Rohto Cambodia

What Rohto Cambodia does

Rohto Cambodia, operating as Rohto Mentholatum (Cambodia) Company Limited, is a wholly-owned subsidiary of Japan's ROHTO Pharmaceutical Co., Ltd., the Osaka-based group founded on February 22, 1899. The Cambodian entity was registered on June 6, 2013, established in-country production and packaging operations at the Royal Group Phnom Penh Special Economic Zone in 2014, and is headquartered on the 12th floor of Prince Phnom Penh Tower. It manufactures and distributes a multi-category consumer healthcare and cosmetic portfolio across eye care (V.Rohto eye drops in New, Dryeye, Vitamin, Cool, Lycee, and Kids variants), skincare (Hada Labo with four-type hyaluronic acid formulations, Acnes, Melano CC with high-penetration vitamin C derivatives, OXY, Sunplay, Sunplay Skin Aqua), lip care (LipIce Lip Balm, Sheer Color, Sheer Color Q, Sheer Color Fruit Juice, Water Lip), and general wellness (Scar Z with Collaplus formula, Selsun with selenium sulfide, Remos with 15% DEET, Deep Heat, and V.Roselle organic anthocyanin tea sourced from Battambang province). Technology and brand IP originate from the Japanese parent; the Cambodian operation contributes localized manufacturing, regulatory registration, and go-to-market execution.

The go-to-market is sales-led: an owned e-commerce site routes to four third-party platforms (Larue, MyPhsar, L192, Facebook marketplace), supported by pharmacy partnerships, physical retail, and in-clinic beauty advisors. Revenue is generated through one-time purchases of consumer health and cosmetic products sold B2C via long-tail retail and online channels, with B2B flow into retailers and pharmacies. Marketing is multi-channel (website, Facebook, events, CSR) and the product is targeted at Cambodian consumers across age cohorts — from children (V.Rohto for Kids, ages 4 months to 15 years) through teenagers (LipIce, Acnes, Sunplay) and adults (Melano CC, Hada Labo, Deep Heat, Remos). The named "customers" in public reporting are charitable beneficiaries (hospitals, NGOs, schools) rather than commercial accounts; there are no disclosed anchor B2B contracts.

The ownership and operating model is that of a strategic operating subsidiary: ROHTO Pharmaceutical controls 100% of equity, the 13-person Phnom Penh team is headed by Managing Director Shunsuke Shinoda, and there is no external private equity or venture capital involvement in the Cambodian entity. Locally, the company has pursued sustainability-style partnerships (joint cooperation with Battambang food exporter Misota Food in 2023) and a recurring CSR program with children's hospitals and primary schools (Bakou, CCF). Capacity for autonomous strategic action is bounded by parent-company direction on product, pricing, and capital allocation.

Name

Rohto Cambodia

Legal name

Rohto Mentholatum (Cambodia) Company Limited

Website

https://rohto.com.kh

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Rohto Cambodia, a wholly-owned subsidiary of Japan's ROHTO Pharmaceutical, manufactures and distributes consumer healthcare and cosmetic products — including eye drops, skincare, lip care, anti-dandruff, and mosquito repellents — to Cambodian consumers via pharmacies, retail, and multiple e-commerce platforms.

Ownership category

akta.pro rank

Product category

Consumer Healthcare & Personal Care Products

NAICS

Ophthalmic Goods Manufacturing (339115), Health and Personal Care Retailers (456)

SIC

Ophthalmic Goods (3851), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG)

akta.pro secondary industries

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Eye & Lip Skincare (CRABAAAC), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Pharmaceutical manufacturing
• Consumer healthcare products
• Eye care drops
• Skincare cosmetics
• Lip care products

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Healthcare Products Sales: Rohto Cambodia generates revenue through the manufacturing, packaging, and sale of consumer healthcare and cosmetic products including eye drops, skincare, lip care, and wellness products. The company operates both B2B (through pharmacies, retailers) and B2C channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rohto Cambodia manufactures, packages, and distributes a multi-category portfolio of branded consumer healthcare and cosmetic products in Cambodia. The offering spans eye care (V.Rohto eye drops), skincare (Hada Labo, Acnes, Melano CC, OXY, Sunplay), lip care (LipIce), and other wellness products (Scar Z, Selsun, Remos, Deep Heat, V.Roselle), produced at the company's factory in the Royal Group Phnom Penh Special Economic Zone and sold through pharmacies, retail stores, and e-commerce platforms.

Product overview

Rohto Cambodia is a pharmaceutical and cosmetic manufacturing company operating under Rohto Mentholatum (Cambodia) Company Limited. The company produces and distributes a diverse portfolio of consumer health and beauty products organized into five main categories: Eye Care (V.Rohto eye drops including NEW V.ROHTO, Dryeye, Vitamin, Cool, Lycee, and for Kids variants), Skin Care (Hada Labo Gokujyun hydrating line with hyaluronic acid, Acnes acne treatment products, Melano CC whitening line with vitamin C, OXY anti-acne products, Sunplay and Sunplay Skin Aqua sun protection), Lip Care (LipIce lip balms including Sheer Color, Sheer Color Q tea-inspired variants, and Sheer Color Fruit Juice), and Other Products (Scar Z scar treatment, Selsun anti-dandruff shampoo, Remos mosquito protection with DEET formulations, Deep Heat pain relief, and V.Roselle organic eye health tea). The company manufactures at its factory in Phnom Penh Special Economic Zone and serves the Cambodian market through retail channels including pharmacies, supermarkets, and e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Acnes: Acne treatment and skincare products
• Hada Labo
• Melano CC
• OXY
• Sunplay
• LipIce
• V.Rohto
• V.Roselle
• Scar Z
• Selsun
• Remos
• Deep Heat
• Sunplay Skin Aqua

Products and services

• V.Rohto Eye Drops Branded eye care line offering multiple variants — NEW V.ROHTO (general eye fatigue), V.Rohto Dryeye (artificial tears), V.Rohto Vitamin, V.Rohto Cool, V.Rohto Lycee (for teenage girls), and V.Rohto for Kids (ages 4 months–15 years) — for relief of eye fatigue, dryness, redness, irritation, UV-related inflammation, and contact-lens discomfort.
• Acnes Anti-acne skincare line featuring facial washes, creams, gels, toners, serums, spot treatments (Acnes Foaming Wash, Acnes 25 Plus, Blemish Control Toner, Scar Care, Oil Control Cleanser, Creamy Wash, Gentle Wash, Sealing Gel, Clear Patch), and whitening variants for teen and adult acne and oily-skin concerns.
• Hada Labo Gokujyun Hydrating Japanese skincare line containing 4 types of hyaluronic acid — cleansers, lotions, creams, gels, and anti-aging variants (Gokujyun Lotion Light, Hokujyun Cream, Perfect White Tranexamic Acid Cleanser, Advanced Nourish Hyaluronic Acid Cleanser, Pro-Aging Retinol B3 Cleanser, Aging Care Perfect Gel, Whitening Perfect Gel, Shirojyun Lotion/Gel, UV White Perfect Gel) — for moisturization, brightening, and anti-aging.
• Melano CC Medicated whitening skincare line containing high-penetration vitamin C derivatives that suppress melanin production, preventing spots and freckles, whitening skin, and treating roughness and acne (Melano CC Essence 20ml, Melano CC Lotion, Melano CC Vitamin Gel, Melano CC Enzyme Face Wash).
• OXY Anti-acne skincare brand with multiple concentrations and formats including OXY Total Anti-Acnes, OXY White Complete, OXY 5, OXY 10, OXY Deep Wash, and OXY Perfect Wash for treating acne and preventing breakouts.
• Sunplay Sun protection brand including Sunplay Whitening UV and Sunplay Super Block for daily UV protection.
• Sunplay Skin Aqua UV defense and tone-up skincare line including Sunplay Skin Aqua Silky White Gel, Sunplay Skin Aqua Clear White, and Tone Up UV Essences in Mint Green, Happiness Aura Rose, Lavender, and Latte Beige shades, providing hydration with UV protection.
• LipIce Lip Balm Moisturizing lip balm line including LipIce Lipbalm Strawberry, LipIce Lipbalm Apple, and LipIce Lipbalm Natural for daily lip care and prevention of dry and chapped lips.
• LipIce Sheer Color Color-changing lip balm range that provides subtle color with moisturization, available in Pop Colors, Fruit Juice variants, and standard sheer colors for daily lip tinting and hydration.
• Scar Z Scar treatment line using Collaplus (soy protein extract) formula — Scar Z Solution (3g/12g) and Scar Z Sachet (3g) — for treating general scars, wounds, surgery scars, keloids, atrophic/hypertrophic scars, and stretch marks.
• Selsun Anti-dandruff shampoo containing Selenium Sulfide that eliminates dandruff and strengthens scalp cells. Available in 50ml/100ml/250ml bottles and 5ml sachets, with use frequency guidance of twice weekly for treatment and once weekly for prevention.
• Remos Mosquito protection brand including Remos IR Cream (Lavender, Lemongrass, Orange — 70g), Remos IR Spray (Lavender, Lemongrass — 60ml) containing 15% DEET certified by WHO and EPA with Aloe Vera and Vitamin E, plus Remos Baby Cream, Remos Baby Spray, and Remos IB for post-bite allergy treatment. Effective 4–10 hours.
• Deep Heat Topical pain relief product — Deep Heat Rub Plus (30g) — with anti-inflammatory and painkiller ingredients that penetrate skin to relieve muscle pains, backaches, sprains, rheumatism, and bruises. No oily residue and no odor.
• V.Roselle Organic Tea Organic herbal tea sourced from Battambang province, rich in natural Anthocyanin, supporting eye health, improving vision clarity, and relieving eye fatigue. Prepared by steeping 3 dried Mlomom leaves in 150ml hot water.

Quantifiable outcome

• 10 years of business operations in Cambodia completed in 2023
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Cambodian Children's Fund (CCF)minorStrategic or Co-development Partner · 20 June 2024ROHTO Cambodia collaborated with Cambodian Children's Fund to organize a health education program on nutrition awareness and food groups for children studying under CCF.
• Bakou Primary SchoolminorStrategic or Co-development Partner · 13 March 2024ROHTO Cambodia collaborated with Bakou Primary School to initiate a six-month nutrition education program for three classes of grade 5 students (approximately 120 students). The project aims to improve child welfare by providing education on healthy living and eating habits.
• IC NetminorStrategic or Co-development Partner · 13 March 2024Partner in the nutrition education program with Bakou Primary School, working with ROHTO Cambodia to improve child welfare through health education.
• Nom Popok EnterpriseminorStrategic or Co-development Partner · 13 March 2024Partner in the nutrition education program with Bakou Primary School, contributing to child welfare improvement through healthy living education.
• Misota Food Import Export Co., Ltd.coreStrategic or Co-development Partner · 9 June 2023ROHTO-Mentholatum Cambodia and Misota Food Import Export Co., Ltd. signed a joint business cooperation agreement on June 9, 2023. Misota is a local food exporter located in Battambang, Cambodia. The partnership aims at maintaining sustainability and expanding business markets, increasing economic growth, and creating jobs for people across the country.
• Center for Pediatric Cardiology of JapanminorStrategic or Co-development Partner · 18 February 2023ROHTO collaborated with the Center for Pediatric Cardiology of Japan to donate $1,200 and 200 bottles of V.Rohto Dry Eye and mosquito repellent products to poor patients treated at the center.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kobayashi Pharmaceutical: Japanese OTC and personal care company with brands targeting eye care, skincare, and wellness. Closely comparable as a Japanese peer with similar R&D-driven OTC and personal care product portfolio including eye-related products.
• Lion Corporation: Japanese personal care and OTC manufacturer with brands like KireiKirei and Eyebright. Comparable as a Japanese peer in household-name OTC, oral care, and personal care products targeting Southeast Asian markets.
• Kao Corporation (Cambodia): Japanese consumer products company with brands like Bioré, Curel, and Kanebo. Comparable as another Japanese-headquartered personal care manufacturer targeting Southeast Asia with overlapping skincare, sun care, and hygiene categories.
• Shiseido Cambodia: Japanese prestige and mass-market beauty company with growing Southeast Asia presence. Closely comparable as a Japanese-headquartered peer selling skincare, sun care, and beauty products through similar channels, leveraging a shared 'Japanese quality' positioning.

Broad incumbents

• Unilever Cambodia: Operates Dove, Pond's, Lux, and Clear in Cambodia, with extensive pharmacy and retail distribution. Comparable as a multinational personal care player addressing overlapping consumer segments in skincare, hair care, and deodorants.
• L'Oréal Cambodia: Global beauty and personal care giant with operations across Southeast Asia including Cambodia. Directly comparable as it sells skincare, sun care, acne treatments, and cosmetics into the same Cambodian retail and pharmacy channels that Rohto Cambodia serves.
• Beiersdorf (Nivea Cambodia): Owns Nivea, Eucerin, and La Prairie, with established Cambodia distribution. Comparable as a broad personal care incumbent competing across skin care, sun care, and lip care categories that overlap heavily with Rohto's portfolio.
• Procter & Gamble Cambodia: Markets Olay, SK-II, Head & Shoulders, and Gillette in Cambodia. Comparable as a multinational FMCG incumbent serving the same consumers via pharmacies and retail, with overlapping skincare and personal care categories.

Emerging players

• Innisfree (Amorepacific): Korean beauty brand rapidly expanding across Southeast Asia including Cambodia. Comparable as a competing Asian-origin skincare player targeting younger consumers with overlapping categories (acne, hydration, sun care, whitening).

Others

• Mentholatum (Rohto Group): Sister company of Rohto Pharmaceutical within the same Japanese parent group. Comparable as a related party sharing distribution channels, brand-building expertise, and historical presence in Cambodian consumer healthcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rohto.rmc
• LinkedInlinkedin.com/company/rohto-cambodia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rohto Cambodia