Rosedale Farm

What Rosedale Farm does

Rosedale Farms & Vineyards is a fifth-generation family-owned farm and agritourism destination operating on 110 acres in Simsbury, Connecticut (Hartford County), within the Farmington Valley. Founded in 1920 by Morris and Minnie Epstein as a 40-acre dairy and tobacco farm, the business has evolved into a diversified agricultural enterprise comprising a 60-acre produce operation, a 5-acre estate vineyard, an on-site bakery, a farm stand, a weekend wine bar, and seasonal agritourism attractions including corn and sunflower mazes. The farm is structured under two legal entities — Rosedale Farms of West Hartford Inc. and Rosedale Vineyards LLC — and is led by third-generation owner Marshall Epstein and owner/events manager Lynn Epstein, with fifth-generation Kyle McCullough serving as farm manager after graduating from UCONN.

The company generates revenue across eight distinct streams: direct-to-consumer farm stand produce sales (June–November), estate wine sales (bottle at farm stand, glass/flight at weekend bar), CSA farm share subscriptions (14-week season, ~$50/week), wedding venue rentals (one wedding per weekend, June–mid-October, max 250 guests), corporate and private event hosting, weekend bar food and beverage service (Saturday–Sunday 12pm–5pm), on-site bakery goods, and seasonal maze admissions. There is no proprietary technology platform; operations are based on traditional sustainable agricultural practices (no pesticides, herbicides, or fungicides) and personal relationships with customers. Go-to-market is primarily direct-to-consumer via the physical farm location, supplemented by event-driven ticketing through Max Restaurant Group for Chef-to-Farm dinners and organic social media presence across Instagram, Facebook, YouTube, and TikTok.

The customer base is heavily weighted toward the regional Farmington Valley community and surrounding Connecticut markets, with one-time consumer purchases (farm stand, weekend bar, mazes) balanced against higher-value enterprise relationships (weddings with contract values in the five-figure range). The business benefits from an exclusive preferred catering partnership with Max Restaurant Group and membership in the Connecticut Farm Wineries passport program. With approximately 11 employees and no external institutional investment, the company operates as a privately held lifestyle business where growth is constrained by the physical 110-acre footprint and seasonal nature of operations.

Name

Rosedale Farm

Legal name

Rosedale Farms of West Hartford Inc./ Rosedale Vineyards LLC

Website

https://rosedale1920.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosedale Farms & Vineyards is a fifth-generation family farm in Simsbury, CT operating 110 acres of produce, a 5-acre vineyard, bakery, weekend wine bar, seasonal mazes, and a wedding/corporate event venue serving the Connecticut Farmington Valley market.

Ownership category

akta.pro rank

Product category

Agritourism and Farm Products

NAICS

Fruit and Tree Nut Farming (1113), Other Crop Farming (1119), Fruit and Tree Nut Combination Farming (111336)

SIC

Agricultural Production-Crops (100), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Farm winery operations
• Wedding event venue
• Fresh produce farming
• Community supported agriculture
• Agritourism entertainment

Headquarters

HQ city

Simsbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Farm Stand Produce Sales: Direct retail sales of fresh produce from farm stand, operating daily June through November. Offers wide variety of fruits, vegetables, and seasonal items including strawberries, corn, tomatoes, squash, and more.
2. Wine Sales: Estate wines sold by the bottle at farm stand and by glass or flight at weekend bar. Includes wines made from locally grown grapes (Seyval Blanc, Cayuga White, Marquette) and blended varieties. Branded wines include Elkie's White, Simsbury Celebration, Three Sisters, Serendipity Rosé, Cherry Brook Red, Winter Red, Lou's Red, Sundance, First Frost.
3. Wedding Venue Rental: Weekend venue rental for wedding ceremonies and receptions (June through mid-October). Includes tent, vineyard ceremony site, lawn cocktail area, tables, chairs, port-a-potties, fire pits, and staff. Catering and alcohol services contracted separately. Requires $1,500 non-refundable deposit plus minimum $500 spend on wine/flowers/produce.
4. Corporate and Private Events: Corporate retreats, client dinners, and company celebrations hosted at the venue. Catering provided by Max Catering & Events or food trucks. Large tent available for rental for private gatherings.
5. CSA Farm Share Program: Community Supported Agriculture annual membership providing 14 weeks of fresh produce during growing season. Each share (bag) valued at approximately $50, adequate for family of 4. Members receive 10% discount on store items and exclusive event pre-sale access.
6. Weekend Bar Food and Beverage: Saturday and Sunday bar service (12pm-5pm) featuring wine by glass/bottle/flight, craft cocktails, draft beer, and food including pizza, paninis, sandwiches, cheese/charcuterie boards, and snacks. Bakery items also available.
7. Bakery: On-site bakery offering pies (seasonal fruit varieties), breads (cinnamon coffee cake, banana, zucchini, pumpkin), and cookies (chocolate chip, ginger molasses, oatmeal raisin, sugar). Available at farm stand and weekend bar.
8. Seasonal Maze Attractions: Corn maze (September-October) and sunflower maze (July-August) with ticket sales at farm stand. Optional snack bags available. Open daily 9am-5pm weather permitting.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Rosedale Farms & Vineyards is a fifth-generation, 110-acre family farm in Simsbury, CT that grows and sells fresh produce, bakes goods on-site, produces estate wines from its 5-acre vineyard, runs a 14-week CSA farm share program, and hosts weddings, corporate events, and weekend bar service with live music. The farm stand operates daily June through November, while the venue accommodates one wedding per weekend June through mid-October. Seasonal attractions include a corn maze and sunflower maze.

Product overview

Rosedale Farms & Vineyards operates as a diversified agritourism destination offering a portfolio of interconnected products and services centered around its 110-acre historic farm in Simsbury, CT. The core offerings include: wedding and event venue services (one wedding per weekend June-October in their vineyard setting), estate wines (award-winning whites, reds, and rosés), a 14-week CSA farm share program, an on-site bakery, fresh produce sales, a weekend back bar serving wine and cocktails, and seasonal attractions (corn maze, sunflower maze). The business model combines direct agricultural sales (produce, wine, baked goods) with experience-based tourism (weddings, corporate events, Chef-to-Farm dinners), with the CSA and weekend bar serving as recurring customer touchpoints throughout the growing season.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Venue Services Full-service vineyard wedding venue hosting one event per weekend from June through mid-October for up to 250 guests. Includes tent, vineyard ceremony site, lawn cocktail area, tables, chairs (200+), fire pits, bistro lighting, port-a-potties, generators, and two staff members. Requires $1,500 non-refundable deposit plus minimum $500 spend on wine, flowers, or produce.
• Estate Wine Award-winning wines produced from estate-grown grapes (Seyval Blanc, Cayuga White, Marquette) and Finger Lakes-sourced Riesling. Varietals include Elkie's White, Simsbury Celebration, Three Sisters, Serendipity Rosé, Cherry Brook Red, Winter Red, Lou's Red, Sundance, and First Frost. Sold by the bottle at farm stand and by glass, bottle, or 4-glass flight at weekend bar.
• CSA Farm Share Community Supported Agriculture annual membership sold before the growing season. Provides 14 weekly shares (bags) of fresh produce valued at approximately $50 each, adequate for a family of 4. Members receive 10% off all store items including wine tasting tickets and exclusive pre-sale access to farm events.
• Fresh Produce Farm-fresh fruits and vegetables cultivated using natural farming practices without pesticides, herbicides, or fungicides. Includes over 30 varieties: sweet corn, lettuce, beans, potatoes, kale, broccoli, tomatoes, cucumbers, herbs, strawberries, peaches, raspberries, and seasonal squash.
• On-site Bakery On-site bakery producing fresh baked goods including seasonal fruit pies (strawberry rhubarb, apple, blueberry, peach), breads (cinnamon coffee cake, banana, zucchini, pumpkin), and cookies (chocolate chip, ginger molasses, oatmeal raisin, sugar). Available at farm stand and weekend bar.
• Weekend Bar Back bar open Saturdays and Sundays from 12pm-5pm offering wine flights (4 x 3oz glasses), glasses, bottles, draft beer, craft cocktails (Bee's Knees, Tropical Tryst, New Englander, Espresso Martini, Cosmopolitan, Old Fashioned, Manhattan), and food including pizza, paninis, sandwiches, charcuterie boards, and nachos. Live music from 2pm-5pm.
• Corporate and Private Events Private event venue rental for corporate retreats, client dinners, and company celebrations featuring open spaces and rustic elegance. Catering provided by Max Catering & Events or food trucks. Large tent available for big gatherings.
• Seasonal Maze Attractions Seasonal agricultural entertainment including corn maze (September-October) and sunflower maze (July-August), open daily 9am-5pm weather permitting, with optional snack bags (water, chips, apple) available.
• Max Chef to Farm Dinners Ticketed collaborative dining events held at the farm, hosted in partnership with Max Restaurant Group. Includes Oysterfest and Argentine Asado festivals featuring farm-to-table cuisine. Tickets sold through Max Restaurant Group ticketing platform.

Quantifiable outcome

• CSA bags valued at $50 each, providing better value than typical retail produce prices
• +2 more outcomes

Named customers4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Max Restaurant Group / Max Catering & EventscoreGTM or Marketing PartnerPreferred catering partner for weddings at Rosedale. Recommended exclusively for wedding catering with farm-to-table cuisine. Collaboration on Max Chef to Farm dinner events marketed through Max ticketing platform. Joint food festivals and events throughout season including Argentine Asado and Oysterfest. Max handles catering services while Rosedale provides venue and wine.
• Connecticut Farm WineriescoreStrategic or Co-development PartnerIndustry association membership connecting Rosedale to other Connecticut farm wineries. Annual passport program with destination prizes. Promotes agritourism and farm winery culture in Connecticut.
• 5th State DistilleryminorGTM or Marketing PartnerLocal Connecticut distillery providing 100ml bottles of spirits featured in weekend bar cocktails including gin, whiskey, and liqueurs.
• Litchfield DistilleryminorGTM or Marketing PartnerConnecticut distillery providing 100ml bottles featured in Espresso Martini and other cocktails at weekend bar.
• UCONN (University of Connecticut)minorStrategic or Co-development PartnerKyle McCullough, 5th generation family member and farm manager, is a recent UCONN graduate. Represents succession planning and educational partnership.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Bishop's Orchards: Family-owned Connecticut farm in Guilford with farm market, CSA, bakery, and seasonal events. Comparable family-owned, multi-generation farm with farm stand and CSA program.
• Lyman Orchards: Connecticut orchard and farm market in Middlefield with farm store, bakery, corn maze, and event venues. Comparable diversified farm direct-to-consumer and agritourism model, though larger and more established.
• Breezy Acres: Connecticut farm offering farm stand, CSA, seasonal events, and on-site food. Similar diversified farm-retail and CSA business serving the southern New England market.

Direct peers

• Arrigoni Winery: Portland, CT family-owned farm winery producing estate wines and hosting events. Comparable small family farm winery with D2C sales and event hosting.
• Saltwater Farm Vineyard: Coastal Connecticut vineyard and wedding/event venue in Stonington. Combines estate wine with a destination event venue, marketing directly to the same Connecticut-New England wedding and agritourism demographic.
• White Silo Farm & Winery: Sherman, CT farm winery producing estate wines and offering tastings and events. Close comparable as a small Connecticut farm winery with on-site wine sales and agritourism focus.
• Priam Vineyards: Connecticut vineyard in Colchester producing estate wines and hosting weddings, private events, and live music weekends. Similar diversified revenue between wine, events, and on-site hospitality.
• Stonewall Farm: Working farm in Sag Harbor, NY (close to CT border) operating as a nonprofit with farm stand, CSA, baking, and educational events. Overlaps with Rosedale on farm stand, CSA, and on-site agritourism programming.
• Jonathan Edwards Winery: Connecticut farm winery in North Stonington combining estate vineyard wine production with a popular wedding and event venue. Highly comparable to Rosedale's vineyard + events + wine D2C model.
• Chamard Vineyards: Farm winery in Clinton, CT with estate vineyard, tasting room, and event hosting. Comparable Connecticut farm-to-glass model with on-site wine sales and event venue operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RosedaleFarms/featured
• Facebookfacebook.com/RosedaleFarms
• Instagraminstagram.com/rosedalefarms
• TikToktiktok.com/@rosedalefarms
• LinkedInlinkedin.com/company/rosedale-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosedale Farm