Romana Group - BE Lean

What Romana Group - BE Lean does

Gruppo Romana, operating commercially as Romana Group with sub-brands Romana Automazioni, BeLean, and AeR, is a privately held Italian industrial automation system integrator headquartered in Genzano di Roma (Lazio). The firm designs and builds turnkey automation solutions, including test benches, assembly lines, Cartesian axis systems, conveyor belts, palletizers, and custom-built machines integrating pneumatic, electric, and proportional motion control technologies for Italian industrial manufacturers across automotive, pharmaceutical, food, and packaging sectors. Through its core alliance with Gruppo Ferretto, it also delivers advanced logistics solutions, namely vertical warehouses, compactable storage, pallet-shuttle systems, shelving, and mobile industrial buildings, and it functions as a multi-brand distributor of leading industrial components from Camozzi (pneumatics), Sew-Eurodrive, Chiaravalli, MGM Motori, Minimotor, and Tramec (motors and gearboxes), Fatek, Phoenix Contact, and Weintek (PLCs), and FATH (aluminum profile accessories).

The technology stack spans pneumatic motion control, electromechanical Cartesian axes, collaborative robotics, autonomous mobile robots, Karakuri (low-cost mechanical automation), and custom software, with capabilities highlighted across robotic integration, AMR deployment, and lean production implementation. All systems are internally tested before installation, and the firm executes a five-step workflow (quoting, design, production, installation, post-sale support) using premium materials from named partner brands.

The business model is project-based and quote-driven, with no publicly disclosed pricing, billing typically structured as multi-year contracts for turnkey systems, alongside recurring spare parts and maintenance revenue. Go-to-market is enterprise field sales via a single direct channel out of Genzano di Roma, supported by a corporate website, social media presence, downloadable partner catalogs, and email newsletters. The firm operates exclusively in Italy with no international offices documented and reports a headcount of seven employees.

Name

Romana Group - BE Lean

Legal name

Gruppo Romana

Website

https://romana.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gruppo Romana is a privately held Italian industrial automation system integrator (Genzano di Roma) that designs turnkey pneumatic, robotic, and logistics automation systems under its Romana Automazioni, BeLean, and AeR sub-brands for Italian industrial manufacturers.

Ownership category

akta.pro rank

Product category

Industrial Automation System Integration

NAICS

Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

General Industrial Machinery & Equipment (3560), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

akta.pro secondary industries

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

Keywords

• Industrial automation systems
• System integration services
• Lean manufacturing equipment
• Collaborative robotics solutions
• Warehouse logistics automation

Headquarters

HQ city

Genzano di Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Automation Systems: Design and construction of automatic systems including assembly lines, testing benches, conveyor belts, palletizers, and custom machinery. Revenue generated through project-based sales of turnkey automation solutions.
2. Industrial Spare Parts: Supply of industrial spare parts including transmission components, pneumatics, motors and gearboxes, PLCs, and lubrication systems. Ongoing revenue from replacement parts for existing installations.
3. Advanced Logistics Solutions: Vertical warehouses, compactable warehouses, pallet-shuttle systems, racking, and mobile warehouses through partnership with Gruppo Ferretto.
4. Lean Production Components: Steel tubes, idle rollers, joints, visual management systems, and intralogistics solutions for lean manufacturing implementations.
5. Low Cost Automation: Karakuri systems, lifters, adjustable benches, and custom structures for cost-effective automation.
6. Technical Services: Post-sale support including spare parts supply, technical assistance, and ongoing maintenance support.
7. Aluminum Profiles: Square and round aluminum profiles and accessories for industrial applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gruppo Romana designs, builds, and commissions custom industrial automation systems (test benches, assembly lines, Cartesian axes, conveyor belts, palletizers, special-purpose machines) and supplies advanced logistics solutions, industrial spare parts, aluminum profiles, and lean-production / low-cost automation hardware under the Romana Automazioni, BeLean, and AeR brands. The group operates as a multi-technology system integrator, following each client from solution identification through technical design, production, in-house testing, on-site installation, and post-sale technical assistance and spare parts supply.

Product overview

Romana Group operates as a multi-brand industrial automation group comprising three sub-brands: Romana Automazioni (custom automation systems), BeLean (low-cost automation and lean production), and AeR (robotics and software). The group's offering spans a broad portfolio of hardware products organized into seven categories: Automazioni (test benches, assembly lines, Cartesian axes, conveyor belts, palletizers, custom machines), Logistica Avanzata (vertical storage, compact storage, pallet-shuttle, shelving, mobile buildings), Ricambi Industriali (pneumatics, motors/gearboxes, PLCs, transmission components, lubrication), Profili in Alluminio (square profiles, round profiles, accessories), Lean Production (steel tubes, idle rollers, joints, visual management, intralogistics), Robotica e Software (collaborative robots, AMRs, custom software), and Low Cost Automation (Karakuri systems, lifters, adjustable benches, custom structures). Gruppo Romana positions itself as a multi-technological system integrator and industrial components supplier, partnering with the Ferretto Group for logistics solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Industrial Automation Systems (Romana Automazioni) Project-based design and construction of custom automated systems — including test benches with traceability/reporting, semi-automatic assembly lines with pneumatic lifting/rotation, custom Cartesian axes in aluminum profile with belt drive, customised conveyor belts, 3-axis palletizers with mechanical/vacuum grippers, and bespoke machines integrating electronic, mechanical, and pneumatic systems — for industrial manufacturers in automotive, pharmaceutical, food, and packaging sectors.
• Advanced Logistics and Warehousing Solutions Advanced storage and warehouse automation including automatic vertical warehouses (15 models / 6 picking bay types, reducing floor space to ~1/10), high-density mobile-rail compact storage for medium-to-low turnover materials, multi-depth pallet-shuttle satellite systems supporting LIFO and FIFO, pallet and box shelving, mezzanine floors, cantilever racks, and Coprikompatt industrial closures (rapid/roll-up/sectional/sliding doors, strip curtains, PVC walls).
• Industrial Spare Parts and Components Supply of industrial spare parts and components including pneumatic motion control products (Camozzi valves, actuators, cylinders, proportional regulators), motors and gearboxes (Chiaravalli, MGM, Minimotor, SEW, Tramec), PLCs (Fatek, Phoenix Contact, Weintek), power transmission components, and industrial lubrication systems — sold both as ongoing replacement parts for existing installations and as inputs to integration projects.
• Aluminum Profile Systems Aluminum structural profile range including square profiles (sizes 20–60mm, modules 20–90, compatible with 6/8/10mm grooves), round/tubular profiles d.28 with or without grooves for carts and workstations, and a broad accessory range (nuts, handles, hundreds of standardized components from FATH) compatible with most market-standard profile sections.
• BeLean Low-Cost Automation and Lean Production Solutions Low-cost automation and lean production hardware under the BeLean brand, including Karakuri mechanical systems (gravity/material-handling devices), lifters, height-adjustable workbenches, custom-built structures, pneumatic manipulators, and lean production components (steel tubes, idle rollers, joints, visual management and intralogistics tools) for manufacturing companies implementing lean methodologies.
• AeR Robotics and Custom Software Solutions AeR-branded integration of collaborative robots, autonomous mobile robots (AMRs) for warehouse and factory logistics, and custom industrial software solutions for control and automation system integration.

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Gruppo FerrettocoreStrategic or Co-development PartnerClose collaboration with Gruppo Ferretto provides Romana Group with a wide range of logistics solutions including vertical warehouses, compactable warehouses, pallet-shuttle systems, racking systems, and mobile warehouses. This partnership ensures a high level of competence in logistics offerings.
• Ferretto SpacoreStrategic or Co-development PartnerFerretto Spa General Brochure and logistics solutions (Armes Automatici, APR pallet racking, Cantilever, Dimax light racking, GL8 Mezzanine) distributed through Romana Group.
• Armes Automatici ITENminorChannel Partner/ Reseller/ DistributorITEN automatic arms for warehouse and storage solutions distributed through Romana Group.
• ChiaravalliminorChannel Partner/ Reseller/ DistributorEpicyclic gearboxes and motor gearboxes distributed through Romana Group.
• MGM MotoriminorChannel Partner/ Reseller/ DistributorSelf-braking motors distributed through Romana Group.
• MinimotorminorChannel Partner/ Reseller/ DistributorGear and brushless motors distributed through Romana Group.
• Sew (Sew-Eurodrive)minorChannel Partner/ Reseller/ DistributorMotors and gearboxes general catalog distributed through Romana Group.
• TramecminorChannel Partner/ Reseller/ DistributorGearboxes and worm gear reducers distributed through Romana Group.
• FatekminorChannel Partner/ Reseller/ DistributorPLC catalog distributed through Romana Group.
• Phoenix ContactminorChannel Partner/ Reseller/ DistributorPLC catalog distributed through Romana Group.
• WeintekminorChannel Partner/ Reseller/ DistributorPLC catalog distributed through Romana Group.
• CamozziminorChannel Partner/ Reseller/ DistributorPneumatic products overview catalog distributed through Romana Group.
• FATHminorChannel Partner/ Reseller/ DistributorAluminum profile accessories catalog distributed through Romana Group.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Bonfiglioli: Italian-headquartered manufacturer of gearboxes, drives, and power transmission solutions widely used in Italian industrial automation. Comparable as a regional industrial-machinery incumbent whose components are distributed alongside Romana's.
• CFT Group: Italian packaging and material-handling automation specialist serving food, beverage, and industrial customers. Comparable as an Italian system integrator in adjacent end-of-line automation niches.

Direct peers

• E80 Group: Italian-headquartered system integrator specializing in automated warehousing, material handling, and intralogistics solutions for manufacturers and 3PLs. Highly comparable in customer base (industrial SMEs), end-market (logistics automation), and integrated turnkey delivery model.
• TDE MACNO: Italian automation and process-control specialist serving industrial manufacturers with automation systems, drives, and integration services. Comparable as a mid-sized Italian system integrator with similar end customers.
• Comau: Italian industrial automation and robotics company owned by Stellantis, designing assembly lines, test benches, and robotic cells for automotive and industrial manufacturers. Directly comparable in custom turnkey automation and robotic integration.

Broad incumbents

• B&R Industrial Automation (ABB): Now part of ABB, B&R is a broad automation platform provider offering PLCs, motion control, and integrated automation solutions for industrial OEMs. Comparable as an automation-control platform competitor with broader portfolio.
• KUKA: Global robotics and automation integrator offering cobots, AMRs, and turnkey cell integration. Directly comparable on the robotics-integration leg of Romana's AeR offering, but at much larger scale.
• SMC Corporation: World's largest pneumatics components supplier, offering valves, actuators, and motion control used across industrial automation. Comparable as a pneumatic-component incumbent that competes on the parts layer of Romana's solutions.
• Festo: Global pneumatics and automation component manufacturer with deep presence in Italy. Comparable in pneumatic motion control (overlaps Romana's Camozzi-based offering) and broader factory-automation portfolio.
• Siemens Digital Industries: Global industrial automation incumbent offering PLCs, drives, motion control, and integrated automation systems. Competes with Romana on the automation-control layer of larger Italian industrial projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/romana-group-be-lean

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romana Group - BE Lean