Roots International School

What Roots International School does

Roots International School is a small private educational institution based in Bijnor, Uttar Pradesh, India, founded in 2002. It serves the local student population in a Tier-3 city catchment, operating with a headcount of 23 employees — a staffing level consistent with a modest-sized K-12 school serving a few hundred students. The institution's primary business is the delivery of in-person primary and secondary education, funded via tuition fees from enrolled families.

The school operates with effectively no disclosed digital infrastructure. Its public website (rootsedu.in) currently resolves to a cPanel default hosting error page, indicating either DNS/server misconfiguration, abandonment, or suspension of the site. There is no documented product portfolio beyond core educational services, no disclosed pricing, no published curriculum, no partnerships, no accreditations, no awards, and no technology or learning platform information in the source material.

The business model is consistent with that of an independent private school: revenue is generated through tuition and likely ancillary fees, with no evidence of alternative revenue streams such as franchising, online courses, corporate training, or government contracts. With 23 staff and a Tier-3 location, scale is constrained and the school's addressable market is effectively limited to families within daily commuting distance of the Bijnor campus.

Name

Roots International School

Website

https://rootsedu.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Roots International School is a small private K-12 school founded in 2002 in Bijnor, Uttar Pradesh, India, operating with 23 staff to serve local families through in-person primary and secondary education funded by tuition fees.

Ownership category

akta.pro rank

Product category

K-12 Private Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• K-12 education
• Private schooling
• Primary education
• Secondary education
• International curriculum

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Core offering

Roots International School is a private K-12 educational institution founded in 2002, located in Bijnor, Uttar Pradesh, India. It provides primary and secondary schooling services to students in the local area, operating with a small staff of approximately 23 employees. The school appears to position itself under an "international" educational framework, though specific curriculum details, grade levels offered, and academic programs are not documented in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Schooling Services Private K-12 educational institution providing primary and secondary schooling to students in Bijnor, Uttar Pradesh, India. Operates with approximately 23 staff members.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Billabong High International School: Chain of K-12 international schools in India, with presence in smaller cities and towns. Closely comparable in product (international K-12) and target segment (aspirational middle-class Indian families), including in non-metro markets.
• Oakridge International School: Network of international schools in India operated by Nord Anglia-style education groups, offering IB/Cambridge programs. Comparable as a private K-12 international school operator targeting Indian families seeking global curricula.
• Step by Step School: Private K-12 school in Noida offering CBSE and international curricula to Indian students. Comparable in being a single-site (or limited site) private K-12 school offering international-style education to aspiring middle-class Indian families.
• Global Indian International School (GIIS): International K-12 school chain operating multiple campuses in India and abroad with global curricula (IB, Cambridge, IGCSE). Closely matches Roots International School's positioning as a private K-12 institution offering international curriculum to Indian students.
• Pathways Schools (Pathways World School): Premium K-12 chain in India offering IB and other international curricula, with campuses in Delhi-NCR. Closely comparable in product (international curriculum K-12) and target customer (aspiring middle/upper-middle class Indian families).
• Ecole Mondiale World School: Mumbai-based IB World School serving K-12 students with international curriculum. Comparable private K-12 international school model in India, though in a different metro market.

Broad incumbents

• Ryan International Group of Institutions: Large national K-12 chain with 150+ schools across India offering CBSE/ICSE/IGCSE curricula. Direct competitor for the same Indian middle-class K-12 segment, with a much larger footprint and brand recognition.
• GD Goenka Group of Schools: Large chain of K-12 schools across India offering multiple curricula including international programs. Comparable in product and customer base, with significant scale advantage.
• Delhi Public School (DPS) Society: One of India's largest K-12 chains with hundreds of affiliated schools across the country. Comparable as a competing K-12 provider targeting the same fee-paying Indian families seeking structured academic programs, but at vastly greater scale.
• Amity International Schools: Network of K-12 schools under the Amity Education Group, including branches in smaller cities. Comparable as a private K-12 operator delivering international curricula to Indian students, with stronger institutional backing.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/roots-international-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roots International School