Roland Brasil

What Roland Brasil does

Roland Brasil is the Brazilian commercial subsidiary and branch office of Roland Corporation (Japan, TSE: 7944), operating a direct-to-consumer e-commerce storefront at store.roland.com.br alongside physical Roland Stores in São Paulo to distribute Roland and BOSS branded electronic musical instruments, digital pianos, electronic drum kits, sample pads, MIDI controllers, and audio/video production equipment to the Brazilian market.

The company's product portfolio spans entry-level arranger keyboards (E-X10 from R$1,499) through flagship V-Drums electronic kits (TD716 at R$74,609) and professional A/V mixers (VR-6HD at R$21,899), underpinned by proprietary sound technologies including the ZEN-Core synthesis engine, SuperNATURAL sound modeling, and the V-Drums digital percussion platform — with flagship V-Drums sound content co-developed with DW Drums. The full Roland catalog alone lists 233+ products available in Brazil, supported by the Roland Cloud expansion platform for ongoing sound library additions.

Roland Brasil generates revenue exclusively through one-time hardware sales (no subscription or recurring revenue model at the subsidiary level), with localized Brazilian pricing mechanics including 10x interest-free installments, a 10% discount for PIX/boleto payments, and free freight above R$199. The customer base spans individual hobbyist musicians, professional touring artists, music educators, and content creators, with no disclosed enterprise concentration. A certified pre-owned (Seminovos) program extends price-tier reach with 20-40% discounts on refurbished Roland and BOSS products carrying warranty.

Name

Roland Brasil

Legal name

Roland Brasil

Website

https://roland.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Roland Brasil is the Brazilian branch of Roland Corporation (Japan), selling Roland and BOSS electronic musical instruments, V-Drums, digital pianos, and A/V production equipment directly to Brazilian musicians, educators, and content creators through e-commerce and physical stores.

Ownership category

akta.pro rank

Product category

Electronic Musical Instruments

NAICS

Musical Instrument and Supplies Retailers (459140)

SIC

Musical Instruments (3931)

akta.pro industry

PRIMARYMPAIAJAH

Instrument & Pro Audio Retail (Online/Brick-and-Mortar)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

SECONDARYMPAIAJAA

Musical Instruments (Acoustic & Electric)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

SECONDARYMPAIAJAC

DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

SECONDARYCRALAEAE

Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

Keywords

• Electronic musical instruments
• Digital pianos Roland
• Electronic drum kits
• Professional audio video equipment
• Music production gear

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Musical Instrument Sales: Direct sales of Roland branded musical instruments and equipment through owned e-commerce platform in Brazil. One-time hardware purchases with no recurring revenue model.
2. Used/Refurbished Equipment Sales: Seminovos (certified pre-owned) program for Roland and BOSS products. Equipment is technically evaluated, certified, and sold with warranty at discounted prices.
3. BOSS Brand Products: Sale of BOSS brand products (guitar pedals, rhythm machines) alongside Roland instruments in the same e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Roland Brasil is the official Brazilian sales channel for Roland Corporation, selling Roland-branded electronic musical instruments, digital pianos, synthesizers, electronic drum kits (V-Drums), digital percussion, and professional audio/video equipment. The subsidiary serves Brazilian musicians, producers, content creators, and educators through its own e-commerce site and physical Roland Stores, including a certified pre-owned (Seminovos) lineup.

Product overview

Roland Brasil offers a comprehensive portfolio of musical instruments and electronic equipment organized across multiple product lines: Synthesizers (including FANTOM-07, GAIA-2, JUNO-D6/D7, V-STAGE 76, XPS-10X, GO:KEYS 3/5 series, SH-4D), Digital Pianos (FP-10, GO:PIANO88, LX708-PE), Electronic Drum Kits under the V-Drums brand (TD-02K, TD-07KV/DMK, TD313/316/516/716, VAD316/516, VQD106, TD-50KV2), Digital Percussion (HandSonic HPD-20, SPD-SX/SX-PRO/SX-SE, SPD-30, SPD-1 WAV, MN-10 MoodPan), MIDI Controllers (A-500PRO-R, A-88MKII), Audio/Video Production Equipment (V-8HD, V-1HD, VR-1HD, VR-6HD, VRC-01 AeroCaster, UVC-01/02), Arranger Keyboards (E-X10), and accessories (stands, pedalboards). The company also offers certified pre-owned (seminovos) versions of products. The portfolio serves musicians, producers, content creators, and educators across performance, studio, and educational applications.

Differentiator

Problem solved

Functional benefit

Brands

• BOSS: A brand under the Roland umbrella offering guitar effects pedals, amplifiers, and related musical equipment. Both Roland and BOSS products are sold through the same Brazilian e-commerce platform.

Products and services

• Roland SH-4D Synthesizer Roland SH-4D desktop synthesizer offered by Roland Brasil for musicians and producers seeking genuine Roland synthesis hardware with localized Brazilian support.
• Roland HPD-20 HandSonic Roland HPD-20 HandSonic digital hand percussion instrument sold by Roland Brasil for performers seeking expressive hand-played percussion.
• Roland VAD516 Electronic Drum Kit Roland VAD516 V-Drums acoustic-design electronic drum kit sold by Roland Brasil for professional drummers seeking premium wood-shell electronic drums.
• Roland FP-10 Digital Piano Roland FP-10 portable digital piano sold by Roland Brasil for beginners, students, and home players.
• Roland GO:KEYS 3-RD Synthesizer Roland GO:KEYS 3-RD portable synthesizer in red finish distributed by Roland Brasil for casual music makers and beginners.
• Roland E-X10 Arranger Keyboard Roland E-X10 arranger keyboard distributed by Roland Brasil for entry-level players and hobbyists who want auto-accompaniment features.
• Roland XPS-60 Synthesizer Roland XPS-60 expandable synthesizer sold by Roland Brasil for stage and studio use.
• Roland GO:KEYS 5-GT Synthesizer Roland GO:KEYS 5-GT portable synthesizer in graphite finish sold by Roland Brasil for casual and hobbyist players.
• Roland GO:KEYS 5-WH Synthesizer Roland GO:KEYS 5-WH portable synthesizer in white finish distributed by Roland Brasil for casual and hobbyist players.
• Roland GO:PIANO88 Digital Piano Roland GO:PIANO88 portable 88-key digital piano sold by Roland Brasil for beginners and mobile pianists.
• Roland FANTOM-07 Workstation Roland FANTOM-07 professional workstation synthesizer sold by Roland Brasil for studio producers and stage performers.
• Roland TD-02K Electronic Drum Kit Roland TD-02K entry-level V-Drums electronic drum kit sold by Roland Brasil for beginners and home practice.
• Roland TD-07KV Electronic Drum Kit Roland TD-07KV mid-tier V-Drums electronic drum kit distributed by Roland Brasil for advancing players.
• Roland TD-313 Electronic Drum Kit Roland TD-313 V-Drums electronic drum kit sold by Roland Brasil for drummers stepping up from entry-level kits.
• Roland VAD316 Electronic Drum Kit Roland VAD316 V-Drums acoustic-design electronic drum kit distributed by Roland Brasil for serious drummers.
• Roland TD-516 Electronic Drum Kit Roland TD-516 V-Drums electronic drum kit sold by Roland Brasil for professional and prosumer drummers.
• Roland TD-07DMK Electronic Drum Kit Roland TD-07DMK V-Drums electronic drum kit distributed by Roland Brasil for mid-tier drummers.
• Roland TD-316 Electronic Drum Kit Roland TD-316 V-Drums electronic drum kit sold by Roland Brasil as part of the TD-300 series lineup.
• Roland TD-716 Electronic Drum Kit Roland TD-716 flagship V-Drums electronic drum kit distributed by Roland Brasil for professional drummers.
• Roland SPD-SX PRO Sample Pad Roland SPD-SX PRO sampling pad sold by Roland Brasil for live performers needing trigger-based sample playback.
• Roland MN-10 Digital Percussion Roland MN-10 digital percussion instrument distributed by Roland Brasil for casual and educational percussion.
• Roland SPD-30-BK Digital Percussion Roland SPD-30-BK Octapad digital percussion pad sold by Roland Brasil for drummers and performers.
• Roland SPD-30-WH Digital Percussion Roland SPD-30-WH Octapad digital percussion pad in white finish distributed by Roland Brasil.
• Roland SPD-SX SE Digital Percussion Roland SPD-SX SE Special Edition sampling pad distributed by Roland Brasil for live sampling and triggering.
• Roland SPD-1 WAV Percussion Pad Roland SPD-1 WAV percussion pad sold by Roland Brasil for triggering WAV samples.
• Roland V-8HD Video Switcher Roland V-8HD HD video switcher sold by Roland Brasil for live events, houses of worship, and broadcast producers.
• Roland VRC-01 AeroCaster Live Streaming System Roland VRC-01 AeroCaster wireless live streaming system sold by Roland Brasil for streamers and content creators.
• Roland UVC-02 Web Presentation Dock Roland UVC-02 web presentation dock distributed by Roland Brasil for online presenters and streamers.
• Roland VR-1HD Video Mixer Roland VR-1HD AV streaming mixer sold by Roland Brasil for live streaming and broadcast.
• Roland V-1HD Video Switcher Roland V-1HD compact video switcher distributed by Roland Brasil for live events and streaming setups.
• Roland UVC-01 Plug-and-Play Device Roland UVC-01 plug-and-play HDMI-to-USB video device sold by Roland Brasil for streamers and remote presenters.
• Roland VR-6HD A/V Mixer Roland VR-6HD flagship A/V mixer distributed by Roland Brasil for professional live event production.
• Roland V-STAGE 76 Stage Keyboard Roland V-STAGE 76 stage keyboard distributed by Roland Brasil for professional keyboardists performing live.
• Roland JUNO-D7 Synthesizer Roland JUNO-D7 synthesizer distributed by Roland Brasil for live performance and production.
• Roland GAIA-2 Hybrid Synthesizer Roland GAIA-2 hybrid synthesizer distributed by Roland Brasil for studio producers and sound designers.
• Roland JUNO-D6 Synthesizer Roland JUNO-D6 synthesizer distributed by Roland Brasil for live keyboardists and producers.
• Roland GO:KEYS 3-MU Synthesizer Roland GO:KEYS 3-MU portable synthesizer in mustard finish sold by Roland Brasil for casual music makers.
• Roland GO:KEYS 3-TQ Synthesizer Roland GO:KEYS 3-TQ portable synthesizer in turquoise finish sold by Roland Brasil for casual music makers.
• Roland XPS-10X Preto Synthesizer Roland XPS-10X Preto expandable synthesizer in black finish sold by Roland Brasil.
• Roland SPD-SX Digital Percussion Roland SPD-SX sampling pad sold by Roland Brasil for live performers needing multi-sample triggering.
• Roland Seminovos (Certified Pre-Owned Program) Certified pre-owned (Seminovos) program from Roland Brasil that sells inspected, discounted Roland instruments (e.g., GO:KEYS 5-GT, GO:KEYS 3-RD, E-X10, GO:Piano, A-500PRO-R, A-88MKII, JUNO-D6, TD-50KV2, LX708-PE, TD-27KV2, V-02HD, VR-1HD) to Brazilian consumers at lower price points.
• Roland KSC-70-BK Piano Stand Roland KSC-70-BK piano stand sold by Roland Brasil as an accessory for compatible Roland digital pianos.
• Roland KPD-70-BK Pedalboard Roland KPD-70-BK pedalboard sold by Roland Brasil as an accessory for compatible Roland digital pianos.
• Roland KSCFP10-BK Piano Stand Roland KSCFP10-BK piano stand sold by Roland Brasil as an accessory for the Roland FP-10 digital piano.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DW DrumscoreStrategic or Co-development PartnerSound development partnership for V-Drums products. The VAD516 and other V-Drums kits feature sounds developed in partnership with DW Drums, combining Roland's electronic percussion expertise with DW's acoustic drum sound engineering.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Focusrite: Focusrite sells audio interfaces and music production tools serving the same home studio and content creator segments that Roland's A/V production lineup (V-series, UVC) addresses in Brazil.
• Arturia: Arturia is a French manufacturer of hardware synthesizers, MIDI controllers, and software instruments. Comparable to Roland because it competes in the boutique and mid-tier synth and controller space globally and in Brazil, with similar target customers.
• BOSS Corporation: BOSS is a Roland-owned sub-brand sold alongside Roland products in the same Brazilian e-commerce store, offering guitar pedals, rhythm machines, and amplifiers. It is comparable because it shares distribution, customer base, and corporate parent, while specializing in different instrument categories.
• Native Instruments: Native Instruments is a music production hardware/software company offering controllers, audio interfaces, and synthesis platforms. Comparable to Roland Brasil because it serves the same professional producer and electronic musician segments.

Direct peers

• Behringer (Music Tribe): Behringer competes aggressively on price across synthesizers, mixers, and audio equipment distributed in Brazil. It is comparable to Roland Brasil because it targets the same prosumer and home studio markets with disruptive pricing.
• Alesis: Alesis is a direct competitor in electronic drum kits, MIDI controllers, and audio interfaces, competing against Roland's V-Drums and A/V lines in the entry-level and mid-tier pro-audio segments available in Brazil.
• Yamaha Musical do Brasil: Yamaha's Brazilian subsidiary sells a full range of musical instruments, pro audio, and A/V equipment, directly competing with Roland across keyboards, digital pianos, electronic drums, and audio production in the same Brazilian retail and e-commerce channels.
• Casio Brasil: Casio competes in digital pianos and beginner keyboards at lower price points, targeting the same entry-level and education segments Roland addresses with the GO:KEYS, GO:PIANO, and E-X10 series in Brazil.
• Korg (Brazil distribution): Korg is a direct competitor in synthesizers, keyboards, and digital pianos, with comparable premium pricing and a strong synth-engine brand identity. Korg competes head-to-head with Roland's synth and workstation lineups in Brazil.

Others

• TC Electronic / TC Helicon (Music Tribe): TC Electronic/TC Helicon sells audio processors, vocal effects, and music production tools adjacent to Roland's A/V and audio lines. It is included as an adjacent peer serving overlapping pro-audio and creator markets in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roland-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roland Brasil