Return on Ideas
Return on Ideas is a Lisbon-based Portuguese consumer research and strategic consulting firm that runs C-The Consumer Intelligence Lab (C-Lab) and delivers customer segmentation, CRM, and consumer insight projects to large enterprises across banking, insurance, retail, telecom, healthcare, and consumer goods in Portugal and Angola.
- Company typePrivate
- Founded2009
- HeadquartersLisbon, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Return on Ideas does
Return on Ideas – Consultoria, S.A. is a Lisbon-based Portuguese consumer research and strategic consulting firm operating through two divisions: Knowledge (centered on C-The Consumer Intelligence Lab, founded 2009, which produces annual Tendências trend reports and thematic studies) and Consulting (strategic projects on customer segmentation, CRM strategy, loyalty programs, and customer experience design). The company's core technology consists of qualitative and quantitative consumer research methodologies, custom-built customer segmentation and CRM models, and a proprietary library of longitudinal Portuguese consumer research spanning over 15 years, organized into research platforms including C-Lab, Saúdes (health, for Médis/AGEAS), E-Monitor (SME intelligence), and Observatório Angola.
The firm serves large enterprises across banking (Millennium BCP, CGD, ActivoBank, Banco Atlântico), insurance (Fidelidade), retail (Sonae Sierra, Continente, Worten), telecommunications (NOS, Portugal Telecom), healthcare (José de Mello Saúde, Médis), automotive (SIVA/Volkswagen group), beverages (Sogrape, Sumol + Compal, Sovena), energy (EDP, Galp), food (Danone, McDonald's, Mimosa), and consumer goods (Unilever), with occasional SME and institutional engagements (Informa DB, Gulbenkian Foundation, Microsoft). The business model is sales-led, B2B professional services with customized project-based pricing; no standardized SaaS pricing, no public pricing, and no channel partners. Revenue is generated through customized consulting engagements and multi-client research subscriptions/platforms.
Geographically the firm is headquartered in Lisbon, Portugal, with documented research presence in Angola (Observatório Angola, since 2014) and limited project work in Spain. The firm operates without external investment, has no parent company or subsidiaries, and relies on direct enterprise sales relationships and thought leadership (C-Lab publications, industry presentations, earned media in outlets such as Expresso) for demand generation.
Return on Ideas firmographics
Firmographics- Name
- Return on Ideas
- Legal name
- Return on Ideas – Consultoria, S.A.
- Website
- https://roi.pt
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Return on Ideas is a Lisbon-based Portuguese consumer research and strategic consulting firm that runs C-The Consumer Intelligence Lab (C-Lab) and delivers customer segmentation, CRM, and consumer insight projects to large enterprises across banking, insurance, retail, telecom, healthcare, and consumer goods in Portugal and Angola.
- Ownership category
- akta.pro rank
Return on Ideas industry classification
Industry- Product category
- Market Research and Strategic Consulting
- NAICS
- Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where Return on Ideas is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Return on Ideas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D
Revenue model
- Strategic Consulting Services: Customized consulting projects for B2B clients, including customer segmentation, CRM model design, strategic positioning, and market research
- Knowledge/Multi-client Research: Multi-client research projects and publications (C-Lab studies) that are proprietary to specific clients but may have broader distribution
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Return on Ideas product offering
Product offeringCore offering
Return on Ideas is a Portuguese consumer and market research firm that combines qualitative and quantitative research with strategic consulting. It delivers customized customer segmentation models, CRM strategies, loyalty program design, and customer experience consulting to enterprise clients. The firm operates through two divisions — Knowledge (research platforms and publications such as C-The Consumer Intelligence Lab) and Consulting (engagements addressing strategic positioning and customer-centric transformation).
Product overview
Return on Ideas is a Portuguese market research and strategic consulting firm operating two main areas: Knowledge and Consulting. The Knowledge division centers on C-The Consumer Intelligence Lab (C-Lab), which produces annual consumer trend reports (Tendências series), thematic studies, and manages specialized research platforms including the Saúdes health platform for Médis, E-Monitor for SME intelligence, and Observatório Angola for the Angolan market. The Consulting division delivers customer-centric strategic services including segmentation models, CRM optimization, loyalty programs, and consumer experience design. The company serves major Portuguese and international brands across banking, insurance, retail, telecommunications, and healthcare sectors.
Differentiator
Problem solved
Functional benefit
Brands
- C-The Consumer Intelligence Lab (C-Lab): Consumer research laboratory conducting annual 'Tendências' (Trends) studies and multi-client research projects on consumer behavior and market trends in Portugal
- Observatório Angola
- E-Monitor
- Saúdes
Products and services
- C-The Consumer Intelligence Lab (C-Lab) Annual consumer trends research initiative producing the Tendências series and thematic studies on Portuguese consumer behavior, market shifts, and emerging patterns across sectors including digital, health, leisure, and demographics. Multi-client research offered to subscribing enterprise buyers.
- Consulting Services
Companies that use Return on Ideas
Customer profileNamed customers32 records
Segments3 records
Ideal customer profiles2 records
Return on Ideas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Return on Ideas partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MimosacorePartnership for 'Os portugueses e os seus afetos' study on Portuguese emotions and relationships. Mimosa promoted the study believing in improving the emotional life of Portuguese people as a contribution to collective health.
- WellscoreCollaboration on menopause research study 'Menopausa: como é vivida pelas mulheres em Portugal'. Wells commissioned the research to understand women's experiences and raise awareness about menopause in Portugal.
- Médis (Grupo AGEAS)coreOngoing partnership for the Saúdes platform - a health knowledge platform developed for Médis. Return on Ideas has conducted multiple studies including 'A Saúde dos Portugueses' (2021, 2024), 'A Saúde das Mulheres' (2022), 'Riscos Climáticos' (2023), and intestinal health study (2026).
- Gulbenkian FoundationcoreCollaboration on 'O uso da água em Portugal' (Water usage in Portugal) study for the Gulbenkian Sustainable Development Program. Return on Ideas conducted research through C-The Consumer Intelligence Lab to help create a new 'Culture of Water' in Portugal.
- Informa DBcorePartnership with Informa DB (D&B Portugal) for the E-Monitor project focusing on knowledge of micro, small and medium enterprises in Portugal. Informa DB brought expertise on the SME segment to complement Return on Ideas' consumer research capabilities.
- Banco Privado AtlânticocoreInstitutional sponsor for the Observatório Angola project. The partnership enabled the launch of comprehensive research on Angolan consumer behaviors, aspirations, and preferences, with the bank providing sponsorship and Return on Ideas providing research expertise.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Return on Ideas competitors and assessment
Company assessmentRegional players
- Elabe: French consumer and opinion research firm with comparable enterprise research, segmentation, and consumer insight methodologies; representative of a Southern-European mid-tier research competitor.
- ISCTE Knowledge Center / IPAM Research: Academic and applied research units operating in Portugal with consumer/marketing insights applied to enterprise and government clients. Comparable as a Portuguese-language source of consumer research with applied consulting output.
Direct peers
- Multidados: Portuguese market research and opinion polling company serving enterprise and government clients. Comparable in local Portuguese consumer insights, segmentation studies, and custom research methodology used for strategic decisions.
- Marktest: Portugal's leading market research and media audience measurement firm. Directly comparable as a Portugal-headquartered consumer research provider serving enterprise clients across media, retail, and FMCG — overlapping in audience insight, segmentation, and trend tracking.
- QSP Marketing Research: Portuguese consumer behavior and FMCG research specialist; comparable in applied Portuguese consumer segmentation and trend studies for large enterprises in retail, CPG, and services.
Broad incumbents
- Kantar: Global market research and consumer insights leader. Comparable as an enterprise consumer intelligence provider — overlapping in segmentation, brand tracking, and CRM/marketing strategy support for the same type of multinational and large Portuguese clients (Unilever, Microsoft, telecom, banking).
- NielsenIQ: Global consumer measurement and analytics firm serving CPG, retail, and financial services clients. Comparable in consumer trend analysis, category/segmentation intelligence, and longitudinal consumer behavior data products.
- Ipsos: Global research firm with deep presence in Portugal and Iberia offering consumer understanding, segmentation, and brand research. Comparable in client roster (FMCG, financial services, telecoms) and research methodology.
Emerging players
- Sistema 1 (formerly BrainJuicer/Flamingo): Marketing research firm combining consumer insights with behavioral science to advise brands on communication and brand strategy. Comparable in providing brand and marketing effectiveness research with proprietary frameworks to enterprise clients.
- MetrixLab: Digital-first consumer insights and marketing research firm active across Europe. Comparable in providing agile consumer research and brand/segmentation analytics to enterprise clients using modern methodologies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Return on Ideas social profiles
Digital presenceReturn on Ideas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Return on Ideas leadership team
Management profileNumber of profiles
Profiles5 records
Return on Ideas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Return on Ideas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Return on Ideas
What does Return on Ideas do?
Return on Ideas is a Portuguese consumer and market research firm that combines qualitative and quantitative research with strategic consulting. It delivers customized customer segmentation models, CRM strategies, loyalty program design, and customer experience consulting to enterprise clients. The firm operates through two divisions — Knowledge (research platforms and publications such as C-The Consumer Intelligence Lab) and Consulting (engagements addressing strategic positioning and customer-centric transformation).
Is Return on Ideas a public or private company?
Return on Ideas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Return on Ideas founded?
Return on Ideas was founded in 2009. It employs 1 to 10 people.
Where is Return on Ideas based?
Return on Ideas is headquartered in Lisbon, Portugal, in the Europe region.
How does Return on Ideas make money?
Two revenue lines are on record. Strategic Consulting Services are the primary driver. The others are knowledge/Multi-client Research.
Who are Return on Ideas's main competitors?
Regional players on record are Elabe and ISCTE Knowledge Center / IPAM Research. Direct peers are Multidados, Marktest and QSP Marketing Research. Broad incumbents are Kantar, NielsenIQ and Ipsos. Emerging players are Sistema 1 (formerly BrainJuicer/Flamingo) and MetrixLab.
Does Return on Ideas have an API?
No public API is recorded for Return on Ideas.
What industry is Return on Ideas in?
Return on Ideas's product category is Market Research and Strategic Consulting. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 541613 and its SIC code is 8742.