Roof Rack World

What Roof Rack World does

Roof Rack World, operating under the Altapac brand since 2025, is a privately held Australian specialty retailer and installer of vehicle accessories headquartered in Artarmon, New South Wales. The company sells and professionally installs roof racks, bike carriers, towbars and towing gear, bullbars, cargo management systems (including canopies, drawer systems, roller shutters, and roof boxes), lighting and electrical accessories, vehicle performance upgrades, and vehicle protection equipment, alongside an outdoor and camping assortment. Its catalog is supplied through authorised retail relationships with premium accessory brands including Rhino-Rack, Yakima, Thule, Front Runner, Hamer 4x4, and Hayman Reese.

The business operates through a hybrid distribution model comprising four physical showrooms across New South Wales — two in the Hunter region at Kotara (94 Park Avenue) and Maitland (3/175 High Street), and two in Sydney at Artarmon (Unit 13/87 Reserve Road) and Burwood (320 Parramatta Rd) — together with an e-commerce storefront supporting Afterpay, PayPal, and credit card payment options. Pricing is quote-based and not publicly disclosed. The two revenue streams are hardware sales and professional installation services, the latter spanning roof rack, towbar, bull bar, bike carrier, canopy, and vehicle fitout work as well as in-house services such as window tinting, paint protection film (PPF), electronic rust protection, and auto-electrical work. Marketing combines organic social (Facebook, YouTube, Instagram), an Adventure Hub content library with vehicle-specific accessory guides, and event participation including the Sydney 4WD & Adventure Show.

The customer base is primarily individual vehicle owners and adventure enthusiasts who use their vehicles for camping, off-roading, and outdoor recreation, with a secondary segment comprising tradespeople and commercial operators seeking towbars, cargo solutions, and work-vehicle fitouts. The company is founder- or privately owned with no external investor, parent entity, venture capital, or private equity backing disclosed, and operates with a stated headcount of approximately 10 employees. The 2025 rebranding to Altapac consolidated the previously separate Roof Rack & Towbar World Sydney locations into a unified NSW-wide retail platform.

Name

Roof Rack World

Legal name

Altapac

Website

https://roofrackworld.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roof Rack World, operating as Altapac, is a privately held Australian specialty retailer and installer of vehicle accessories and outdoor adventure equipment, operating four showrooms across New South Wales and an e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Artarmon, New South Wales

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling vehicle accessories including roof racks, towbars, bike carriers, camping equipment, lighting, electrical products, vehicle protection items, and performance parts through retail showrooms and e-commerce.
2. Installation Services: Professional installation services for accessories including roof rack installation, towbar installation, bull bar installation, bike carrier installation, auto electrical work, and vehicle fitouts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Roof Rack World, now operating as Altapac, is a New South Wales-based specialty retailer of vehicle accessories and outdoor adventure equipment. The company sells roof racks, bike carriers, camping and outdoor gear, cargo management solutions, lighting and electrical products, towbars, vehicle performance upgrades, and vehicle protection equipment through four physical showrooms (Kotara, Maitland, Artarmon, Burwood) and an e-commerce storefront. It also provides professional installation services for the accessories it sells, including roof rack, towbar, bull bar, bike carrier, and vehicle fitout installations, alongside window tinting, paint protection film, and electronic rust protection services.

Product overview

Roof Rack World (now operating as Altapac) is a specialized vehicle accessories retailer and installer offering a comprehensive portfolio of roof racks, bike carriers, camping and outdoor equipment, cargo management solutions, lighting and electrical systems, towbars and towing gear, vehicle performance products, and vehicle protection equipment. The business operates as a multi-brand retail platform carrying major brands including Rhino-Rack, Yakima, Thule, Hamer 4x4, Front Runner, and Hayman Reese. In addition to product sales, the company provides professional installation services for accessories including roof racks, towbars, bull bars, bike carriers, and vehicle fitouts, as well as window tinting and paint protection film services. The product line spans from core roof rack systems and crossbars to comprehensive cargo solutions including canopies, roller shutters, and roof boxes, complemented by camping gear, automotive lighting, and 4x4 protection equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Racks
• Bike Carriers Vehicle-mounted bike carriers for road, mountain, and recreational cycling. Configurations include roof mount (fork mount, frame mount, wheel mount), towbar mount (arm style, platform style, vertical), hatch/boot mount, spare wheel mount, and caravan applications, for cyclists needing secure bicycle transport on their vehicle.
• Camping and Outdoors Equipment Camping and outdoor equipment including awnings and shade (gazebos, vehicle-mounted awnings, walls and accessories), camp cooking (gas cookers, woodfired cookers), camp furniture (chairs, cupboards, tables, toilets), sleep and bedding (pillows, mattresses, sleeping bags, stretchers), and tents and swags (ground tents, rooftop tents, shower tents, swags), for customers planning vehicle-based outdoor adventures.
• Cargo Management Solutions Vehicle storage solutions including canopies (canopy racks, painted canopies), cargo drawer systems (dual and single drawer systems with mounting kits and accessories), luggage bags, roller shutters (electric and manual), roof boxes, and tonneau covers, for vehicle owners needing organised cargo and load management.
• Lighting and Electrical Products Automotive electrical accessories including 12-volt accessories, automotive lighting (driving lights, light bars, vehicle-specific starter kits, work and area lights), dual battery systems (AC-DC chargers, DC-DC chargers, batteries, battery boxes and mounts, control hubs, power distribution, pre-packaged units), fridges and freezers (single and dual zone, fridge slides), solar panels and regulators (fixed solar, solar blankets and mats), and UHF communication equipment (antennas, handheld and vehicle-mounted UHF radios).
• Towbars and Towing Equipment Towbar kits including 5th wheels, goosenecks, heavy duty, light duty, medium duty, recovery, and truck towbars, plus towing mirrors and hitch lamp protectors, for vehicle owners needing towing capability for trailers, caravans, boats, or work applications.
• Vehicle Performance Products Performance upgrades including performance exhausts (cat back, DPF back, exhaust headers, turbo back), throttle controllers (hidden and wired), and vehicle tuning (in-line tuners, vehicle remapping), for performance-oriented vehicle owners.
• Vehicle Protection Products Protective equipment including bonnet protectors, weather shields, bullbars (full hoop and non-hoop), fender flares, floor mats (moulded, universal), nudge bars (dual hoop, single hoop, roo bar), rear bars, side steps and sliders (rock sliders, side steps), for owners of 4WDs, utes, and commercial vehicles seeking body and underbody protection.
• Window Tinting Services Professional window tinting for automotive, commercial, and residential applications, performed in-house at Altapac showroom locations.
• Accessory Fitment and Installation Services Professional installation for roof racks, towbars, bull bars, bike carriers, child seats, ute canopies, vehicle fitouts, auto electrical work, and paint protection film, performed by installation teams at each showroom's fitment workshop.
• Vehicle Protection Services Paint protection film (PPF), electronic rust protection, interior protection, and paint protection sealant applied to vehicles in-house at Altapac locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Rhino-RackcoreOthersMajor brand partner. Altapac is described as 'Hunter's Home of Rhino-Rack' and offers their full range of products including roof racks, awnings, shade solutions, and bike carriers.
• YakimacoreOthersFeatured brand partner offering roof racks and bike carriers.
• ThulecoreOthersFeatured brand partner offering roof racks and outdoor adventure equipment.
• Front RunnercoreOthersFeatured brand partner for roof racks and adventure equipment.
• Hamer 4x4coreOthersFeatured brand partner for bull bars and vehicle protection equipment. The Atlas Series Plus bull bars are prominently featured.
• Hayman ReeseminorOthersBrand partner for towbars and towing equipment.
• DarcheminorOthersBrand partner for camping and outdoor equipment including tents and swags.
• East Coast BullbarsminorOthersBrand partner for bullbars and vehicle protection.
• HardKorrminorOthersBrand partner for camping and outdoor lighting equipment.
• LightforceminorOthersBrand partner for automotive and driving lights.
• X-CountryminorOthersBrand partner for outdoor and adventure equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rhino-Rack: Rhino-Rack is a major Australian roof rack and adventure equipment manufacturer that also sells directly to consumers through its own website, competing with one of its own key retail partners. Listed as a core brand partner by Roof Rack World, illustrating the brand-D2C competitive dynamic.
• Snowys: Snowys is one of Australia's largest online outdoor and camping retailers carrying tents, swags, camping gear, and 4WD accessories. Overlaps with Roof Rack World's camping and outdoor equipment categories, particularly as an online-first competitor in the adventure gear space.
• Anaconda: Anaconda is a major Australian outdoor adventure retailer carrying camping, hiking, and outdoor equipment including rooftop tents and awnings that overlap with Roof Rack World's offering. Operates as a broad-line outdoor retailer rather than a vehicle accessories specialist.
• Repco: Repco is a major Australian automotive aftermarket retailer and parts distributor carrying vehicle accessories, towbars, electrical products, and 4WD equipment. Competes with Roof Rack World in the broader automotive accessories space, though Repco's primary focus is mechanical parts versus Roof Rack World's adventure/outdoor focus.
• Supercheap Auto: Supercheap Auto is Australia's largest auto parts and accessories retailer with 300+ stores nationwide. Overlaps with Roof Rack World in towbars, lighting, roof racks (selected categories), and general vehicle accessories, though with a much broader mass-market positioning.
• BCF (Boating Camping Fishing): BCF is Australia's largest specialty retailer for boating, camping, and fishing with over 150 stores nationwide. While not a direct vehicle accessories competitor, BCF overlaps with Roof Rack World's camping and outdoor equipment categories and represents a broader specialty outdoor retail incumbent.

Direct peers

• 4WD Supacentre: 4WD Supacentre is a major Australian online-led retailer of 4x4 accessories, camping gear, and vehicle protection equipment competing directly with Roof Rack World's e-commerce channel. Represents the digital-first competitive threat to traditional showroom-based retailers in the same product categories.
• Opposite Lock: Opposite Lock is an Australian 4x4 accessories retailer with multiple showrooms selling roof racks, bullbars, lighting, and recovery gear from brands including ARB, TJM, and Rhino-Rack. Direct competitor in the multi-brand 4x4 retail space with similar product mix to Roof Rack World.
• ARB: ARB is Australia's leading 4x4 accessories manufacturer and retailer with national retail footprint, selling bullbars, roof racks, towbars, and vehicle protection equipment directly comparable to Roof Rack World's core offering. ARB also serves as both a manufacturer (own-brand products) and multi-brand retailer, making it the closest analog in the Australian market.
• TJM: TJM is a major Australian 4x4 accessories brand and retailer offering bullbars, roof racks, suspension, and recovery equipment through a national dealer network. Competes with Roof Rack World across the same vehicle protection and adventure accessory categories, with both operating a brand-plus-retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVpt--ZvDrQGyVk02m1p6HA
• Facebookfacebook.com/altapac
• Instagraminstagram.com/altapac
• LinkedInlinkedin.com/company/roof-rack-world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roof Rack World