W. KORDES' SÖHNE Rosenschulen

What W. KORDES' SÖHNE Rosenschulen does

W. Kordes' Söhne Rosenschulen GmbH & Co KG is a fifth-generation, family-owned rose nursery headquartered in Klein Offenseth-Sparrieshoop, Germany, founded in 1887. The company is a specialist breeder and seller of garden roses, holding over 70 ADR (Allgemeine Deutsche Rosenneuheitenprüfung) certified varieties — more than any other German rose nursery — and operating a multi-year breeding program focused on disease resistance, bloom quality, fragrance, and climate adaptability. Proprietary capabilities include protected plant variety rights (Sortenschutzrecht), a trademark portfolio spanning 15+ branded collections (Parfuma®, MärchenRosen®, Eleganza®, RigoRosen®, Kordes' Klima-Rosen®, etc.), the Plant-o-fix® pot system, and the rule-based advisory tools Ros-o-mat® and Help-o-mat®.

The company runs three primary distribution channels: a DTC e-commerce storefront at rosen.de serving private gardeners, a separate B2B portal (erwerbsgaertner.rosen.de) for commercial growers (Erwerbsgärtner), landscapers, and horticultural professionals, and a seasonal on-site display garden (Schaugarten) at headquarters that operates during summer months. Roses are delivered in multiple formats — bare root, 1.5L/2L/3L Plant-o-fix® pots, 5L/6L/9L containers, and standard roses — with unit prices ranging from approximately €6.90 (companion plants) to €58.90 (premium 7.5L standard roses). Complementary revenue streams include companion plants, garden accessories, gift vouchers, and named charity rose partnerships (Lions-Rose® and Europa Donna), where a portion of each sale is donated to the partner cause.

Customers are primarily private hobby gardeners in Germany, with a secondary commercial-grower segment and a small but high-visibility charity/partnership dimension. The rosen.de online shop carries a 4.8/5 Google rating across approximately 19,000 reviews and is Trusted Shops certified. The company carries no institutional investment, is not publicly listed, and discloses no revenue figures. The reported headcount of 6 employees is inconsistent with the operational scope of two e-commerce portals, a B2B channel, retail, breeding, and a 137-year-old family business, and should be treated as a data gap rather than a precise scale indicator.

Name

W. KORDES' SÖHNE Rosenschulen

Legal name

W. Kordes' Söhne Rosenschulen GmbH & Co KG

Website

https://rosen.de

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

1–10 employees

Short description

W. Kordes' Söhne is a fifth-generation, family-owned German rose nursery founded in 1887, breeding and selling over 70 ADR-certified garden rose varieties through DTC e-commerce (rosen.de), a B2B commercial portal, and an on-site display garden.

Ownership category

akta.pro rank

Product category

Ornamental Horticulture / Garden Roses

NAICS

Floriculture Production (111422), Nursery, Garden Center, and Farm Supply Retailers (444240), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

akta.pro secondary industries

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Rose nursery
• Garden roses
• Rose breeding
• Ornamental horticulture
• Plant cultivation

Headquarters

HQ city

Klein Offenseth-Sparrieshoop

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Rose Sales (Private Customers): Direct-to-consumer sales of garden roses, rose companions, and accessories through the company's e-commerce platform rosen.de and on-site showroom. Roses are sold in multiple delivery formats (wurzelnackt/naked root, containers in various sizes, Plant-o-fix® pots, standard roses). Revenue is one-time per transaction, with repeat purchase potential driven by garden expansion and gifting.
2. Commercial Grower Sales (Erwerbsgärtner): Dedicated B2B sales channel for commercial growers, landscapers, and horticultural professionals through a separate erwerbsgaertner.rosen.de storefront, offering garden roses, cut roses, and Kordana® pot roses in bulk.
3. Accessories and Complementary Products: Sale of rose care accessories including pruning shears, fertilizers, soil analysis tools, Classic Garden Elements® supports, pest protection, fire bowls, and grill equipment, as well as literature and cannabis seed starter kits.
4. Charity Rose Partnerships: Special named rose varieties co-developed with charitable organizations (e.g., Lions-Rose®, Europa Donna, Coral Lions-Rose®), with a portion of each sale donated to the partner cause.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

W. Kordes' Söhne Rosenschulen is a family-owned rose nursery that breeds, cultivates, and sells a comprehensive portfolio of garden roses — covering bed roses, hybrid tea roses, climbing roses, shrub roses, dwarf roses, ground-cover roses, wild and historical roses, and fragrant roses — organized into more than a dozen branded collections (Parfuma®, MärchenRosen®, Eleganza®, RigoRosen®, etc.). Roses are shipped to private customers in multiple delivery forms (bare root, Plant-o-fix® 2L/3L pots, 5L/6L/9L containers, standard roses) and to commercial growers via a dedicated B2B storefront.

Product overview

W. KORDES' SÖHNE Rosenschulen is a family-owned rose nursery in its fourth and fifth generation, operating for over 137 years. The company offers a comprehensive portfolio of garden roses sold through its e-commerce platform rosen.de. The core offering consists of various rose types including Beetrosen (bed roses), Edelrosen (hybrid tea roses), Kletterrosen (climbing roses), Rambler (rambling roses), Strauchrosen (shrub roses), Kleinstrauchrosen/Bodendecker (ground cover roses), Zwergrosen (dwarf roses), Wildrosen & Historische Rosen (wild and historical roses), and Duftrosen (fragrant roses). These are organized into branded collections such as Parfuma®, MärchenRosen®, Siluetta®, Eleganza®, RigoRosen®, Heckenzauber®, Klettermaxe®, NektarGarten®, Fantasia®, SEE YOU®, Lilliputs®, and ROSELAX®/ADR-Rosen. The company also offers complementary products including Rosenbegleiter (companion plants), Zubehör (accessories), various Lieferformen (delivery forms including bare root, containers, and standard roses), and services such as Ros-o-mat® (rose finder recommendation tool), Help-o-mat® (pest/disease diagnostic tool), and a dedicated commercial grower section. The product ecosystem is supported by services like planting guides, winter protection advice, and a growth guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Kordes Rosen: Primary brand name used across the website for the rose nursery and online shop.
• Parfuma®
• MärchenRosen®
• Klettermaxe®
• Siluetta®
• Heckenzauber®
• Eleganza®
• Eleganza® Antique®
• Fantasia®
• NektarGarten®
• SEE YOU®
• RigoRosen®
• Lilliputs®
• Kordana®
• Plant-o-fix®
• ROSELAX®

Products and services

• Beetrosen (Bed Roses) Compact, bushy-growing roses (50–80 cm) with abundant flowering, intended for garden beds and borders and sold to private gardeners via rosen.de.
• Edelrosen (Hybrid Tea Roses) Classic elegant roses with long stems and large flowers (70–120 cm), used as cut flowers and garden focal points.
• Kletterrosen (Climbing Roses) Climbing roses reaching 200–300 cm, sold for trellises, fences, walls, pergolas, and obelisks.
• Ramblerrosen (Rambling Roses) Climbing roses with long flexible shoots reaching up to 8m, known for abundant pastel-toned flowering.
• Strauchrosen (Shrub Roses) Wide-growing roses 120–200 cm tall, used as specimen plants or hedges.
• Kleinstrauchrosen / Bodendecker (Ground Cover Roses) Low-growing roses (30–60 cm) forming dense flowering carpets used as ground cover.
• Zwergrosen (Dwarf Roses) Compact roses up to 40 cm tall for small gardens, terraces, balconies, and pots.
• Wildrosen & Historische Rosen (Wild & Historical Roses) Natural and historical rose varieties with versatile rosehip uses and over 150 years of breeding heritage.
• Duftrosen (Fragrant Roses) Roses selected for their distinctive, intense fragrances across multiple scent profiles.
• Stammrosen (Standard Roses) Rose varieties grafted onto stems in heights of 60, 80, and 120 cm, with hanging, rounded, or upright crowns, sold bare-root or in pots.
• Parfuma® Collection Curated collection of bed and hybrid tea roses with extraordinary, intense fragrance, each variety described with detailed scent notes by perfumer Claudia Valder.
• MärchenRosen® Collection Roses with nostalgic-classical, densely-filled flowers in colors ranging from delicate violet to soft yellow to bright red; charity roses Lions-Rose® and Coral Lions-Rose® are part of this collection.
• Eleganza® Collection Hybrid tea roses of particular royal elegance, upright growing with excellent flowers suitable as cut flowers or bed focal points.
• RigoRosen® Collection Rigorously healthy and easy-care ADR-awarded rose varieties that grow even in shady garden corners.
• Coral Lions-Rose® (Charity Rose) Charity rose variety under the MärchenRosen® collection, with a portion of each sale donated to Lions Club causes including eye-bank research at UKE Hamburg.
• Rosenbegleiter (Rose Companion Plants) Companion plants sold alongside roses, including lavender, clematis, catnip, sage, hibiscus, hydrangeas, daylilies, grasses, and cushion perennials.
• Zubehör (Garden Accessories) Garden tools and rose care accessories including pruning shears, soil analysis tools, fertilizers, climbing aids, plant protection, fire bowls, grills, and literature.
• Erwerbsgärtner Commercial Rose Program Dedicated B2B product line offering garden roses, cut roses (Schnittrosen), and Kordana® pot roses in bulk for commercial growers, landscapers, and garden centers.
• 2026 Garden Rose Novelties Seasonal release of new rose varieties for the 2026 garden year, including new bed roses, ground cover roses, and patio roses.
• Casino® Rose Hybrid tea rose from the Eleganza® collection with compact-bushy growth suitable for containers and vase cutting.
• Europa Donna Rose ADR-awarded bed rose developed in cooperation with EUROPA DONNA Luxembourg to support breast cancer awareness.
• 2025 Bed Rose Novelty Newly introduced compact bed rose with strong foliage health and fragrance, suited to terrace and balcony container planting.
• Fantasia® Collection New Bed Rose 2026 Color-intensive bed rose added to the Fantasia® collection, suitable for vase cutting with strong foliage health.

Quantifiable outcome

• Over 70 ADR-certified rose varieties — the most of any German rose nursery
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EUROPA DONNA LuxemburgcoreStrategic or Co-development Partner · 1 January 2025Partnership with breast cancer organization EUROPA DONNA Luxemburg and Luxembourg Rose Friends for the naming of the Europa Donna rose. Christened by Grand Duchess Maria Teresa of Luxembourg in June 2025. The rose supports breast cancer awareness.
• Lions Club ElmshorncoreStrategic or Co-development Partner · 1 January 2020Partnership for the Lions-Rose® (now evolving to Coral Lions-Rose®) — a charity rose named in 2002 in cooperation with the Lions Club Elmshorn. Part of the company's MärchenRosen® collection. Over 20 years, the partnership has raised several hundred thousand euros for charitable projects. Coral Lions-Rose® supports LIONS Augenhornhautbank at UKE Hamburg with €2.50 per rose sold, having donated approximately €10,000 so far.
• Max Reinhardt (Legacy Naming)minorGTM or Marketing Partner · 1 January 2020The rose 'Ile de Fleurs / Max Reinhardt-Rose' was dedicated in 2018 to mark the 150th birthday of Austrian theater and film director Max Reinhardt (founder of the Salzburg Festival). W. Kordes' Söhne dedicated a rose to honor this cultural figure.
• Carmen WürthminorGTM or Marketing Partner · 1 January 2017The rose 'Carmen Würth' was named in July 2017 at the inauguration of the Carmen Würth Forum in Künzelsau, honoring the entrepreneur's wife on her 80th birthday. The rose is part of the company's Duftrosen (fragrance rose) collection and carries an intense fruity fragrance profile.
• Bahl (Gärtner von Eden)minorStrategic or Co-development PartnerCooperation with Bahl, a member of the Gärtner von Eden (Gardeners of Eden) network, offering holistic garden planning services. Under this partnership, Bahl plans garden designs incorporating Kordes roses in consideration of customer ideas and wishes.
• Baden-Baden (Stadt Baden-Baden)minorGTM or Marketing PartnerThe rose 'Weisse Wolke®' was first recognized in 2016 at the novelty competition of the city of Baden-Baden, receiving both a competition prize and the Ehrenpreis (honorary award) of the Gesellschaft Deutscher Rosenfreunde. The rose was subsequently christened in the rose park of Dräger in Bad Zwischenahn.
• Hauptstadt Serre / Botanical Garden NamingminorGTM or Marketing PartnerPartnership with the Herrenhäuser Gärten (Herrenhausen Gardens) in Hannover to name the rose 'Königin Marie' in honor of Queen Marie of Hannover (1818-1907).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KordesRosen
• Instagraminstagram.com/kordesrosen
• LinkedInlinkedin.com/company/kordes%E2%80%99-s%C3%B6hne-rosenschulen-w.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W. KORDES' SÖHNE Rosenschulen