RH Auto Brokers

What RH Auto Brokers does

RH Auto Brokers is a Colorado-based licensed auto dealer brokerage founded by Ronnie Haskins that helps individual consumers purchase or lease vehicles without visiting a dealership. Operating as an intermediary between buyers and a nationwide dealer network, the company provides vehicle sourcing, lease-vs-buy analysis, trade-in evaluation, financing coordination, and delivery — compressing what the company characterizes as 15+ hours of typical dealership time into a roughly 60-minute client process (a 10-minute roadmap call, an in-person strategy session, and a 40-minute delivery). The firm reports serving 1,000+ clients across Colorado and the broader U.S. with a 4.8-star Google rating, and access to 300,000+ pre-owned vehicles per day through dealer-only inventory channels.

The service offering comprises three modules: New Vehicles (sourcing from nationwide dealer-only inventory with upfront pricing and delivery), Pre-Owned Vehicles (market-based sourcing, condition review, transport, and transparent pricing), and Vehicle Planning & Strategy (advisory work on equity evaluation, lease-vs-buy decisions, and trade timing). Customer acquisition runs primarily through word-of-mouth, referrals, content marketing via the company blog, organic social (Facebook, Instagram), and referral partnerships with credit unions such as Air Academy Credit Union.

Revenue is earned via transaction fees or dealer commissions on brokered deals; pricing is customized per transaction and quoted during the initial consultation rather than publicly disclosed. The technology stack is non-proprietary, relying on HubSpot for CRM, forms, and the blog, with no public API, mobile app, or in-house platform. The firm operates as a privately held, founder-owned business with 7 employees (per firmographics), no institutional funding, no disclosed M&A activity, and no enterprise or B2B contracts — making it a small, relationship-driven local service business rather than a scalable technology operation.

Name

RH Auto Brokers

Legal name

RH Auto Brokers

Website

https://ronniehaskins.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

RH Auto Brokers is a Colorado-based licensed auto dealer brokerage that sources new and pre-owned vehicles from a nationwide dealer network on behalf of individual consumers, handling negotiation, lease-vs-buy analysis, financing, and delivery to bypass the traditional dealership experience.

Ownership category

akta.pro rank

Product category

Auto Brokerage Services

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Auto broker services
• Vehicle leasing
• Car buying service
• Pre-owned vehicles
• Vehicle consulting

Headquarters

HQ city

Colorado

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Vehicle Transaction Facilitation: Fee or commission-based model for brokering vehicle purchases and leases. Acts as intermediary between buyer and dealer network, providing sourcing, negotiation, and delivery services. Revenue likely earned as transaction fee or dealer commission share.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RH Auto Brokers operates as a licensed auto dealer broker that intermediates between consumers and the national dealer network. The company sources new and pre-owned vehicles from dealer-only auctions and inventory, performs lease-vs-buy analysis, evaluates trade-ins, coordinates financing, and arranges vehicle delivery so the buyer avoids the traditional dealership experience.

Product overview

RH Auto Brokers operates as a car buying and leasing brokerage service, not a unified software platform. The company offers three integrated service modules: New Vehicles (for new car acquisition without dealership hassle), Pre-Owned Vehicles (for used car sourcing from a national network of 300,000+ vehicles), and Vehicle Planning & Strategy (advisory services for lease-vs-buy decisions and vehicle ownership planning). These services are delivered through a 60-minute consultation process where the broker handles vehicle search, negotiation, and delivery on behalf of the client.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles
• Pre-Owned Vehicles
• Vehicle Planning & Strategy

Quantifiable outcome

• 60 minutes total customer time investment vs. 15+ hours at traditional dealership
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• CarEdge: Consumer-facing automotive platform providing pricing data, marketplace listings, and broker/concierge services that overlap with RH Auto Brokers' advisory and sourcing capabilities for individual buyers.
• CoPilot: Digital car-buying platform offering expert guidance, price negotiation, and home delivery of new and used vehicles—emerging tech-enabled version of the auto broker model RH Auto Brokers operates.

Direct peers

• Cars.com: Major online automotive marketplace aggregating dealer inventory and connecting shoppers with sellers—addressing the same inventory-access and comparison pain points RH Auto Brokers solves via human intermediation.
• CarGurus: Online auto marketplace with dealer-directory listings, price-transparency tools, and lead-routing to dealers—serving the same consumer who wants to bypass haggling at a traditional lot.
• TrueCar: Online automotive marketplace and pricing platform that connects consumers with certified dealers and provides haggle-free pricing—conceptually analogous to RH Auto Brokers' transparent, dealer-mediated buying experience.
• AutoTrader: Long-standing online automotive marketplace providing inventory search, pricing insights, and dealer connections—the digital analog to RH Auto Brokers' manual dealer-sourcing service.

Broad incumbents

• AutoNation: Largest U.S. automotive retailer with both physical stores and online purchasing tools, increasingly marketing transparent up-front pricing and delivery—adjacent competition for buyers seeking a non-traditional purchase path.
• CarMax: Largest U.S. used-vehicle retailer offering a no-haggle, fixed-price purchasing experience with home delivery—competing for the same 'skip-the-dealership' consumer mindset that RH Auto Brokers targets.
• Carvana: Pure online used-car retailer with vehicle home delivery and a transparent pricing model that directly substitutes for an auto broker's intermediation value in the used-car segment.
• Vroom: Online used-vehicle retailer with home delivery and a no-haggle pricing model that competes for the same online-buying, dealership-avoiding consumer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rhautobrokers
• Instagraminstagram.com/rhautobrokers
• LinkedInlinkedin.com/company/autosearch-usa-southern-colorado

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RH Auto Brokers