Rose of York Language School, London

What Rose of York Language School, London does

Rose of York Language School is a privately held English language school operating from a single campus at 277-281 Oxford Street in Mayfair, central London, with an additional contact office at 45 Oxford Street. The school has been teaching English in London for over 30 years (firmographic founding listed as 1989; company history lists 1994; Company Registration Number 02925053) and is staffed by 12 employees. It is accredited by the British Council and the Independent Schools Inspectorate, is a member of EnglishUK, and operates as a Registered Exam Centre for Trinity College London (Centre No. 64042) and as a Cambridge Assessment English preparation centre.

The product portfolio centres on General English, supplemented by Business English, exam preparation (IELTS, Cambridge, Trinity SELT/ISE/GESE), English for Specific Purposes across Aviation, Legal, Medical, Banking, Tourism, Media, and CLIL, Young Learner Programmes for ages 12-16, plus One-to-One, closed group, online and conversation classes. Courses are offered in weekly-commencing intensity tiers from 10 to 45 hours per week. Supporting services include student residence and homestay accommodation across London Zones 1-5, airport transfers, free trial lessons, and an online placement test that uses AI detection in its writing section.

Revenue is generated primarily from recurring weekly course fees, supplemented by a non-refundable £50 registration fee, weekly accommodation charges (£260-£465 per week depending on zone and room), and separately billed external examination fees. Go-to-market is direct-to-consumer through the website, phone, and walk-in inquiries, augmented by an international education agent network. The student body historically draws from around 47 countries; no funding rounds, M&A, or investor activity are disclosed, and the company is independently operated with no disclosed parent or ownership changes.

Name

Rose of York Language School, London

Legal name

Rose of York Language School

Website

https://roseofyork.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose of York is a privately held, British Council-accredited English language school in central London (Oxford Street, Mayfair) with 12 staff, offering General English, exam preparation, ESP, Young Learner programmes, and accommodation to international adult and junior students recruited directly and via global agents.

Ownership category

akta.pro rank

Product category

Language School / English Language Training

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Language Schools (61163), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAEAB

English Language Schools (ESL/EFL)

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

SECONDARYEDANABAC

English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep

Education/Tutoring & Test Preparation/Test Preparation (Standardized & Entrance Exams)

SECONDARYEDAIAEAD

Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.)

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

SECONDARYEDAAACAJ

English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.)

Education/Adult & Continuing Education/English as a Second Language (ESL) & Adult Language Learning

SECONDARYEDAJAGAB

English Learner (EL/ESL/ELL) & Bilingual Education Programs

Education/K–12 / Primary & Secondary Education/K–12 Special Programs (Gifted, ESL/ELL, Remedial, RTI/MTSS)

Keywords

• English language courses
• Exam preparation
• Language school
• Business english
• Young learner programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. English Language Course Fees: Recurring course fees charged per week of study. Full payment is required at enrollment. Includes various intensity levels from 10 hours to 45 hours per week.
2. Accommodation Services: Student residence and homestay accommodation fees. Options include single rooms, twin rooms, and studios in Zones 1-5 of London, priced weekly.
3. Registration Fee: Non-refundable registration fee of £50 charged at enrollment.
4. Examination Fees: External examination fees for Trinity, IELTS, and Cambridge exams are not included in course fees and must be paid separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rose of York is a British Council accredited English language school in central London delivering in-person English language courses across multiple intensity levels (10–45 hours per week), including General English, Business English, exam preparation (IELTS, Cambridge, Trinity), and English for Specific Purposes (Aviation, Legal, Medical, OET, Banking, Tourism, Media, CLIL). The school supplements classroom teaching with student accommodation (homestay and residences), airport transfers, free trial lessons, and an online placement test.

Product overview

Rose of York Language School offers a comprehensive portfolio of English language education products and services. The core offering consists of General English courses supplemented by specialized tracks including Business English, Exam Preparation (IELTS, Cambridge, Trinity), and English for Specific Purposes (Aviation, Legal, Medical, Tourism, Banking, Media). Young Learner Programmes provide seasonal courses for juniors aged 12-16. The school delivers courses in multiple intensity levels from Standard (10-20 lessons/week) through Super Intensive (45 lessons/week), with private One-To-One, Group, and Online options available. Supporting services include accommodation (homestay and student residences), airport transfers, free trial lessons, and online placement testing. All courses are delivered in central London with accreditation from the British Council and EnglishUK membership.

Differentiator

Problem solved

Functional benefit

Products and services

• General English Core English language course covering reading, writing, speaking, listening, grammar, and vocabulary for everyday communication, delivered across multiple weekly intensity levels for adult international learners.
• Business English Corporate English language course designed to develop professional communication skills for working professionals and business environments.
• IELTS Exam Preparation Exam preparation course equipping students with skills and techniques for the International English Language Testing System academic or general training exams.
• Cambridge Exam Preparation Preparation courses for Cambridge English exams including PET, FCE, CAE, and BEC qualifications.
• Trinity Exam Preparation Preparation courses for Trinity College London exams including SELT, ISE, and GESE examinations, delivered at the school's Registered Exam Centre.
• English for Specific Purposes (ESP) Industry-specific English course covering specialised vocabulary and communication skills for sectors including Aviation, Legal, Medical, Banking and Finance, Tourism and Hospitality, Media and Marketing, Business Management, and CLIL teacher training.
• Young Learner Programmes Seasonal language programmes for juniors aged 12–16 offering age-appropriate English lessons and cultural immersion activities (Spring, Summer, Autumn, and Winter school options).
• One-To-One Private Classes Individualised private English lessons tailored to specific learning needs and goals for individual learners.
• Closed Group Courses Tailor-made closed group English training programmes for organisations or groups of learners with common English learning goals.
• Online English Courses Distance learning English courses delivered remotely for students unable to attend in-person classes at the London campus.
• Student Accommodation Student housing service offering hosted homestay families and student residences (single and twin rooms, studios) across London Zones 1–5, priced weekly with various meal plans.
• Airport Transfers Airport transfer arrangements for students arriving in London to attend courses.
• Free English Trial Lesson
• Online English Placement Test Online English level assessment with Grammar, Vocabulary, Reading Comprehension, and Writing Skills sections, taking approximately 30 minutes, with AI detection used to identify AI-generated writing.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• British CouncilcoreStrategic or Co-development PartnerBritish Council accreditation is the primary quality assurance certification for English language schools in the UK. Rose of York's accreditation by British Council validates their teaching quality and institutional standards for international students and visa applications.
• EnglishUKcoreStrategic or Co-development PartnerEnglishUK is the national trade association for English language teaching organisations in the UK. Membership demonstrates commitment to industry standards and provides access to best practices and professional development.
• Trinity College LondoncoreTechnology or IntegrationRegistered Exam Centre (No. 64042) for Trinity College London examinations including SELT, ISE, and GESE. Students can take official Trinity exams on-site at the school.
• Cambridge Assessment EnglishcoreTechnology or IntegrationAuthorised Cambridge exam preparation centre offering PET, FCE, CAE, and BEC exam preparation courses.
• FlywireminorOthersInternational payment processing partner allowing students worldwide to pay course fees and accommodation charges conveniently with local currency options.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• British Study Centres: British Council-accredited English language school with a Central London campus offering General English, IELTS, Cambridge, and Business English courses. Comparable accreditation, central London location, and target customer profile to Rose of York.
• Regent Language Training: British Council-accredited English language school in central London offering General English, Business English, and exam preparation courses to international adult students. Closely comparable to Rose of York on accreditation, location, and product mix.
• Wimbledon School of English: London-based British Council-accredited English language school serving international adult and young learner students with General English, exam preparation, and teacher training. Comparable accreditation, customer mix, and curriculum to Rose of York.
• LSI (Language Studies International): British Council-accredited English language school group with a London centre offering General English, exam preparation, and Business English. Directly comparable in accreditation, target market, and product mix to Rose of York.
• Bell English: UK-based English language school with a London centre, offering General English, exam preparation, and teacher training programmes. Comparable accreditation, customer base, and curriculum to Rose of York.
• Frances King School of English: London-based British Council-accredited English language school offering General English, Business English, and exam preparation to international students. Comparable accreditation, location (London), and target market to Rose of York.
• St Giles International: Well-established British Council-accredited English language school with a flagship Central London location, offering General English, exam preparation, and teacher training to international students. Closely comparable to Rose of York on accreditation, location, and target audience.
• Kaplan International Languages: Global chain of accredited English language schools operating in multiple English-speaking destinations including London. Kaplan offers General English, exam prep, and Business English to international students, directly comparable to Rose of York's core offering.
• EC English Language Centres: International ESL school group with a London campus offering General English, IELTS, Cambridge, and Business English to adult learners from around the world. Comparable accreditation profile (British Council) and similar customer mix to Rose of York.

Broad incumbents

• EF Education First: Global education company offering English language courses, academic programmes, and cultural exchange across dozens of countries. Operates a London school as part of a much wider portfolio, competing with Rose of York in the international ESL segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rose-of-york-language-school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose of York Language School, London