Rosa Lëtzebuerg

What Rosa Lëtzebuerg does

Rosa Lëtzebuerg asbl is a Luxembourg-registered non-profit association (asbl) founded in 1996, making it the oldest LGBTQIA+ organization in the country. Its mission is to promote visibility, equality, and rights for queer people through political activism, awareness campaigns, and cultural and community events. The organization functions as the national umbrella body for the LGBTQIA+ community, coordinating seven member organizations (including 4motion, Blom asbl, Info-Handicap, Luxembourg Pride, Uni.lu LGBT+ Studentenvereinigung, queer loox, and Lachen in der Übersetzung) and running multiple internal community groups (Queer Choir, Golden Gays, Pink Ladies, Be(come) Yourself trans group, Queers in Pink youth group, Rainbow Families). It maintains international affiliations with ILGA-Europe, TGEU, and EPOA, and contributes to the ILGA-Europe Rainbow Index assessments for Luxembourg.

The organization's core products and services include the Rainbow Centre (a queer cultural and community space at 19 rue Saint Esprit, Luxembourg City), queer.lu (a print and digital magazine), Luxembourg Pride (an annual event run under the Rosa Lëtzebuerg umbrella since 1999), the Queer Archive, and an equipment rental shop offering sound systems, stage trussing, catering equipment, and lighting for community events. The technology stack is built on Odoo CMS with Google Analytics, supporting a multi-language website (English, French, German), e-commerce, and email marketing. Distribution is multi-channel: a physical community center, online shop, direct bank transfers for donations and memberships, and the queer.lu magazine platform.

The revenue model combines annual membership fees (€25 individual, €10 reduced, €40 couple, €50 per organization), donations, grants from the Ministry for Gender Equality and Diversity (MEGA), and pay-as-you-go equipment rental income. The organization operates with approximately 6 employees, with a board of directors led by President Tom Hecker, Treasurer Laurent Boquet, and General Secretary Jeannine Langers. Its primary customer segments are LGBTQIA+ individuals in Luxembourg, member organizations, government and public institutions, and event organizers requiring equipment rental.

Name

Rosa Lëtzebuerg

Legal name

Rosa Lëtzebuerg asbl

Website

https://rosa-letzebuerg.lu

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosa Lëtzebuerg is a Luxembourg non-profit (asbl) founded in 1996 and the oldest LGBTQIA+ umbrella organization in the country. It serves the LGBTQIA+ community through advocacy, the Rainbow Centre, queer.lu magazine, Luxembourg Pride, member organization coordination, and equipment rental.

Ownership category

akta.pro rank

Product category

LGBTQIA+ Community Advocacy and Services

NAICS

Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

akta.pro secondary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Community advocacy services
• Cultural community center
• Nonprofit membership programs
• Event organization services
• Equipment rental services

Headquarters

HQ city

Luxembourg City

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership fees: Annual membership fees from individual members (€25/year standard, €10/year reduced rate for job seekers/students/Kulturpass holders, €40/year for couples) and organizational members (€50/year for organizations and companies). Membership provides access to events, discounts, and participation rights.
2. Donations: Donations from individuals and organizations supporting LGBTQIA+ rights and visibility in Luxembourg. Donations can be made via bank transfer to support events, awareness campaigns, and advocacy work.
3. Equipment rental: The organization operates an equipment rental shop offering event equipment including audio/PA systems (LD Systems MAUI 5 GO at €75/day, Shure SM58 microphone at €9/day), stage equipment (Global Truss components), catering equipment (popcorn machine at €49/day, coffee makers, crêpe makers, waffle irons), and lighting (LED floodlights at €10/day).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rosa Lëtzebuerg is a non-profit umbrella organization that provides LGBTIQ+ community services in Luxembourg through individual and organizational memberships (€10–€50/year), cultural programming at the Rainbow Centre, the queer.lu print and digital magazine, the annual Luxembourg Pride event, the Queer Archive, and a day-rate event equipment rental shop (sound, lighting, catering, and stage equipment). Its mission is delivered through political activism, awareness campaigns, and the coordination of seven member organizations.

Product overview

Rosa Lëtzebuerg is a nonprofit umbrella organization for the LGBTIQ+ community in Luxembourg, offering community membership programs, event organization services, cultural programming, and equipment rental. The core offerings include individual and couple memberships (€25-40/year), the Rainbow Centre (queer culture centre), queer.lu Magazine (print and digital publication), Luxembourg Pride (annual event), and the Queer Archive. Additionally, the organization operates an equipment rental shop with four product categories: Membership, Trussing & Stage Equipment, Event & Catering, and Audio & PA Systems, renting out equipment like sound systems, stage trussing, microphones, catering equipment (coffee makers, waffle irons, crêpe makers, popcorn machines), and lighting to community members and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Rainbow Centre: A queer cultural centre and community space operated by Rosa Lëtzebuerg asbl, supported by the Ministry for Gender Equality and Diversity. Offers activities including exhibitions, round tables, concerts, screenings, workshops, and training courses.
• queer.lu
• Luxembourg Pride

Products and services

• Individual Membership Annual individual membership (€25/year; reduced €10/year for job seekers, students, and Kulturpass holders) granting access to events, discounts/priority access, voting rights in general meetings, and support for LGBTQIA+ rights defense in Luxembourg. Valid for the calendar year (January 1–December 31).
• Couple Membership Annual couple membership at €40/year for two partners residing at the same address, providing shared access to all individual member benefits.
• Organizational / Company Membership Annual membership at €50/year for organizations and companies. Includes free access to the Rainbow Centre for meetings, workshops, and events; free use of communication and event materials (grill, deep fryer, waffle iron, popcorn machine, sound equipment); integration into the national LGBTIQ+ network; and increased visibility through federation communications.
• Rainbow Centre Queer cultural centre and community space located at 19 rue du Saint Esprit, Luxembourg City, hosting activities including exhibitions, round tables, concerts, film screenings, workshops, and training courses. Open Tue–Sat, with free access for organizational members for meetings, workshops, and events.
• queer.lu Magazine Print and digital magazine published by Rosa Lëtzebuerg as a platform for the LGBTIQ+ community in Luxembourg and an awareness medium for the general public, with sections covering Society & Politics, Art & Culture, Sex & Health, Tourism & Events, Short Story, and Queeroscope.
• Luxembourg Pride Annual Pride event organized under the Rosa Lëtzebuerg umbrella to promote visibility, solidarity, and rights of LGBTIQ+ people in Luxembourg. Held annually since 1999 (originally as GayMat), with a new alternating format between Esch-sur-Alzette and Luxembourg City starting in 2026.
• Queer Archive Documentation and preservation project for queer history in Luxembourg, collecting photographs, correspondence, newspapers, posters, diaries, and personal accounts.
• Event Equipment Rental Service Day-rate rental programme for community and event equipment including LD Systems MAUI 5 GO sound system (€75/day), Shure SM58 vocal microphone with stand (€9/day), megaphone (€9/day), Global Truss F33 trussing components (€4/day+), professional double crêpe maker (€50/day), popcorn machine (€49/day), double waffle iron (€25/day), 10-litre coffee percolator (€20/day), 3-litre thermal coffee dispenser (€6/day), and 12,000 lm professional LED floodlight (€10/day).

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Info-HandicapcoreStrategic or Co-development Partner · 30 September 2025Info-Handicap (Conseil national des personnes handicapées) officially became a member of Rosa Lëtzebuerg in September 2025. The collaboration focuses on intersectionality between disability and LGBTQIA+ communities. Partnership includes accessibility improvements for Luxembourg Pride (Hidden Disabilities Sunflower, quiet spaces, reserved areas for reduced mobility, sign language interpreters). Joint efforts on universal accessibility, diversity, and inclusion.
• Kinneksbond, Kulturzentrum MamercoreStrategic or Co-development PartnerCultural partnership for season 25/26 presenting combined program of dance and theater addressing social themes including feminism, body and identity, racism, social inequalities, and justice. Joint program includes performances like Mary's Daughters, Landless, Sie sagt. Er sagt., When the bleeding stops, Seven methods of killing Kylie Jenner, Thieves in blue trainers, and Jag and Johnny. Rosa Lëtzebuerg provides free ticket allocation for community members.
• Luxembourg PridecoreStrategic or Co-development PartnerRosa Lëtzebuerg collaborates with Luxembourg Pride on annual Pride events. Luxembourg Pride is organized under the Rosa Lëtzebuerg umbrella. From 2026, Pride will alternate annually between Esch-sur-Alzette and Luxembourg City. Pride started in 1999 under the name GayMat.
• Ministry for Gender Equality and Diversity (MEGA)coreOthersMinistry provides funding and support for queer.lu magazine publication and Rainbow Center project operations. The ministry actively involved Rosa Lëtzebuerg in developing the National LGBTIQ+ Action Plan (PAN).
• Media and Communications Service of the Ministry of StateminorOthersProvides support for queer.lu magazine project alongside Ministry for Gender Equality and Diversity.
• ILGA-EuropecoreOthersRosa Lëtzebuerg is a member of ILGA-Europe (International Lesbian, Gay, Bisexual, Trans and Intersex Association). Participates in annual Rainbow Map & Index development by providing and verifying information on Luxembourg's legal situation.
• TGEU (Transgender Europe)minorOthersInternational organization membership for transgender advocacy coordination.
• EPOA (European Pink Washing? Actually ILGA-Europe EPOA)minorOthersInternational organization membership supporting intersex and broader LGBTQIA+ advocacy.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stonewall: UK-based international LGBTIQ+ rights charity with significantly larger resources and global profile; operates in the same advocacy space and is a frequent comparator for European LGBTI+ umbrella organisations pursuing policy change.

Direct peers

• COC Nederland: Oldest continuing LGBTI+ organisation in the world (founded 1946), operating as the Netherlands' national LGBTI+ advocacy and member-services federation — comparable size, mandate, and federated structure.
• Çavaria: Flemish (Belgium) LGBTI+ umbrella organisation, providing advocacy, member services, and cultural events in a small adjacent jurisdiction — almost the closest direct size-and-scope analogue to Rosa Lëtzebuerg.
• ILGA-Europe: European region of ILGA and the international federation in which Rosa Lëtzebuerg is a member; comparable as the coordinating body of LGBTIQ+ advocacy across European jurisdictions, including the annual Rainbow Index that ranks Luxembourg.
• Inter-LGBT: French national LGBTI+ umbrella association coordinating member organisations and national Pride activities — a near-analogue of Rosa Lëtzebuerg's umbrella role in a neighbouring jurisdiction.
• LGBT+ Danmark: Denmark's national LGBTI+ umbrella, providing political advocacy, counselling, and community programming — closely comparable in structure to Rosa Lëtzebuerg atbl.
• Seta – Trasek ry (Finnish LGBTIQ+ organisation): Finland's national LGBTIQ+ advocacy federation coordinating member organisations, advocacy work, and Pride events — a closely comparable small-jurisdiction federated LGBTI+ organisation.
• Pink Cross: Swiss umbrella for LGBTI+ organisations, coordinating national advocacy and member services in a small multilingual jurisdiction — a strong structural match for Rosa Lëtzebuerg's federated model.
• LSVD – Verband Queere Vielfalt: Germany's largest LGBTI+ advocacy federation, providing legal, political, and community services through member groups — directly analogous to Rosa Lëtzebuerg's role as a national umbrella.
• RFSL – Riksförbundet för homosexuellas, bisexuellas, transpersoners och queeras rättigheter: Swedish national federation for LGBTQ rights, providing advocacy, member services, and community programming across regional chapters — comparable scale and federated mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LuxembourgPride
• Facebookfacebook.com/rosa.letzebuerg
• LinkedInlinkedin.com/company/rosa-letzebuerg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosa Lëtzebuerg