rokh
rokh (로크) is a privately held, Seoul-based DTC fashion house designing deconstructed, modular ready-to-wear apparel and accessories, selling directly to consumers worldwide via its own e-commerce site and KakaoTalk store.
- Company typePrivate
- Founded-
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What rokh does
rokh (로크) is a privately held, Seoul-based fashion house operating as 로크코리아 주식회사 (rokh Co., Ltd, business registration 818-88-03008), founded and led by designer Hwang Kyung-rok (황경록). The company designs and sells ready-to-wear apparel and accessories through a direct-to-consumer model, with no disclosed wholesale, licensing, or third-party retail relationships. Its product universe spans coats, jackets, tops, shirts, knitwear, trousers, denim, dresses, skirts, bags, shoes, and accessories, organized around the core INDEX collection plus the Essential basics line, the Archive past-season line, and the Made-to-Order Artpiece bespoke service. Pieces are priced from approximately 95,000 KRW (~$70) for entry-level caps and T-shirts up to 790,000 KRW (~$580) for leather file bags, with bespoke Artpiece items priced on consultation; a dedicated Men's category was added to the catalog.
The brand's design language is built on deconstructed tailoring, a signature multi-button construction system, modular/detachable components, and trench heritage reinterpretation, producing signature items such as the Slash Pinch Trench Coat, Multi Button Cardigan, Detachable Pleated Skirt Trousers, and Reversed Trench Top. Technically, rokh is a design-and-craft house rather than a technology platform: the underlying "technology" is garment construction methodology, material curation (Italian cowhide nappa, silk-bamboo blends, organic cotton jersey, Vibram outsoles), and modular pattern engineering rather than software or AI systems. Sales and fulfillment are executed through an owned Cafe24 e-commerce storefront at r-o-k-h.com, a Korean KakaoTalk store, and Lotte Express shipping, with payments processed via Kakao Pay and Naver Pay. The company employs approximately 14 people, holds no disclosed external funding, and reports no revenue figures publicly.
rokh firmographics
Firmographics- Name
- rokh
- Legal name
- 로크코리아 주식회사 (rokh Co., Ltd)
- Website
- https://r-o-k-h.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- rokh (로크) is a privately held, Seoul-based DTC fashion house designing deconstructed, modular ready-to-wear apparel and accessories, selling directly to consumers worldwide via its own e-commerce site and KakaoTalk store.
- Ownership category
- akta.pro rank
Where rokh is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
rokh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Fashion Retail: rokh generates revenue through direct sales of apparel and accessories via its owned e-commerce platform. Products are sold as one-time purchases at various price points ranging from approximately 110,000 KRW for basic t-shirts to 790,000 KRW for leather bags. The brand also offers made-to-order (MTO) pieces for Artpiece collection items at custom pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Essential/Basics Collection - Entry-level pricing for core wardrobe pieces |
| Unit Pricing | Pay-as-you-go | Tops and Knitwear - Mid-range contemporary pricing |
| Unit Pricing | Pay-as-you-go | Bottoms and Skirts - Core bottoms and tailoring |
| Unit Pricing | Pay-as-you-go | Dresses - Signature deconstructed silhouettes |
| Unit Pricing | Pay-as-you-go | Outerwear - Tailored coats and jackets |
| Unit Pricing | Pay-as-you-go | Accessories and Bags - Leather goods and footwear |
| Other | Multi-year contract | Artpiece Collection - Made-to-order couture pieces |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
rokh product offering
Product offeringCore offering
rokh is a Seoul-based designer fashion house that designs, produces and sells its own contemporary apparel and accessories directly to consumers worldwide through its online store and KakaoTalk store. The collection spans outerwear (trench coats, jackets), tops, shirts, knitwear, trousers, denim, dresses, skirts, bags, shoes and accessories, organized into the INDEX core line, an Essential basics line, a Made-to-Order Artpiece couture line and an Archive of past-season pieces. Signature construction techniques include deconstructed tailoring, multi-button modular systems, detachable layers and trench heritage reinterpretation.
Product overview
rokh is a Seoul-based fashion house offering a comprehensive clothing and accessories portfolio spanning women's and men's categories. The core collection (INDEX) balances precise tailoring with poetic deconstruction, featuring outerwear (trench coats, jackets), tops, shirts, knitwear, trousers, denim, dresses, skirts, bags, shoes, and accessories. Signature design elements include multi-button construction, asymmetric draping, layered panels, and modular elements allowing versatile styling. The Essential sub-line provides basic wardrobe essentials while the Made-to-Order Artpiece series offers bespoke sculptural pieces. Key product lines include the Twisted Trench series, Deconstructed Tailored collection, and modular Double designs that emphasize transformation and layering.
Differentiator
Problem solved
Functional benefit
Companies that use rokh
Customer profileSegments2 records
Ideal customer profiles2 records
rokh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
rokh partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
rokh competitors and assessment
Company assessmentDirect peers
- Ader Error: Korean contemporary fashion brand with a design-forward, deconstructed aesthetic and DTC-led international growth, operating in the same Seoul-based designer fashion category as rokh.
- Ambush: Tokyo-born, design-led contemporary label operating across apparel and accessories with a modular, concept-driven product language that parallels rokh's experimental construction approach.
- Andersson Bell: Seoul-based contemporary fashion brand known for Scandinavian-Korean fusion, deconstructed tailoring, and DTC + select wholesale channels — directly comparable in positioning and price architecture to rokh.
- KYE: Korean contemporary label with deconstructed, street-influenced tailoring and a strong Seoul DTC footprint, making it a close comparator on aesthetic and channel mix.
- Hyein Seo: Seoul-based designer label built on deconstructed, modular garment construction — the closest direct peer to rokh in product philosophy and Korean designer positioning.
Broad incumbents
- Toteme: Stockholm-based contemporary brand with trench-led outerwear, modular silhouettes, and DTC-led international growth — comparable price architecture and trench heritage reissue strategy.
- Lemaire: Paris-based contemporary label with poetic, modular, androgynous design DNA and DTC-led international growth — a strong aesthetic adjacent peer to rokh's quiet, gesture-led philosophy.
- Acne Studios: Stockholm-based contemporary fashion house with deconstructed tailoring, trench-led outerwear, and global DTC + wholesale reach — operates in the same contemporary designer category as rokh but at significantly greater scale.
- A.P.C. Paris-based contemporary label known for deconstructed denim and minimal-but-detailed ready-to-wear with global DTC + wholesale — a comparable contemporary designer brand with similar modular wardrobe ethos.
- Maison Kitsuné: Paris-Tokyo contemporary label offering ready-to-wear with quiet, design-driven aesthetic and global DTC — comparable in cross-cultural contemporary positioning and price tier to rokh.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
rokh social profiles
Digital presencerokh financial estimates
Financial estimateRevenue estimate
Valuation estimate
rokh leadership team
Management profileNumber of profiles
Profiles1 record
rokh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rokh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rokh
What does rokh do?
rokh is a Seoul-based designer fashion house that designs, produces and sells its own contemporary apparel and accessories directly to consumers worldwide through its online store and KakaoTalk store. The collection spans outerwear (trench coats, jackets), tops, shirts, knitwear, trousers, denim, dresses, skirts, bags, shoes and accessories, organized into the INDEX core line, an Essential basics line, a Made-to-Order Artpiece couture line and an Archive of past-season pieces. Signature construction techniques include deconstructed tailoring, multi-button modular systems, detachable layers and trench heritage reinterpretation.
Is rokh a public or private company?
rokh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was rokh founded?
rokh was founded in -1. It employs 11 to 50 people.
Where is rokh based?
rokh is headquartered in Seoul, South Korea, in the Asia region.
How does rokh make money?
One revenue line is on record: direct Fashion Retail.
Who are rokh's main competitors?
Direct peers on record are Ader Error, Ambush, Andersson Bell, KYE and Hyein Seo. Broad incumbents are Toteme, Lemaire, Acne Studios, A.P.C. and Maison Kitsuné.
Does rokh have an API?
No public API is recorded for rokh.