THE ROOFTOP ON THE SQUARE LLC
The Rooftop on the Square LLC operates a single open-air rooftop bar and nightclub in downtown San Marcos, Texas, serving Texas State University students, young adults, and private event hosts with walk-in beverage sales, bottle service, and private bookings Thursday through Saturday nights.
- Company typePrivate
- Founded2021
- HeadquartersSan Marcos, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What THE ROOFTOP ON THE SQUARE LLC does
The Rooftop on the Square LLC operates a single open-air rooftop bar and nightclub at 126 S Guadalupe Street in downtown San Marcos, Texas. The venue features a large terrace, dance floor, live DJ entertainment, bottle service, and reservable private sections, and is operated under the parent group Raise the Bar Hospitality. It serves primarily Texas State University students and young adults seeking upscale nightlife, with a secondary segment of private event hosts booking sections or full venue buyouts for celebrations such as birthdays, homecoming, and graduation. The venue operates only three nights per week — Thursday 10pm–2am and Friday/Saturday 9pm–2am — and is 18+.
The business makes money through three transaction-fee streams: beverage sales (including $6.50 promotional pitchers until 11pm), bottle service for VIP/private sections, and private event bookings ranging from small group reservations to full venue buyouts. Go-to-market is direct-to-consumer and walk-in, layered with an Instagram-led (@rooftopsquare) social media strategy that drives event promotion and serves as a bottom-of-funnel channel via DM-based section reservations. Pricing is informal, low-to-moderate for a college-town market, with no publicly listed tiers.
There is no underlying software or technology platform beyond the Squarespace website; product/technology surface is limited to marketing channels (Instagram, DM, the website) and basic operational tooling (phone, email). The company has no venture or institutional funding, no disclosed revenue, and no plans indicated for geographic expansion.
THE ROOFTOP ON THE SQUARE LLC firmographics
Firmographics- Name
- THE ROOFTOP ON THE SQUARE LLC
- Legal name
- The Rooftop on the Square LLC
- Website
- https://rooftoponthesquare.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Rooftop on the Square LLC operates a single open-air rooftop bar and nightclub in downtown San Marcos, Texas, serving Texas State University students, young adults, and private event hosts with walk-in beverage sales, bottle service, and private bookings Thursday through Saturday nights.
- Ownership category
- akta.pro rank
THE ROOFTOP ON THE SQUARE LLC industry classification
Industry- Product category
- Nightlife / Bar and Nightclub Services
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)
- akta.pro secondary industries
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Nightclubs & Dance Clubs (THAFAEAC), Cocktail Bars & Lounges (CRANACAD)
Keywords
Where THE ROOFTOP ON THE SQUARE LLC is headquartered
LocationHeadquarters
- HQ city
- San Marcos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
THE ROOFTOP ON THE SQUARE LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Beverage Sales: Revenue from selling drinks including pitchers at promotional pricing ($6.50 pitchers till 11pm), bottles, and other alcoholic beverages across the open-air terrace and dance floor.
- Bottle Service: VIP bottle service offered for private sections and private events, providing premium revenue opportunities with dedicated seating and first-class service.
- Private Event Bookings: Revenue from hosting private parties ranging from small group celebrations to full venue buyouts, including private seating, bottle service, and dedicated first-class service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard drink pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
THE ROOFTOP ON THE SQUARE LLC product offering
Product offeringCore offering
The Rooftop on the Square operates an open-air rooftop bar and nightclub in Downtown San Marcos, Texas, offering alcoholic beverages (including promotional $6.50 pitchers until 11pm), VIP bottle service, live DJ entertainment, and private event hosting ranging from reserved party sections to full venue buyouts. The venue operates Thursday through Saturday nights and targets young adults, college students, and nightlife enthusiasts seeking an upscale open-air entertainment experience.
Product overview
The Rooftop on the Square operates as a single-location open-air rooftop bar and nightclub venue in Downtown San Marcos, Texas. The core offering combines nightclub entertainment with private event hosting services. The venue features an open terrace with dance floor, live DJ entertainment, bottle service, and reservable private sections for parties. The business operates Thursday through Saturday evenings, primarily targeting college-age patrons and local nightlife seekers. The operation is managed by Raise the Bar Hospitality.
Differentiator
Problem solved
Functional benefit
Products and services
- Rooftop Bar and Nightclub An open-air rooftop bar and nightclub located in Downtown San Marcos, featuring a large terrace, dance floor, and live DJ entertainment, primarily serving young adults, college students, and nightlife enthusiasts.
- Private Event Services Private party hosting with options ranging from small group gatherings to full venue buyouts, offering bottle service, private seating, and first-class service for birthdays, homecoming, graduation, and corporate outings.
- Section Booking Reserved private party sections available for booking on a first-come-first-served basis, with pricing including $6.50 pitchers until 11pm, booked via Instagram DM or in-person.
- Live DJ Entertainment Nightly DJ performances featuring resident and guest DJs providing music for dancing and entertainment on the open-air terrace and dance floor.
Companies that use THE ROOFTOP ON THE SQUARE LLC
Customer profileSegments2 records
Ideal customer profiles2 records
THE ROOFTOP ON THE SQUARE LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THE ROOFTOP ON THE SQUARE LLC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Raise the Bar HospitalityminorThe venue is operated by Raise the Bar Hospitality according to their privacy policy. This appears to be the parent/hospitality group managing the venue rather than a strategic partnership.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
THE ROOFTOP ON THE SQUARE LLC competitors and assessment
Company assessmentBroad incumbents
- Tin Roof (Nashville): Multi-city live-music bar chain with a college-town / nightlife focus. Comparable on DJ/live music programming and young-adult social atmosphere, though broader and more music-tourist oriented.
- The Continental Club (Austin): Long-running Austin nightlife venue with live music and private events. Comparable on Texas nightlife market dynamics and event-driven revenue, though leans more toward live music than bottle service.
- Cain's Ballroom (Tulsa): Historic Texas-region live music and nightlife venue with private event hosting. Comparable on private-event booking model and live entertainment programming, though oriented to concerts rather than bottle-service nightlife.
Direct peers
- Sandbar Cantina & Grill: College-town bar and restaurant with multiple Texas locations targeting young adults. Comparable on college-town demographic, Instagram-driven marketing, and event-night (game day, themed nights) programming.
- Bottled Blonde Austin: Upscale open-air rooftop-style bar and nightclub in Austin, TX. Direct comparable on Texas rooftop-nightclub format, college/young-professional demographic, and bottle-service-led revenue model.
- The Wharf Rooftop Bar: Outdoor/open-air waterfront rooftop bar with DJs and bottle service. Comparable on open-air rooftop format, DJ programming, bottle-service revenue, and weekend-night operating cadence.
- Concrete Cowboy (Dallas / Houston): Upscale Texas rooftop/rooftop-style nightclub in Dallas and Houston with bottle service and private sections. Comparable on premium Texas nightlife positioning, bottle-service revenue mix, and weekend-only operating model.
- The Belmont Austin: Rooftop bar and live music venue in Austin targeting a similar upscale, young-adult nightlife crowd. Directly comparable on rooftop positioning, DJ-driven programming, and bottle-service/private event offerings.
- Whiskey Joe's (Tampa / Texas-adjacent): Open-air waterfront bar and grill with DJs, dancing, and private events. Comparable on open-air terrace format, DJ-driven nightlife programming, and weekend-heavy operating cadence.
- Kung Fu Saloon: Texas-based (Austin, Dallas) upscale bar with games, DJs, and bottle service targeting young adults. Comparable on Texas college/young-adult demographic, weekend-night GTM, and private section bookings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
THE ROOFTOP ON THE SQUARE LLC social profiles
Digital presenceTHE ROOFTOP ON THE SQUARE LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE ROOFTOP ON THE SQUARE LLC leadership team
Management profileNumber of profiles
THE ROOFTOP ON THE SQUARE LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE ROOFTOP ON THE SQUARE LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE ROOFTOP ON THE SQUARE LLC
What does THE ROOFTOP ON THE SQUARE LLC do?
The Rooftop on the Square operates an open-air rooftop bar and nightclub in Downtown San Marcos, Texas, offering alcoholic beverages (including promotional $6.50 pitchers until 11pm), VIP bottle service, live DJ entertainment, and private event hosting ranging from reserved party sections to full venue buyouts. The venue operates Thursday through Saturday nights and targets young adults, college students, and nightlife enthusiasts seeking an upscale open-air entertainment experience.
Is THE ROOFTOP ON THE SQUARE LLC a public or private company?
THE ROOFTOP ON THE SQUARE LLC is a private company. It is classified as management employee owned and is currently operating.
When was THE ROOFTOP ON THE SQUARE LLC founded?
THE ROOFTOP ON THE SQUARE LLC was founded in 2021. It employs 1 to 10 people.
Where is THE ROOFTOP ON THE SQUARE LLC based?
THE ROOFTOP ON THE SQUARE LLC is headquartered in San Marcos, United States, in the North America region.
How does THE ROOFTOP ON THE SQUARE LLC make money?
Three revenue lines are on record. Beverage Sales are the primary driver. The others are bottle Service and private Event Bookings.
Who are THE ROOFTOP ON THE SQUARE LLC's main competitors?
Broad incumbents on record are Tin Roof (Nashville), The Continental Club (Austin) and Cain's Ballroom (Tulsa). Direct peers are Sandbar Cantina & Grill, Bottled Blonde Austin, The Wharf Rooftop Bar, Concrete Cowboy (Dallas / Houston), The Belmont Austin, Whiskey Joe's (Tampa / Texas-adjacent) and Kung Fu Saloon.
Does THE ROOFTOP ON THE SQUARE LLC have an API?
No public API is recorded for THE ROOFTOP ON THE SQUARE LLC.
What industry is THE ROOFTOP ON THE SQUARE LLC in?
THE ROOFTOP ON THE SQUARE LLC's product category is Nightlife / Bar and Nightclub Services. Its primary akta.pro industry code is MPAGAIAF, Rooftop Bars & Outdoor Nightlife Venues, with a secondary code of THAFAEAJ, Rooftop Bars & Beach/Pool Bars. Its NAICS code is 722410 and its SIC code is 5810.