting corporate events, private parties, meetings, galas, and banquets in various venue spaces including Ford Hall, Summit Suite, Studio 99, Ice Surface, and multiple club spaces
4. Ice Rentals: Revenue from ice skating rentals and hockey game rental packages for corporate events, birthday parties, and team events
5. Food & Beverage: Concessions and hospitality services including ICE District Hospitality catering, Molson Hockey House, Studio 99, and various dining options
6. Parking: Parking services for venue attendees

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rogers Place is a multi-purpose arena in downtown Edmonton, Alberta that operates as the home venue for the Edmonton Oilers (NHL) and Edmonton Oil Kings (WHL). The venue hosts concerts, live entertainment, family shows, and sporting events, and rents out premium event spaces for corporate and private functions. Ticket sales, premium seating licenses, food and beverage concessions, ice rentals, and private event bookings form its core commercial offerings.

Product overview

Rogers Place is a multi-purpose arena in Edmonton, Alberta serving as the primary venue for the Edmonton Oilers (NHL) and Edmonton Oil Kings (WHL), and hosts a wide range of concerts, live events, family shows, corporate gatherings, and private functions. The venue operates as a platform offering multiple integrated services: event ticketing via Ticketmaster and Account Manager, the LOILTY Rewards loyalty program partnered with Fidel and payment networks (Visa, Mastercard), mobile ticketing and a dedicated mobile app, and ICE District Hospitality for culinary services. The venue also rents out a collection of private event spaces including Ford Hall, the Ice Surface, Molson Hockey House, Sky Lounge, Sportsnet Club, Studio 99, Mezzanine Clubs (North Mezzanine Club and Coventry Homes Club), the Oilers Hall of Fame, the Summit Suite, the CIBC Chairman's Club, and the Alumni Room. Additional offerings include ice rentals for skating and hockey games, plaza rentals, behind-the-scenes tours, and exclusive experiences such as Oilers Alumni appearances and mascot visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Rogers Place Arena Multi-purpose arena in Edmonton, Alberta serving as the home venue for the Edmonton Oilers (NHL) and Edmonton Oil Kings (WHL), and hosting concerts, live events, family shows, and corporate functions.
• Edmonton Oilers Games Regular season and playoff home games of the NHL's Edmonton Oilers hockey team, hosted at Rogers Place.
• Edmonton Oil Kings Games Regular season home games of the WHL's Edmonton Oil Kings junior hockey team, hosted at Rogers Place.
• Concerts & Live Events Musical performances, concerts, comedy shows, and family entertainment events hosted at Rogers Place, including touring international artists and shows such as Disney on Ice, WWE, and Journey.

Quantifiable outcome

• Hosts major international touring acts and sporting events including NHL, WHL, PWHL, WWE, and world-renowned musicians
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the exclusive authorized ticketing partner for all Rogers Place events. All tickets must be purchased through Ticketmaster.ca to avoid counterfeit, stolen, or invalid tickets. The platform also provides Fan-to-Fan Resale functionality.
• ICE District HospitalitycoreStrategic or Co-development PartnerICE District Hospitality provides award-winning culinary services for private events at Rogers Place, led by Executive Chef Fabian Ffrench. The team provides catering for corporate gatherings, galas, and receptions with local ingredients and inspired presentation.
• Edmonton Oilers Community Foundation, Second Harvest, La Tablée des ChefsminorOthersThrough the Rogers Place Food Recovery Program, surplus food is redistributed to fight food waste in partnership with the Edmonton Oilers Community Foundation, Second Harvest and La Tablée des Chefs.
• PCL ConstructionminorGTM or Marketing PartnerPCL Loge Level premium seating area named after construction partner PCL Construction, a major Canadian construction company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Madison Square Garden Entertainment: Owner/operator of Madison Square Garden, Radio City Music Hall, and Beacon Theatre. Provides broader peer comparison for arena and venue operations at scale, including ticketing, premium hospitality, and event programming.

Direct peers

• T-Mobile Arena (Las Vegas): Multi-purpose arena home to the Vegas Golden Knights (NHL), operated by AEG. Comparable premium NHL anchor-tenant model, world-class concert bookings, and high-margin premium seating/licensing revenue in a Canadian-adjacent comparison.
• Crypto.com Arena (Los Angeles): Multi-purpose arena in Los Angeles home to the LA Lakers (NBA) and LA Kings (NHL), operated by AEG. Comparable large multi-purpose arena with NHL/other tenants, premium hospitality, and concert-driven revenue.
• Scotiabank Arena (Toronto): Multi-purpose arena in downtown Toronto home to the Toronto Maple Leafs (NHL) and Toronto Raptors (NBA), operated by Maple Leaf Sports & Entertainment. Direct comparable to Rogers Place in scale, NHL anchor-tenant model, premium seating, and mixed concert/event revenue.
• Climate Pledge Arena (Seattle): Multi-purpose arena home to the Seattle Kraken (NHL), operated by Oak View Group. Comparable modern NHL-anchored arena with multi-purpose event hosting, premium hospitality, and partnership-based event programming model.
• Canada Life Centre (Winnipeg): Multi-purpose arena in Winnipeg home to the Winnipeg Jets (NHL), operated by True North Sports & Entertainment. Comparable NHL arena with similar Canadian-market dynamics, mixed entertainment calendar, and premium hospitality offerings.
• Scotiabank Saddledome (Calgary): Multi-purpose arena in Calgary home to the Calgary Flames (NHL), operated by Calgary Sports and Entertainment. Direct comparable as a Western Canadian NHL arena hosting concerts, family shows, and corporate events in the same regional catchment as Rogers Place.
• Rogers Arena (Vancouver): Multi-purpose arena in Vancouver home to the Vancouver Canucks (NHL), operated by Canucks Sports & Entertainment. Comparable multi-purpose NHL arena with similar concert, premium seating, and event hosting capabilities as Rogers Place.
• United Center (Chicago): Multi-purpose arena in Chicago home to the Chicago Blackhawks (NHL) and Chicago Bulls (NBA). Comparable large North American arena operating model with NHL/NBA anchor tenants, premium seating, concerts, and corporate events.
• Bell Centre (Montreal): Canadian multi-purpose arena home to the Montreal Canadiens (NHL), operated by evenko/Canadiens. Comparable to Rogers Place as a premier Canadian NHL arena hosting concerts, family shows, and private corporate events with similar revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RogersPlace
• Instagraminstagram.com/rogersplace
• LinkedInlinkedin.com/company/rogers-place

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Place