Rolls-Royce Motor Cars AGMC

What Rolls-Royce Motor Cars AGMC does

Rolls-Royce Motor Cars AGMC, legally known as AGMC (Al Futtaim Motors Group) and doing business as Rolls-Royce Motor Cars Dubai, is the authorized Rolls-Royce Motor Cars dealer for Dubai, Sharjah, and the Northern Emirates. Founded circa 1970/1975 and operating for nearly five decades, the company is part of Al Futtaim Group, a diversified Middle East conglomerate. It serves Ultra-High-Net-Worth Individuals seeking ultra-luxury vehicles, with Dubai described as one of the top global markets for Rolls-Royce sales. The business operates a direct-to-consumer showroom model from a flagship Sheikh Zayed Road location (recently renovated with a new visual identity) and a secondary City Walk showroom in Al Wasl.

The company offers the full Rolls-Royce model range — Phantom and Phantom Extended, Ghost and Ghost Extended, Cullinan, the Spectre Series II electric coupe, and the Black Badge sub-brand — supplemented by the Bespoke personalization program, the Provenance certified pre-owned program, and the official Rolls-Royce Boutique merchandise line. Service and maintenance are delivered through authorized after-sales facilities, supported by roles including Aftersales Director, Service Manager, Service Advisors, and Provenance specialists. Customer experience is structurally embedded through dedicated roles such as Customer Experience Executive, Experience Executive, Key Account Executive, and Meet and Greet staff.

Revenue is generated through three streams: one-time new vehicle sales, one-time Provenance pre-owned vehicle sales, and ongoing after-sales service and maintenance. Pricing is not publicly disclosed and is quoted per specification. Marketing relies on the OEM website, organic social channels (YouTube, Facebook, Instagram, LinkedIn, X), and the physical showroom experience. AGMC has been recognized as Rolls-Royce Motor Cars' Regional Dealer of the Year – Middle East & Africa for customer centricity.

Name

Rolls-Royce Motor Cars AGMC

Legal name

AGMC (Al Futtaim Motors Group)

Website

https://rolls-roycemotorcars-agmc.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Authorized Rolls-Royce Motor Cars dealer for Dubai, Sharjah, and the Northern Emirates, serving UHNW individuals through flagship Sheikh Zayed Road and City Walk showrooms with new vehicle sales, Provenance pre-owned, Bespoke customization, and authorized after-sales service.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Rolls-Royce vehicles including Phantom, Ghost, Spectre Series II, Cullinan, and Black Badge models. Revenue generated from direct sales through showrooms.
2. Pre-Owned Vehicle Sales (Provenance): Certified pre-owned Rolls-Royce vehicles sold through the Provenance program, offering verified quality vehicles with warranty-like assurances.
3. After-Sales Service and Maintenance: Service facilities providing maintenance, repairs, and support for existing Rolls-Royce owners. Operating hours indicate full-service maintenance operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rolls-Royce Motor Cars AGMC is the exclusive authorized Rolls-Royce Motor Cars dealer for Dubai, Sharjah, and the Northern Emirates. It sells new Rolls-Royce vehicles (Phantom, Ghost, Cullinan, Spectre Series II, Black Badge), offers Bespoke customization, Provenance certified pre-owned vehicles, and provides full after-sales service and maintenance through showrooms on Sheikh Zayed Road and at City Walk.

Product overview

Rolls-Royce Motor Cars AGMC is an authorized Rolls-Royce dealership in Dubai, Sharjah, and the Northern Emirates. The company offers the complete Rolls-Royce vehicle portfolio including Phantom (standard and Extended), Ghost (standard and Extended), Cullinan, Spectre Series II (electric), and the Black Badge sub-brand. Additional offerings include Bespoke customization services for personalized vehicles and Provenance certified pre-owned vehicles. The company operates flagship showrooms on Sheikh Zayed Road and at City Walk, providing sales and after-sales services for Rolls-Royce vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Rolls-Royce Phantom Flagship ultra-luxury sedan representing the pinnacle of Rolls-Royce craftsmanship and engineering; sold new to private clients in the UAE territory.
• Rolls-Royce Phantom Extended Extended wheelbase version of the Phantom flagship sedan offering enhanced rear-seat luxury and space for chauffeur-driven ownership.
• Rolls-Royce Ghost Dynamic luxury sedan combining effortless performance with modern Rolls-Royce design language for private buyers.
• Rolls-Royce Ghost Extended Extended wheelbase variant of the Ghost sedan providing additional rear-passenger comfort.
• Rolls-Royce Cullinan High-sided all-terrain luxury vehicle, the first Rolls-Royce built for diverse environments, combining SUV practicality with marque luxury.
• Rolls-Royce Spectre Series II Fully electric coupe combining sustainable luxury with dynamic performance; the marque's first electric vehicle.
• Black Badge sub-brand vehicles Dark, dramatic expression of Rolls-Royce with enhanced performance and bespoke black aesthetic applied across the model lineup.
• Bespoke personalization program Personalization program allowing customers to collaborate with Rolls-Royce craftspeople and designers to create unique vehicles.
• Provenance certified pre-owned program Certified pre-owned Rolls-Royce program ensuring quality and authenticity of used vehicles sold through the dealership.
• Rolls-Royce Boutique merchandise Official Rolls-Royce merchandise including accessories and lifestyle products sold through the dealership.
• After-sales service and maintenance Service facilities providing maintenance, repairs, and support for existing Rolls-Royce owners across the dealership territory.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rolls-Royce Motor Cars LimitedcoreChannel Partner/ Reseller/ DistributorAGMC is the authorized dealer of Rolls-Royce Motor Cars in Dubai, Sharjah, and the Northern Emirates. This is an exclusive distribution partnership for the Rolls-Royce brand in these territories. The partnership involves sales, service, and customer support operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• H.R. Owen: UK luxury automotive dealer group operating Rolls-Royce dealerships in London and other UK cities, plus Ferrari, Lamborghini, Aston Martin, Bentley, and Bugatti. Closest international business-model comparable — authorized Rolls-Royce dealer with comparable flagship location scale and full ownership lifecycle offering.
• Wearnes Automotive: Authorized Rolls-Royce dealer in Singapore and other Asian markets, plus Bentley, Jaguar, Land Rover, and Volvo. Comparable Rolls-Royce dealer business model in a major Asian luxury market with similar full-lifecycle offering.
• Galpin Motors: Major US luxury automotive dealer operating Rolls-Royce Motor Cars Beverly Hills and other premium brand dealerships. Comparable top-tier Rolls-Royce dealer at flagship luxury market scale with similar sales-service-bespoke structure.
• Al Tayer Motors: UAE automotive group operating Ferrari, Lamborghini, Aston Martin, Maserati, and Ford dealerships. Direct competitor for the same UHNW Dubai customer base with comparable flagship showroom presence, factory-trained service, and bespoke personalization programs.
• Al Nabooda Automobiles: UAE automotive group operating Porsche Centre Dubai, Audi, and Volkswagen. Direct competitor in the Dubai luxury auto space with comparable two-showroom footprint and customer-experience-led sales model.
• Al Habtoor Motors: UAE luxury automotive group operating Bentley, Bugatti, and McLaren dealerships in Dubai. Direct competitor for the same UHNW Dubai customer base with comparable bespoke showroom experience, manufacturer-aligned service operations, and award-style retail presentation.
• Premier Motors (Abu Dhabi Motors): Authorized Rolls-Royce, Bentley, Ferrari, and other luxury auto dealer in Abu Dhabi and Al Ain. Closest direct comparable as a fellow authorized Rolls-Royce dealer in the UAE serving the same ultra-high-net-worth customer segment with the same product portfolio (Phantom, Ghost, Cullinan, Spectre) and bespoke offering.

Regional players

• Wallan Trading: Authorized Rolls-Royce dealer in Saudi Arabia and other GCC markets. Comparable Rolls-Royce dealer in another Gulf luxury market, with similar regional customer dynamics but operating in a different geography.

Others

• Al Futtaim Motors: Sister automotive division within Al Futtaim Group operating BMW, MINI, Honda, and other brands in the UAE. Same parent conglomerate as AGMC; relevant as a reference point for the broader Al Futtaim automotive strategy and shared operational infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rollsroycecars
• YouTubeyoutube.com/user/RollsRoyceMotorCars
• Facebookfacebook.com/rollsroycemotorcars
• LinkedInlinkedin.com/company/rolls-royce-motor-cars-agmc
• Instagraminstagram.com/rollsroycecars/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolls-Royce Motor Cars AGMC