Room Outside
Room Outside is a UK-based bespoke manufacturer and installer of luxury conservatories, orangeries, and frameless glass box extensions, serving affluent homeowners across South East England since 1973 with proprietary New Generation Glass technology and direct consultative sales.
- Company typePrivate
- Founded1973
- HeadquartersChichester, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Room Outside does
Room Outside is a UK-based bespoke manufacturer and installer of luxury glazed home extensions, founded in 1973 and headquartered in Chichester, West Sussex. The company designs, manufactures, and installs conservatories (from £25,000), orangeries (from £35,000), and frameless glass box extensions (from £40,000), with premium bespoke projects reaching £100,000+. Manufacturing occurs in a UK workshop using German-engineered aluminium, English oak, and British glazing systems, including the proprietary "New Generation Glass" specification with solar-control coatings that reflect up to 86% of solar heat while providing 99%+ UV protection and year-round thermal comfort. The company has completed over 2,000 projects since founding and maintains a 5/5 Google Reviews rating over the last two years.
The business operates on a direct-to-consumer, consultative sales model targeting affluent homeowners across South East England, with no intermediaries or retail showrooms. The 8-stage sales process begins with phone or web enquiry capture (handled by "David," a digital assistant), proceeds through a free 1.5-2.5 hour home design consultation, and concludes with staged payments (10-25% deposit, remainder at milestones) and a 12-20 week total project timeline. Customer segments include discerning homeowners, period property owners needing heritage-compatible designs, high-net-worth and high-profile clients requiring NDA-protected discretion, urban London homeowners, and Berkshire/Thames Valley residents. Distribution is exclusively direct, supported by company-employed installation teams, comprehensive area-specific SEO, and an 8-brochure content library covering planning permission, pricing guides, and technical education. A separate service division, Groom Outside, generates aftermarket revenue from valet cleaning (from ~£750), refurbishment, repairs, and health-check assessments for the existing installed base.
Room Outside firmographics
Firmographics- Name
- Room Outside
- Legal name
- Room Outside UK Ltd
- Website
- https://roomoutside.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Room Outside is a UK-based bespoke manufacturer and installer of luxury conservatories, orangeries, and frameless glass box extensions, serving affluent homeowners across South East England since 1973 with proprietary New Generation Glass technology and direct consultative sales.
- Ownership category
- akta.pro rank
Room Outside industry classification
Industry- Product category
- Custom Conservatories and Orangeries
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Side/Wraparound Extensions (HSAPADAD)
Keywords
Where Room Outside is headquartered
LocationHeadquarters
- HQ city
- Chichester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Room Outside business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Bespoke Glass Extension Installation: One-time project-based revenue from designing, manufacturing, and installing bespoke conservatories, orangeries, and glass box extensions. Projects range from £25,000 to £100,000+ depending on product type, size, specification, and complexity. Revenue is recognized at project completion with staged payments throughout the process.
- Conservatory Maintenance Services: Ongoing revenue from valet cleaning services (Full Valet Service from around £750 inc VAT) and refurbishment work. Services include roof/frame cleaning, maintenance checks, repairs, and glass upgrades for existing structures. Refurbishment is priced after assessment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Conservatories - Entry-level luxury glazed extensions |
| One time/ perpetual license | Pay-as-you-go | Orangeries - Premium blend of traditional and modern |
| One time/ perpetual license | Pay-as-you-go | Glass Box Extensions - Minimalist frameless design |
| Unit Pricing | Pay-as-you-go | Full Valet Service - Professional conservatory cleaning |
| Other | Pay-as-you-go | Refurbishment Service - Repairs and upgrades |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Room Outside product offering
Product offeringCore offering
Room Outside designs, manufactures, and installs bespoke luxury glazed extensions including conservatories, orangeries, glass box extensions, oak buildings, modular glass extensions, and garden rooms for affluent UK homeowners across the South East of England. The company also offers a dedicated aftercare service brand called Groom Outside providing cleaning, maintenance, repair, refurbishment, and health check services for the products it installs.
Product overview
Room Outside is a luxury conservatory, orangery, and glass extension company offering bespoke products for homeowners across the UK. The portfolio includes three primary product categories: conservatories (timber, aluminium, UPVC frames; Victorian, Edwardian, and contemporary styles from £25,000), orangeries (solid roof with lantern features, brick pillar options from £35,000), and glass box extensions (frameless structural glazing from £40,000). Supporting products include All Glass Rooms, Oak Buildings, Modular Glass Extensions, Annexes & Garden Rooms, and Four Seasons USA sunrooms. New Generation Glass is a proprietary add-on glazing technology providing temperature control and UV protection. The company also offers a full service division (Groom Outside) providing deep valet cleaning, repairs, maintenance, refurbishment upgrades, and health check assessments. Services include a 10-year structural guarantee, and the 8-stage design-to-handover process covers consultation, planning, manufacturing, and installation. The company operates across South East England including Kent, Surrey, Sussex, Hampshire, Greater London, and selected wider England projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Conservatories
Quantifiable outcome
- Reduces heating costs by up to 30% with superior insulation
- +3 more outcomes
Companies that use Room Outside
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Room Outside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Room Outside partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Room Outside competitors and assessment
Company assessmentBroad incumbents
- Ultraframe: UK's leading manufacturer of conservatory roof systems and glazed extension components, supplying fabricators and installers nationwide. Adjacent competitor via the broader supply chain and roof-replacement retrofit category, but operates B2B rather than direct-to-consumer like Room Outside.
- Anglian Home Improvements: Large UK national home-improvement company offering conservatories, orangeries, windows and doors across all price tiers. Overlaps with Room Outside in orangery/conservatory products but serves a much broader mass-market segment via heavy TV/digital advertising.
- Clearview Home Improvements: UK home-improvement specialist offering conservatories, orangeries and double glazing products to homeowners. Comparable in product overlap (conservatories, orangeries, glazing) but broader regional mass-market positioning.
- Everest Home Improvements: Major UK home-improvement provider with a conservatory and glazed extension range. Comparable in offering category but materially larger in scale, marketing reach and product breadth than Room Outside's bespoke positioning.
Direct peers
- Kloeber: UK manufacturer of bespoke timber-framed glazing, garden rooms and extensions serving the premium residential market. Closely comparable in custom craftsmanship, premium materials (engineered timber, oak) and target affluent homeowner.
- Apropos Conservatories: Bespoke UK conservatory and glass extension specialist focused on luxury, design-led projects for discerning homeowners. Direct competitor in the same bespoke glazing niche with comparable price points and consultative sales approach.
- David Salisbury: UK-based luxury conservatory, orangery and glazed extension manufacturer serving affluent homeowners with bespoke designs. Closely comparable in product mix, customer profile (high-net-worth UK residential) and premium positioning to Room Outside.
- Zenith Staybright Conservatories: Established UK conservatory and home extension provider with a comparable bespoke product range and predominantly South-East customer base. Directly competes for the same mid-to-premium homeowner segment.
Others
- Four Seasons Sunrooms: US-based sunroom and conservatory brand; comparable in product category and even referenced as a sub-brand line ('Four Seasons USA') on Room Outside's own website. Geographic remit differs but category-level overlap is direct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Room Outside social profiles
Digital presenceRoom Outside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Room Outside leadership team
Management profileNumber of profiles
Room Outside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Room Outside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Room Outside
What does Room Outside do?
Room Outside designs, manufactures, and installs bespoke luxury glazed extensions including conservatories, orangeries, glass box extensions, oak buildings, modular glass extensions, and garden rooms for affluent UK homeowners across the South East of England. The company also offers a dedicated aftercare service brand called Groom Outside providing cleaning, maintenance, repair, refurbishment, and health check services for the products it installs.
Is Room Outside a public or private company?
Room Outside is a private company. It is classified as family owned and is currently operating.
When was Room Outside founded?
Room Outside was founded in 1973. It employs 1 to 10 people.
Where is Room Outside based?
Room Outside is headquartered in Chichester, United Kingdom, in the Europe region.
How does Room Outside make money?
Two revenue lines are on record. Bespoke Glass Extension Installation is the primary driver. The others are conservatory Maintenance Services.
Who are Room Outside's main competitors?
Broad incumbents on record are Ultraframe, Anglian Home Improvements, Clearview Home Improvements and Everest Home Improvements. Direct peers are Kloeber, Apropos Conservatories, David Salisbury and Zenith Staybright Conservatories. Four Seasons Sunrooms is listed as an others.
Does Room Outside have an API?
No public API is recorded for Room Outside.
What industry is Room Outside in?
Room Outside's product category is Custom Conservatories and Orangeries. Its primary akta.pro industry code is HSAPADAD, Side/Wraparound Extensions. Its SIC code is 5700.