Rollout Group Australia

What Rollout Group Australia does

Rollout Group Australia (ACN 668 657 878) is a Sydney-headquartered, privately-held Australian retail rollout specialist providing turnkey project management, design, statutory approvals, logistics, and installation services to major Australian retailers and asset owners. The firm describes itself as a "live environment specialist," executing installation, refurbishment, and upgrade programs across hundreds of trading stores simultaneously while minimising disruption to store operations, and quantifying outcomes such as reducing ALDI store closure time from 18 days to 10 days during the 100-store ALDI Refresh program. Its four published service lines are Digital Marketing (full PMOG function for front-of-store digital screen networks), Loss Prevention (entry gates, balustrades, bump rails, security egress), EV Charging, and Store Upgrade (strip-out and refurbishment).

The company is founder-led by Director Peter Berg, who brings more than 30 years of international property and rollout experience including the Netto chain rollouts in the UK ($280M) and the Kmart development program in Australia ($500M). Rollout holds builders licenses across all seven Australian states and territories (NSW, VIC, WA, ACT, TAS, QLD, SA) supporting direct execution of construction works nationally, and operates from three offices (Sydney/Parramatta HQ, Melbourne/Dandenong South, Brisbane/Eagle Farm) with 13 total employees per public records. Customer logos include Woolworths, Coles, ALDI, BIG W, and Cartology, with documented program footprints up to 550 sites nationally over 27 months.

Revenue is earned through negotiated, bespoke, project-based contracts with enterprise retail clients; no standard pricing is published. The technology stack is not proprietary — Rollout leverages partner platforms (Procore for construction management, HammerTech for site safety and workforce) to deliver its services. Marketing is primarily B2B direct enterprise sales supported by earned media and Director-led industry visibility (Retail Risk Podcast feature, Australian Fraud Awards 2024 Highly Commended in Retail Risk Management Best Newcomer). No funding rounds, institutional investment, or M&A activity are disclosed.

Name

Rollout Group Australia

Legal name

Rollout Group Pty Ltd

Website

https://rollout.group

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rollout Group Australia is a Sydney-headquartered retail rollout specialist providing turnkey design, approvals, logistics, and installation services to major Australian retailers including Woolworths, Coles, ALDI, BIG W, and Cartology across national multi-site programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Parramatta

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Project-Based Installation & PMO Services: Rollout generates revenue by delivering turn-key project management, design, approvals, logistics, and installation services for retail clients across Australia. Services include digital marketing/PMOG for screen networks, loss prevention installations, EV charging station installation, and store upgrades/refurbishments. Revenue is earned through negotiated project contracts with major retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rollout Group Australia is a retail rollout and installation services specialist delivering turnkey project management, design, statutory approvals, logistics, and installation for major Australian retailers and asset owners. The company executes large-scale national rollout programs spanning digital screen network installations, loss prevention security upgrades, EV charging station deployments, and complete store refurbishments, while operating in live trading environments across Australia.

Product overview

Rollout Group Australia is a retail rollout and installation services company offering a unified suite of project management, design, and installation services. The company provides four integrated service offerings: Digital Marketing (digital screen network installation), Loss Prevention (security upgrades and stock loss prevention), EV Charging (electric vehicle infrastructure), and Store Upgrade (refurbishment and renovation services). These services are delivered through a coordinated approach encompassing PMO services, audit, design, approvals, logistics, and installation, tailored for live retail environments across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services

Quantifiable outcome

• ALDI store closures reduced from 18 days to 10 days during refurbishment program across 100 stores in NSW & QLD.
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting.

• ProcoresupportingTechnology or IntegrationProcore is listed as a strategic partner on Rollout's website. Procore is a construction management software platform, and this partnership likely provides project management and construction document control capabilities for Rollout's installation and rollout projects.
• HammerTechsupportingTechnology or IntegrationHammerTech is listed as a strategic partner. HammerTech provides construction safety and workforce management technology, supporting Rollout's safety-first approach to live environment installations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buildcorp: Australian builder with a retail and commercial fitout practice delivering new builds, refurbishments and live-environment upgrade programs for major retail and asset owner clients.
• FDC Construction: National Australian construction and fitout contractor with strong retail and refurbishment credentials, including multi-site rollout work for major chains.
• Shape Australia: Specialist in retail and commercial fitout, refurbishment and construction across Australia, frequently engaged on multi-site retail rollouts for blue-chip clients — overlapping with Rollout's core service set.
• Mainbrace Construction: Australian construction firm with a dedicated retail fitout and refurbishment practice serving major national retailers across multi-site rollout programs — directly comparable in service offering and customer type.
• ADCO Constructions: Large Australian general contractor with a significant retail, commercial refurbishment and fitout division — competes for the same multi-site retail rollout contracts.
• Roberts Pizzarotti: Australian construction firm delivering commercial and retail fitout and refurbishment projects nationally, including live trading environments.
• ISIS Group Australia: Construction and fitout specialist working on retail, commercial and hospitality rollouts, including live-environment work — comparable scope and customer profile.
• Fleetwood Australia: Modular building manufacturer and installer with a retail and commercial footprint, including multi-site programs — comparable in delivery-of-built-asset-in-stores model.

Broad incumbents

• Ventia: Major Australian infrastructure and facility services operator with adjacent capabilities in property services, refurbishment support and multi-site rollout — broader in scope than Rollout but overlapping at the enterprise retail client level.
• Programmed: Large Australian workforce solutions and facility services provider with a property maintenance and refurbishment practice, addressing some of the same enterprise retail clients but with a much broader services portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rolloutgroupaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollout Group Australia