ROS Friesland

What ROS Friesland does

ROS Friesland (legal name: Stichting ROS Friesland) is a Dutch non-profit foundation established in 2004 and headquartered in Heerenveen, Friesland, Netherlands. The organization functions as the Regional Support Structure (Regionale Ondersteuningsstructuur, ROS) for primary care in the province of Friesland, one of 13 such organizations in the national ROS-Netwerk. Its core activity is providing advisory, network facilitation, project management, and data analysis services to municipalities, primary care providers (GPs, physiotherapists, pharmacists, dietitians, midwives, community nurses, psychologists), hospitals, and health insurers operating in Friesland. The organization is led by CEO Sandra Scherstra and employs 21 people, organized around five sub-regional 'regiohouders' and four thematic 'themahouders' covering Regionale samenwerking, Sociaal domein/huisartsenzorg/GGZ, Versterking organisatie(s) eerstelijnszorg, and Digitalisering.

The service portfolio is structured around four service modules (Strategisch advies en begeleiding, Data en monitoring, Inspiratiesessies, and Projecten) plus five thematic service areas aligned with the national Integraal Zorgakkoord (IZA) agenda: regional cooperation, social domain integration, organizational strengthening, healthy living and prevention, and digitalization and data exchange. The underlying technology consists of digital collaboration platforms, a regional data infrastructure, and the Sociale Kaart (Social Map), an interactive map showing primary care providers across Friesland. Since 2019, ROS Friesland has co-developed regional data profiles (regiobeelden) with health insurer De Friesland Zorgverzekeraar, bundling multi-source regional health data to identify local challenges and opportunities. Notable programs include BabyConnect (VIPP Programma) for digital data exchange in maternity care across five obstetric collaboration networks, and the Centering Pregnancy group prenatal care initiative.

The revenue model is anchored in national healthcare policy rule Beleidsregel BR/CU-7028, which funds core advisory, process guidance, network facilitation, and project management activities on a VAT-exempt basis via multi-year policy-rule contracts. Additional fee-based professional services (training, symposia, study days, consulting beyond the policy rule scope) are charged VAT-exclusive with annual CBS indexation, payable via Wero (iDEAL), Mollie, or contracted providers. The customer base is regional and distributed across many public-sector and healthcare-sector stakeholders; no commercial sales motion exists. Recent strategic momentum includes a ZonMw execution subsidy received in February 2025 to strengthen primary care organization in Friesland with over 10 regional partners, and first-membership in Coöperatie DataFryslân in 2024 to deepen data-driven regional collaboration.

Name

ROS Friesland

Legal name

Stichting ROS Friesland

Website

https://rosfriesland.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ROS Friesland is a Dutch non-profit foundation serving as the Regional Support Structure for primary care in Friesland, providing advisory, network facilitation, project management, and data analytics to municipalities, primary care providers, hospitals, and health insurers across the province.

Ownership category

akta.pro rank

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government-funded activities under policy rule BR/CU-7028: Core activities funded under national healthcare policy rules (beleidsregel BR/CU-7028), which are VAT-exempt. These include advisory services, process guidance, network facilitation, and project management supporting primary care collaboration in Friesland.
2. Fee-based professional services: Additional services subject to VAT, including training activities and consulting beyond the scope of the policy rule. Prices are adjusted annually using CBS indexing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

ROS Friesland (Regionale Ondersteuningsstructuur voor de Eerstelijnszorg in Friesland) provides advisory, process guidance, network facilitation, project management, and data-driven regional analyses to support primary care collaboration in the Dutch province of Friesland. Services are organized around five thematic areas (regional collaboration, social domain/primary care/mental health cooperation, primary care organization strengthening, healthy living and prevention, and digital data exchange) and delivered through service modules including strategic advisory, data and monitoring, inspiration sessions, and project management.

Product overview

ROS Friesland (Regionale Ondersteuningsstructuur voor de Eerstelijnszorg in Friesland) is a healthcare advisory and support organization, not a software product company. Its offering consists of advisory services organized around five IZA thematic areas: Regionale samenwerking, Samenwerking sociaal domein/huisartsenzorg/GGZ, Versterking organisatie(s) eerstelijnszorg, Gezond leven en preventie, and Digitalisering en gegevensuitwisseling. These are delivered through service modules (Strategisch advies en begeleiding, Data en monitoring, Inspiratiesessies, and Projecten) plus a digital platform feature (Sociale kaart). Key project programs include BabyConnect/VIPP for maternity data exchange and the Diëtisten Coöperatie Friesland network formation. The organization also supports specific initiatives such as OncologieZorgnetwerk Friesland, the Friese Apothekers Organisatie (FAO), Medicatie in eigen beheer, and hospice care research.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategisch advies en begeleiding (Strategic Advisory and Guidance) Strategic advisory and guidance services for primary care organizations, helping them navigate healthcare transitions, organizational changes, and regional cooperation challenges in Friesland.
• Data en monitoring (Data and Monitoring) Data analysis and monitoring services that bundle data from various sources to create insight into local health issues and bottlenecks, supporting project monitoring and evaluation in Friesland primary care.
• Inspiratiesessies (Inspiration Sessions) Inspiration sessions for healthcare and welfare professionals on topics such as Positive Health, digital skills, and collaborative care models.
• Projecten (Project Management) Project management and facilitation services for regional healthcare initiatives, including process management, stakeholder coordination, and program implementation support in Friesland.
• Sociale Kaart (Social Map) Interactive digital map displaying healthcare providers and institutions across Friesland - including pharmacies, physiotherapy practices, general practices, occupational therapy, dietetics, speech therapy, psychology practices, and midwifery practices - allowing professionals and citizens to find relevant services in their neighbourhood.
• Geboortezorg (Maternity Care support) Support for obstetric collaboration networks (VSVs) in implementing integrated maternity care according to the Zorgstandaard Integrale Geboortezorg, including Centering Pregnancy initiatives and data monitoring within VSVs in Friesland.
• Gezond leven en preventie (Healthy Living and Prevention) Promoting healthy living and prevention across Friesland, encompassing Positive Health, maternity and youth care, and mental health, with activities such as integrative medicine collaboration and Welzijn op Recept (wellness prescriptions).
• Digitalisering en gegevensuitwisseling (Digitalization and Data Exchange) Advisory services on digital data exchange and healthcare digitization, working with regional RSO organizations to support multidisciplinary collaboration and health data-driven improvements in Friesland.
• Regionale samenwerking (Regional Cooperation) Facilitating regional cooperation across the Integraal Zorgakkoord (IZA), including continuity of care, elderly care, and palliative care, with a focus on neighbourhood-based working and integrated care delivery in Friesland.
• Samenwerking sociaal domein, huisartsenzorg en GGZ (Collaboration across social domain, primary care and mental health) Connecting municipalities, primary care, and mental health services (GGZ) to address growing mental health challenges and reduce referral pressure on mental health facilities in Friesland.
• Versterking organisatie(s) eerstelijnszorg (Strengthening Primary Care Organizations) Strengthening primary care organizations through multidisciplinary collaboration in neighbourhoods, supporting monodisciplinary networks such as physiotherapy, dietetics, and oncology care networks in Friesland.
• BabyConnect (VIPP Programma) Digital data exchange acceleration programme for maternity care institutions in Northern Netherlands, led by ROS Friesland together with lead organization GERRIT, spanning five obstetric collaboration networks (VSVs).

Quantifiable outcome

• ZonMw subsidy received in 2025 to strengthen primary care organization in Friesland, involving over 10 regional partner organizations
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• ROS-Netwerk (National ROS Network)coreStrategic or Co-development Partner · 1 January 2026ROS Friesland is part of the ROS-Netwerk, a national collaboration of 13 Regionale Ondersteuningsstructuren (ROS'en). The network supports regions across the Netherlands with complex cooperation and change challenges, sharing knowledge and experiences across regions. The network co-published the whitepaper 'De kracht van samenwerken in de wijk' (2026).
• Coöperatie DataFryslâncoreStrategic or Co-development Partner · 1 January 2024ROS Friesland became the first member to join Coöperatie DataFryslân in 2024. Both organizations share the common goal of elevating Friesland to a higher level through collaboration, knowledge sharing, and data-driven solutions for societal challenges. They had previously collaborated on the Friese Venster voor thuiswonende ouderen project.
• Consortium Zwangerschap en Geboorte Noord NederlandcoreStrategic or Co-development Partner · 1 January 2017ROS Friesland participates in the Consortium Zwangerschap en Geboorte Noord Nederland, which together with the three northern ROS organizations annually organizes a symposium on maternity care in Northern Netherlands.
• Friese Preventie Aanpak (FPA)coreStrategic or Co-development PartnerROS Friesland collaborates extensively with the Friese Preventie Aanpak on projects promoting healthy living and prevention. ROS Friesland has a seat in the Mental Health coalition of the FPA and co-organizes events including the Week van de Friese Preventieaanpak.
• Anders Werken In de Zorg FryslânmajorStrategic or Co-development PartnerA collaboration of 13 VV(T) organizations in Friesland. Together with ROS Friesland, FAO, and SAHF, they developed the pilot for self-managed medication (medicatie in eigen beheer), aiming to increase client self-reliance and reduce home care workload.
• Friese Apothekers Organisatie (FAO)majorStrategic or Co-development PartnerROS Friesland supports the FAO with strategy and policy development, medication self-management projects, eye drop aid projects, and other initiatives to improve pharmaceutical care in Friesland.
• Stichting Apotheekhoudende Huisartsen Friesland (SAHF)majorStrategic or Co-development PartnerSAHF collaborates with ROS Friesland on medication self-management and other pharmaceutical care improvement initiatives in Friesland.
• Diëtisten Coöperatie Friesland (DCF)majorStrategic or Co-development PartnerROS Friesland guided the establishment of this dietitians' network from the orientation phase through to realization and embedding, strengthening the position of dietitians in Friesland.
• GERRIT (penvoerder for BabyConnect Noord-Nederland)majorStrategic or Co-development PartnerTogether with GERRIT as lead organization, ROS Friesland serves as project leader for BabyConnect (VIPP Programma) in Northern Netherlands, supporting digital data exchange in maternity care across 5 obstetric collaboration networks.
• Dokterszorg FrieslandcoreStrategic or Co-development PartnerKey partner in the ZonMw-funded project to strengthen primary care. Dokterszorg Friesland is a primary care doctor organization collaborating on Hechte Wijkverbanden, monodisciplinary primary care organization strengthening, and regional tables.
• Antonius (hospital)majorStrategic or Co-development PartnerHospital in Sneek participating in the ZonMw-subsidized project and collaborating on various care pathway and digitalization initiatives, including the integrative medicine collaboration with acupuncturist John Terwal.
• Kwadrant (care organization)majorStrategic or Co-development PartnerCare organization participating in the ZonMw-funded project to strengthen primary care organization in Friesland.
• Thuiszorg Het Friese LandmajorStrategic or Co-development PartnerHome care organization participating in the ZonMw-funded project to strengthen primary care in Friesland, also involved in technical home care team projects and neighborhood-based working initiatives.
• De Friesland ZorgverzekeraarcoreStrategic or Co-development PartnerHealth insurer De Friesland is a key long-term collaborator, having co-developed regional profiles (regiobeelden) with ROS Friesland since 2019, and a partner in the ZonMw project and Welzijn op Recept initiatives.
• Zilveren Kruis (health insurer)majorStrategic or Co-development PartnerMajor health insurer participating in the ZonMw-subsidized project for strengthening primary care organization in Friesland.
• Regioplan Heerenveen (14 welfare and care organizations)majorStrategic or Co-development PartnerA pre-existing regional collaboration of 14 welfare and care organizations in Heerenveen area, which underwent significant professionalization with ROS Friesland's support using a data-driven population approach to create integrated health pathways.
• NHL Stenden Hogeschool (University of Applied Sciences)minorStrategic or Co-development PartnerNHL Stenden University of Applied Sciences collaborates with ROS Friesland on the scaling up of medication self-management initiatives, contributing academic expertise and research capabilities.
• Acupuncturist John Terwal (Molkwerum) and Antonius Hospital Pain ClinicminorStrategic or Co-development PartnerAn integrative medicine collaboration where acupuncturist John Terwal works with the pain clinic of Antonius Hospital in Sneek, demonstrating cooperation between complementary and regular healthcare in Friesland.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pharos: Pharos is the Dutch national knowledge center on health disparities, advising municipalities, providers, and insurers on equitable care for vulnerable populations. It parallels ROS Friesland's advisory and knowledge-center role but is specialized around health equity.
• Nictiz: Nictiz is the national knowledge center for digital information exchange in healthcare. It overlaps directly with ROS Friesland's Digitalisering en gegevensuitwisseling work (including BabyConnect/VIPP), advising on standards and regional digital data exchange programs.
• Vilans: Vilans is the Netherlands' national knowledge center for long-term care, providing advisory, research, and program-management services to care providers, municipalities, and insurers. It mirrors ROS Friesland's role of translating national policy into regional/local practice through facilitation and knowledge dissemination.
• InEen: InEen is the Dutch trade association for primary care organizations and includes all 13 ROS organizations as members. It is the natural umbrella and policy-level counterpart to ROS Friesland, advocating for regional support structures at the national level and coordinating cross-regional knowledge sharing.
• Movisie: Movisie is the national knowledge center for the social domain, supporting municipalities and welfare organizations with research, advice, and implementation. It is structurally analogous to ROS Friesland's advisory role for primary care but focused on the social domain.
• ROS Rijnmond (Kameleon): Kameleon (formerly ROS Rijnmond) is a regional support structure for primary care in the Rijnmond region, structurally identical to ROS Friesland's role but in a different province. It is one of the 13 sister ROS organizations in the national ROS-Netwerk.

Broad incumbents

• Zorginstituut Nederland: Zorginstituut Nederland is the national healthcare institute that defines the quality standards, care packages, and innovation frameworks (such as Zorgstandaard Integrale Geboortezorg) that ROS Friesland implements regionally. It is a broader incumbent that shapes the policy environment in which ROS Friesland operates.
• RIVM (Rijksinstituut voor Volksgezondheid en Milieu): RIVM is the Dutch national public health and environment institute, providing population health data, research, and policy advice at national scale. It is a broader incumbent whose regional data capabilities overlap with ROS Friesland's regiobeelden work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ros-friesland7781
• LinkedInlinkedin.com/company/ros-friesland
• Instagraminstagram.com/ros_friesland

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROS Friesland