Power Division

What Power Division does

Power Division is a Polish automotive performance parts manufacturer founded in 2020 and headquartered in Katowice, specializing exclusively in tuning components and complete stage kits for vehicles powered by the VAG (Volkswagen Audi Group) 4.0TFSI EA825 engine. The product portfolio is built around a modular Stage 1 through Stage 5 upgrade system, covering PD1200 proprietary ball-bearing turbochargers, high-flow intercoolers (up to 90% larger core volume than OEM), carbon-fiber and high-flow intake systems, low- and high-pressure fuel system upgrades, sports-cat downpipes and frontpipes, water-methanol injection kits, performance spark plugs, 4-bar MAP sensors, and lightweight engine pulleys. Supporting vehicles span the Audi RS6/RS7 C8, RSQ8, SQ8, SQ7, S8 D5, Lamborghini Urus, Porsche Cayenne Turbo, and Bentley Bentayga, with demonstrated outputs up to 1259HP / 1344Nm on the RS7 Stage 5 package.

The business operates a hybrid direct-to-consumer and distributor-led go-to-market model. Direct sales run through a Shopify-based e-commerce storefront (powerdivision.com) with worldwide shipping, while a network of 30+ distributors across Europe, Australia, and additional international markets provides regional installation and support. Pricing is unit-based with tiered kits (BASE/ENHANCED/FULL) ranging roughly from €2,700-€5,900 per major kit, with individual components (downpipes, frontpipes) starting around €1,400-€1,600. Two customer segments are addressed: luxury and performance vehicle enthusiasts seeking factory-plus or extreme power builds, and professional tuners and performance shops who install and configure parts for end customers. Beyond hardware, Power Division offers StageX, a proprietary AI-powered tuning software platform used by tuners worldwide, and a file service providing remote remapping support to its business partners.

Name

Power Division

Legal name

Power Division sp. z o.o. spółka komandytowa

Website

https://powerdivision.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Power Division is a Polish manufacturer of high-performance tuning parts and modular stage kits for vehicles with the VAG 4.0TFSI EA825 engine, selling directly via e-commerce and through 30+ global distributors to enthusiast owners and professional tuning shops.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Other Engine Equipment Manufacturing (333618)

akta.pro primary industry

Fuel & Air Induction Systems Manufacturing (Injectors/Carburetion/Intake) (IMACAHAC)

akta.pro secondary industries

Engine Control, Fuel & Ignition Systems (FADEC/Accessories) (IMABADAK), Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons) (IMACAHAB)

Keywords

• Performance tuning parts
• Aftermarket automotive parts
• Turbocharger upgrades
• Exhaust systems
• Engine performance upgrades

Headquarters

HQ city

Katowice

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Performance Parts Sales: One-time hardware sales of performance tuning components including turbochargers, intercoolers, intake systems, fuel system upgrades, downpipes, frontpipes, and complete stage kits for high-performance VAG 4.0TFSI vehicles. Products are sold as perpetual hardware purchases with optional bundled configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Power Division designs, manufactures, and sells performance tuning parts and accessories for vehicles powered by the VAG 4.0TFSI EA825 engine platform. The portfolio includes proprietary PD1200 ball-bearing turbochargers, intercoolers, carbon and high-flow intake systems, fuel system upgrades, downpipes, frontpipes, water-methanol injection kits, spark plugs, MAP sensors, exhaust manifolds, and complete multi-stage upgrade kits (Stage 1 through Stage 5) targeting 1000HP+ performance. The company also offers StageX, a proprietary AI-powered tuning software platform for professional automotive tuners worldwide.

Product overview

Power Division is a Polish automotive tuning company specializing in high-performance parts for VAG (Volkswagen Audi Group) vehicles powered by the 4.0 TFSI EA825 engine. The product portfolio centers on a modular, multi-stage upgrade system ranging from Stage 1 (entry-level bolt-on parts) to Stage 5 (1000HP+ complete transformations). Core offerings include PD1200 Ball-Bearing Turbochargers, Carbon and High-Flow Intake Systems, Intercoolers Kits (with BASE/ENHANCED/FULL configurations), Sports Cat Downpipes and Frontpipes, Low and High-Pressure Fuel System Upgrades, Water-Methanol Injection Systems, Performance Spark Plugs, 4Bar MAP Sensors, and Light Engine Pulleys. The company also offers StageX, an AI-powered tuning software platform for tuners. All parts are designed as Plug&Play upgrades with guaranteed compatibility across stages, targeting high-horsepower builds up to 1350HP. Supported vehicles include Audi RS6/RS7 C8, RSQ8, S8 D5, SQ7, SQ8; Lamborghini Urus; Porsche Cayenne Turbo, Panamera; and Bentley Bentayga.

Differentiator

Problem solved

Functional benefit

Brands

• StageX: AI-powered tuning software platform for tuners worldwide

Products and services

• PD1200 Turbochargers Set Ball-bearing turbochargers with high-flow exhaust manifolds designed for the 4.0 TFSI EA825 engine platform, delivering charge pressure up to 2.9 bars and tested up to 1350HP for Stage 3+ builds.
• Carbon Air Intake Kit (Audi RS6/7 C8) Premium carbon fiber air intake system with 80% bigger airbox and 40% larger turbo inlets compared to OEM, tested up to 1200HP for Stage 1-4 builds on Audi RS6/RS7 C8.
• Air Intake Kit (4.0TFSI SUV platform) High-flow intake system for Audi RSQ8/SQ8/SQ7, Lamborghini Urus, Porsche Cayenne Turbo, and Bentley Bentayga with 35% larger plenum, 40% larger turbo inlets and hoses, tested up to 1350HP.
• Intercoolers Kit (Audi RS6/7 C8) Plug&play intercoolers with 75% larger core volume, 25% higher and 30% thicker core for Audi RS6/RS7 C8 platform, tested up to 1200HP.
• Intercoolers Kit (Porsche Cayenne Turbo) High-flow intercoolers with 90% greater core volume, 30% higher and 40% thicker core for Porsche Cayenne Turbo, available in BASE (EUR 2,800), ENHANCED (EUR 3,400), and FULL (EUR 3,900) kits.
• Intercoolers Kit (Lamborghini Urus) Plug&play intercoolers with 90% larger core volume for Lamborghini Urus, available in BASE (EUR 2,800), ENHANCED (EUR 3,800), and FULL (EUR 4,300) kits.
• Intercoolers Kit (Audi RSQ8) High-flow intercoolers with 90% greater core volume for Audi RSQ8 4M platform, available in BASE (EUR 2,800), ENHANCED (EUR 3,800), and FULL (EUR 4,300) kits.
• Intercoolers Kit (Audi SQ8) Plug&play intercoolers with 90% larger core volume for Audi SQ8 4M platform, available in BASE (EUR 2,800), ENHANCED (EUR 3,200), and FULL (EUR 3,700) kits.
• Intercoolers Kit (Audi S8 D5) High-flow intercoolers with 70% greater core volume, 15% higher and 50% thicker core for Audi S8 D5 platform.
• Air-to-Air Intercooler Kit (Audi C7) Complete conversion kit replacing factory water-to-air system with air-to-air cooling for Audi S6/S7/RS6/RS7 C7, featuring 80 custom-developed components tested on over 1100HP builds, keeping IATs as low as 33°C versus OEM 69°C.
• Sports Cat Downpipes (Multiple VAG 4.0TFSI Models) High-flow downpipes available in Catless, Sport-Cat (100 cell), and Sport-Cat (300 cell) variants for Audi RS6/RS7 C8, RSQ8, SQ7, SQ8, S8 D5, Lamborghini Urus, Porsche Cayenne Turbo, and Bentley Bentayga.
• Frontpipes (Multiple VAG 4.0TFSI Models) High-flow frontpipes in Catless and Sport-Cat variants for Audi RS6/RS7 C8, RSQ8, SQ7, SQ8, and Lamborghini Urus, tested up to 1350HP for Stage 3+ builds.
• Low-Pressure Fuel System Upgrade Fuel pump control module boosting OEM pump voltage up to 24Vdc, doubling low-pressure fuel system efficiency (100% increase) and supporting builds exceeding 1100whp, required for Stage 3+ builds; integrates with WMI kit via CAN BUS.
• High-Pressure Fuel System Upgrade Enlarged high-pressure fuel pumps with 25% larger fuel lines generating 50% more pressure for the 4.0 TFSI EA825 platform, tested up to 1200HP and essential for builds exceeding 820HP.
• Water-Methanol Injection System WMI kit with custom methanol tank and injectors for Stage 4 builds on Audi RS6/RS7 C8, SQ8, RSQ8, and Lamborghini Urus, increasing fuel octane and reducing combustion temperatures.
• Performance Spark Plugs Racing spark plugs set with ultra-high density electrical discharge for 4.0 TFSI EA825, designed for builds exceeding 800HP with proven efficiency up to 1350HP.
• 4Bar MAP Sensors Boost pressure sensors supporting up to 4 bar charge pressure for high-power EA825 builds, validated up to 1350HP and required for Stage 3+ builds.
• Light Engine Pulley Ultra-light alloy engine pulley 40% lighter than stock, designed to withstand high centrifugal forces in high-power 4.0 TFSI builds.
• StageX AI-Powered Tuning Platform Proprietary AI-powered software platform for automotive tuners that processes performance data and generates optimized engine tuning configurations, used by tuners worldwide; sub-brand of Power Division.
• Stage 4 Performance Kit Complete bolt-on package achieving over 1000HP for 4.0TFSI vehicles, combining carbon intake, intercoolers, fuel system upgrades, PD1200 turbos, exhaust manifolds, and WMI kit into a tested, interoperable system.

Quantifiable outcome

• 1259HP / 1344Nm achieved on RS7 with Stage 5 package
• +6 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

30 partnerships are on record, tiered minor.

• MG MotosportminorChannel Partner/ Reseller/ DistributorPolish distributor for Power Division products
• Kuro Luxury TuningminorChannel Partner/ Reseller/ DistributorPolish luxury tuning distributor
• Profi TuningminorChannel Partner/ Reseller/ DistributorSlovakia-based distributor
• Morendi SlovenijaminorChannel Partner/ Reseller/ DistributorSlovenian distributor
• Brex TuningminorChannel Partner/ Reseller/ DistributorEuropean tuning distributor
• Rushworth PerformanceminorChannel Partner/ Reseller/ DistributorUK-based distributor
• HELL TUNINGminorChannel Partner/ Reseller/ DistributorEuropean tuning distributor
• PRECISION MotorsportsminorChannel Partner/ Reseller/ DistributorMotorsports-focused distributor
• Heinz PerformanceminorChannel Partner/ Reseller/ DistributorGermany/International distributor network
• Crazy D CustomsminorChannel Partner/ Reseller/ DistributorCustom builds and tuning distributor
• Quazauto PerformanceminorChannel Partner/ Reseller/ DistributorPerformance tuning distributor
• RSR PerformanceminorChannel Partner/ Reseller/ DistributorCzech Republic-based distributor
• Vermado AutomotiveminorChannel Partner/ Reseller/ DistributorNetherlands-based distributor
• DigitunminorChannel Partner/ Reseller/ DistributorPolish distributor
• Forza TuningminorChannel Partner/ Reseller/ DistributorEuropean tuning distributor
• vagtechnicminorChannel Partner/ Reseller/ DistributorUK-based VAG specialist distributor
• chipcentricminorChannel Partner/ Reseller/ DistributorEuropean tuning software distributor
• shiftechminorChannel Partner/ Reseller/ DistributorBelgium-based tuning center distributor
• st automotiveminorChannel Partner/ Reseller/ DistributorIreland-based distributor
• sv motorsportsminorChannel Partner/ Reseller/ DistributorAustralia-based distributor
• auto-racing.euminorChannel Partner/ Reseller/ DistributorEuropean auto racing parts distributor
• international autohausminorChannel Partner/ Reseller/ DistributorAustralia-based distributor
• horsepower technicsminorChannel Partner/ Reseller/ DistributorSwitzerland-based distributor
• etunersminorChannel Partner/ Reseller/ DistributorGreece-based distributor
• RaceHubminorChannel Partner/ Reseller/ DistributorPerformance parts distributor
• WulfchiptegnikminorChannel Partner/ Reseller/ DistributorEuropean tuning distributor
• Boosthaus BGminorChannel Partner/ Reseller/ DistributorBulgaria-based distributor
• DVX PerformanceminorChannel Partner/ Reseller/ DistributorBelgium-based distributor
• Stealth PerformanceminorChannel Partner/ Reseller/ DistributorHungary-based distributor
• NGPminorChannel Partner/ Reseller/ DistributorPortugal-based distributor

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Revo Technik: UK-based VAG performance specialist offering ECU tuning, intakes, downpipes, and intercoolers for Audi, VW, Porsche, Lamborghini and Bentley — the same platforms Power Division targets. Highly comparable product mix and target customer (RS and high-performance VAG owners).
• DTE Systems: German-based chip tuning and performance parts manufacturer for European performance vehicles. Comparable in its premium ECU/performance upgrade positioning and use of additional control modules (akin to Power Division's CAN BUS fuel system upgrade).
• MTM (Motoren Technik Mayer): German Audi performance specialist producing complete Stage upgrades, ECU tuning, and hardware kits for Audi RS models, Lamborghini Urus, and Bentley. Closely matches Power Division's premium positioning and full-stage kit approach for the same VAG vehicles.
• Unitronic: North American VAG performance tuner with software, intake, intercooler and exhaust products for Audi and VW performance vehicles. Comparable in its integrated hardware-plus-tuning approach and in being a specialist focused on the VAG ecosystem.
• RaceChip: German performance chip tuning company selling plug-in tuning modules and supporting hardware for European cars. Comparable distribution model (global, online-led) and focus on bolt-on power upgrades, though RaceChip is a broader, multi-brand platform specialist.
• APR (Achtuning Performance): One of the most recognized VAG-specific performance tuners in the world, offering ECU software, turbo, intake, intercooler and exhaust upgrades for Audi/VW platforms. Most directly comparable to Power Division given the shared VAG focus, integrated hardware-plus-software kit philosophy, and global distributor presence.

Broad incumbents

• Brabus: Established German high-end tuning brand for Mercedes and select VAG-platform vehicles. Comparable in the premium/luxury end of the tuning market and in offering full-stage performance packages, though Brabus is a much larger and more diversified incumbent.
• ABT Sportsline: Larger, more established Audi/VW tuning house offering both OEM-grade and aftermarket performance packages across the VAG portfolio including RS6, RS7, RSQ8, Urus and Cayenne. Directly overlapping product categories but with broader platform coverage and stronger brand recognition than Power Division.

Emerging players

• COBB Tuning: Performance tuning company known for its Accessport hardware and tuning software ecosystem for Subaru, Ford, Mazda, and VAG platforms. Comparable in combining a proprietary software/tuning platform (like StageX) with hardware upgrades and a global distributor footprint.
• Manhart Performance: German tuning house focused on BMW M and Mercedes-AMG performance upgrades, with comparable stage-kit philosophy and premium pricing. Relevant peer for the high-end European performance-tuning category Power Division operates in, even though Manhart targets German brands other than VAG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mms.powerdivision
• Facebookfacebook.com/mms.powerdivision
• Instagraminstagram.com/powerdivision.mms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Division