Romer's Hausbäckerei AG

What Romer's Hausbäckerei AG does

Romer's Hausbäckerei AG is a Swiss specialist manufacturer of frozen bakery and confectionery products, founded in 1974 and headquartered in Benken SG with a second production facility in Oberburg BE. The company operates two manufacturing sites employing more than 400 staff, producing a broad frozen product portfolio that spans crispy croissants (Gipfeli), breads and small breads, sweet and savory baked goods, desserts and cakes, snacks, and pizzas. Core production technology is centered on frozen bakery processing that delivers extended shelf life while preserving what the company positions as Swiss artisanal quality (Swiss Handwerkskunst).

The business model is B2B-centric and domestically focused: Romer's generates revenue by manufacturing and selling frozen baked goods through national and local distribution partners to hotels, gastronomy businesses, collective catering operations, bulk buyers, retailers, and convenience stores across Switzerland. Business customers transact through a dedicated B2B online shop (shop.romers.ch) with monthly promotional cycles, while a factory shop channel captures incremental private-customer demand. Pricing is not publicly disclosed and follows a transactional, pay-as-you-go ordering model rather than a subscription or contracted structure. The company is a member of IDAK Food Group, a Swiss food industry consortium, indicating it operates under a group ownership/strategic structure, and was awarded Silver at the Transgourmet/Prodega Best Partner Award in 2025.

Marketing and distribution are multi-channel: a tri-lingual corporate website (DE/FR/IT), an active LinkedIn and Instagram presence, the B2B e-commerce shop, factory retail outlets, and a national plus local partner distribution network. The product mix has been actively refreshed through 2025 launches including a savory filled Pizza-Donut SKU, the onboarding of the Kern & Sammet product range, and ongoing "Neuheiten aus unserer Backstube" bakery innovations, alongside investments in electric refrigerated trailers supporting low-emission logistics. Romer's does not disclose revenue, customer counts, or unit economics in publicly available materials, and there is no evidence of public listing, external venture funding, or recent M&A activity.

Name

Romer's Hausbäckerei AG

Legal name

Romer's Hausbäckerei AG

Website

https://romers.swiss

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Romer's Hausbäckerei AG is a Swiss frozen bakery and confectionery manufacturer founded in 1974, operating two production sites in Benken SG and Oberburg BE with 400+ employees. It supplies hotels, gastronomy, catering, retailers, and convenience stores across Switzerland through national and local distribution partners and a B2B online shop, and is a member of IDAK Food Group.

Ownership category

akta.pro rank

Product category

Frozen Bakery and Confectionery Products

NAICS

Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Frozen & Par-Baked Bakery Production (THAFAFAK), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Frozen Bakery & Dough Products Wholesale (AFAIAHAD), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Frozen bakery products
• Frozen confectionery
• B2B bakery supply
• Swiss bakery manufacturing
• Food service distribution

Headquarters

HQ city

Benken SG

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Frozen Bakery and Confectionery Products Sales: Revenue generated from manufacturing and selling frozen baked goods and pastries to B2B customers (hotels, gastronomy, retailers) and B2C customers through factory shops

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Romer's Hausbäckerei AG manufactures and sells frozen bakery and confectionery products, ranging from crispy croissants, breads, and small breads to sweet and savory baked goods, desserts, cakes, snacks, and pizzas. The company serves both B2B customers (hotels, gastronomy, catering, retailers, convenience stores) via its online shop and distribution partners, and B2C customers through factory shops. Production takes place at two facilities in Benken SG and Oberburg BE, supported by over 400 employees and Swiss artisanal baking craftsmanship.

Product overview

Romer's Hausbäckerei AG is a Swiss frozen bakery and confectionery company offering a unified product portfolio centered on frozen baked goods and pastries. The core product line includes frozen baked goods (crispy croissants, breads, small breads), sweet and savory baked goods, desserts and cakes, snacks, and pizzas. A notable recent addition is the Kern & Sammet product range acquired to expand the assortment. The company serves business customers (hotels, restaurants, catering, retailers) through their online shop, with monthly promotional offers. The product portfolio was recently expanded with new snack products like Pizza-Donuts and seasonal items.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiefkühlbackwaren (Frozen Baked Goods) A diverse range of frozen bakery products including crispy croissants (Gipfeli), breads, and small breads (Kleinbroten), produced for B2B customers (hotels, gastronomy, catering, retailers) and B2C customers via factory shops.
• Süsse Backwaren (Sweet Baked Goods) Sweet baked goods range as part of the core Romer's assortment, offered to B2B and B2C customers.
• Salzige Backwaren (Savory Baked Goods) Savory baked goods including snacks and savory filled products, including the newly launched Pizza-Donuts.
• Desserts und Torten (Desserts and Cakes) Frozen desserts and cakes as part of the confectionery product range, sold to B2B and B2C customers.
• Snacks und Pizzen (Snacks and Pizzas) Snack products including pizzas and savory items such as the newly launched Pizza-Donuts, offered to food service and retail customers.
• Kern & Sammet Sortiment The Kern & Sammet product range now available for ordering through Romer's, expanding the existing baked goods assortment with complementary products.
• Monatsaktionen (Monthly Special Offers) Monthly promotional offers and special deals available through the Romer's online shop for business customers, providing discounted pricing on selected products.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• IDAK Food GroupcoreStrategic or Co-development PartnerRomer's Hausbäckerei is a member of IDAK Food Group, a Swiss food industry group that includes several bakery and food companies.
• Kern & SammetminorStrategic or Co-development PartnerRomer's expanded its product assortment by adding Kern & Sammet products to their offering, allowing customers to order these products alongside Romer's own range.
• Transgourmet/ProdegacoreChannel Partner/ Reseller/ DistributorMajor Swiss food wholesale distributor. Awarded Romer's Hausbäckerei Silver at the Best Partner Award 2025.

Scale indicators3 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/romers-hausbaeckerei-ag
• Instagraminstagram.com/romers.hausbaeckerei

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romer's Hausbäckerei AG