Roller Skating Association International

What Roller Skating Association International does

The Roller Skating Association International (RSA) is a 1937-founded non-profit trade association headquartered in Indianapolis, Indiana, and recognized as the world's only trade association dedicated exclusively to the roller skating industry. The organization serves a heterogeneous member base spanning for-profit and non-profit rink owners and operators, future rink owners, equipment suppliers (RSM), skating instructors, certified skating judges, and corporate sustaining members, with programs covering artistic skating, roller hockey, and speed skating.

The association's product portfolio centers on annual flagship events (RSA Convention & Trade Show, Sk8 Expo at a Florida beach destination, SRSTA Artistic Conference), standardized education and certification programs (Learn to Skate, Roller Skating Achievement Program, coaching and judging materials), member-facing publications (Rinksider Magazine, weekly newsletters, the RSA Blog), and consumer-facing discovery tools (rink and supplier directories, Kids Skate Free Club). A separately constituted charitable arm, the Roller Skating Foundation, distributes $18,000 in grants to schools and $13,000 in scholarships to athletes and member-rink employees.

Revenue is generated almost entirely through recurring membership subscriptions across seven member categories, supplemented by event registration fees, advertising, and e-commerce sales through the BigCommerce-hosted Rink Owner Store. The go-to-market motion is community-led, relying on conventions, weekly Zoom meetings, a members-only Facebook group, direct membership enrollment via the website, and chapter meetings to acquire and retain members. Technology is not disclosed beyond standard website, portal, and e-commerce infrastructure, and no patents, trademarks, AI capabilities, funding rounds, or M&A activity are present in the available data.

Name

Roller Skating Association International

Legal name

Roller Skating Association

Website

https://rollerskating.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

The Roller Skating Association International is a 1937-founded non-profit trade association headquartered in Indianapolis, Indiana, and the world's only association dedicated to the roller skating industry. It serves rink owners, operators, suppliers, instructors, judges, and athletes through membership subscriptions, annual conventions, certification programs, directories, and publications.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: RSA generates revenue through membership fees from multiple categories: For Profit Rinks, Non-Profit Rinks, Future Rink Owners, Suppliers (RSM), Skating Instructors, Skating Judges, and Sustaining Members. Membership provides access to industry information, publications, purchasing discounts, marketing programs, and educational seminars.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Roller Skating Association International is a non-profit trade association, founded in 1937 and headquartered in Indianapolis, Indiana, that sells memberships and delivers supporting services to roller skating rinks, manufacturers and suppliers, instructors, judges, and sustaining members. Its core offerings consist of tiered memberships (for-profit rinks, non-profit rinks, future rink owners, suppliers/RSM, instructors, judges, and sustaining members), industry events (Annual Convention & Trade Show, Sk8 Expo Conference, SRSTA Artistic Conference), educational programs (Learn to Skate and the Roller Skating Achievement Program), consumer engagement programs (Kids Skate Free Club), publications (Rinksider Magazine), directories (Rink Directory and Supplier Directory), an online retail store (Rink Owner Store), and charitable grant and scholarship programs administered through the affiliated Roller Skating Foundation.

Product overview

The Roller Skating Association International is a trade association offering a portfolio of membership services, events, educational programs, and publications for the roller skating industry. The core offerings include annual conventions and trade shows (RSA Convention, Sk8 Expo), structured learn-to-skate and achievement programs, rink and supplier directories, an online store for rink owners, and the Rinksider Magazine publication. The Roller Skating Foundation provides grants and scholarships to support school programs and skating athletes. The association serves rink owners, operators, coaches, judges, manufacturers, and athletes across artistic skating, roller hockey, and speed skating disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• RSA Membership Tiered association membership granting rinks, suppliers, instructors, judges, and sustaining members access to industry events, directories, publications, training resources, and advocacy representation.
• Annual RSA Convention & Trade Show Annual convention and trade show bringing together roller skating rink operators, suppliers, and industry partners for exhibits, education, and networking.
• Sk8 Expo Conference Annual conference dedicated to skating schools and instructors, focused on instructional best practices, programming, and professional development.
• SRSTA Artistic Conference Conference focused on artistic roller skating instruction, choreography, and competition preparation for coaches and athletes.
• Learn to Skate Program Standardized beginner roller skating curriculum and instructional resources that member rinks and instructors deliver to new skaters of all ages.
• Roller Skating Achievement Program Structured skill-progression and recognition program that awards badges and achievement levels as skaters advance through defined milestones.
• Kids Skate Free Club Consumer engagement program that distributes free roller skating passes to children at participating member rinks to drive family attendance.
• Rink Owner Store Online retail storefront selling branded merchandise, operator resources, and rink supplies to members and the public.
• Rinksider Magazine Official trade publication of the association covering industry news, operator insights, and supplier advertising for the roller skating community.
• Roller Skating Foundation Grants Charitable grant program administered through the affiliated Roller Skating Foundation to fund rink, educational, and community skating initiatives.
• Roller Skating Foundation Scholarships Charitable scholarship program administered through the affiliated Roller Skating Foundation supporting students, athletes, and instructors in the skating community.
• Rink Directory Public directory of roller skating rinks maintained by the association to help consumers locate member rinks.
• Supplier Directory Public directory of approved roller skating suppliers and manufacturers, used by rink operators to source equipment and merchandise.

Quantifiable outcome

• Helped rink owners navigate COVID-19 shutdown and remain in business

Named customers1 record

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• U.S. Figure Skating: National governing body for figure skating with analogous membership structure, coaching/judge certification programs, and Learn to Skate curriculum. Operates on a similar member association model for a different skating discipline.
• World Skate: International federation governing roller sports worldwide (formerly FIRS). Directly comparable as a membership/organizing body for the same roller skating disciplines (artistic, hockey, speed) that RSA serves domestically.
• Bowling Proprietors' Association of America (BPAA): Trade association for bowling center owners with comparable membership-based services, purchasing programs, conventions, and educational resources for recreation facility operators.
• USA Hockey: National governing body for ice hockey that also oversees roller hockey (a discipline RSA serves). Operates membership tiers for rinks, coaches, officials, and players with similar educational and certification programs.
• Outdoor Amusement Business Association (OABA): Trade association for traveling carnival, fair, and outdoor amusement operators. Provides similar membership categories, conventions, safety/insurance resources, and educational programming for small recreation business operators.

Broad incumbents

• National Recreation and Park Association (NRPA): National nonprofit organization dedicated to advancing park, recreation, and leisure services. Comparable non-profit membership association serving the broader recreation industry with educational programs and certification.
• National Ski Areas Association (NSAA): Trade association for ski area operators with a similar member value proposition (education, insurance, advocacy, conventions). Serves a larger and more capitalized recreation vertical but operates on the same association model.
• International Association of Amusement Parks and Attractions (IAAPA): Global trade association for the attractions industry offering membership, expos, education, and advocacy. Comparable member-benefit structure and event-driven business model, though IAAPA serves a much larger addressable market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roller-skating-association-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roller Skating Association International