Role It Out

What Role It Out does

Role It Out is a non-profit foundation based in Nijmegen, Netherlands, founded in December 2021 after winning the Nimma Hacks hackathon. The organization operates as a role model agency specifically for women already working in the technology sector in the Netherlands, where only 16% of the tech workforce is female. Its core offering, the Role Model Program, trains female tech professionals to become effective public-facing role models through in-person training sessions covering presentation, communication, social media, and generational communication, followed by a three-month support period with personal feedback and 1-1 sessions.

The organization's revenue model combines annual community membership fees with fixed per-Role-Model contributions from participating companies, plus optional professional services such as personalized coaching and thematic workshops. Role It Out signs up female employees from tech companies as Role Models, who then participate in community events, peer meet-ups, speaking opportunities, and media features including podcasts, magazines, and interviews. The company employs 6 people and uses a Google Sites web platform alongside LinkedIn and Instagram for distribution, with no proprietary technology stack.

The go-to-market is community-led and event-driven: companies enroll their female employees directly, or women in tech sign up independently. Distribution is domestic (Netherlands) with direct B2B sales to enterprise tech companies and direct recruitment of individual role models. The organization has formed strategic partnerships with professional trainers to deliver its curriculum and relies on social media, earned media, and community referrals for growth.

Name

Role It Out

Legal name

Role It Out

Website

https://roleitout.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Role It Out is a Dutch non-profit foundation that trains women working in tech to become effective role models, running a Role Model Program that combines professional training, community events, and corporate enrollment to address the gender gap in the Netherlands tech workforce.

Ownership category

akta.pro rank

Product category

Diversity & Inclusion Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

akta.pro secondary industries

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Women in tech
• Role model program
• Tech diversity training
• Professional skills coaching
• Community membership

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Community Membership: Flexible membership model based on annual community fee providing access to the Role It Out community and network through events, peer meet-ups, and inspiring guest speakers.
2. Role Model Program Participation: Companies pay a fixed contribution for employees participating in the Role Model Program, which includes professional skill training, community program, and event participation opportunities.
3. Professional Training Services: Optional professional trainings, personalized coaching, and thematic workshops available separately to community members.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Role It Out operates a Role Model Program that trains women already working in the tech industry to become effective role models who can inspire other women to pursue tech careers. The program combines professional skill training (Presentation & Communication, Social Media, Generation Communication) with community membership that includes events, peer meet-ups, and guest speakers. Companies sponsor their female employees to participate, and additional optional services include personalized coaching and thematic workshops.

Product overview

Role It Out operates as a single unified offering — the Role Model Program — which combines professional skill training with community membership. The program trains women already working in tech to become visible role models who can inspire younger generations of women to choose tech careers. The core offering includes in-person training sessions (Presentation & Communication, Social Media, Generation Communication) with extensive follow-up support, combined with ongoing community access through events, peer meet-ups, and speaking opportunities. Optional add-on services include personalized coaching and thematic workshops available separately.

Differentiator

Problem solved

Functional benefit

Products and services

• Role Model Program A comprehensive program that trains women working in tech to become effective role models through professional skill development (presentation, communication, social media, and generational communication), with three-month follow-up support, community membership, event participation opportunities, and networking with peers from leading tech companies. The program is sponsored by companies that enroll their female employees or joined directly by women working in tech.
• Annual Community Membership An annual subscription providing access to the Role It Out community and network, including events, peer meet-ups, and inspiring guest speakers for women working in tech who want to connect with role models from leading tech companies.
• Professional Training Services Optional add-on services covering Presentation & Communication, Social Media, and Generation Communication, along with personalized coaching and thematic workshops, available separately to community members to support their development as effective role models.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Professional TrainerscoreStrategic or Co-development Partner · 1 December 2021Role It Out pairs with professional trainers to provide tailored training programs covering Presentation & Communication, Social Media, and Generation Communication. Each training is in-person, half-day duration, with extensive three-month follow-up including personal feedback and 1-1 sessions.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Women Who Code: Global non-profit connecting women in tech through events, networking, and career development. Closest analogue worldwide — community-led, member-driven, with network effects comparable to Role It Out's model.
• Stemettes: UK-based non-profit inspiring girls and young women into STEM careers through role models and events. Direct counterpart in the role-model-driven model targeting underrepresented women in tech.
• AnitaB.org: Non-profit focused on women in computing, offering community, mentorship, and visibility programs. Comparable mission of elevating women as visible leaders in tech.

Regional players

• VHTO: Dutch national expertise center for girls/women in science, technology, engineering, and math. Shares the Dutch gender-in-tech mission but typically addresses the pipeline through education partnerships.
• Techionista: Dutch non-profit focused on reskilling women into tech roles. Overlaps with Role It Out's mission of bringing women into tech, with a more training/skills-focused offering in the same Netherlands market.
• Women in Tech Netherlands: Direct Dutch peer operating in the women-in-tech space, organizing events, networking, and recognition programs. Comparable target audience and mission, though broader in scope than role model training.

Broad incumbents

• Girls Who Code: Large US non-profit dedicated to closing the gender gap in technology through education and community programs. Comparable gender-in-tech mission with significantly greater scale and resources.

Others

• Mashreq Women in Tech: Corporate-anchored initiative supporting women in tech through mentorship, training, and visibility programs. Comparable role-model and community-driven framing, though employer-led rather than foundation-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/role-it-out
• Instagraminstagram.com/roleitout

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Role It Out