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Rose Pizza

Full company profile

uuid0058duk

Namestring
Rose Pizza
Legal namestring
Sabr Express LLC
Websiteurl
rosespizzeria.com
Company typeenum
Private
Founded yearint
2004
Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
halal restaurant dining, pizza and cheesesteaks, indian cuisine biryani, food catering services, local restaurant delivery
Industry2 codes
1Pizza Fast Casual
CodeTHAFABABPrimaryYes
2Ethnic & Regional Cuisine Restaurants
CodeTHAFACADPrimaryNo
NAICS code2 codes
  • Limited-Service Restaurants722513
  • Restaurants and Other Eating Places72251
SIC code2 codes
  • Retail-Eating & Drinking Places5810
  • Retail-Eating Places5812
Product category
Casual Dining Restaurant
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Food and Beverage Sales
TypeOne Time License
Description

Restaurant revenue generated from dine-in, takeout, and delivery orders. Menu includes pizzas, cheesesteaks, Indian dishes (biryani, curries, kababs), and catering services.

kababandpizza.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Rose Pizza is a neighborhood restaurant in Edison, NJ serving a dual-cuisine 100% Zabiha Halal menu that combines handcrafted pizzas and cheesesteaks with authentic South Asian dishes such as biryanis, kababs, and curries. The restaurant sells food directly to consumers through dine-in, takeout, delivery, and event catering channels, supported by online ordering and a mobile app.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Kabab & Curry, Rose's Pizza is a unified restaurant brand resulting from the 2024 merger of Kabab & Curry and Rose's Pizza. The restaurant operates as a single unified food service business offering a dual-cuisine menu that combines handcrafted American-style pizzas and cheesesteaks with authentic South Asian dishes including biryanis, kababs, and curries. The menu includes products such as Chicken Tikka Pizza, Beef and Chicken Cheesesteaks, Goat and Chicken Dum Biryani, and Dal Goat. The restaurant also offers catering services for events and gatherings. All menu items adhere to 100% Zabiha Halal certification standards.

Product and service1 record
1Chicken Tikka Pizza
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1The Halal Guys
TypeDirect peer
Description

A leading halal-focused QSR brand offering platters, gyros, and sandwiches. Highly comparable as a halal-centric quick-service concept that has scaled from a New York cart to a national chain, representing the most relevant benchmark for halal-food brand-building potential.

2Mod Pizza
TypeDirect peer
Description

Fast-casual pizza chain with a build-your-own model. Comparable as a fast-casual pizza operator targeting dine-in, takeout, and delivery customers with neighborhood-store economics.

3Blaze Pizza
TypeDirect peer
Description

Fast-casual pizza chain with a build-your-own model and rapid oven-baked pies. Comparable as a fast-casual pizza operator with similar throughput and dine-in/takeout economics.

4Papa John's
TypeBroad incumbent
Description

Large national pizza QSR with strong delivery and digital ordering infrastructure. Comparable as a broad incumbent that competes for the same pizza delivery demand in Edison and adjacent markets.

5Domino's Pizza
TypeBroad incumbent
Description

Largest U.S. pizza delivery chain with leading app-based ordering and aggressive local-store marketing. Comparable as a broad incumbent setting delivery-experience expectations for Edison-area customers.

6&pizza
TypeEmerging player
Description

Fast-casual pizza concept emphasizing design, custom pies, and tech-forward ordering. Comparable as an emerging fast-casual pizza brand targeting similar dine-in and delivery customers with a differentiated experience.

7Pieology
TypeDirect peer
Description

Fast-casual build-your-own pizza franchise. Comparable as a fast-casual pizza operator with a similar throughput model and neighborhood-store positioning.

8Saffron Indian Cuisine
TypeRegional player
Description

Local Edison, NJ Indian restaurant serving biryani, curries, and kababs. Comparable as a regional Indian restaurant competitor addressing the same South Asian dining demand.

9Cava
TypeEmerging player
Description

Fast-casual Mediterranean chain with build-your-own bowls and tech-forward ordering. Comparable as an emerging fast-casual ethnic-cuisine brand that competes for the same diverse, dine-in/takeout customer base.

10DoorDash
TypeOthers
Description

Third-party delivery platform aggregator. Comparable as an enabling infrastructure partner that materially shapes delivery demand and customer acquisition for independent restaurants like Rose Pizza.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rose Pizza

Casual Dining Restaurantrosespizzeria.com

Rose Pizza firmographics

Firmographics
Name
Rose Pizza
Legal name
Sabr Express LLC
Website
https://rosespizzeria.com
Company type
Private
Founded year
2004
Operating status
Operating
Ownership category
akta.pro rank

Rose Pizza industry classification

Industry
Product category
Casual Dining Restaurant
NAICS
Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
SIC
Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro primary industry
Pizza Fast Casual (THAFABAB)
akta.pro secondary industry
Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

  • Halal restaurant dining
  • Pizza and cheesesteaks
  • Indian cuisine biryani
  • Food catering services
  • Local restaurant delivery

Rose Pizza business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

  1. Food and Beverage Sales: Restaurant revenue generated from dine-in, takeout, and delivery orders. Menu includes pizzas, cheesesteaks, Indian dishes (biryani, curries, kababs), and catering services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Rose Pizza product offering

Product offering

Core offering

Rose Pizza is a neighborhood restaurant in Edison, NJ serving a dual-cuisine 100% Zabiha Halal menu that combines handcrafted pizzas and cheesesteaks with authentic South Asian dishes such as biryanis, kababs, and curries. The restaurant sells food directly to consumers through dine-in, takeout, delivery, and event catering channels, supported by online ordering and a mobile app.

Product overview

Kabab & Curry, Rose's Pizza is a unified restaurant brand resulting from the 2024 merger of Kabab & Curry and Rose's Pizza. The restaurant operates as a single unified food service business offering a dual-cuisine menu that combines handcrafted American-style pizzas and cheesesteaks with authentic South Asian dishes including biryanis, kababs, and curries. The menu includes products such as Chicken Tikka Pizza, Beef and Chicken Cheesesteaks, Goat and Chicken Dum Biryani, and Dal Goat. The restaurant also offers catering services for events and gatherings. All menu items adhere to 100% Zabiha Halal certification standards.

Differentiator

Problem solved

Functional benefit

Products and services

  • Chicken Tikka Pizza

Companies that use Rose Pizza

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Rose Pizza technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Rose Pizza partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Rose Pizza competitors and assessment

Company assessment

Direct peers

  • The Halal Guys: A leading halal-focused QSR brand offering platters, gyros, and sandwiches. Highly comparable as a halal-centric quick-service concept that has scaled from a New York cart to a national chain, representing the most relevant benchmark for halal-food brand-building potential.
  • Mod Pizza: Fast-casual pizza chain with a build-your-own model. Comparable as a fast-casual pizza operator targeting dine-in, takeout, and delivery customers with neighborhood-store economics.
  • Blaze Pizza: Fast-casual pizza chain with a build-your-own model and rapid oven-baked pies. Comparable as a fast-casual pizza operator with similar throughput and dine-in/takeout economics.
  • Pieology: Fast-casual build-your-own pizza franchise. Comparable as a fast-casual pizza operator with a similar throughput model and neighborhood-store positioning.

Broad incumbents

  • Papa John's: Large national pizza QSR with strong delivery and digital ordering infrastructure. Comparable as a broad incumbent that competes for the same pizza delivery demand in Edison and adjacent markets.
  • Domino's Pizza: Largest U.S. pizza delivery chain with leading app-based ordering and aggressive local-store marketing. Comparable as a broad incumbent setting delivery-experience expectations for Edison-area customers.

Emerging players

  • &pizza: Fast-casual pizza concept emphasizing design, custom pies, and tech-forward ordering. Comparable as an emerging fast-casual pizza brand targeting similar dine-in and delivery customers with a differentiated experience.
  • Cava: Fast-casual Mediterranean chain with build-your-own bowls and tech-forward ordering. Comparable as an emerging fast-casual ethnic-cuisine brand that competes for the same diverse, dine-in/takeout customer base.

Regional players

  • Saffron Indian Cuisine: Local Edison, NJ Indian restaurant serving biryani, curries, and kababs. Comparable as a regional Indian restaurant competitor addressing the same South Asian dining demand.

Others

  • DoorDash: Third-party delivery platform aggregator. Comparable as an enabling infrastructure partner that materially shapes delivery demand and customer acquisition for independent restaurants like Rose Pizza.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Rose Pizza financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rose Pizza leadership team

Management profile

Number of profiles

Rose Pizza funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rose Pizza M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Pizza

What does Rose Pizza do?

Rose Pizza is a neighborhood restaurant in Edison, NJ serving a dual-cuisine 100% Zabiha Halal menu that combines handcrafted pizzas and cheesesteaks with authentic South Asian dishes such as biryanis, kababs, and curries. The restaurant sells food directly to consumers through dine-in, takeout, delivery, and event catering channels, supported by online ordering and a mobile app.

Is Rose Pizza a public or private company?

Rose Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Rose Pizza founded?

Rose Pizza was founded in 2004.

How does Rose Pizza make money?

One revenue line is on record: food and Beverage Sales.

Who are Rose Pizza's main competitors?

Direct peers on record are The Halal Guys, Mod Pizza, Blaze Pizza and Pieology. Broad incumbents are Papa John's and Domino's Pizza. Emerging players are &pizza and Cava. Saffron Indian Cuisine is listed as a regional player. DoorDash is listed as an others.

Does Rose Pizza have an API?

No public API is recorded for Rose Pizza.

What industry is Rose Pizza in?

Rose Pizza's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722513 and its SIC code is 5810.

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