Rosie’s Gaming and Colonial Downs
Rosie's Gaming and Colonial Downs operates eight Virginia gaming venues and a horse racing track under Churchill Downs Incorporated, serving adult gaming enthusiasts with historic horse racing machines, simulcast wagering, live racing, dining, and a unified FastTrack Rewards loyalty program.
- Company typePrivate
- Founded-
- HeadquartersNew Kent, Virginia, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rosie’s Gaming and Colonial Downs does
Rosie's Gaming and Colonial Downs is a Virginia-based gaming and horse racing entertainment operator operating as a wholly-owned subsidiary of Churchill Downs Incorporated (NASDAQ: CHDN) under the legal entity Colonial Downs Group, L.L.C. The company operates eight gaming venues across Virginia-including Rosie's Gaming Emporium locations in New Kent, Richmond, Hampton, Vinton, Emporia, Collinsville, Henrico, and Dumfries-alongside the Colonial Downs racetrack in New Kent, the upscale The Rose Gaming Resort, and the Roseshire Gaming Parlor. Its core offering consists of Historic Horse Racing (HHR) electronic gaming machines, which simulate pari-mutuel racing outcomes for wagering, with venue machine counts ranging from 37 at Collinsville to 1,200 at Richmond, where a flagship "Fire Lounge" features the largest collection of Ultimate Fire Link games in the region.
The platform architecture is built around proprietary HHR terminals offering linked progressive jackpot systems across denominations (penny through high-limit) and branded game content (Ultimate Fire Link, Money Link, Lock It Link, Jumanji: Next Level). The FastTrack Rewards loyalty program provides tiered membership (Bronze, Silver, Gold, Platinum, Triple Crown) with points, free play, dining discounts, and external perks including Carnival Cruise complimentary cabins. Live pari-mutuel horse racing at Colonial Downs runs seasonally with Thursday-Saturday cadence, supported by simulcast racing and off-track betting at multiple locations. Supporting F&B operations include Rosie's Kitchen (fast-casual), The Playbook Sports Bar + Grill (Richmond), and 1609 Restaurant (Colonial Downs), and event revenue covers ticketed concerts, themed race days, and VIP experience packages.
Rosie's makes money through transaction-based wagering (house hold on HHR machines and pari-mutuel commissions on live and simulcast racing), ancillary food and beverage sales, entertainment ticketing, and VIP experience packaging. The go-to-market model is direct-to-consumer retail: customers physically visit venues, enroll in the free FastTrack Rewards program, and engage across gaming, dining, and racing. The customer base is overwhelmingly adult recreational gaming enthusiasts aged 21+, segmented horizontally by engagement tier rather than by industry vertical. The company reports no public pricing on gaming operations and no publicly disclosed revenue, operating as a subsidiary within CDI's diversified racing and gaming portfolio.
Rosie’s Gaming and Colonial Downs firmographics
Firmographics- Name
- Rosie’s Gaming and Colonial Downs
- Legal name
- Colonial Downs Group, L.L.C.
- Website
- https://rosiesgaming.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rosie's Gaming and Colonial Downs operates eight Virginia gaming venues and a horse racing track under Churchill Downs Incorporated, serving adult gaming enthusiasts with historic horse racing machines, simulcast wagering, live racing, dining, and a unified FastTrack Rewards loyalty program.
- Ownership category
- akta.pro rank
Rosie’s Gaming and Colonial Downs industry classification
Industry- Product category
- Casino Gaming and Horse Racing Entertainment
- NAICS
- Racetracks (711212), Gambling Industries (7132), Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Racetrack & Race Meeting Operations (MPAEADAA)
Keywords
Where Rosie’s Gaming and Colonial Downs is headquartered
LocationHeadquarters
- HQ city
- New Kent, Virginia
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Rosie’s Gaming and Colonial Downs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Gaming Operations: Revenue from historic horse racing gaming machines, electronic gaming devices, and linked jackpot systems. Players wager on outcomes with house retaining a portion of wagers.
- Horse Racing Wagering: Pari-mutuel wagering on live and simulcast horse racing events, including wagers at Colonial Downs and off-track betting locations
- Food and Beverage: On-site dining at multiple restaurants including Rosie's Kitchen, The Playbook Sports Bar + Grill, 1609 restaurant, and Riveting Tastes menu
- Entertainment and Events: Revenue from live racing events, concerts, and special events including ticketing for premium seating and VIP experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | No public pricing for gaming - transaction-based wagering |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rosie’s Gaming and Colonial Downs product offering
Product offeringCore offering
Rosie's Gaming and Colonial Downs operates Historic Horse Racing (HHR) electronic gaming machines, live and simulcast pari-mutuel horse racing, and on-site dining and entertainment across eight Virginia venues. The offering combines wagering-based gaming terminals, the FastTrack Rewards loyalty program, multiple restaurants, and live racing events under Churchill Downs Incorporated ownership.
Product overview
Rosie's Gaming Emporium and Colonial Downs operate a multi-venue gaming and entertainment platform across Virginia. The core offering consists of Historic Horse Racing (HHR) electronic gaming machines at eight Rosie's Gaming Emporium locations, complemented by live horse racing at Colonial Downs racetrack in New Kent. The FastTrack Rewards loyalty program connects all venues, allowing members to earn points and redeem perks across locations. Additional revenue streams include dining venues (Rosie's Kitchen, The Playbook Sports Bar + Grill, 1609 Restaurant), simulcast racing wagering, live racing events, VIP packages, and tax documentation services. The portfolio includes sister properties The Rose Gaming Resort and Roseshire Gaming Parlor, all under Churchill Downs Incorporated ownership.
Differentiator
Problem solved
Functional benefit
Brands
- FastTrack Rewards: Loyalty rewards program for gaming customers offering points, tier benefits, and exclusive promotions.
- Rosie's Gives Back
Products and services
- Rosie's Gaming Emporium Historic horse racing (HHR) gaming facility featuring electronic gaming machines, simulcast horse racing, dining options, and live entertainment across multiple Virginia locations.
- Colonial Downs Racetrack Live horse racing venue located in New Kent, Virginia, hosting the annual summer racing meet featuring prestigious stakes races.
- FastTrack Rewards Free rewards club membership enabling players to earn points, tier credits, and receive perks such as Free Play, dining discounts, and exclusive promotions across all Rosie's locations.
- Rosie's Kitchen Fast-casual dining venue offering American comfort food including the signature R' Burger, World's Greatest Fries, wings, salads, sandwiches, and desserts at gaming locations.
- The Playbook Sports Bar + Grill Sports bar and grill located at Rosie's in Richmond featuring game-day viewing, American cuisine, and live entertainment.
- 1609 Restaurant Upscale dining venue at Colonial Downs in New Kent offering refined American cuisine paired with racing views.
- Historic Horse Racing Games Electronic gaming machines featuring various game themes including Ultimate Fire Link, Money Link, Lock It Link, Huff N' More Puff, and themed titles like Jumanji: Next Level with bonus features and progressive jackpots.
- Simulcast Racing Off-track betting on horse races from tracks across the country, available at all Rosie's Gaming Emporium locations.
- Live Racing Events Live horse racing events at Colonial Downs including special themed race days such as Wiener Dog Racing, Festival of Racing, Corgi Race Day, and Military Appreciation Day.
- VIP Experience Packages Premium racing experience packages including named races, exclusive winner's circle viewing, commemorative trophies, and photos with winning jockeys.
- Win/Loss Statements Tax documentation service providing Win/Loss Statements, W2G forms, and 1099 documents for gaming activity tracking.
Companies that use Rosie’s Gaming and Colonial Downs
Customer profileSegments1 record
Ideal customer profiles1 record
Rosie’s Gaming and Colonial Downs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rosie’s Gaming and Colonial Downs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Churchill Downs IncorporatedcoreParent company and sole owner of Colonial Downs and Rosie' Rosie' Gaming Emporium. CDI is a major gaming and racing entertainment company operating racetracks, casinos, and online wagering platforms across the United States. Rosie' Rosie' and Colonial Downs are part of the CDI portfolio of gaming properties.
- TicketmastercoreOfficial ticketing provider for live racing events, concerts, and special events at Colonial Downs and Rosie' Rosie' Gaming venues. All event tickets sold through Ticketmaster platform.
- Carnival Cruise LineminorAnnual cruise promotion for FastTrack Rewards members - Gold, Platinum, and Triple Crown members receive complimentary cruises as tier benefits. Gold receives interior cabin for two, Platinum receives ocean-view cabin, Triple Crown receives balcony cabin.
- Richmond Flying Squirrels BaseballminorPoint Partners program member - local Richmond sports team partnership offering cross-promotional benefits for loyalty program members
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rosie’s Gaming and Colonial Downs competitors and assessment
Company assessmentBroad incumbents
- Penn Entertainment: Penn Entertainment operates a large portfolio of regional casinos and racetracks across the US. It is comparable as a diversified regional gaming and pari-mutuel operator with similar multi-venue footprint and gaming/racing revenue mix to CDI's Rosie's and Colonial Downs operations.
- MGM Resorts International: MGM Resorts is a major multi-jurisdiction gaming and entertainment operator. While much larger, MGM National Harbor in Maryland directly competes with Rosie's Virginia locations for the DC-area gaming customer and shares the integrated gaming/dining/entertainment business model.
- Boyd Gaming: Boyd Gaming operates 28 regional casinos and racing properties across the US. Comparable to Rosie's/Colonial Downs as a regional gaming operator with a multi-property footprint targeting the same value-oriented gaming-entertainment customer segment.
- Bally's Corporation: Bally's is a multi-property regional gaming operator with a growing Virginia footprint. It is comparable to Rosie's/Colonial Downs as a similarly-sized multi-venue regional gaming and racing-entertainment platform competing for the same Eastern US gaming consumer.
Regional players
- Keeneland: Keeneland is a Kentucky-based Thoroughbred racetrack and HHR operator. Comparable to Colonial Downs as a regional pari-mutuel racing venue with simulcast and HHR wagering, though based in Kentucky rather than Virginia.
- Live! Casino & Hotel Maryland: Live! Casino & Hotel Maryland is a regional gaming and entertainment property in the DC/Maryland/Virginia corridor. Comparable to Rosie's as a regional gaming, dining, and live entertainment venue competing for the same mid-Atlantic gaming customer base.
Direct peers
- Rivers Casino Portsmouth: Rivers Casino Portsmouth is a competing gaming property in Virginia offering slots, table games, and dining. It directly competes with Rosie's Hampton Roads-area locations for the same Virginia gaming-entertainment consumer.
- Caesars Virginia (Danville): Caesars Virginia is a destination casino resort in Danville, Virginia operated by Caesars Entertainment. It is a direct in-state competitor to Rosie's Gaming Emporium locations, particularly for higher-spend gaming customers in southern and central Virginia.
- Derby City Gaming: Derby City Gaming is a sister Churchill Downs Incorporated HHR property in Louisville, Kentucky. Directly comparable to Rosie's Gaming Emporium in offering HHR gaming terminals under the same parent operating model, though in a different state.
- Hard Rock Hotel & Casino Bristol: Hard Rock Hotel & Casino Bristol is a Virginia-based casino resort competing for gaming, dining, and live entertainment customers across southwest Virginia and the broader state. Comparable in offering an integrated gaming, F&B, and entertainment experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rosie’s Gaming and Colonial Downs social profiles
Digital presenceRosie’s Gaming and Colonial Downs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosie’s Gaming and Colonial Downs leadership team
Management profileNumber of profiles
Profiles4 records
Rosie’s Gaming and Colonial Downs subsidiaries and ownership
Company hierarchySubsidiaries5 records
Rosie’s Gaming and Colonial Downs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosie’s Gaming and Colonial Downs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosie’s Gaming and Colonial Downs
What does Rosie’s Gaming and Colonial Downs do?
Rosie's Gaming and Colonial Downs operates Historic Horse Racing (HHR) electronic gaming machines, live and simulcast pari-mutuel horse racing, and on-site dining and entertainment across eight Virginia venues. The offering combines wagering-based gaming terminals, the FastTrack Rewards loyalty program, multiple restaurants, and live racing events under Churchill Downs Incorporated ownership.
Is Rosie’s Gaming and Colonial Downs a public or private company?
Rosie’s Gaming and Colonial Downs is a private company. It is classified as corporate owned and is currently operating.
When was Rosie’s Gaming and Colonial Downs founded?
Rosie’s Gaming and Colonial Downs was founded in -1. It employs 101 to 250 people.
Where is Rosie’s Gaming and Colonial Downs based?
Rosie’s Gaming and Colonial Downs is headquartered in New Kent, Virginia, United States, in the North America region.
How does Rosie’s Gaming and Colonial Downs make money?
Four revenue lines are on record. Gaming Operations are the primary driver. The others are horse Racing Wagering, food and Beverage and entertainment and Events.
Who are Rosie’s Gaming and Colonial Downs's main competitors?
Broad incumbents on record are Penn Entertainment, MGM Resorts International, Boyd Gaming and Bally's Corporation. Regional players are Keeneland and Live! Casino & Hotel Maryland. Direct peers are Rivers Casino Portsmouth, Caesars Virginia (Danville), Derby City Gaming and Hard Rock Hotel & Casino Bristol.
Does Rosie’s Gaming and Colonial Downs have an API?
No public API is recorded for Rosie’s Gaming and Colonial Downs.
What industry is Rosie’s Gaming and Colonial Downs in?
Rosie’s Gaming and Colonial Downs's product category is Casino Gaming and Horse Racing Entertainment. Its primary akta.pro industry code is MPAEADAA, Racetrack & Race Meeting Operations. Its NAICS code is 711212 and its SIC code is 7948.