Ausnutria

What Ausnutria does

Ausnutria is a Dutch dairy and infant formula producer headquartered in Zwolle that operates three integrated business lines: Kabrita (premium goat-milk infant formula distributed in more than 60 countries), CBM (B2B goat milk ingredients, including full cream and skimmed powders, butter, cream, butteroil and protein concentrates such as WPC and SGPP, where it holds a described global market leadership position), and Private Label (custom infant formula development and contract manufacturing for professional customers). The technical backbone is a fully vertically integrated dairy chain: milk is sourced from approximately 100 select Dutch goat farmers (via subsidiary Holland Goat Milk B.V.) and from Farmel Dairy B.V. for cow milk, then processed across five Dutch production sites in Heerenveen, Kampen, Leeuwarden and surrounding facilities using pasteurisation, centrifugation, vacuum evaporation, wet blending, spray drying, dry mixing and packaging under controlled atmosphere within closed systems supported by UVC disinfection. A 10,000 m² onsite can manufacturing joint venture with Trivium Packaging (operational since 2021) and a dedicated branch on Wageningen University Campus (since 2022) extend integration upstream and into scientific R&D.

Revenue is generated through three complementary streams: own-brand sales of Kabrita, Hyproca 1897 and Allnutria infant formulas (consumer-led, recurring in nature); B2B transaction-based ingredient sales through the CBM brand; and Private Label professional services spanning formulation from basic to super premium tiers, compliant with local, EU and Codex standards. Go-to-market mixes direct sales, international sales offices (Europe, Russia, Middle East, China, US and Mexico, opened 2019) and a network of subsidiaries and distributors across more than 60 countries. Group-level turnover is reported in RMB with a 2024 decline and a 2025 modest recovery; the Dutch entity (Ausnutria B.V.) is a subsidiary of Hong Kong-listed Ausnutria Dairy Corporation Ltd. (HKEX:1717). Regulatory certifications (FDA long-term authorisation for Kabrita in the US, FSSC22000, BRC Food, COKZ audits, Halal, Kosher, Organic) underpin eligibility across multiple jurisdictions.

Recent organisational activity includes a 2025-2026 production-organisation restructuring, an announced intent (with Ikwileerlijkezuivel.nl) to transition the Ommen site, and a CEO transition effective 15 January 2026 (Richard Hickson out, Remco Zieleman in). The company is also pursuing sustainability targets of a 30% CO2 emission reduction by 2027 versus 2022 and net climate-neutral dairy production by 2050, supported by a 100% electrical drying tower that became operational end of 2024.

Name

Ausnutria

Legal name

Ausnutria B.V.

Website

https://ausnutria-netherlands.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ausnutria is a Netherlands-based dairy and infant formula producer with five Dutch production sites, serving more than 60 countries through three lines: Kabrita goat-milk infant formula, CBM B2B goat milk ingredients (global market leader), and Private Label contract manufacturing.

Ownership category

akta.pro rank

Product category

Infant formula and dairy nutrition manufacturing

NAICS

Dairy Product Manufacturing (3115), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514), Dairy Product (except Frozen) Manufacturing (31151), Creamery Butter Manufacturing (311512)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Infant Formula & Specialized Dairy Nutrition Manufacturing (AFAKAKAJ)

akta.pro secondary industries

Follow-On & Growing-Up Milk Formula Manufacturing (Stage 2/3+) (AFAHAHAB), Infant Formula (Standard Cow’s Milk-Based) (CRADAEAA), Toddler & Pediatric Nutritional Powder Manufacturing (Milk-Based) (AFAHAHAH)

Keywords

• Infant formula manufacturing
• Goat milk ingredients
• Private label dairy
• Dairy nutrition production
• Toddler milk products

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Own brand infant formula sales: Ausnutria sells its own premium infant formula brands including Kabrita (goat milk-based), Hyproca 1897, and Allnutria. Kabrita infant nutrition combines Dutch goat milk with modern composition of ingredients.
2. Goat milk ingredients (CBM brand): CBM offers goat milk ingredients including full cream goat milk powder, skimmed milk powder, butter, cream, and specialty products to food companies worldwide. CBM is the global market leader in B2B goat milk ingredients.
3. Private label manufacturing: Ausnutria develops and produces tailor-made infant formula for professional customers who want to bring their own brand to market. The company offers complete support from production only to full product development and R&D services.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ausnutria manufactures and sells premium infant and toddler formula (notably the Kabrita goat milk-based brand) and produces base powders, alongside B2B goat milk ingredients sold under the CBM brand and Private Label contract manufacturing services for companies marketing their own infant formula. The company operates five integrated production sites in the Netherlands, controlling the dairy chain from farm to finished product.

Product overview

Ausnutria is a dairy and infant formula company with over 125 years of experience in dairy and 70+ years in infant formula. The company operates three main product lines: (1) Kabrita — a premium goat milk infant nutrition brand offering Follow-on Formula and Toddler Milk, available in over 60 countries; (2) CBM — the global market leader in B2B goat milk ingredients including full cream powder, skimmed powder, organic variants, butter, cream, butteroil, and protein concentrates (WPC, SGPP); and (3) Private Label services — custom infant formula development and production for professional customers. Ausnutria also supplies raw dairy ingredients and operates five production sites in the Netherlands with full dairy chain control from farm to consumer.

Differentiator

Problem solved

Functional benefit

Brands

• Kabrita: Kabrita infant nutrition combines the natural benefits of Dutch goat milk with modern composition of ingredients meeting the latest scientific insights. Available in over 60 countries worldwide.
• CBM
• Private Label
• Ausnutria Nutrition Institute

Products and services

• Kabrita Infant Formula Brand Premium goat milk-based infant and toddler nutrition brand combining Dutch goat milk with modern ingredient composition. Offers Follow-on Formula and Toddler Milk SKUs, available in 60+ countries, and is the first FDA long-term authorised European infant formula in the United States.
• Private Label Infant Formula Manufacturing Contract development and manufacturing service for companies that want to launch their own infant formula brand. Ausnutria produces tailor-made formulas ranging from basic to super premium, supports product development and R&D, and ensures compliance with local, EU and Codex Alimentarius standards across five integrated Dutch production sites.
• CBM Goat Milk Ingredients B2B brand selling high-quality goat milk ingredients to food companies worldwide. CBM is positioned as the global market leader in B2B goat milk ingredients. Range includes full cream and skimmed goat milk powders, organic variants, goat butter, goat cream, goat butteroil (ghee), and specialty proteins (WPC and SGPP concentrates). Used across general food, early life nutrition, medical nutrition, personal care and pet food.
• Full Cream Goat Milk Powder
• Skimmed Goat Milk Powder
• Organic Full Cream and Skimmed Goat Milk Powder
• Goat Butter
• Goat Cream
• Pure Butteroil (Goat Ghee)
• Whey Protein Concentrate (WPC 50% and WPC 80%)
• Skimmed Goat Protein Powder 60% and 80% (SGPP)
• Kabrita Follow-on Formula
• Kabrita Toddler Milk

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wageningen University & ResearchcoreStrategic or Co-development Partner · 1 January 2022Ausnutria opened its own branch on Wageningen Campus, the hotspot for innovation and knowledge sharing in nutrition and health. The partnership expands the network and accelerates development of unique expertise through collaboration with experts in various disciplines.
• Trivium PackagingcoreStrategic or Co-development Partner · 1 January 2021Joint success with Trivium Packaging for the onsite can manufacturing plant in Heerenveen. This 10,000 m² factory is equipped with state-of-the-art machines and offers an integrated production process for can production and infant formula packaging, integrated with Ausnutria factories.
• Ausnutria Nutrition Institute partnerscoreStrategic or Co-development Partner · 1 January 2020The Institute collaborates with health and nutrition experts to advance science and educate professionals. Works with a Scientific Board consisting of internationally recognized experts from different scientific disciplines for joint research and technology development.
• Farmel Dairy B.V.coreStrategic or Co-development Partner · 1 January 2014Ausnutria took a stake in Farmel Dairy B.V. in 2014 to secure the future supply of high-quality cow milk from the Netherlands. Farmel, together with its affiliated farmers, guarantees the optimal quality of Dutch milk.
• SanimèlcoreStrategic or Co-development Partner · 1 January 2014In 2014, Holland Goat Milk B.V. (subsidiary of Ausnutria) merged with Sanimèl. The companies continued together with approximately 50 affiliated goat farmers, later growing to over 100 farmers.
• Distributors (Middle East, Russia, United States, Europe, Mexico, China)coreChannel Partner/ Reseller/ DistributorAusnutria works with distributors in Middle East, Russia, United States, Europe, Mexico, and China to serve the international market and expand worldwide availability of products.
• ESPGHAN (European Society for Paediatric Gastroenterology Hepatology and Nutrition)minorStrategic or Co-development PartnerAusnutria Nutrition Institute attends ESPGHAN annually. In June 2024, colleagues presented two scientific abstracts regarding gastrointestinal complaints in babies and the role of goat milk bottle feeding.

Scale indicators12 records

Recent moves14 records

Expansion highlights7 records

Direct peers

• Danone (Nutricia): Global infant-nutrition leader whose Nutricia division previously owned Ausnutria's Leeuwarden and Kampen operations (acquired 1993, divested by mid-1990s). Directly competes in premium and standard infant formula across the same European and global channels.
• FrieslandCampina: Dutch dairy cooperative with significant infant formula and B2B ingredients exposure (Friso brand); shares Ausnutria's Dutch manufacturing heritage, EU distribution, and goat/cow-milk portfolio overlap.
• Arla Foods Ingredients: B2B dairy ingredients supplier (whey, milk powders, infant formula-grade ingredients) and sister entity of Arla Foods; competes with Ausnutria's CBM brand for global food and nutrition manufacturer customers.
• Holle: Swiss-based specialist in organic and goat-milk infant formula; directly competes with Kabrita in the European premium goat-milk segment with overlapping retail and consumer base.
• H&H Group (Biostime): Premium infant nutrition and probiotic company with Biostime brand, including goat-milk formula; competes with Kabrita in China, Europe, and Australia where Ausnutria is also active.
• HiPP: Family-owned European leader in premium and organic infant formula; competes with Kabrita in the same specialty/premium retail channels across Europe and selected Asian markets.

Broad incumbents

• Abbott: US-dominant infant formula manufacturer (Similac) and major global player; competes directly with Kabrita in the US market where Ausnutria's FDA authorization gives it access.
• Reckitt (Mead Johnson): Owner of Enfamil and other premium infant nutrition brands; competes with Kabrita in US, European, and Asian markets with comparable regulatory and clinical-claim depth.
• Nestlé: Largest global infant formula player (NAN, Gerber, illuma), competing head-to-head with Kabrita in mainstream and premium segments across all 60+ countries where Ausnutria distributes.

Regional players

• Synutra: China-focused infant formula manufacturer with growing international presence; competes with Kabrita in Chinese cross-border and Chinese-diaspora retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ausnutria
• Instagraminstagram.com/ausnutria_netherlands
• Xx.com/Ausnutria_NL

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausnutria