Roslagen Media Group AB

What Roslagen Media Group AB does

Roslagen Media Group AB is a founder-owned Swedish local media company founded in 2021 and headquartered in Norrtälje, Stockholm County. It operates a multi-platform local media portfolio targeting the Roslagen region, anchored by four core products: Allt om Norrtälje (a local news website offering native articles and banner advertising), owned Facebook communities totalling 200,000 members across four groups (including 'Norrtälje – vad händer på byn', 'Vi som älskar Roslagen', 'Det bästa i Roslagen', and 'Lediga jobb i Norrtälje'), Visit Roslagen (a destination platform with strong SEO positioning for tourism and local business discovery), and Norrtäljepodden (a local podcast distributed on Spotify). The integrated stack reaches 1.5 million monthly impressions and 6,000 active monthly commenters, with podcast ad recall rates claimed at up to 86%.

The company generates revenue exclusively through advertising sold to local small and medium-sized businesses, tourism operators, and sports associations. Five revenue streams are monetized: native advertising on the news site, banner ads across digital properties, podcast sponsorships, sponsored content in Facebook groups, and the Roslagen Partner Program on Visit Roslagen. Pricing is quote-based and monthly, delivered through consultative media advisors (Alexander Hall and Daniella Cifuentes) rather than self-service. Distribution combines inside sales for medium accounts with a self-serve advertising portal hosted on Ocast, supported by organic social channels on LinkedIn, Instagram, and TikTok. The customer base is heavily SMB-skewed, with named clients spanning local retail, restaurants, fitness, agriculture services, and business associations.

The business is bootstrapped with no disclosed funding rounds, 9 employees, and a 5-member core team plus a 5-person board. Strategic partnerships with Rospiggarna Speedway, Norrtälje IK hockey, and Norrtälje Marknad anchor deeper community ties, while a pro-bono relationship with Norrtälje kommun's Egen sommar youth entrepreneurship program supports a future SMB pipeline. The company holds a defensive portfolio of 18+ local domain names and operates with concentric local mediehus positioning rather than technology differentiation.

Name

Roslagen Media Group AB

Legal name

Roslagen Media Group AB

Website

https://roslagenmediagroup.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roslagen Media Group AB is a Swedish local media company operating Allt om Norrtälje news site, Visit Roslagen destination platform, Norrtäljepodden podcast, and four Facebook communities to sell advertising to SMBs and tourism operators in the Roslagen region.

Ownership category

akta.pro rank

Product category

Local Digital Media

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Local media advertising
• Community journalism
• Destination marketing
• Podcast sponsorships
• Digital news publishing

Headquarters

HQ city

Norrtälje

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Native Advertising: Native article placements on Allt om Norrtälje news site, allowing businesses to appear in editorial context with contextual depth and banner ad combinations.
2. Banner Advertising: Traditional banner ad placements across digital properties including Allt om Norrtälje and Visit Roslagen, providing recurring exposure.
3. Podcast Sponsorships: Sponsorship slots in Norrtäljepodden, reaching audiences in contextually relevant local content with high ad recall rates.
4. Social Media Advertising: Sponsored content placements in Facebook community groups reaching local audience organically in everyday conversations.
5. Roslagen Partner Program: Destination platform partnership for Visit Roslagen, giving businesses presence where people actively search for experiences and local options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Roslagen Media Group AB operates a local media house in Norrtälje, Sweden, selling advertising across four owned digital channels: the Allt om Norrtälje local news website (native articles and banner ads), Visit Roslagen destination platform (SEO-driven business directory/partner program), four Facebook community groups (200,000 members, 1.5 million monthly impressions), and the Norrtäljepodden podcast (ad spots with up to 86% ad recall). The company serves local small and medium businesses and tourism/hospitality companies in the Roslagen region through media advisor-led advertising sales.

Product overview

Roslagen Media Group AB operates a multi-platform local media portfolio centered on community journalism and digital engagement. The offering comprises four core products: Allt om Norrtälje (local news website offering native articles and banner advertising), Facebook Communities (five owned Facebook groups reaching 200,000 members with 1.5 million monthly impressions), Visit Roslagen (destination platform for tourism and local businesses with strong SEO positioning), and Norrtäljepodden (local podcast distributed via Spotify with high ad recall rates up to 86%). The company also provides advertising services across these platforms and manages a portfolio of geographic domain names.

Differentiator

Problem solved

Functional benefit

Brands

• Allt om Norrtälje: Local news website with high credibility and daily usage among residents in Norrtälje municipality. Offers native articles and banner advertising.
• Visit Roslagen
• Norrtäljepodden

Products and services

• Allt om Norrtälje A local news website with high credibility and daily usage among residents of Norrtälje municipality. Offers native articles and banner advertising placements to local businesses.
• Visit Roslagen A destination platform used by people actively searching for experiences, places, and businesses in Roslagen. Features the Roslagen Partner program for businesses to gain visibility where visitors plan local activities. Strong search engine position with high Google rankings for local searches.
• Norrtäljepodden A local podcast focusing on everyday life and conversations about Norrtälje and Roslagen. Distributed via Spotify and other podcast platforms. Achieves up to 86% ad recall among listeners. Sold as sponsorship slots to local businesses.
• Roslagen Media Group Social Media Advertising Sponsored content placements across the company's owned Facebook community groups reaching 200,000 local and regional members with 1.5 million monthly impressions and 6,000 active monthly commentators. Sold to local businesses for organic-style presence in everyday local conversations.

Quantifiable outcome

• Up to 86% ad recall for podcast advertising
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Norrtälje MarknadminorStrategic or Co-development PartnerRoslagen Media Group serves as media partner for Norrtälje Marknad, contributing both reach and practical support. Delivered 100,000 banner ad views pre-event through Allt om Norrtälje and 25,000 unique readers for editorial coverage. Also provided website updates and social media amplification in local Facebook groups.
• Rospiggarna Speedway ABcoreStrategic or Co-development PartnerOfficial media partner for the speedway club in Norrtälje. Collaboration includes visibility, content creation, and distribution across multiple channels. Services include banner advertising on Allt om Norrtälje, video content publishing, competitions and polls, podcast episode publishing, and quick access to editorial content including match results, photos, and quotes.
• Norrtälje IK (Hockey)coreStrategic or Co-development PartnerCollaboration to strengthen the hockey club's visibility and communication during the season. Partnership includes advertising with high local reach on Allt om Norrtälje, editorial coverage of club operations, custom article production, social media template provision, and access to local Facebook groups.
• Egen sommar (Norrtälje kommun)minorGTM or Marketing PartnerProbono support for Norrtälje municipality's youth entrepreneurship project. Roslagen Media Group provides advertising products from portfolio including free marketing and visibility for summer entrepreneurs. Also provides editorial coverage of selected youth entrepreneurs to highlight local entrepreneurship.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bonnier News: Bonnier News is one of Sweden's largest media companies operating newspapers, business media, and digital platforms. Comparable as a large-scale Swedish news and advertising business but operating at much greater scale and with national reach.
• Stampen Media: Stampen Media is one of Sweden's largest media groups operating multiple regional newspapers and digital properties. Comparable as a Swedish local/regional media player but at much larger scale with broader geographic coverage and deeper resources.
• Schibsted: Schibsted is a major Nordic media conglomerate with significant local/regional news operations in Sweden and Norway. Operates platforms including Aftonbladet and Svenska Dagbladet, comparable as a Nordic digital media incumbent with diversified advertising products.
• Aller Media: Aller Media is a Nordic media company operating magazines, newspapers, and digital platforms across Scandinavia. Comparable as a Nordic media company with multi-channel distribution and SMB/advertiser products, though focused more on magazines and consumer media.
• Gota Media: Gota Media is a Swedish regional media group operating newspapers across multiple regions. Similar local journalism and SMB advertising business model but with broader regional footprint and established print+digital operations.
• Amedia: Amedia is Norway's largest local media group, operating 90+ local newspapers with integrated digital platforms. Highly comparable business model to Roslagen Media Group (local journalism + digital + SMB advertising) but at significantly larger scale and across Norwegian geography.

Direct peers

• NTM Group: NTM Group operates multiple regional newspapers in Sweden including Norrköpings Tidningar, with integrated digital advertising sales to local SMBs. Directly comparable as a Swedish local/regional media house monetizing through advertising across owned properties, though at larger scale and multiple regions.
• Hallpressen: Hallpressen operates Västmanlands Läns Tidning and other regional Swedish newspapers with digital transformation focus. Similar business model combining local journalism, digital platforms, and SMB advertising in defined Swedish geographies.

Others

• VisitSweden: VisitSweden is Sweden's national destination marketing organization, operating digital platforms to promote Swedish tourism destinations. Conceptually comparable to Visit Roslagen as a destination platform connecting visitors with local businesses and experiences, though operating at national rather than regional level.

Regional players

• Västerbottens-Kuriren (VK Media): Västerbottens-Kuriren operates regional newspapers and digital platforms in northern Sweden. Comparable local journalism and SMB advertising model, but serving a different Swedish region with distinct demographics and advertiser base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/norrtelje
• LinkedInlinkedin.com/company/roslagen-media-group-ab
• Instagraminstagram.com/roslagenmediagroup
• TikToktiktok.com/@roslagenmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roslagen Media Group AB