Rooster Run Golf Club

What Rooster Run Golf Club does

Rooster Run Golf Club operates an 18-hole public golf course at 2301 East Washington Street in Petaluma, Sonoma County, California, built on former flat pastureland reshaped with the movement of 370,000 cubic feet of soil to create undulating terrain, six lakes, the area's only island green (Hole 15), and 39 fairway and green-side bunkers. The facility serves four primary customer groups — general public golfers (across public, resident, senior, junior, twilight, and super-twilight rate tiers ranging from $17 to $95 plus cart), annual members (Standard and Unlimited tiers playing 7 days plus reciprocal benefits at Windsor Golf Club), event clients (weddings, corporate, celebrations of life, class reunions in three indoor rooms plus an outdoor creek-side site, capacity 10 to 250 with mandatory in-house catering) and tournament organizers (community and corporate outings). Additional revenue streams include cart rentals ($12–$30), Callaway and standard club rentals, range balls, a pro shop carrying Adidas, Antigua, and Footjoy, and a Rooster Run Cafe for F&B.

The business model blends unit pricing on green fees and ancillary golf services with subscription/recurring revenue from two membership tiers and professional-services revenue from private and group instruction delivered by five certified instructors (PGA Class A, LPGA Class A, and three PGA Associates), plus dedicated catering led by an in-house chef and event coordinator. Public green fees range from $33 (super-twilight Monday–Thursday) to $95 (tournament rate weekend/holiday, cart included), with Petaluma Resident Card, Senior 60+, Junior 17 & under, and Youth on Course ($5) discount tracks layered on top; a 3% credit-card convenience fee applies to card transactions.

Go-to-market is direct-to-consumer. Tee times are sold through foreUP booking software and a new mobile app on the Gallus Golf platform, with event-center bookings on TripleSeat; the club also cross-links with Windsor Golf Club and the Sonoma County Tourism Bureau for regional golf tourism. The company is privately held with no disclosed parent, no funding rounds, no M&A activity, and a leadership team of approximately 10 staff including the Head Golf Professional, a Bar Manager/Tournament Director, a Course Superintendent, and a Chef/Event Coordinator.

Name

Rooster Run Golf Club

Legal name

Rooster Run Golf Club

Website

https://roosterrun.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rooster Run Golf Club operates an 18-hole public golf course in Petaluma, California, offering daily green fees, annual memberships, instruction, and full-service event and catering facilities to general public golfers, members, event clients, and tournament organizers in Sonoma County wine country.

Ownership category

akta.pro rank

Product category

Public Golf Course and Event Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf course
• Golf instruction
• Event venue rentals
• Wedding catering
• Golf membership programs

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees: Revenue from daily green fee play across multiple rate categories including public, resident, twilight, super twilight, senior, and junior rates. Rates vary by day of week and time of day.
2. Golf Cart Rentals: Cart rental fees per player with different rates for standard, twilight, and super twilight times. Single rider cart surcharges available.
3. Golf Club Memberships: Annual membership programs offering unlimited or weekday play privileges, including benefits at Windsor Golf Club, guest passes, and complimentary rounds.
4. Pro Shop Sales: Retail sales of golf apparel (Adidas, Antigua, Footjoy) and accessories, plus logo merchandise, golf balls, and headwear.
5. Event Center Rentals: Rental revenue from three indoor event spaces (Cypress Room, Grand Oaks Room, Garden's Edge Room) and outdoor event site for weddings, corporate events, and celebrations.
6. Catering Services: Full-service on-site catering with dedicated chef and kitchen staff. Outside catering not permitted. Also offers offsite catering.
7. Golf Instruction: Private and group lessons from certified PGA and LPGA instructors at various price points. Junior lessons at discounted rates.
8. Club Rentals: Rental of golf clubs including Callaway premium sets and standard club rentals.
9. Range Balls: Practice range ball sales in small (40 balls) and large (80 balls) quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rooster Run Golf Club operates an 18-hole public golf course in Petaluma, California, offering tee-time play, club and cart rentals, pro shop retail, and annual memberships. The club also delivers PGA and LPGA golf instruction, a junior golf program, and an on-site Event Center hosting weddings, corporate events, and tournaments with full-service in-house catering.

Product overview

Rooster Run Golf Club is a public 18-hole golf course in Petaluma, CA offering a comprehensive golf experience with its core golf course, practice facilities, and pro shop. The club provides golf instruction through multiple certified instructors and hosts a junior golf program. Its Event Center, featuring four distinct venues (Cypress Room, Grand Oaks Room, Garden's Edge Room, and Outdoor Event Site), extends services beyond golf to include weddings, catering, tournaments, and corporate events. Additional offerings include golf memberships, the 9 & Wine weekly summer program, an on-site cafe, and a mobile app for booking and services. The club does not offer an API, AI capabilities, or third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Public Golf Course Public 18-hole golf course in Petaluma, CA featuring undulating hills, six lakes, the area's only island green, and 39 fairway and green-side bunkers. Multiple tee options range from 5,139 to 7,001 yards and accommodate all skill levels.
• Pro Shop Full-service golf shop offering men's and women's apparel, seasonal outerwear, equipment from brands including Adidas, Antigua, and Footjoy, logo products, headwear, golf balls, accessories, and club fittings.
• Practice Facilities All-grass teeing area on the driving range plus two practice putting greens for golfers to warm up and improve their game.
• Golf Instruction Private and group golf lessons from certified PGA and LPGA professionals (Rob Watson, Marian Arcia, John Nice, Scott McCulloch, Mark Slaughter) at $70–$100 per 45-minute session, with package discounts and junior rates.
• Junior Golf Program Weekly after-school golf clinics for children divided into Group A (under 13) and Group B (13 or older), limited to 15 children each, including PGA Junior League participation.
• Event Center Venue Rentals Event venue with four spaces — Cypress Room (1,244 sq ft, max 125), Grand Oaks Room (2,064 sq ft, max 240), Garden's Edge Room (672 sq ft, max 40), and Outdoor Event Site (approx 1,700 sq ft, max 180) — accommodating groups of 10 to 250 guests for weddings, corporate events, and celebrations.
• Full-Service Catering Full-service catering with a dedicated chef and kitchen staff for on-site events and offsite catering for home or office events. Outside catering is not permitted, ensuring quality control.
• Wedding Services Wedding packages including ceremony site with landscaped creek-side setting, white wedding chairs, rehearsal coordination, golf cart transportation for the bridal party, and golf green fees for groom and groomsmen. Facility fees range from $1,000–$1,500 based on guest count.
• Tournaments and Outings Golf tournament hosting services including tournament information request, event registration, and banquet facilities. Includes tournament rates ($77–$95 per player including cart) and hosts tournaments for community and corporate groups.
• Annual Golf Memberships Annual membership programs including Standard Annual Membership (unlimited play Mon–Fri + after twilight on weekends) and Unlimited Annual Membership (unlimited play any day including holidays). Benefits include 40% discount at Windsor Golf Club, 4 complimentary guest passes, 6 complimentary rounds at Windsor, and discounts on range cards and cart fees, with a 12-month agreement beginning January 1.
• 9 & Wine Program Weekly summer program held every Thursday from June 1 through August 31 featuring back 9 tee times from 2:00–5:30 PM with eclectic format competition. Walk rate $23, ride rate $33.
• Rooster Run Cafe On-site food and beverage service located in the main pro-shop building, offering options for players making the turn and post-round refreshments.

Quantifiable outcome

• NCPGA 'Best Practice' recognition for Range & Rita's 'Get Golf Ready' program

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Windsor Golf Club: Reciprocal partner public 18-hole course in Windsor, CA, Sonoma County. Directly comparable as a public-access wine-country course offering memberships, lessons, and tournament hosting in the same regional market.
• Adobe Creek Golf Club: Public 18-hole course in Petaluma/Fairfield area with comparable green-fee pricing, pro shop, and event-hosting offerings. Closest direct competitor by geography and product mix.
• Bodega Harbour Golf Links: Public 18-hole coastal course in Bodega Bay, Sonoma County. Comparable daily-fee destination golf experience with similar rate-card structure and Sonoma tourism positioning.
• StoneTree Golf Club: Public-access 18-hole course in Novato, Marin County. Comparable premium-tier wine-country daily-fee course with practice facilities and event capability.
• Sonoma Golf Club: Semi-private 18-hole course in Sonoma. Comparable as a wine-country golf operation with memberships, instruction, and tournament/event hosting in the same regional market.
• Poppy Hills Golf Course: Public 18-hole course in Pebble Beach area operated by the Northern California Golf Association. Comparable instructional programming and tournament hosting model in Northern California wine/coastal market.
• Vintner's Golf Club: Public 18-hole course in Yountville, Napa Valley. Comparable wine-region golf product with similar rate-card tiers and event-hosting capabilities.
• Bennett Valley Golf Club: Public 18-hole municipal-style course in Santa Rosa, Sonoma County. Comparable as a daily-fee wine-country course with similar instruction and tournament verticals.
• Eagle Vines Vineyards & Golf: Public-access vineyard-lined course in American Canyon, Napa Valley. Comparable wine-country golf product with similar destination-marketing positioning north of the Bay.

Broad incumbents

• Sequoia Golf Management: Multi-course operator managing public and private golf properties across the US. Relevant broad incumbent for understanding scale, operating efficiency, and consolidation dynamics in the public-course segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rooster-run-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooster Run Golf Club