Rosemary Lodge Carehome
Rosemary Lodge Carehome is a single-site residential care home in Lichfield, UK, providing 24-hour personal care for up to 32 elderly residents since 1990. It is privately owned by Abivue Limited, CQC-registered, and supplements long-term residential care with respite and day care services.
- Company typePrivate
- Founded1990
- HeadquartersLichfield, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rosemary Lodge Carehome does
Rosemary Lodge Carehome is a single-site residential care home located at 191 Walsall Road, Lichfield, Staffordshire, UK, operating since October 1990 when it was opened by the Mayor of Lichfield following the January 1990 acquisition of the property formerly known as Boston House. The home is owned by Abivue Limited, a UK private limited company under founder and Managing Director Susan Angenent, who has directed the home since 1990. Registered Care Manager Jane Evans has been with the home since 2004, progressing from a junior administrative role.
The home provides 24-hour residential care for elderly individuals aged 65 and over who are not fully able to live independently at home but wish to maintain independence and dignity, with particular experience supporting mild dementia. The core offering comprises 26 single en-suite bedrooms, 2 double en-suite rooms for couples, and 1 larger suite for single or double occupancy, giving a maximum resident capacity of 32. Supplementary services include respite and short-stay care (with no minimum stay for holiday visits), day care on a limited basis, and a structured activities programme including outings via minibus. The home is CQC-registered (location ID 1-118001152) and over 70% of staff hold QCF Level 2+ qualifications, with additional training in dementia care, mental health awareness, first aid, moving and handling, and infection control.
Revenue is generated through recurring residential care fees, supplemented by respite and day care fees; pricing is not publicly disclosed and is negotiated directly with the Care Manager following a suitability assessment. The go-to-market model is direct-to-consumer, primarily driven by reputation, word-of-mouth referrals within the Lichfield community, and referrals from local GPs and medical professionals. The home also benefits from visibility on the CQC inspection registry and a basic content website with brochure download capability. The marketing motion is effectively community-led and relationship-driven, with no paid digital acquisition, no intermediaries, and no application of technology beyond standard care infrastructure.
Rosemary Lodge Carehome firmographics
Firmographics- Name
- Rosemary Lodge Carehome
- Legal name
- Abivue Limited
- Website
- https://rosemarylodgecarehome.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rosemary Lodge Carehome is a single-site residential care home in Lichfield, UK, providing 24-hour personal care for up to 32 elderly residents since 1990. It is privately owned by Abivue Limited, CQC-registered, and supplements long-term residential care with respite and day care services.
- Ownership category
- akta.pro rank
Rosemary Lodge Carehome industry classification
Industry- Product category
- Residential Elderly Care
- NAICS
- Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
- akta.pro secondary industries
- Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Dementia Companion & Engagement Care (HSABAEAA)
Keywords
Where Rosemary Lodge Carehome is headquartered
LocationHeadquarters
- HQ city
- Lichfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rosemary Lodge Carehome business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Residential Care Fees: Long-term residential care fees charged to residents for accommodation, 24-hour personal care, meals, and activities. Residents undergo a care assessment and a comprehensive care plan is developed. A one-month trial period is offered before committing.
- Respite and Short-Stay Care: Short-term stays for family carers needing a break, post-hospital rehabilitation, or holiday/short stays. No minimum stay required for holiday stays, with respite stays accepted for periods from a weekend upwards.
- Day Care: Day care services offered with limited availability for those who wish to visit for the day or trial the home environment.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Rosemary Lodge Carehome product offering
Product offeringCore offering
Rosemary Lodge Carehome provides 24-hour residential care, accommodation, respite care, day care, and activities for elderly individuals over 65 in a single Lichfield-based care home with capacity for up to 32 residents. The home offers personalised care plans, freshly prepared meals using locally sourced ingredients, an activities programme, in-house hair and beauty salon, landscaped gardens, and a one-month trial period for new residents. Services target elderly individuals who are not fully able to care for themselves at home, including those with mild dementia, as well as couples and family carers needing respite.
Product overview
Rosemary Lodge is a residential care home offering a single-site integrated care service model. The core offering comprises 24-hour residential care for elderly individuals over 65, supplemented by respite care, day care, and holiday stay options. Accommodation includes 26 single en-suite rooms, 2 double en-suite rooms, and 1 large suite, all furnished with electric profile beds. Additional services include an activities programme, on-site dining with fresh locally sourced cuisine, and communal spaces including a conservatory and landscaped gardens. The home specializes in mild dementia care alongside general residential care.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Care 24-hour residential care services for elderly individuals over 65 who are not fully able to care for themselves at home but wish to maintain independence. A personalised care plan is developed with each resident after a needs assessment, and a one-month trial period is offered before long-term commitment.
- Respite Care Short-term care services providing family carers with breaks, including post-hospital rehabilitation, holiday stays, and trial visits. No minimum stay is required for holiday stays, with respite stays accepted from a weekend upwards.
- Day Care Day care services with limited availability for elderly individuals, offering meals, activities, and social interaction during daytime hours for those wishing to visit for the day or trial the home environment.
- Living Spaces Accommodation Residential accommodation comprising 26 single en-suite bedrooms, 2 double en-suite rooms for couples, and 1 large suite for single or double occupancy. Rooms include electric profile beds, and residents have access to communal lounges, a conservatory, and landscaped gardens.
- Activities & Entertainment Programme Daily activities programme including anagrams, bingo, crafts, dancing, exercises, musical shows, theatre visits, pub lunches, birthday parties, and summer trips via minibus to local amenities. Designed to provide social engagement and stimulation for elderly residents.
- Nutrition & Dining Services Fresh, locally sourced meals prepared by experienced chefs, with daily-baked biscuits, special dietary accommodations, and mealtimes serving as social occasions. Menus change daily with quarterly reviews.
Quantifiable outcome
- 32 resident capacity across 29 rooms (26 single, 2 double, 1 suite)
- +1 more outcomes
Companies that use Rosemary Lodge Carehome
Customer profileSegments4 records
Ideal customer profiles3 records
Rosemary Lodge Carehome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rosemary Lodge Carehome partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Smooth Group Limited trading as ProsperwellminorEnquiry data submitted through the online enquiry form is shared with Smooth Group Limited trading as Prosperwell to ensure enquiries are handled promptly and efficiently. Prosperwell will not use the information for any other purpose and will delete it as soon as it is no longer needed.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
Rosemary Lodge Carehome competitors and assessment
Company assessmentBroad incumbents
- HC-One: Largest individual care home operator in the UK with a network of residential, nursing, and dementia care homes. Comparable service lines but with a value-oriented positioning versus Rosemary Lodge's luxury niche.
- Care UK: Major UK provider of residential, nursing, dementia, and respite care across 150+ homes. Comparable service portfolio to Rosemary Lodge but multi-site and corporate scale.
- Barchester Healthcare: One of the largest UK private care home operators with 200+ sites offering residential, nursing, dementia, and respite care. Comparable offering but at significantly greater scale and broader geographic footprint.
- Four Seasons Health Care: Established UK care home operator providing residential, nursing, dementia, and respite services. Overlapping service lines with Rosemary Lodge, though at much larger scale and broader positioning.
- Bupa Care Homes (UK): UK arm of Bupa offering residential, nursing, dementia, and respite care. Comparable service mix, including respite and dementia support, though at much larger national scale.
Direct peers
- Hallmark Care Homes: Family-founded UK care home group operating luxury and dementia care communities. Closely comparable to Rosemary Lodge on premium family-values positioning and residential/dementia offering, though larger and multi-site.
- Hamberley Care Homes: UK operator of luxury, design-led residential and dementia care homes. Directly comparable premium positioning, dementia capability, and small-to-mid community scale.
- Avery Healthcare: Mid-size UK operator of premium residential, dementia, and nursing care homes with multiple sites. Directly comparable to Rosemary Lodge on luxury positioning, dementia capability, and private-fee model, but operates at multi-site scale.
- Sunrise Senior Living / Gracewell Healthcare (UK): Premium UK provider of assisted living, dementia care, and respite services for older adults. Closely comparable luxury positioning and dementia/respite capability, but multi-site corporate scale.
- Maria Mallaband Care Group: UK provider of high-end residential, nursing, dementia, and respite care. Comparable premium offering and multi-service model though operating across multiple sites.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rosemary Lodge Carehome social profiles
Digital presenceRosemary Lodge Carehome compliance and trust
Trust signalCompliance3 records
Rosemary Lodge Carehome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosemary Lodge Carehome leadership team
Management profileNumber of profiles
Profiles5 records
Rosemary Lodge Carehome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosemary Lodge Carehome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosemary Lodge Carehome
What does Rosemary Lodge Carehome do?
Rosemary Lodge Carehome provides 24-hour residential care, accommodation, respite care, day care, and activities for elderly individuals over 65 in a single Lichfield-based care home with capacity for up to 32 residents. The home offers personalised care plans, freshly prepared meals using locally sourced ingredients, an activities programme, in-house hair and beauty salon, landscaped gardens, and a one-month trial period for new residents. Services target elderly individuals who are not fully able to care for themselves at home, including those with mild dementia, as well as couples and family carers needing respite.
Is Rosemary Lodge Carehome a public or private company?
Rosemary Lodge Carehome is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rosemary Lodge Carehome founded?
Rosemary Lodge Carehome was founded in 1990. It employs 1 to 10 people.
Where is Rosemary Lodge Carehome based?
Rosemary Lodge Carehome is headquartered in Lichfield, United Kingdom, in the Europe region.
How does Rosemary Lodge Carehome make money?
Three revenue lines are on record. Residential Care Fees are the primary driver. The others are respite and Short-Stay Care and day Care.
Who are Rosemary Lodge Carehome's main competitors?
Broad incumbents on record are HC-One, Care UK, Barchester Healthcare, Four Seasons Health Care and Bupa Care Homes (UK). Direct peers are Hallmark Care Homes, Hamberley Care Homes, Avery Healthcare, Sunrise Senior Living / Gracewell Healthcare (UK) and Maria Mallaband Care Group.
Does Rosemary Lodge Carehome have an API?
No public API is recorded for Rosemary Lodge Carehome.
What industry is Rosemary Lodge Carehome in?
Rosemary Lodge Carehome's product category is Residential Elderly Care. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities, with a secondary code of HLADAKAG, Dementia/Alzheimer’s Respite Care (Specialized). Its NAICS code is 623312 and its SIC code is 8050.