What Root Digital Group does

Root Digital Group AB is a Stockholm-based, privately held Swedish digital marketing holding company founded in 2022 that operates a portfolio of six wholly-owned specialist agencies designed to deliver end-to-end digital growth across the customer journey. The portfolio comprises Beet (full-service digital marketing agency with dynamic media optimization for large-scale advertisers), Omniarch (e-commerce and business development hub covering tech, loyalty, marketing, product, and logistics), Email Addicts (marketing automation and media provider that transforms CRM lists into media channels), Pomme Agency (Nordic influencer marketing), and the incorporated brands Add Visits and Firstly. The group serves enterprise clients across retail, e-commerce, consumer brands, sports, financial services, and storage/logistics primarily in the Nordic market, with public logos including Hemköp, STIGA Sports, Peak Performance, MQ Marqet, Indiska, Swedemount, Akademibokhandeln/Bokus, Svea, and Green Storage. The value proposition centers on combining specialist agency expertise with AI, data, and technical capabilities to address the common client pain point of connecting the entire customer journey and measuring the relationship between marketing and business results.

The business model is B2B direct sales to enterprise clients, with each subsidiary operating its own client relationships and the parent functioning as a coordinating holding entity. Pricing is not publicly disclosed, and specific revenue models, contract structures, or average deal sizes are not available in the source material. The group is privately owned by founder Saeid Sasan (who transitioned from CEO to the board in January 2026) and was a founder-led organization until the appointment of Jens Hård as CEO, a 20+ year industry veteran previously of Outrider, Quisma (WPP), Accenture Song, and Avaus. The operating geography is described as Nordic and Scandinavian, with no claim of global footprint. The underlying technology stack is described as a "digital marketing and e-commerce technology ecosystem combining data analysis, automation, and multi-channel marketing capabilities," with stated AI capabilities in predictive analytics, process automation, optimization, generative AI, and recommendation engines, though no proprietary models, patents, or technical architecture details are disclosed.

Name

Root Digital Group

Legal name

Root Digital Group AB

Website

https://rootdigitalgroup.com

Company type

Private

Operating status

Operating

Short description

Root Digital Group is a Stockholm-based private holding company that operates a portfolio of six specialist digital marketing agencies (Beet, Omniarch, Email Addicts, Pomme Agency, Add Visits, Firstly) serving enterprise retail, e-commerce, consumer brand, financial services, and sports clients across the Nordic market.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

Root Digital Group is a Stockholm-based digital marketing holding company that operates a portfolio of wholly-owned specialist agencies delivering end-to-end digital growth services. Through its sub-brands (Beet, Omniarch, Email Addicts, Pomme Agency, Add Visits, and Firstly) the group provides performance marketing, e-commerce optimization, marketing automation, influencer marketing, brand building, and loyalty services to enterprise retail and consumer brand clients primarily in the Nordic market.

Product overview

Root Digital Group is a digital ecosystem and full-service partner consisting of multiple specialist brands operating in symbiosis. The portfolio includes: Beet (full-service digital marketing agency with dynamic media optimization), Omniarch (e-commerce and business development hub), Email Addicts (marketing automation and media provider), and Pomme Agency (influencer marketing), plus incorporated brands Add Visits and Firstly. The unique Root model unifies all elements in the digital world by combining technology with specialist expertise, guided by data and analysis. All companies work in symbiosis (not just synergies) to accelerate client growth through the entire customer journey from brand, performance, e-commerce and product to loyalty and automation.

Differentiator

Problem solved

Functional benefit

Brands

• Beet: Full-service digital marketing agency delivering cutting edge competence within all digital channels, as well as analysis and strategies with focus on large-scale advertisers.
• Omniarch
• Email Addicts
• Pomme Agency

Products and services

• Beet Full-service digital marketing agency delivering competence within all digital channels, analysis, and strategies for large-scale advertisers. Provides dynamic media optimization that reallocates media budgets to optimal investments.
• Omniarch E-commerce hub and business development company composed of e-commerce experts. Drives digital transformation and growth from perspectives of tech, loyalty, marketing, product, and logistics.
• Email Addicts Marketing automation and media provider operating at the intersection of marketing automation and media. Specializes in transforming CRM lists into media channels that connect advertisers and consumers in relevant contexts.
• Pomme Agency Influencer marketing agency with rapid growth in the Nordic region. Provides brand-building reach through influencer marketing, content, and creatives for all digital channels.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Avaus: Nordic data-driven marketing and customer-experience consultancy; Jens Hård was previously director and part-owner at Avaus before joining Root Digital Group. Directly comparable in service mix (data, marketing transformation, CRM) and geographic focus.
• Quisma: WPP-owned digital performance marketing agency headquartered in the Nordics. Overlaps Root's Beet brand on performance marketing and large-scale advertiser clients, and is a direct competitor for Nordic enterprise marketing budgets.
• North Kingdom: Swedish digital experience and creative agency serving Nordic enterprise clients. Comparable in customer base, geography, and creative/digital scope across brand and performance work.
• Precis Digital: Nordic digital marketing agency specializing in performance/programmatic media. Directly comparable to Root's Beet brand on data-driven performance marketing for large Nordic advertisers.
• B-Reel: Nordic digital creative and technology agency with offices in Stockholm and other regional hubs. Overlaps Root on brand-building, digital content, and creative production for enterprise clients.
• Riverland: Nordic digital customer-experience agency group; competes with Root Digital Group across digital marketing, e-commerce, and customer journey services for Nordic enterprise clients.
• Valtech: European digital transformation agency with strong Nordic presence. Closely comparable to Root's Omniarch brand on e-commerce, digital transformation, and technology-led marketing services.
• Great Works: Stockholm-based digital agency group covering data, creative, and media. Directly comparable in scale, geography, and service mix to Root Digital Group's multi-brand offering.

Broad incumbents

• WPP: Global advertising holding company and parent of Quisma (North Star Network). Root Digital Group's CEO previously led at Quisma/WPP; WPP is the broadest incumbent benchmark for the holding-company model Root is pursuing, but at vastly greater scale.
• Accenture Song: Global digital marketing and customer-experience arm of Accenture. Jens Hård's prior role as Retail Media Lead Europe and Marketing Transformation Lead Nordics makes this a particularly direct talent-flow comparable; competes with Root for enterprise marketing-transformation engagements in the Nordics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root Digital Group