What Romex does

Dadi Group (Romex, 大地集团) is a privately-held, diversified industrial conglomerate headquartered in Baofeng Western Industrial Park, Pingdingshan City, Henan Province, China. Established in May 2006, the group has grown to more than 5,000 employees across over 10 subsidiaries with total assets exceeding 100 billion yuan. Operations span six broad sectors: building materials, real estate, wine and spirits (through subsidiary Jia Hu Liquor / 贾湖酒业), specialty materials, clean energy, and logistics, with building materials as the lead and most operationally integrated vertical.

The group's building materials business is organized as a fully vertically integrated supply chain covering limestone mining, aggregate processing, fly ash utilization, clinker production, cement manufacturing, commercial ready-mix concrete, dry mortar, and downstream logistics. Core product lines include Dadi-brand cement (大地水泥), commercial concrete (商砼), processed aggregates (骨料), and pre-mixed dry mortar (干混砂浆). Production is anchored on modern dry-process cement kilns equipped with denitrification (denitration) facilities for emissions compliance, supplemented by waste-heat recovery cogeneration systems for energy efficiency and municipal sludge treatment/disposal capabilities that enable waste-to-value processing. Distribution of finished goods leverages proprietary railway dedicated-line infrastructure. The group has also deployed solar photovoltaic (PV) generation at production sites and was designated a National-Level Green Enterprise (国家级绿色企业) in 2021.

Romex operates a sales-led, B2B direct distribution model targeting enterprise customers in construction and infrastructure, alongside real estate developers, principally within Henan Province. Revenue is generated through transactional, quote-based sales of physical building materials, with pricing driven by order volume, product specifications, and delivery location — the company has not publicly disclosed pricing. Major financial partners include China Construction Bank (Henan Branch) and Agricultural Bank of China (Pingdingshan Branch), which underwrite corporate banking and project financing. Marketing is conducted primarily through direct customer relationships, supported by limited external channels such as a WeChat official account and an internal corporate newspaper (大地集团报). External international footprint is not claimed; the operating geography is concentrated regionally in Henan Province.

Name

Romex

Legal name

LD官方网站（中国）

Website

https://romex-lb.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Romex (Dadi Group) is a privately-held Chinese industrial conglomerate headquartered in Pingdingshan, Henan, operating a vertically integrated cement and building materials supply chain through 10+ subsidiaries. It serves construction, infrastructure, and real estate developers in Henan Province, with adjacent operations in wine/spirits and clean energy.

Ownership category

akta.pro rank

Headquarters

HQ city

Pingdingshan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Cement and Building Materials Manufacturing: Manufacturing and sales of cement products as the core revenue driver. The group operates 10+ subsidiaries covering the full industrial chain from mining to finished cement products and commercial concrete.
2. Commercial Concrete and Related Products: Production and sale of commercial concrete and dry mortar products

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Romex (operating as Dadi Group / 大地集团) is a diversified industrial enterprise group that manufactures and sells cement, commercial concrete, aggregates, and dry mortar products. The group operates a fully integrated vertical supply chain spanning limestone mining, aggregate processing, fly ash utilization, clinker production, cement manufacturing, commercial concrete, dry mortar, and logistics transportation. Beyond building materials, the group holds adjacent businesses in real estate, wine/spirits, special materials, clean energy (photovoltaic power generation), and logistics, with more than 10 wholly-owned subsidiaries and over 5,000 employees.

Product overview

Romex operates as a diversified industrial conglomerate with building materials as its core business. The group has established a complete vertical integration strategy spanning the entire cement production chain: from mining and aggregate processing, through fly ash utilization, clinker production, cement manufacturing, commercial concrete (商砼), dry mortar, photovoltaic power generation, to logistics transportation. The company operates over 10 subsidiaries covering the full upstream and downstream industrial chain of cement production.

Differentiator

Problem solved

Functional benefit

Brands

• 大地水泥: Cement products - the group's leading/main product line in the building materials sector
• 贾湖酒业

Products and services

• Cement Products (水泥产品)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• 中旭教育集团minorImplementation/ SI/ Consulting PartnerTraining and consulting partner providing executive education and执行力培训 (execution training) for employees
• 河南城建学院minorStrategic or Co-development PartnerUniversity partnership for student visits, internships, and talent recruitment

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Huaxin Cement: Vertically integrated cement and ready-mix concrete producer with operations across central China including Henan Province. Closely comparable to Romex/Dadi in regional Chinese cement markets, integrated supply chain structure, and B2B sales to construction and infrastructure customers.
• Anhui Conch Cement: China's largest cement producer with a fully integrated limestone-to-cement value chain serving construction and infrastructure customers. Directly comparable to Romex/Dadi in core cement manufacturing, ready-mix concrete, and aggregate businesses, though at much greater scale and listed on multiple exchanges.
• Hongshi Cement: Privately-held Chinese cement producer with vertically integrated operations and a focus on regional markets. Comparable to Romex/Dadi in private ownership, integrated cement-to-concrete value chain, and emphasis on B2B infrastructure and real estate supply contracts.
• Tianrui Group Cement: Henan-headquartered cement and building materials conglomerate with vertical integration across clinker, cement, and ready-mix concrete. Closest geographic and structural peer to Romex/Dadi — also Henan-anchored, private, and diversified into adjacent industries beyond cement.
• Asia Cement (China): Cement producer operating clinker, cement, and ready-mix concrete plants in central China including Henan-adjacent regions. Comparable to Romex/Dadi in product mix, regional Chinese customer base, and integrated materials supply to construction projects.
• Jidong Cement: Major Chinese cement and clinker producer with operations across northern and central China. Directly comparable to Romex/Dadi in core cement manufacturing, ready-mix concrete, and infrastructure customer focus, with similar vertically integrated production model.

Broad incumbents

• Sinoma International Engineering: China's leading cement engineering, equipment, and EPC services provider to the cement industry. Comparable to Romex/Dadi as a participant in the broader Chinese cement industrial chain, though positioned upstream as equipment/technology supplier rather than materials producer.
• China National Building Material (CNBM): State-owned cement giant consolidating leading regional cement brands across China. Comparable to Romex/Dadi as a national-scale cement and concrete materials producer, with overlapping customer base in large infrastructure projects and similar product portfolio in cement, ready-mix, and aggregates.

Regional players

• Gansu Qilianshan Cement: Northwest China cement producer with integrated cement and concrete operations. Comparable to Romex/Dadi in vertically integrated production model and infrastructure-customer focus, but primarily serves a different regional market than the Henan-anchored Dadi group.
• West China Cement: Cement and clinker producer with operations concentrated in Shaanxi and central China regions. Comparable to Romex/Dadi in vertical integration, ready-mix concrete offerings, and B2B sales to construction and infrastructure customers, though focused on a different geographic territory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/romex

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romex