Roos GmbH
Roos GmbH is a family-owned German specialty printer founded in 1975, manufacturing custom screen-printed and UV digital-printed input systems, flexible circuits, and CNT-based printed electronics for B2B industrial customers in automotive, aviation, medical technology, electrical, and equipment engineering.
- Company typePrivate
- Founded1975
- HeadquartersAugsburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roos GmbH does
Roos GmbH is a family-owned German specialty manufacturer founded in August 1975 by Peter Roos and his wife Anna, headquartered in the Augsburg-Lechhausen industrial zone in southern Bavaria. The company produces exclusively customer-specific screen-printed and UV digital-printed products, with its technical core spanning custom input systems (capacitive and resistive touchscreens, membrane keyboards, front membranes), flexible printed circuits, shielding foils, printed foil-based sensors, and printed electronics based on carbon nanotube (CNT) technology. Adjacent graphic products—front panels, stickers, signs, folders, packaging, and chip/RFID/magnetic-stripe cards—round out the portfolio. End customers are B2B industrial buyers in automotive, aviation, medical technology, electrical, and equipment and plant engineering, served in Germany and internationally.
The company's technical differentiation rests on combining traditional screen printing—which deposits color layers averaging 7 μm up to 1 mm, up to five times thicker than competing processes and reaching a maximum format of 1200 mm × 1100 mm—with UV digital printing that hardens ink instantly for photo-realistic gradients and economical small-batch runs. Production includes clean-room capability for medical applications, certified computerized color mixing, and additive end-processing with continuous quality control. Quality and environmental management have been continuously certified under ISO 9001 (since 1998) and ISO 14001 (since 2016), and the firm is recognized by IHK Schwaben as a top training company for six consecutive years.
Commercially, Roos operates a sales-led direct-account model with two dedicated Key Account Managers and a Managing Director (Christian Roos, son of the founder, in place since 2014) personally involved in customer care. Pricing is bespoke and ex-works, with payment due immediately on invoice receipt and no discounts. Distribution is single-channel direct sales supplemented by trade-fair presence (notably electronica in Munich), a multi-channel digital footprint (LinkedIn, Facebook, Instagram, YouTube, Twitter, email newsletter), and downloadable technical content. The company remains entirely family-controlled with no external investors, no public revenue disclosure, and no funding events on record.
Roos GmbH firmographics
Firmographics- Name
- Roos GmbH
- Legal name
- Roos Gesellschaft mit beschränkter Haftung
- Website
- https://roos.gmbh
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roos GmbH is a family-owned German specialty printer founded in 1975, manufacturing custom screen-printed and UV digital-printed input systems, flexible circuits, and CNT-based printed electronics for B2B industrial customers in automotive, aviation, medical technology, electrical, and equipment engineering.
- Ownership category
- akta.pro rank
Roos GmbH industry classification
Industry- Product category
- Industrial Printing Manufacturing
- NAICS
- Commercial Screen Printing (323113), Commercial Printing (except Screen and Books) (323111), Printing (32311)
- SIC
- Commercial Printing (2750)
- akta.pro primary industry
- Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG)
- akta.pro secondary industries
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where Roos GmbH is headquartered
LocationHeadquarters
- HQ city
- Augsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Roos GmbH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Screen Printing Products: Manufacture of customer-specific screen printing products including front membranes, stickers, signs, front panels, housing printing. Pricing based on quotes, ex-works delivery, with payment due immediately upon invoice receipt.
- Custom Digital Printing Products: UV digital printing services for front membranes, signs, stickers with quick turnaround. Economical for small numbers of copies and prototypes.
- Technical Products - Input Systems: Customer-specific entry systems including membrane keyboards, touchscreens, flexible circuits, shielding foils, and printed sensors for industrial applications.
- Chip Cards and Plastic Cards: Production of printed plastic cards with chip, RFID, or magnetic strip functionality including encoding services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom manufacturing - quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Roos GmbH product offering
Product offeringCore offering
Roos GmbH manufactures exclusively customer-specific screen printing and UV digital printing products at its Augsburg facility. Core offerings include custom input systems and control interfaces such as capacitive and resistive touchscreens, membrane keyboards, front membranes, flexible printed circuits, shielding foils, and printed sensors based on CNT technology, alongside graphic printing products (stickers, signs, front panels, folders, packaging) and chip/RFID/magnetic stripe cards. Output is delivered through two complementary processes: traditional screen printing for high color layer thickness and special effects, and UV digital printing for gradations, photo-realistic results, and economical small runs.
Product overview
Roos GmbH is a specialized manufacturer of custom screen printing and UV digital printing products based in Augsburg, Germany. The company's product portfolio centers on custom input systems and control interfaces, including capacitive and resistive touchscreens, membrane keyboards, front membranes, flexible circuits, shielding foils, printed sensors, and front panels. Beyond these technical products, the company produces printed electronics using CNT (carbon nanotube) technology, as well as general graphic printing products including stickers, signs, folders, packaging, and chip cards. The offerings are delivered through two complementary printing technologies: traditional screen printing (for high color layer thickness and special effects) and UV digital printing (for gradation, photo-realistic printing, and small runs).
Differentiator
Problem solved
Functional benefit
Products and services
- Touchscreens (Kapazitive und resistive) Individual capacitive and resistive touchscreens manufactured for custom input applications in industrial environments. Designed for integration into industrial products across automotive, aviation, medical technology, and electrical industry use cases.
- Membrane Keyboards (Folientastaturen) Custom membrane keypads manufactured directly by Roos GmbH, serving as input devices for industrial applications. Designed for industrial and commercial equipment requiring durable, customized keypads.
- Front Membranes (Frontfolien) Custom front foils produced via screen printing and digital printing processes. Used as decorative and functional overlays on industrial and commercial equipment.
- Flexible Circuits (Flexible Schaltungen) Flexible printed circuits manufactured for membrane keyboard applications and other electronic uses. Produced by Roos GmbH as a custom printed electronics offering.
- Shielding Foils (Abschirmfolien) Shielding foils for electromagnetic compatibility (EMC) in membrane keyboards, produced via screen printing. Used to ensure electromagnetic shielding in custom input systems.
- Printed Electronics - CNT Technology (Gedruckte Elektronik – CNT-Technologie) Flexible printed electronics utilizing carbon nanotube (CNT) technology. Roos GmbH manufactures flexible circuits and sensors based on CNT technology as part of its printed electronics offering for industrial customers.
- Printed Sensors (Gedruckte Sensoren) Flexible sensors printed on foil substrates using screen printing processes. Custom-manufactured for industrial sensing applications.
- Housing and Moulding Printing (Gehäuse- und Körperdruck) Direct screen printing on housing frames and moulded parts for industrial and household appliances. Provides customized markings, labels, and decorative elements on three-dimensional substrates.
- Front Panels (Frontplatten) Individually printed front panels and front plates for industrial equipment, control systems, and device applications.
- Stickers (Aufkleber) Labels, stickers, and inspection tags produced via screen printing and digital printing for industrial and commercial applications.
- Signs (Schilder) Direct sign printing and sign markings for industrial and commercial use, including type plates and identification signage.
- Folders and Packaging (Mappen und Verpackungen) Presentation folders and product packaging printing for B2B customers. Custom-produced using screen printing or UV digital printing.
- Chip Cards (Chipkarten) Printed plastic cards with chip, RFID, or magnetic stripe functionality, including contact-based chip cards, contactless RFID cards, and cards with magnetic strips conforming to ISO 7816 standards. Includes encoding services for identification, access control, time tracking, and customer loyalty applications.
Quantifiable outcome
- Screen printing color thickness up to 5 times thicker than other printing processes
- +3 more outcomes
Companies that use Roos GmbH
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Roos GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roos GmbH partnerships and signals
Strategic signalScale indicators4 records
Recent moves9 records
Expansion highlights5 records
Roos GmbH competitors and assessment
Company assessmentBroad incumbents
- AGFA-Gevaert: Belgian-headquartered printing solutions and inkjet systems company. Comparable to Roos as a provider of industrial printing technologies, inks, and digital printing solutions, though AGFA operates across a much broader product portfolio and global footprint.
- Koenig & Bauer: German global leader in printing press technology and equipment manufacturing. Adjacent comparable for Roos's printing process expertise, though K&B operates as a printing machinery OEM rather than a custom printing service provider.
- Hönle Group: German specialist in UV curing technology and industrial UV systems. Comparable to Roos's UV digital printing technology stack, particularly around UV ink curing and durability for industrial printing applications.
- Durst Group: Italian-headquartered manufacturer of industrial digital printing systems including UV inkjet presses. Comparable to Roos's UV digital printing capabilities, though Durst operates as a printing equipment manufacturer rather than a custom print service provider.
- Giesecke+Devrient: Large German security and print technology company producing banknotes, smart cards, and security-printed products. Comparable for Roos's chip card line and security/encoded plastic card production, though G+D operates at much greater scale across security and payment verticals.
- Stork Prints: Dutch industrial printing company with deep heritage in technical screen printing for textiles and industrial applications. Comparable as a specialized industrial screen printing supplier, though it operates at significantly larger scale and across broader markets.
Direct peers
- Linxens: France-based manufacturer of printed electronics, flexible circuits, and RFID/smart card components. Directly comparable in screen-printed flexible circuits, CNT-based electronics, and chip card/RFID production for industrial and identification customers.
- Saueressig: German specialty printing company producing high-precision engraved and printed components for industrial applications (decorative surfaces, automotive interiors, technical printing). Comparable technical screen and specialty printing capabilities for industrial B2B customers.
- Mühlbauer Group: German family-owned company specializing in printed electronics, RFID/smart card production, and flexible circuit manufacturing. Closely comparable to Roos in printed electronics, chip card/RFID production, and serving industrial customers with custom technical printing solutions.
- Schreiner Group: German-headquartered manufacturer of functional labels, printed electronics, RFID components, and membrane solutions. Highly comparable to Roos GmbH in its use of screen printing for industrial input devices, flexible circuits, and printed sensor applications across automotive, medical, and electronics customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roos GmbH social profiles
Digital presenceRoos GmbH compliance and trust
Trust signalCompliance2 records
Roos GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roos GmbH leadership team
Management profileNumber of profiles
Profiles8 records
Roos GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roos GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roos GmbH
What does Roos GmbH do?
Roos GmbH manufactures exclusively customer-specific screen printing and UV digital printing products at its Augsburg facility. Core offerings include custom input systems and control interfaces such as capacitive and resistive touchscreens, membrane keyboards, front membranes, flexible printed circuits, shielding foils, and printed sensors based on CNT technology, alongside graphic printing products (stickers, signs, front panels, folders, packaging) and chip/RFID/magnetic stripe cards. Output is delivered through two complementary processes: traditional screen printing for high color layer thickness and special effects, and UV digital printing for gradations, photo-realistic results, and economical small runs.
Is Roos GmbH a public or private company?
Roos GmbH is a private company. It is classified as family owned and is currently operating.
When was Roos GmbH founded?
Roos GmbH was founded in 1975. It employs 1 to 10 people.
Where is Roos GmbH based?
Roos GmbH is headquartered in Augsburg, Germany, in the Europe region.
How does Roos GmbH make money?
Four revenue lines are on record. Custom Screen Printing Products are the primary driver. The others are custom Digital Printing Products, technical Products - Input Systems and chip Cards and Plastic Cards.
Who are Roos GmbH's main competitors?
Broad incumbents on record are AGFA-Gevaert, Koenig & Bauer, Hönle Group, Durst Group, Giesecke+Devrient and Stork Prints. Direct peers are Linxens, Saueressig, Mühlbauer Group and Schreiner Group.
Does Roos GmbH have an API?
No public API is recorded for Roos GmbH.
What industry is Roos GmbH in?
Roos GmbH's product category is Industrial Printing Manufacturing. Its primary akta.pro industry code is IMALAKAG, Flexible Packaging Printing (Film/Poly/Paper Print), with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 323113 and its SIC code is 2750.